6 eMTBs from the Roc - Roc D'Azur 2019

Oct 12, 2019
by Matt Wragg  
Roc D Azur 2019. Frejus France. Photo by Matt Wragg


A bike show in mainland Europe means one thing these days: eMTBs. Lots of them. We grabbed six from the stands for a closer look.


Roc D Azur 2019. Frejus France. Photo by Matt Wragg
Roc D Azur 2019. Frejus France. Photo by Matt Wragg

Roc D Azur 2019. Frejus France. Photo by Matt Wragg
Roc D Azur 2019. Frejus France. Photo by Matt Wragg

GT had their new Force Amp on display. Powered by a Shimano E8000 motor it sports a 500w/h battery with 150mm Rockshox-damped travel front and rear, rolling on 29x2.6" rubber and a SRAM SX drivetrain. This version is their higher spec version (there is a cheaper current-spec version available too) which comes in at €4999 - there is no US pricing available yet.





Roc D Azur 2019. Frejus France. Photo by Matt Wragg

Bianchi had the T-Tronik on their stand. What sets this bike apart is the proprietary OLE motor - manufactured by a German company they back it up with a 3 year warranty and are confident that their dealer network will offer the all-important aftermarket support. This model sports a 630w/h battery, 150mm travel front and 140mm rear, a SRAM NX drivetrain and Fox Rhythm suspension - yours for €5000.





Roc D Azur 2019. Frejus France. Photo by Matt Wragg

Roc D Azur 2019. Frejus France. Photo by Matt Wragg
Roc D Azur 2019. Frejus France. Photo by Matt Wragg

Roc D Azur 2019. Frejus France. Photo by Matt Wragg
Roc D Azur 2019. Frejus France. Photo by Matt Wragg

Peugeot had the EM01 on their stand - in French it sounds nothing like "emo", so we suspect any jokes would be lost on them. It has been developed with feedback from their racers Nico Lau and Morgane Jonnier with a steeper seat angle than the previous model, an updated kinematic that they claims offers a lot of sensitivity at the start, but then with plenty of ramp up towards the end of the stroke and a revised, more robust linkage and increased stiffness to compensate for the internal battery. One of the challenges they found with the frame was that as they fine-tuned the layout the stack climbed and climbed, so they address that with an unusual downwards stem to bring it in line with a standard stack height. It has 160mm travel front and rear handled by Rockshox, rolls on 29x2.6 rubber and runs on a Bosch G4 motor with a 630w/h battery and SRAM X01 running gear for €6000 when they hit shops next spring.





Roc D Azur 2019. Frejus France. Photo by Matt Wragg

Roc D Azur 2019. Frejus France. Photo by Matt Wragg
Roc D Azur 2019. Frejus France. Photo by Matt Wragg

Roc D Azur 2019. Frejus France. Photo by Matt Wragg
Roc D Azur 2019. Frejus France. Photo by Matt Wragg

Raymon are a relatively new brand that come under the Pexco umbrella. They are mostly focused on slightly lower down the price range, with this, the Full E-Seven 10.0 sitting as their highest-spec offering. It runs on the latest motor from Yamaha paired with a 630w/h battery. With Fox Performance (GRIP) damping controlling 140mm of travel front and rear, a SRAM GX drivetrain and 27.5x2.6 rubber it will set you back €4999.





Roc D Azur 2019. Frejus France. Photo by Matt Wragg

Roc D Azur 2019. Frejus France. Photo by Matt Wragg
Roc D Azur 2019. Frejus France. Photo by Matt Wragg

Roc D Azur 2019. Frejus France. Photo by Matt Wragg
Roc D Azur 2019. Frejus France. Photo by Matt Wragg

Slightly better known within the Pexco portfolio are Husqvana - although the bikes are produced under license separately from Husqvana itself. The Hard Cross HC8 is a big hitting monster truck of a thing. It runs a Shimano E8000 unit with a 630w/w battery. With 180mm of Fox-controlled suspension front and rear, giant, tough 27.5x2.8 Schwalbe Edyy Current rubber front and rear and a Shimano XT drivetrain it looks ready to go. Yours for €5999.





Roc D Azur 2019. Frejus France. Photo by Matt Wragg

Roc D Azur 2019. Frejus France. Photo by Matt Wragg
Roc D Azur 2019. Frejus France. Photo by Matt Wragg

Roc D Azur 2019. Frejus France. Photo by Matt Wragg
Roc D Azur 2019. Frejus France. Photo by Matt Wragg

Last but not least is the limited edition Lapierre Overvolt GLP. This is a bit of a specialized beast, developed by none other than Nico Vouilloz - the idea being to create the ultimate performance eMTB. Chasing that they have gone for a carbon frame with an external battery placed centrally in the frame - not only is this apparently lighter than an integrated battery, it also offers better weight distribution. The result is possible the lightest eMTB on the market today—of course I wasn't carrying a scale and they didn't have the weight offhand, but it's easily the lightest eMTB I've picked up. The only downside of the external battery is that it ties them to Bosch's previous generation of battery and thus 500w/h, but pared with the latest G4 motor. It was the one of the few mullet bikes on display, running the preferred combo among many experienced eMTB riders of 29 front with 27.5+ rear for maximum climbing traction. The spec is top drawer with a Rockshox Lyrik Ultimate up front, Super Deluxe at the rear and X01 running gear. They should be available in Lapierre dealers now, but in very limited numbers with pricing to be confirmed.


100 Comments

  • 106 2
 An article of the whole industry on which big group own what brands, who's independant, boutique brand, etc, would be nice, just to get a better picture of the whole thing.
  • 41 3
 This is a great idea.
  • 5 1
 I second this.
  • 1 0
 I think there was one a couple of years ago but I can't remember if it was here or on some other mtb site.
  • 6 2
 Of course, including which factory manufacture the frames
  • 18 0
 Depending of the market (North America or Europe) you have different groups working on different ways because of the customs rules (48,5% European antidumping forces bikes to be assembled in Europe while it's not the case for USA/Can, that assemble directly in Asia where frames are done). For Europe, the leader is a family business Dutch based PON (Santa Cruz, Cervelo, Gazelle, Kalkhoff, Focus and many other brands, including BBB) that runs something like at least 2 or 3 different plants (assembly capacity of 200K and +400K units/year/plant, stock: up to 145K units for 1 plant). You then find Accell group (that PON is slighty purchasing), with Winora bikes, Haibike, Lapierre, Sparta, Koga, Babboe, Batavus, Ghost, Raleigh and some aftermarket parts like XLC. The group owns many plants and also strategic wholeseller across Europe. Owned by Grimaldi group, Cycleurope factories run Bianchi, Peugeot, Gitane and some retail network. Cube is quite big, (something like 800K units/year). Rossignol and Felt are in the porfotlio of another group (assembly outsourced), Orbea is a Spanish cooperative factory (!), BH is a family-own factory linked to another actovity, Sunn is owned by Intersport France which runs a big plant in France to produce its private labelled bikes. Italy specialized in mass-market bikes factories (like for Carrefour, Leclerc, garage store). Many of small plants are opening in Portugal to assemble e-bikes relocated from China due to a fresh antidumping law, same in Poland and Eastern Europe, but the lack of capacity and quality pushes brands to go back to Taiwan partners.
Specialized and Merida (2nd biggest maker) are from the same group. Giant is Giant, integrating a lot, owning some factories (metalworking!) and biggest retail network.
I don't really know how Cycling Sport Group or Trek manage their supply, from what I've seen their long-term partners in Asia assemble bikes on site and then send it.
Serious and reliable frame makers are a small number but depend of the type of frames, alloy, carbon, steel, HT or FS, high end or mass market (google Fujita battle, the 20 millions bike factory)
This part of the business is so much interesting, every country has its own special system depending on its practice, needs, pricing, distribution channels, norm & regulations... Some brands only design and develop, then outsource the assembly, some integrate it, some sell through distributors. Pon and Accell own brands that are based all over the world but assembled in their own factories, and then sold by local subsidiaries, which is really smart in term of service provided to get growth, but capital demanding.
  • 4 0
 @jackyboy: picturing a map with red string and thumbtacks.
  • 1 0
 @jackyboy: Thanks Smile Lot of informations.
There's still a lot of other brands though (spe, yeti, cannondale, YT, canyon, etc).
We'd need a big table with different columns owned by/designed where/produced where & by for alloy & carbon/assembled where/ etc
"Sunn is owned by Intersport France which runs a big plant in France to produce its private labelled bikes" didn't expect that one.
"Many of small plants are opening in Portugal to assemble e-bikes (...), but the lack of capacity and quality pushes brands to go back to Taiwan partners." this is what happens when you waste all your know-how.
  • 1 0
 @jackyboy: Trek is assembling all their ebikes in the Diamant factory in Germany which belongs to Trek. Also all Diamant bikes are assembled there and a lof of the higher end Trek bikes for the Europea market are also assembled there
  • 55 4
 You know it's 2019 when you click on a pinkbike article and see the new Husqvarnas and Yamahas.
  • 41 3
 Well, Peugeot finally made something uglier than the 504.
  • 15 0
 Inspired by a Mondraker hitting a wall at 30mph
  • 1 0
 If you still have a 504 pick up today you are a rich man !!!
  • 2 0
 @fetagui: I actually did have one about 28 years ago, good car too.
  • 38 6
 Pinkbike gatekeepers, assemble!
  • 24 13
 Why protect what is not worth protecting?
  • 2 1
 boom. found em.
  • 3 2
 @rewob: yup.
  • 4 9
flag WAKIdesigns (Oct 13, 2019 at 23:09) (Below Threshold)
 Two main trends in MTB these days: E-bikes and Down-Country. No wonder I git into Dirt Jumping...

A teenage girl and her dad wait on parking lot for a group ride to roll up a trail in Squamish:
- dad? Who is that?
- oh that’s Mr Crawford
- I don’t get that... he knew we will be riding black diamond and double black diamonds today, why did he show up on cross country bike with big fork when everyone’s on Enduro and DH bikes? Everyone’s padded up with fullface helmets, he has gform knee pads and road helmet, Is he an ex XC racer? Does he have mad skills?
- no he’s just an a*shole
  • 23 2
 Can you get a mowing attachment for the Husquvarna?
  • 8 0
 Lets make lawn mowing great again!
  • 1 0
 No just a chainsaw
  • 6 0
 At least in Sweden Husqvarna also makes coolers. So Im thinking, beer-cooler attachment?
  • 26 5
 Boy those things are fugly.
  • 13 3
 I really like that Husqvarna!
  • 1 3
 totally. that's a sexy bike with the right amount of travel. paint job is sweet.
  • 1 3
 And its rear suspension is really capable of. It eats everything but unlike most of the FSR/4BL, they use a floating rear shock. It is so plush.
  • 9 1
 Just a little tip, the symbol for Watt-hour is "Wh", not "w/h".

Sorry!
  • 8 2
 Sorry is reserved for Canadians.
A more appropriate comment would be "Mate, it's Wh, not W/h."
  • 3 3
 630 W/h is an impressive accelerating power output. By the end of a long ride you’re bike would be a full blown electric moto. But don’t compete in any 24 hour events unless you can handle over 15000W of power,
GEEK LIFE!
  • 2 0
 @mlangestrom: mate is reserved for australians
  • 6 0
 Why are all these names terrible. They all refer to something electric. Regular mtb are not named Pedal Master, Mountain Super, Chain2000...etc.
  • 3 1
 Yup. They should be named in the likes of the Shocker, Playmate, Stiffee, and Hooker.
  • 7 0
 My bike budget says I need to keep pedaling.
  • 6 1
 I like the Husqvarna... 2 stroke
  • 4 1
 Go on CycleTrader. You can literally purchase a new, 2019 Husqvarna TC250 for the same price.
  • 5 3
 SX is on the higher spec version of the GT? That is thievery. All for ebikes, but f*ck shitty product on them. Poor shop who ends up having to sell that and have to warranty that derailleur 17 times.
  • 3 0
 I'm glad someone has finally said this - and not just e-bikes but all mtbs! I'm in the market for a new bike and I feel like I'm going crazy looking at 2020 bikes for sale for $4000+ with SX plastic trollop specced! NX was the beginning of the end, SX is just speeding it up a bit. Give me 10/11sp deore/slx so my new bike actually works for more than a week please!
  • 4 0
 @Baoas: same boat here. I’m looking for a new bike and have a sub $3000 budget. Everything has SX. I would love a 10 speed deore instead. Or even a microshift. Most SX cranks have a powerspline BB too. It’s annoying that there are few options.
  • 2 1
 Hope to see ebikes shootouts soon. I have no idea how all of them compare. Totally want to get one however held off because I can't tell how they compare and because I can't understand what tradeoffs I'm making between current engines and future engines.
  • 1 0
 I hate it when they talk about a detail on a bike then don't have any pictures of said detail. For example, the sloping stem on the Peugeot- you can kinda see it in the main photo, but would be cool for the text and photos to correspond somewhat more
  • 11 7
 They are looking better and better.
  • 5 3
 You forgot the /S at the end of your sentence.
  • 5 2
 Get out and try a nice one before you judge,, have a couple options,, shuttle on your own charged powerSmile
  • 2 1
 Sometimes you just gotta sit back, have a beer and scroll through the comments section. All the while wondering why that battery operated Trek matches your chainsaw.
  • 2 2
 Guys, all of the new tech in the past 10 years was born to create an ebike. Electric powered derailleurs, big-ass wheels with mushy tires, tapered ht, lazy geo, 1x transmission etc. We were tricked to say the least.
  • 3 1
 I have 15,000km on ebikes now and I agree with this exact statement. and the comment below, if you want fitness and ebike will get you there faster and fitter. Yes you can also ride it tuned to your particular HR for what you are trying to accomplish race fit wise but if you are fit you will absolutely shred. My devinci AC XT with cush cores is 56 pounds and feels like my old race bikes at 24 pounds but descends like a DH enduro bike with the 180mm and coil over rear, never lock out the bike and I rode for shimano for 12 years and always was lucky to run the highest grade components, now it does not matter. I have 5000km on single drive trains that run perfectly still. I basically do 1000km a month here in Squamish and Whistler and go through a rear tire and brake pads every 900km, that is all I have done in the 15,000km over 5 of the same bikes. Its funny to hear the na sayers that have obviously never ridden one, I also ride enduro and trials and they could not be more further apart for the guys who say they are a moto, all it shows is they can't and don't do that sport either. Enjoy and just get out there and be nice to everyone, its just riding a bike after all
  • 1 1
 Serious question: who is buying these? A new market that previously wouldn't have ridden on trails?

These are banned in open spaces in my county (Boulder), so I'm curious what the target market for these is.
  • 3 0
 EU, cause they aren't insecure as people in US are.
  • 3 0
 @forbiddenbeat amazingly there are counties and countries outside of boulder. Feds just granted ebikes access to public lands.
  • 2 0
 That's a lot of money.......
  • 10 9
 Riding an E-Mountain bike will make you faster and fitter on your acoustic bike, win win!
  • 9 1
 Conversely, riding your acoustic bike makes you that much faster on an ebike. I am positive the closest to doping I will ever experience is jumping back on my Levo after a week on my Smuggler.
  • 4 0
 I’ve never heard anyone play a decent tune on an acoustic bike.
  • 1 4
 Riding an ebike will just make you too lazy to ride the acoustic one!
  • 2 0
 Are you sure that Peugeot isn't a Mondraker?
  • 2 2
 Never argue with a moron. They will bring you down to their level. Even quicker if an ebike is involved.
  • 2 2
 Or if they use the word acoustic to describe a non electric bike.
  • 1 1
 Does e-biking lose more credibility when automotive and moto companies start making e-bikes?
  • 1 0
 Peugeot hit with a cease and desist in 3, 2, 1,....
  • 3 3
 So nice
  • 1 2
 OH MY YOU f*ckIN GOD, What happen to you?????????
  • 1 1
 Fuck pinkbike!
  • 8 11
 Wow that's a lot of brands to add to my boycott list!
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