NEW CANADIAN WAREHOUSE
This warehouse in North Vancouver is part of Kali's two-prong strategy for penetrating Canada, and will be stocked with Kali's top selling products, allowing retailers to get the most popular products into the hands of eager Canadian consumers. Second, Kali will work with a Canadian 3PL firm to offer 'zone hopping' shipments, allowing multiple shops to pool orders that are less time sensitive into large shipments that will be delivered in bulk and then distributed in their region.
Moving to a direct-to-retailer model for Canada, this warehouse will allow Kali to reduce lead times, and customs and shipping fees for Canadian retailers.
The Canadian warehouse is planned to be operational and issuing shipments as of this October.
For further information, please contact firstname.lastname@example.org
Ontario & Quebec
To leverage the new BC warehouse and better serve the Canadian market, Kali has brought on two new outside sales reps for the Ontario and Quebec provinces.
Having recently established PSI Marketing in Toronto, Eric O'Brien will service the province of Ontario on behalf of Kali. Eric hails from North Vancouver, high up on the hill, where he cut his teeth (and many other parts) riding The Shore. He made his debut in the bicycle industry in 1990 as a sales rep for a major distributor, allowing him to work and ride his bikes in amazing places all over the world. It is a dream job he has thankfully taken hold of and has never looked back.
Fred Poulin will represent Kali in Quebec. With a long history of racing motorcross, downhill, and working closely with Shimano Canada, Fred is no stranger to the bicycle industry. For many years, his 'day job' was an accountant, however, in 2014, he realized his true passion was cycling, and he quit crunching numbers and started repping for cycling brands he believed in, such as Kali.
Kali is excited to welcome Eric and Fred to the team and looks forward to growing the brand with them in Canada. They can be reached at the following email addresses:
- Eric O'Brien - email@example.com
- Fred Poulin - firstname.lastname@example.org