Sea Otter - 2010 SRAM goodies

Apr 26, 2009
by Luc 'Acadian' Albert  
At the 2009 Sea Otter Classic, SRAM launched some of their 2010 components. A revamped shock, new forks, light brakes, colorful components and carbon bits. Under unusually hot temperatures, well unusual for Sea Otter - this is what SRAM showed us. If you've been thinking of personalizing you ride with performance parts, these are for you.
RockShox


Monarch
For 2010 RockShox have expanded tuning options for the Monarch rear shock. In the OE market you’ll see a new dual air Monarch that will allow you to dial in your ride characteristics by independently adjusting the positive and negative air spring chambers. The negative sleeve, which is located at the bottom of the air can, will feature a swivel valve to ease access.

Ario
2010 sees the arrival of a totally new Ario. At first glance you’ll notice that the new Ario looks very similar to the current Monarch but without all the bells and whistles type of features. They both share the same ride characteristics, but don’t look for sag gradient markers and swivel valves on the Ario.


The higher end Ario 3.2 will feature and on/off lockout (with a remote option), rebound adjustment and positive air pressure. The 2.1 does without the lockout and the 1.1 only had adjustable air pressure. All shocks come with 1/2” hard anodized 3 piece captured mounting hardware that is the same as Monarch and Vivid.

MSRP is $225 USD without the mounting hardware, which is sold separately.
Claimed weight for a 165mm eye to eye Ario is 210 grams.

Revelation
On the fork front, there’s the new 2010 BoXXer that I’ve already featured here. In addition the Revelation gets a facelift for 2010. Travel has been bumped up to 150mm. 150/140/130 Long Travel Dual Air, 120-150 Air U-Turn.

The new Revelation has more tire clearance with ample clearance for rubber up to 2.4” or 2.5”. The lowers legs feature Power Buldges that adds stiffness and increases bushing life. By popular demand, this fork has the option of a 20mm Maxle Lite but will also be offered as standard 9mm QR. Three steerer options – 1.5”, 1 1-8” and tapered.


Just like other RockShox forks in this category, there will be options of a Team (BlackBox Motion control), Race (MotionControl with external floodgate), SL (MotionContol + internal floodgate). Detented rebound adjust across the line.

MSRP will be between $505 and $773 USD and weights will vary between 1620 g (3.57 lbs) and 1841 g (4.06 lbs)


Avid


Sea Otter 2009 marks the end of the Juicy era. Succeeding the Juicy Ultimate, The Elixir CR Mag now completes the Elixir family.

Just like its siblings, the new Elixir CR Mag features TaperBore technology. Lever body is made of light forged Magnesium, newly shaped carbon lever blades that is 4 grams lighter than the standard Elixir CR blade, hollow pivot, new U-Clamp, and two piece forged aluminum caliper.


Avid changed the returning spring placement and incorporated it over the push rod. This allowed them to shorten the lever body by around 5 or 7mm and obviously save some weight there. The new carbon lever blade is also pressed in so they were able to do without the lever mounting hardware.

Elixir CR Mag is compatible with the new MatchMaker X. The new MatchMaker X (MMX) is the next evolution of the MatchMaker and allows for more rotational adjustment for the trigger shifter.


MSRP is $285 USD per wheel for the 160mm rotor configuration. Claimed weight is 330 grams – that’s 10 to 15 grams lighter than today’s Juicy Ultimate.

Completing the Elixir family you have the Elixir R that offered the same performance as the CR model but without the Contact Pad adjuster, and Elixir 5 that has not bells or whistles but will still stop you on a dime.

Lastly Avid is Introducing the new Center Lock G3 rotor that you can use with Shimano hubs. Available in either 160 or 185mm, it allows you to have proper Avid brake track and eliminates the need for adaptors.



Truvativ


Colors
The theme for 2010 seems to be colors – their slogan is “Design Your Ride”. People love to customize their bikes with colorful parts, so for 2010 SRAM will offer riders a select program with the choice of 5 cool colors that you can mix and match. Pick a color for your Cassette. X.0 triggers, X.0 rear derailleur and cranks and make your ride stand out. Color options are REDWING, NUGGET, PINKSLIP, TANGO and CASH.


The Stylo and Noir cranks have been refined and are now using GXP Lite. This process uses a secondary machining operation on the inside of the spindle that helps shave about 14 grams out of the crankset without sacrificing performance or stiffness.

Seatposts
Also new for 2010 is Noir WC and Noir Team posts. Both will feature a forged aluminum double bolt head with the option of zero or 25mm offset. The Noir WC will have Ti hardware throughout while the Team will use steel hardware. Offered in 27.2, 30.9 and 31.6 diameters and 400mm lengths.


Claimed weights: Noir WC 215g for 30.9 X 400mm and Noir Team 220g for 30.9 X 400mm.
MSRP: $144 USD for the WC and $116 USD for the Team

In addition to the Noir seatposts, Truvativ will have two new Stylo seatposts.

Stems
To complete the package there will be some new Stylo stems. WC, Team and Race all build from 3D forged aluminum. Four bolt face plates and available in lengths ranging from 60 to 130mm extensions x 5 degree rise. WC will feature Ti Bolts to save weight and will be offered in White.

3325077

3325077


Claimed weights: Stylo WC stem 130 grams @ 130mm
MSRP: $79 to $87 USD for the WC, $48 USD for the Team and $28 USD for the Race

Grips
The cockpit is never complete without grips. SRAM will offer some lock-on grips for 2010.




WWW.SRAM.COM
www.pinkbike.com/product/sram/





49 Comments

  • + 15
 Looks like a nice range of kit... I like the new colours for the cranks, cassette, shifters and derailleurs - I'll definately be getting everything in gold next year when they need replacing, for my Demo.
  • + 8
 Yeah I am with yeah. I love the colors. I would do all the red for my jumper. 1+ for Sram.
  • + 5
 Now that I take a second look, The orange is looking quite sexy.
  • + 3
 Hooray for colours:P haha

Sram makes such amazing products!
  • + 1
 wow thats some sick stuff! how much will the cranks cost?
  • + 1
 I wouldn't think they would cost more than the current range of cranks.
  • + 1
 Nice colours , nice stuff, and price ... ? Big Grin
  • + 4
 should that last line say "sram will OFFER some lock on grips"

anyway.. looks nice... and expensive :/
  • + 3
 thanks for pointing that out mate - late night editing should always be avoided Wink
  • + 5
 SRAM FTW!!
  • - 2
 FTW? do you mean WTF?
  • + 4
 no he meant FTW
  • + 3
 FTW= For the Win.... do u really think anyone in their right mind would be suprised by sram coming out with cool new innovative products?
  • + 1
 the only thing about sram i like is they have codes... that's it... othere than that XT and Saint allllllllll the way.... go ahead and hate.... just my opinion...
  • + 2
 where's the purple??? i need something to match my purple canti's that i've been holding on to for 12years now
  • + 1
 Does anyone know when these are going to be available? I am interested in getting some Elixr CR's for my XT centerlock hubs without having to use adapters.
  • + 3
 I want to put it on my bike!
  • + 1
 What about the direct mount Holzfeller stem? I know they're going to release them in 2010.
  • + 2
 care to comment on centerlock rotors?
  • + 0
 sram realizes that shimano is just better haha
  • + 0
 everything shimano makes, except for the saint line, sucks.
  • + 0
 Are you serious?
XT, SLX are amazing.
  • + 1
 Not as amazing as X-O or even X-9. Just about everything that comes from SRAM is awesome.
  • - 1
 Not so much. Road cassette on my demo had a plastic locking ring that completely stripped, Avid brakes are just blahh, Shimano FTW
  • + 0
 ARE YOU KIDDING ME!? Avid codes are best brakes on planet earth. And lock rings can be replaced, I do own a Shimano road cassette and I haven't had any probs with it, but the Shimano Derailer I have just sucks.
  • + 1
 Whatever, im not gonna spend my time arguing with a kid who thinks he knows everything about bikes.
From experience Shimano>Sram.
  • + 1
 A. Im a year younger than you.
B. All I'm saying is that you can't judge a whole company on one bad lock ring. Use the product and then you can diss it all you want. got to mtbr.com and read the reviews. Shimano=cheap SRAM=quality.
  • + 1
 You dont think ive used the product?
Buddy ive been between sram and shimano since i started out with a real mountain bike when i was 10, so you can tell me I havent had the experience.And just because a review site says its true doesnt mean it is. Car reviews say that a honda is better than a BMW or Mercedes, theres always going to be a bias.
  • + 1
 avid brakes rip shit on everything else I've ever ridden. two sets of juicy sevens (on two seperate bikes), neither have needed any serrvicing, not even a bleed in nearly 3 years. they stop, feel, modulate, do everything better than any other brake i've ridden.

SRAM deraileurs have worked so much better for me than shimano (x7/x9 versus LX/XT... though i've ridden x0 and xtr both once and the x0 came off top there too)....

anyway. just my personal experience.
  • + 1
 I agree with showpony.
  • + 1
 about time they started making colored parts! but i hope its not just for the x.o
  • + 2
 Redwing??? Sounds delicious! lol
  • + 2
 i diggin the fresh colors. now everything is going to jive on my tango
  • + 1
 pressed levers= bad idea and alot more warranty headaches for the company
  • + 0
 humanah humanah... more bling Big Grin . Daddy needs those Noir Red Cranks. Here i thought I was done with my bike.
  • + 1
 COOOOOOOOOOOOOOOOOOOOOOOOOLEST!!! Red anodized drive me crazy!
  • + 1
 god i would love toget X.O
  • + 1
 SRAM is better than shimano Big Grin
  • + 1
 you dont even have any sram how would you know
  • + 0
 so are sick! cant wait to make my bike a rainbow bikeBig Grin jk but defintivly getting some more colors in 2010 for my bike
  • + 1
 so sick love the new parts !!! thinking about getting a stylo myself
  • + 1
 Nice Razz
  • + 0
 yeah all the kit looks great, especially the cranks and mechs
  • + 1
 What about blue???
  • + 1
 SRAM's the best.
  • + 0
 wow its all shiny Razz and beautiful
  • - 1
 I'd love to buy that stuff but its waay to expensive!
  • + 0
 Love the colors!!
  • - 3
 I wonder if it really works as good as it looks.

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