Sea Otter 2009 SRAM Product Launch

Apr 21, 2008
by Luc 'Acadian' Albert  
Many companies choose the Sea Otter Classic to hold new product launches. SRAM presented a few new 2009 MTB components and Pinkbike was there to check to get the latest scoop.

Avid took their ever so popular Juicy hydraulic brake technology and took it to the next level. The result, a fresh new hydraulic brake dubbed Elixir R. In case you're curious, the R stands for “Reach Adjustment”.

The Elixir R is a do-it-all brake that can be used by any type of rider for any type of riding. Whether you ride XC or DH, this brake will provide the ride quality and stopping performance you’re looking for.

Avid also introduced a new Taperbore Technology that provides better modulation. Taperbore Technology features an improved pivot location that enables less initial bite and deep stroke modulation. The stopping power of the Elixir R is somewhere in between the Juicy and Code for any given rotor size.

The master cylinder features tool-free reach adjust and the two piece caliper has a bigger top opening allowing for top loading of the pads. There will also be a carbon lever blade option which will save you about 10grams per wheel.

Also new for 2009 is Avid’s next generation rotor design called the G3. The new improved rotors are about 10-12 grams lighter than the G2. Avid claims the new G3 rotors run smoother and are quieter.

Considering the Elixir R doesn’t feature Avid’s popular pad contact adjustment, I wouldn’t be surprised to see a few extra Elixir models in the future.

Weight: 375 grams for front post-mount 160mm
Price: Between $129 and $137 USD


For 2009 RockShox revamped their Revelation and Reba forks. Both are now available in 20x110mm axle standard and while the Revelation sees a bump in travel, the Reba receives a whole new chassis and an array of improvements.

For 2009 the new Reba will rock a totally new chassis for either 26” or 29” wheels. Just like many other RockShox forks the Reba now features Magnesium lowers with Power Bulges which add stiffness, longevity and durability to the fork. Max travel has been bumped up to a 120mm sweet spot and will be available in both QR and 20x110mm with Maxle Lite. Maxle Lite will save you 50 grams over the standard Maxle but maintains equivalent durability and functionality.

There will be three Reba flavors: Reba SL, Reba Race and Reba Team. The SL and Race get a fresh new Motion Control while the Team gets the BlackBox Motion Control with Titanium spring tube and Dual Flow compression knob. All versions have revamped Dual Air System with reduced friction and more linear spring rate.

Weight: Reba Team Dual Air (3.55 lbs)
Price: Between $475 (for Reba SL) and $741 (for Reba Team with Maxle Lite)

Changes to the Revelation aren’t as substantial as the Reba. The Revelation gets 140mm of and will be available as QR or new Maxle Lite.

Weight: Revelation 246 Dual Air (3.85 lbs)
Price: Between $577 (Revelation 426 with Pushloc) and $719 (Revelation 426 with Maxle Lite)


With the high demand for wider bars, I’m not surprised to see new 740/780mm handlebars from Truvativ. Nice to see them finally catch up and adopt "wide" trend. The new wide bar is called BooBar – named after SRAM’s longtime BlackBox Manager Jeremiah BooBar. It will be offered in 20mm and 30mm rises and has 7 degree backsweep/5 degree upsweep.

But that’s not all…Truvativ also announced 18 new MTB Handlebars! Obviously too many to name them all but at the high end you will find new Noir and Stylo bars. The Noir carbon bars match Truvativ Noir Cranks and are made from High Modulus Carbon Fiber material. For both Noir and Stylo line of bars you have the choice of either flat or risers.

Although Truvativ announced a plethora of bars – there wasn’t much news on the Stem front. For 2009 you’ll see a new 170g all-mountain AKA stem offered in 60/70/80/90/100/110mm lengths and in both 1 1/8” and 1.5 steerer clamp options. For 2009 Holzfeller and Hussefelt stems and pedals are offered in new colors. Sno White, Purpletrator Purple and Galvanized Silver.

On the crank front the Stylo line will now feature OCT (Open Core Technology). OCT reduces weight while increasing strength. By going the way of OCT, Truvativ was able to shave around 80 grams on their Forged Stylo cranks. Holzfeller OCT cranks have been really popular and successful for Truvativ, so Stylo OCT was the next logical step.

All aluminum chainrings receive a new Tungsten Grey finish and additional CNC shaving reduces weight and improves shift quality. The new cranks also get a new mirror black and sliver super aluminum finish options.

Last but not least, Truvativ has some new rockguards. The main focus behind the new rockguards is durability, strength and looks. Rockguards will be offered in Black or White and the choice of 3 different graphics including one called “China Plate”.



  • 22 1
 The stylo's look sick in that colour tup
  • 13 1
 oh that purple is sexy.i want some Elixir R's they sound really good..
  • 10 0
 o man, now i want stylo octs, that elixr brake and revelation... damn you sram!
  • 4 0
 Shimano still rules! Smile I love all things Japanese (mostly the women).
Yeah, yeah, put negative comments about how dumb I am below (but isn't OCT the same as hollowtech which Shimano had in like 2004 or earlier?)
  • 6 0
 that purple would like insane on the 4hun....
  • 2 0
 WEll, I don't know if it's come back in "style" but Sram is trying to make us believe that. All they need now is a pro rider to use the purple cranks and it'll be the first thing on everyone's list of things to buy :p
  • 2 0
 yup i can see it now, purple is going to be the next "trend whore" colours.
  • 0 0
 semenuk was rockin the purple stylo's at the jump jam today
  • 4 0
 I can't believe anodized purple has come back in style. Has it really?
  • 9 8
 no it hasnt. purple is gehy... its like having anal with barney. its like if kyle straight started tea baggin his bars and wearing red polka dot jerseys - then eveyrone would follow. lemmings - no one has their own.
  • 6 1
 taupoSixFour is an idiot, i agree the purple will eventually go away again but it still looks so sick with the green chainrings. i want rebas so bad right now!
  • 2 1
 yur so cool with your name callin, if i am an idiot, than its because i got my bike pimped out with some crapy purpple taiwanese parts all over it.
  • 1 0
 Agree with tSixFour, there is nothing cool in combination of purple and green - nice colors though for baby-girl bike or if you are color-blind :]
Note most of the new SRAM stuff is just the old stuff with new colors or names (see new Pike-to-Revalation metamorphose) – SRAM could do better for 2009, I am dissapointed.
  • 4 0
 new leavers are cool!
  • 3 1
 now we can flashback to the '90s with every component anodized purple! I already have a seat clamp and steer tube cap.
  • 0 1
 i'd be down with that lol
  • 2 0
 Yes, the Reba with a QR and 20x110mm with Maxle Lite... It's really good for 4X...
  • 2 0
 im an idiot so can some one tell me what SRAM means??
  • 3 0
 name formed using the names of the founders. There's Scott, Ray, and Sam, where Ray is the middle name of company head Stan Day.
  • 0 0
 So if the Revelation has gone up to 140mm of travel with a 20mm axle...sounding very similar to the Pikes? Or have they changed too and just not been mentioned here?
  • 2 0
 as far as I know - the Pike remains unchanged. Pike is intended more for aggressive applications. so you can go with the lightweight focused version (Revelation) or the stiffer aggressive use version (Pike).
  • 2 0
 Noooo! Lets let purple go.. it had a good life.
  • 1 0
 Looking at that first pic reminds me, someone needs to make ODI colored grips more widely available.
  • 1 0
 Colors of those cranks and ring are soooooo early 90's.
What's next, yellow Magura revival??!!?!?!
  • 2 0
 heh heh. "deep stroke modulation"... heh heh...
i miss the ol' SRAM girls.
  • 2 0
 avid brakes looks sweet
  • 1 0
 amazing how effective their marketing is
  • 1 0
 very nice, and again, boxxer!?!?!
  • 0 0
 That new Worldcup handle looks mighty fine. Let´s hope the new stuff is available early...
  • 1 2
 The Elixirs look to me like a carbon copy of the Hayes El Caminoes. They are advertised in the same category as well. Let's just hope they don't ride like ElCams
  • 1 0
 Revalation w/20mm axle..... drool......
  • 1 1
 I wonder when they gonna' change sth in boxxer line...they're alright, but since 20006 there wasn't major upgrades.
  • 1 0
 that purple looks so sweet!!!
  • 1 0
 i likey the purpul its sexy
  • 0 0
 Is REBA 15mm E-Trough Axle or 20mm ? The revelation with pike/argyle lowers... 20mm.
  • 0 0
 they look really nice,but i can't use them and they must be very expensive...
  • 2 4
 i wonder if the old "kooka" brand guy works for sram now with those purple cranks. those will be about as cool as v-brakes in about 6 years. but for now, i want some!
  • 1 0
 Where's the new boxxer?
  • 0 0
 I like so much the new oct cranks! amazing!
  • 5 5
 the new shimano shit is much better
  • 0 0
 New forks look good. Rest of the stuff I could care less about.
  • 1 0
 purpl smexy
  • 0 0
 f*cking good desings...Wink Razz
  • 0 0
 Bringin Back The 90's .. lol
  • 0 0
 REBA 80mm qr20 - live is beautiful
  • 0 0
 Can you purchase just the quick release axle?
  • 0 0
  • 0 0
 soo nice
  • 1 2
 Oh! I'm just so exited bout the new Sram "Made in Taiwan" components.
  • 2 0
 WTF is wrong with stuff made in Taiwan?
  • 0 0
 Awesome stuff!
  • 0 0
 wow ! nice colours Big Grin
  • 0 0
  • 4 7
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