Sea Otter 2009 SRAM Product Launch
Many companies choose the Sea Otter Classic to hold new product launches. SRAM presented a few new 2009 MTB components and Pinkbike was there to check to get the latest scoop.Avid
Avid took their ever so popular Juicy hydraulic brake technology and took it to the next level. The result, a fresh new hydraulic brake dubbed Elixir R. In case you're curious, the R stands for “Reach Adjustment”.
The Elixir R is a do-it-all brake that can be used by any type of rider for any type of riding. Whether you ride XC or DH, this brake will provide the ride quality and stopping performance you’re looking for.
![photo]()
Avid also introduced a new Taperbore Technology that provides better modulation. Taperbore Technology features an improved pivot location that enables less initial bite and deep stroke modulation. The stopping power of the Elixir R is somewhere in between the Juicy and Code for any given rotor size.
The master cylinder features tool-free reach adjust and the two piece caliper has a bigger top opening allowing for top loading of the pads. There will also be a carbon lever blade option which will save you about 10grams per wheel.
![photo]()
Also new for 2009 is Avid’s next generation rotor design called the G3. The new improved rotors are about 10-12 grams lighter than the G2. Avid claims the new G3 rotors run smoother and are quieter.
Considering the Elixir R doesn’t feature Avid’s popular pad contact adjustment, I wouldn’t be surprised to see a few extra Elixir models in the future.
![photo]()
Weight: 375 grams for front post-mount 160mm
Price: Between $129 and $137 USD
RockShox
For 2009 RockShox revamped their Revelation and Reba forks. Both are now available in 20x110mm axle standard and while the Revelation sees a bump in travel, the Reba receives a whole new chassis and an array of improvements.
![photo]()
Reba:
For 2009 the new Reba will rock a totally new chassis for either 26” or 29” wheels. Just like many other RockShox forks the Reba now features Magnesium lowers with Power Bulges which add stiffness, longevity and durability to the fork. Max travel has been bumped up to a 120mm sweet spot and will be available in both QR and 20x110mm with Maxle Lite. Maxle Lite will save you 50 grams over the standard Maxle but maintains equivalent durability and functionality.
![photo]()
There will be three Reba flavors: Reba SL, Reba Race and Reba Team. The SL and Race get a fresh new Motion Control while the Team gets the BlackBox Motion Control with Titanium spring tube and Dual Flow compression knob. All versions have revamped Dual Air System with reduced friction and more linear spring rate.
Weight: Reba Team Dual Air (3.55 lbs)
Price: Between $475 (for Reba SL) and $741 (for Reba Team with Maxle Lite)
Revelation:
Changes to the Revelation aren’t as substantial as the Reba. The Revelation gets 140mm of and will be available as QR or new Maxle Lite.
Weight: Revelation 246 Dual Air (3.85 lbs)
Price: Between $577 (Revelation 426 with Pushloc) and $719 (Revelation 426 with Maxle Lite)
Truvativ
With the high demand for wider bars, I’m not surprised to see new 740/780mm handlebars from Truvativ. Nice to see them finally catch up and adopt "wide" trend. The new wide bar is called BooBar – named after SRAM’s longtime BlackBox Manager Jeremiah BooBar. It will be offered in 20mm and 30mm rises and has 7 degree backsweep/5 degree upsweep.
![photo]()
But that’s not all…Truvativ also announced 18 new MTB Handlebars! Obviously too many to name them all but at the high end you will find new Noir and Stylo bars. The Noir carbon bars match Truvativ Noir Cranks and are made from High Modulus Carbon Fiber material. For both Noir and Stylo line of bars you have the choice of either flat or risers.
![photo]()
Although Truvativ announced a plethora of bars – there wasn’t much news on the Stem front. For 2009 you’ll see a new 170g all-mountain AKA stem offered in 60/70/80/90/100/110mm lengths and in both 1 1/8” and 1.5 steerer clamp options. For 2009 Holzfeller and Hussefelt stems and pedals are offered in new colors. Sno White, Purpletrator Purple and Galvanized Silver.
On the crank front the Stylo line will now feature OCT (Open Core Technology). OCT reduces weight while increasing strength. By going the way of OCT, Truvativ was able to shave around 80 grams on their Forged Stylo cranks. Holzfeller OCT cranks have been really popular and successful for Truvativ, so Stylo OCT was the next logical step.
All aluminum chainrings receive a new Tungsten Grey finish and additional CNC shaving reduces weight and improves shift quality. The new cranks also get a new mirror black and sliver super aluminum finish options.
![photo]()
Last but not least, Truvativ has some new rockguards. The main focus behind the new rockguards is durability, strength and looks. Rockguards will be offered in Black or White and the choice of 3 different graphics including one called “China Plate”.
![photo]()
WWW.SRAM.COM
Avid took their ever so popular Juicy hydraulic brake technology and took it to the next level. The result, a fresh new hydraulic brake dubbed Elixir R. In case you're curious, the R stands for “Reach Adjustment”.
The Elixir R is a do-it-all brake that can be used by any type of rider for any type of riding. Whether you ride XC or DH, this brake will provide the ride quality and stopping performance you’re looking for.
Avid also introduced a new Taperbore Technology that provides better modulation. Taperbore Technology features an improved pivot location that enables less initial bite and deep stroke modulation. The stopping power of the Elixir R is somewhere in between the Juicy and Code for any given rotor size.
The master cylinder features tool-free reach adjust and the two piece caliper has a bigger top opening allowing for top loading of the pads. There will also be a carbon lever blade option which will save you about 10grams per wheel.
Also new for 2009 is Avid’s next generation rotor design called the G3. The new improved rotors are about 10-12 grams lighter than the G2. Avid claims the new G3 rotors run smoother and are quieter.
Considering the Elixir R doesn’t feature Avid’s popular pad contact adjustment, I wouldn’t be surprised to see a few extra Elixir models in the future.
Weight: 375 grams for front post-mount 160mm
Price: Between $129 and $137 USD
For 2009 RockShox revamped their Revelation and Reba forks. Both are now available in 20x110mm axle standard and while the Revelation sees a bump in travel, the Reba receives a whole new chassis and an array of improvements.
Reba:
For 2009 the new Reba will rock a totally new chassis for either 26” or 29” wheels. Just like many other RockShox forks the Reba now features Magnesium lowers with Power Bulges which add stiffness, longevity and durability to the fork. Max travel has been bumped up to a 120mm sweet spot and will be available in both QR and 20x110mm with Maxle Lite. Maxle Lite will save you 50 grams over the standard Maxle but maintains equivalent durability and functionality.
There will be three Reba flavors: Reba SL, Reba Race and Reba Team. The SL and Race get a fresh new Motion Control while the Team gets the BlackBox Motion Control with Titanium spring tube and Dual Flow compression knob. All versions have revamped Dual Air System with reduced friction and more linear spring rate.
Weight: Reba Team Dual Air (3.55 lbs)
Price: Between $475 (for Reba SL) and $741 (for Reba Team with Maxle Lite)
Revelation:
Changes to the Revelation aren’t as substantial as the Reba. The Revelation gets 140mm of and will be available as QR or new Maxle Lite.
Weight: Revelation 246 Dual Air (3.85 lbs)
Price: Between $577 (Revelation 426 with Pushloc) and $719 (Revelation 426 with Maxle Lite)
With the high demand for wider bars, I’m not surprised to see new 740/780mm handlebars from Truvativ. Nice to see them finally catch up and adopt "wide" trend. The new wide bar is called BooBar – named after SRAM’s longtime BlackBox Manager Jeremiah BooBar. It will be offered in 20mm and 30mm rises and has 7 degree backsweep/5 degree upsweep.
But that’s not all…Truvativ also announced 18 new MTB Handlebars! Obviously too many to name them all but at the high end you will find new Noir and Stylo bars. The Noir carbon bars match Truvativ Noir Cranks and are made from High Modulus Carbon Fiber material. For both Noir and Stylo line of bars you have the choice of either flat or risers.
Although Truvativ announced a plethora of bars – there wasn’t much news on the Stem front. For 2009 you’ll see a new 170g all-mountain AKA stem offered in 60/70/80/90/100/110mm lengths and in both 1 1/8” and 1.5 steerer clamp options. For 2009 Holzfeller and Hussefelt stems and pedals are offered in new colors. Sno White, Purpletrator Purple and Galvanized Silver.
On the crank front the Stylo line will now feature OCT (Open Core Technology). OCT reduces weight while increasing strength. By going the way of OCT, Truvativ was able to shave around 80 grams on their Forged Stylo cranks. Holzfeller OCT cranks have been really popular and successful for Truvativ, so Stylo OCT was the next logical step.
All aluminum chainrings receive a new Tungsten Grey finish and additional CNC shaving reduces weight and improves shift quality. The new cranks also get a new mirror black and sliver super aluminum finish options.
Last but not least, Truvativ has some new rockguards. The main focus behind the new rockguards is durability, strength and looks. Rockguards will be offered in Black or White and the choice of 3 different graphics including one called “China Plate”.
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Yeah, yeah, put negative comments about how dumb I am below (but isn't OCT the same as hollowtech which Shimano had in like 2004 or earlier?)
Note most of the new SRAM stuff is just the old stuff with new colors or names (see new Pike-to-Revalation metamorphose) – SRAM could do better for 2009, I am dissapointed.
What's next, yellow Magura revival??!!?!?!
i miss the ol' SRAM girls.