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6 Environmental Initiatives in the Bike Industry: Recycled Batteries, Carbon Neutral Production & More

Nov 19, 2021
by Ed Spratt  
Bormio Italy.

The cycling industry gets away with some pretty wasteful practices, which it often waves away under the pretense of "it's bikes, so it's green." The reality is that buying less, repairing and reusing your things, and riding more locally are the best things for the earth; however, we applaud the brands that are trying to reduce their impacts on the environment too. The perfect is the enemy of the good, so it's great to see people working towards better. Let's take a look at the recent announcements that move the industry forward in reducing its impact on the environment.



Northvolt Creates Lithium-Ion Cells with 100% Recycled Nickel, Manganese & Cobalt

Swedish battery producer and recycler, Northvolt, has created its first lithium-ion cells using 100% recycled nickel, manganese and cobalt.

Founded in 2016, Northvolt has been working to "enable the European transition to a decarbonized future" with a focus on producer and recycling electric vehicle batteries. Its latest breakthrough sees a huge development as they have been able to create lithium-ion cells using 100% recycled nickel, manganese and cobalt. Upon electrochemical performance testing of the recycled cells, they were found to have performance on par with those made using freshly mined materials.

In addition to using recycled nickel, manganese and cobalt from batteries Northvolt are also able to recover copper, aluminum, plastics and other materials which it recycles through local companies.

bigquotesWhat we have shown here is a clear pathway to closing the loop on batteries and that there exists a sustainable, environmentally-preferable alternative to conventional mining in order to source raw materials for battery production. The recycling process can recover up to 95% of the metals in a battery to a level of purity on par with fresh virgin material. What we need now is to scale-up recycling capacities in anticipation of future volumes of batteries requiring recycling. Emma Nehrenheim, Northvolt’s Chief Environmental Officer and head of Revolt



Muc-Off Pledges to Save 200 Tons of Plastic by 2023

Muc-Off has increased its pledge to reduce plastic after exceeding its target set in 2020.

Previously Muc-Off had set a goal of removing 30 tonnes of plastic by 2023 but it has surpassed this 18 months ahead of time as back in July this year they reached 94 tons of plastic saved. Muc-Off has now increased its goal to a lofty 200 tons by 2023. Since it announced the new goal MucOff released its new Punk Powder a completely plastic-free bike cleaner.

bigquotesIt’s awesome to have reached our latest milestone. Our new target is to make sure that we’re continuing to push full steam ahead in our mission to save as much plastic as we can. We’ve made phenomenal progress in the last year, but there’s so much more work to do. Alex Trimnell, CEO at Muc-Off



Call2Recycle Will Work with Specialized on eMTB Recycling Program

2020 Specialized Turbo SL

Specialized has teamed up with Call2Recycle to help build a battery recycling system among its retailers.

At the start of 2021 we covered the news that Specialized was working with one of Tesla's co-founders Jeffrey Straubel and his company Redwood Materials to recycle all of its US batteries by the end of this year, but now the brand has joined with non-profit Call2Recycle to help build out a network with retailers.

The result of this new program means Specialized and Call2Recycle will train retailers of its eMTBs to become registered battery collection sites for recycling. Once a bike shop has completed the training they can be found on Call2Recycle's website as a location to dispose of your batteries.

bigquotesElectric bikes are a powerful tool in the fight against climate change, and the challenge of battery recycling is larger than what Specialized can solve alone. That is why we are proud to be one of nearly 20 bike brands who are working with PeopleForBikes to develop an e-bike battery recycling program which serves the entire industry. We are proud to lead this effort, and to use our experience for the benefit of the bike industry and the planet. Mike Sinyard, Specialized founder and CEO



Endura Launches PFC Free Spray


Following Endura's decision to stop using PFC-based coatings on waterproof clothing, it has launched a PFC-free Re-Proofer.

The new Re-Proofer is a biodegradable and PFC-free solution to keep water out of any waterproof clothing. Endura says it will clean and restore the Durable Water Repellent (DWR) coating on your clothes leaving them refreshed for wetter conditions.

Endura's Re-Proofer is available now with 60ml costing £3.49 and 300ml priced at £9.99.



Vittoria to Double Production Capacity with Carbon Neutral Plant

Vittoria is set to expand its operations again as it looks to spend $20 million to double its production with a new Thailand facility.

The new production plant aims to employ around 400 people and is expected to be operational by the end of 2022. To help offset the impact of increasing its tire production Vittoria has committed to running the facility with solar energy, intelligent climate control and incorporating recycled materials where possible. While it hasn't released any evidence for this claim, Vittoria is saying this will be the world's first carbon-neutral production.



Rotor Moves to Sustainable Packaging


Following the example of brands including Trek and Cannondale, Rotor has launched updating packaging that focuses on using sustainable materials to transport its products.

Rotor says the new packaging is not just an aesthetic change as they incorporated the same packaging across all of its products. With the new packaging, Rotor has used either recycled or eco-friendly materials to support its environmental responsibility.





194 Comments

  • 258 15
 This invironmental nonsense is just that.. just stop buying shit..we don't need any of these products..ride your same bike you've had for years wear the same shorts ..you don't need new shit every year
  • 16 31
flag zyoungson (Nov 19, 2021 at 14:57) (Below Threshold)
 The 2nd hand parts or whatever generally get handed down or sold on so people like you can keep riding. All just part of the cycle.
  • 30 17
 I have used the same shorts for years. I get a new bike every year. So I am halfway there.
  • 32 0
 I’m still rocking my shorts with many holes in them from crashing and wear and tear. But stuff like this is also good. Cassettes wear out, for example. Maybe my next cassette will have less packaging than the one I bought last year.
  • 47 0
 @sdurant12: But PB just told me I need short cranks and long pants.... or...wait, was it long cranks and short pants? I'm so confused. If only some of these brands would do some virtue signaling so I could recalibrate my moral compass and figure out how to guiltlessly waste my money.
  • 10 2
 Been wearing the same underwear for years. Will repurpose to wash clothes some day.
  • 38 6
 Emtbs are a tool against climate change. Hahaha. Clapping seals
  • 12 0
 Obviously reducing usage is the first thing on the list. But if someone is going to need something, it is worth having the effort of reducing the environmental impact. It is naive to think that people will never buy anything ever again
  • 12 0
 ^^^Yes. Sad but true, buying stuff isn't environmental. You wanna help, don't buy crap.
  • 12 0
 Exactly.

1 of the 6 points is about Vittoria doubling production to sell more stuff. Great. How about make your existing production carbon neutral before expanding? That might have been worthy of including in this article.
  • 17 4
 Your mums carbon neutral
  • 1 1
 @zyoungson: lovely pun, you should sell it to bike company!
  • 9 5
 @jrocksdh: There are more e-bikes in the commuter world than there are Mt Bikes, reducing the amount of vehicle traffic somewhat.
As well E-Mt Bikes can reduce shuttling with trucks in some areas.
Just some thoughts...
  • 1 6
flag thechunderdownunder (Nov 20, 2021 at 8:39) (Below Threshold)
 @jaznomore: in all seriousness short cranks are the shit. If you don’t have a super low bb and you don’t ride a lot of rocky tech stuff well then, enjoy your long cranks and short shorts. Besides shorter cranks on new bikes would decrease 10mm-20mm of aluminum or carbon per set of cranks made.
  • 1 11
flag thechunderdownunder (Nov 20, 2021 at 8:41) (Below Threshold)
 @stainerdome: you can wrap them in tin foil and join the Trump/Q peeps, or you can take it and wedgie yourself so tight that they fuse inside you and join the hypersensitive woke mob?
  • 6 0
 People riding the same shit arse bike still need to change the same shit arse components from time to time chances are they will be fitting Shimano components which all arrive with an abundance of plastic, paper and cardboard that goes straight in the bin. What are the Microsoft of the bike world (Shimano) doing about that I ask? Maybe its time for the big players in the industry to start making some changes.
  • 9 7
 Fucoff mucoff
  • 1 0
 @jaznomore: Bibs bro...
  • 5 0
 I just retired a pair of MEC full length tights that I bought in 2000, and replaced with an identical pair from a thrift store from $10.

Look shoes from 2008 are still going, although a bit tattered.
  • 19 0
 How about not sticking batteries where not needed? Just ride your normal bike with regular cable gearing and you do not have to worry about environmental impact of your ebike batteries. This is not about environment, it’s about selling stuff that seem to be green, simply put, corporate greenwash.
  • 1 0
 Just stop making crap standards!
  • 3 0
 That's just us poor taking the flack for the rich again kinda like the whole carbon tax in Canada. Big corporations pollute the country and the average Joe has to pay for it.
  • 5 0
 @meathooker: mucoff has a thing where you dont need the bottle for life, just the plastic one. my LBS has a big ass tank and you can refill your bottle for a few bucks cheaper.
  • 4 0
 @mior: Nice. Wonder if my pos lbs has that
  • 139 10
 This is all just a giant virtue signaling competition amongst companies outsourcing their production to the other side of the globe before then shipping everything back round the world to be tested and promoted by cloud hosted media outlets driving consumption of shit we don't really need, so they can then produce even more of it and distribute it everywhere.

If you wanna buy "green" cycling products then find local production and locally or even regionally sourced materials, otherwise save this shit for the people stupid enough to think it's meaningful. Cycling is nothing but a giant collection of not in my backyard manufacturing and distribution sitting atop a pyramid of electronic media advertising.
  • 41 0
 Nobody wants to hear the truth...
  • 29 13
 @hardtail29errba: Yeah, the almond milk avocado toast iPhone crypto currency NFT all day on social media generations is too busy patting themselves on the back about recycling more cardboard boxes and using less packing material to be bothered by things like reality or personal responsibility.
  • 2 0
 Don't worry, I found a great theme song that pretty much sums up all of the thoughtfulness and genuine selflessness each company exhibits each and every day!
youtu.be/tIpbYyR0OOI
  • 35 5
 It’s virtue signaling by OUTSIDE.
Every day there is another BS article about who is greener than green.
I’m tired of these articles.
  • 38 8
 @badbadleroybrown: I recycle all 5 of my daily amazon boxes and only buy a new macbook pro every other year (but I do put BLM stickers on them to offset my purchase). My social credit score should be above 800 soon.
  • 6 0
 You’re not wrong, but you’ve also described pretty much every other industry in the world so…
  • 3 1
 @lkjk: Briliant!!!!
  • 9 2
 Another nail on the head. Or don't have kids. Try that one bike companies
  • 56 19
 @wda1wustl: im tired of americans living in uninsulated cardbord houses in suburbs driving their gas guzzlers on huge highways and releasing the biggest co2 amount per capita. why are you people like that? why dont you live in denser cities with streets you could actually cycle on? your nation sucks.
  • 27 7
 @Sethimus: because we’re obsessed with freedom at the expense of everything else
  • 11 1
 @leelau: I've rode a few saddles that were definitely making an effort to reduce the amount of kids people have.
  • 12 44
flag wda1wustl (Nov 20, 2021 at 7:28) (Below Threshold)
 @Sethimus: Because we won WWII.

Truth hurts. Don’t be envious.
Besides, who really enjoys living in a crappy small apartment where you can smell your neighbors farts?
  • 29 9
 @wda1wustl: the russians did, you just waltzed in at the same time…
  • 14 32
flag bman33 (Nov 20, 2021 at 7:41) (Below Threshold)
 @Sethimus: because one of our state's Texas is bigger than your entire country. We don't have to live in compressed urban areas if we don't want to. In addition, more and more of our population is seeing remote work and not having the need to live in a large city. We enjoy having our personal space as well. Even a larger cars are getting greener and Greener and with the electric push or other additional fuels that only get better. Your s*** talking just makes you look foolish
  • 31 9
 @bman33: doesnt explain your co2 footprint one bit, especially as most of the shit you consume comes from china so that should be added on top. your nation is the biggest polluter on earth, by a large margin. now way to spin that positive
  • 12 27
flag bman33 (Nov 20, 2021 at 8:16) (Below Threshold)
 @Sethimus: I just did explain and I'll do it again. You're the one that came out here talking like an arrogant as*hole. Vast majority of Europe's goods comes from China as well so no one is innocent. Check your numbers Mr keyboard Warrior. A quick Google search will prove you wrong. Have a good day troll
  • 25 0
 World War III going down in the PB comment section.
  • 14 21
flag badbadleroybrown (Nov 20, 2021 at 8:41) (Below Threshold)
 @Sethimus: China puts out more than double the C02 of the US... no, we're not the largest polluter, not by a long shot. And a key distinction is that an substantial amount of our CO2 comes from our intervention in foreign countries... yet, when we get a leader who pulls us out of that bullshit, everybody starts screaming isolationist and crying that we're ignoring our responsibility to the global community. When we get a leader who tries to fight the trend of massively outsourced production and manufacturing people start screaming about trade wars.

Y'all just love to complain.
  • 27 15
 @badbadleroybrown: china puts that out to produce the shit you consume, so its technically your emission.
  • 12 22
flag bman33 (Nov 20, 2021 at 9:06) (Below Threshold)
 @Sethimus: Let everyone here know once Germany (we presume you are there due to your profile) creates 100% of their goods locally AND 100% sustainably....then sh*t talking may have a slight bit of validity. We get it, you are a superior person in a superior country with zero infractions and complete moral superiority. Now that is out of the way, perhaps you could get more creative with you keyboard warriorism. Perhaps make some jokes about our mothers? Maybe insult our bikes? Example: "Your bike is so lame, you still have V-brakes". Another solid option is to insult all American's penis sizes! That should show us how magnificent you are and highlight your infallible position in global society.
  • 17 8
 @Sethimus: yeah, cause the US is the only country buying shit from China. Rolleyes

Wishing you a speedy recovery from your head injury buddy, get well soon.
  • 12 11
 @badbadleroybrown: bingo. quick interwebs search shows Germany is the #1 consumer of Chinese goods in Europe. We ALL should be using /buying less Chinese goods, but.....
  • 16 9
 @bman33: our machines make the shit we import, we are a net exporter, we produce shit the world wants, unlike the us that is a net importer because nobody wants american made goods…
  • 9 13
flag bman33 (Nov 20, 2021 at 14:26) (Below Threshold)
 @Sethimus: Germany makes some great things. Thankfully most Germans I know aren't taking trash from their parent's basement as you seem to be. Regardless of net/gross imports, Germany is the #1 consumer of Chinese goods in Europe (EU itself being collectively #2 behind the US). Your original argument was NOT quality of items, it was vaguely based on environmental impact, your perceived knowledge of the US, and then you went to the China connection. Your words Hans. Wink
  • 10 12
 @Sethimus: Looking at your comment history, seems the vast majority of your posting is sh*t talking other people or other countries. Hey, you do you, but note I wasn't talking shit about Germany. It's a great country and some genuinely great people there...you are an exception it appears.
  • 4 1
 @Sethimus: Eh.. the problems you ,mention are mostly regional. But in general, you're not wrong.
  • 10 2
 @wda1wustl: My grandfather was JAG in the Pacific and went onto the beaches right behind the Marines. Even dropped in behind enemy lines to train some indigenous people to harass the Japanese. He would be horrified at our behavior as a nation today. Utterly horrified. He's the one who taught me to shut off the light when I left the room, and pull the curtains during the day.
  • 5 1
 And yet, whenever a company tries to bring their manufacturing to their local country you suddenly hear people scream about how expensive it is compared to what's made overseas. Everyone wants US made, until they see the prices. I want US made for the very reason you state, but don't be shocked when they are even less green to try and off-set the cost of labor and materials.
  • 3 13
flag badbadleroybrown (Nov 20, 2021 at 16:31) (Below Threshold)
 @Chuckolicious: lol JAG are the attorneys of the military, Judge Advocate General corp... they don't see combat. Your grandfather would be horrified by your lying.
  • 10 2
 @badbadleroybrown: I just told you he went onto the beaches behind the Marines. And guess what? He had the unfortunate luck to have to defend Japanese war criminals after the war. He received unimaginable hate for that, but he did his job. So back the f*ck off, a*shole.
  • 2 13
flag badbadleroybrown (Nov 20, 2021 at 18:45) (Below Threshold)
 @Chuckolicious: lol

JAG didn't storm the beaches "right behind the Marines", "a*shole." And JAG sure as f*ck doesn't "drop in behind enemy lines."

I'll tell you what your grandfather would be ashamed of, he'd be ashamed of you trying to steal credibility for your stupid ass anti-American views but trading on his service and lying about his contributions. Go sit the f*ck down, take the floppy shoes off, put the big red nose down, and stop being such a clown.
  • 2 0
 @wda1wustl: dont worry, eventually you'll have to pay to read said articles!
  • 7 2
 @badbadleroybrown: Tell me, what would you require as proof that what I said about my grandfather was true? You do understand that the only thing worse than stolen valor is stealing someone’s rightful honor, right? Just imagine for a moment that I’m telling the truth. What kind of person does that make you?
  • 4 13
flag badbadleroybrown (Nov 20, 2021 at 19:36) (Below Threshold)
 @Chuckolicious: you already lost your shot at proving anything... all you proved is that you don't know what JAG does but wanted to add credibility to your "America is awful" nonsense by pretending your grandfather would be "utterly horrified" by anything going on today except the emergence of mindless leftist clowns like you following along with every media manufactured outrage like a bunch of puppets, and blaming "America" for your every failure in life. Take a seat clownshoes.
  • 5 3
 Sigh… color me not surprised. Man, I can’t imagine how awful your life must be. Good luck.
  • 3 10
flag badbadleroybrown (Nov 20, 2021 at 19:47) (Below Threshold)
 @Chuckolicious: that's some good irony coming from someone ranting about how horrifying the behavior of the nation is lol

Thanks for asking all the same though, my life is great... so great that I don't even need to make to lies about the achievements of my relatives to express my views and I really don't think anything is horrifying. Propagandist media and idiots believing it is pretty disappointing but certainly not horrifying.
  • 4 1
 @Sethimus: Our less dense cities have wider and less crowded roads than your cities and as such are much better to ride. Plenty of our gas guzzling cars are Mercedes, BMW and Audi. Our cardboard houses are heated mostly by natural gas which you Germans happily import from Russia. BTW among the developed nations the countries with highest CO2 emission per capita are. Canada, Luxembourg, Australia, and USA in #4, so it is not the biggest. Also how about those dirty brown coal power plants in the eastern part of your country.
  • 10 0
 @konrad1972: whoa whoa whoa... Leave Canada out of this eh. We're guilty of nothing but Maple Syrup, Poutine, Hockey, and Tim Hortons. (Honorable mention to Red Green, Trailer Park Boys, and Hockey night in Canada.)
Your all a bunch of hosers hootin' and hollerin' about who's better at this and that. I say we settle this on the ice boys.
  • 4 1
 @jomacba: you forgot letterkenny!
  • 4 4
 @Sethimus: "our machines make the shit we import, we are a net exporter, we produce shit the world wants, unlike the us that is a net importer because nobody wants american made goods…"

Well...except Teslas. :-D

But in the next couple months you can get your own domestic Model 3, so wins all around!
  • 6 12
flag TheR (Nov 21, 2021 at 7:32) (Below Threshold)
 @Sethimus: Three words to get you off your high horse: 6 million Jews. STFU.
  • 5 11
flag TheR (Nov 21, 2021 at 7:43) (Below Threshold)
 @Sethimus: Why was your country responsible for the worst atrocities of the 20th century? Why does your country suck so much?
  • 3 10
flag TheR (Nov 21, 2021 at 7:54) (Below Threshold)
 @Sethimus: And your country wouldn’t be what it is without the American occupation and rebuild plan after the war. You should be on your filthy hands and knees thanking us for not leaving your whole country to the Russians. You’d still be driving your two stroke Trabis, belching brown coal into the air to heat your shacks.
  • 2 6
flag badbadleroybrown (Nov 21, 2021 at 8:40) (Below Threshold)
 @Chuckolicious: imagine calling US taxpayers funding manufacturing in other countries a win all around... damn kid, you're not just a liar, you're an idiot.
  • 6 3
 @badbadleroybrown: Wow man, you're literally a mentally ill maniac, and a rather detestable one at that. Well, dope, tell my how US taxpayers are funding Giga Berlin? This gotta be good.
  • 3 7
flag badbadleroybrown (Nov 21, 2021 at 9:45) (Below Threshold)
 @Chuckolicious: you misusing the word literally is literally the most predictable thing you could've replied with.

Tesla builds all its factories from subsidies by goverment... tax payers in the US fund everything Tesla has ever built, and then Elon gets additional funding from local governments wherever he builds. Jesus man, bad enough you had no clue what your granddaddy was doing as a JAG 70 years ago but you don't even know wtf is going on in the world today, no wonder it's all so "horrifying" to you.
  • 7 3
 @badbadleroybrown: OK, you've gotta be just engaging in performance art. You can't be this much of an A hole and completely disconnected to the facts concerning Tesla. Come on man, admit it. And everything I said about my grandfather is true, but you've refused to tell me what I need to do to prove it to you. Why are you such an awful person?
  • 2 6
flag badbadleroybrown (Nov 21, 2021 at 10:51) (Below Threshold)
 @Chuckolicious: Oh, I'm definitely this much of an a*shole.

"Literally" nothing you said about your grandfather was true you clown... not once in the history of the Judge Advocate General corp have they "dropped in behind enemy lines to train some indigenous people" so give it a rest.

And I just gave you the facts about Tesla, you can accept reality or continue to be ignorant and live in a fantasy land. Given your misrepresentation of your grandfather's service, I think we know you'll choose to live in fantasy.

And awful is lying about your grandfathers service and using ad hom to defend your lies and ignorance, so I'm well in the clear... I feel bad for your grandfather, that he sacrificed and the punchline of his lineage is you must haunt him.
  • 6 3
 @badbadleroybrown: Ok that’s enough from you. Only recourse I have is to hit the Ignore button. One day Karma will balance the books, I’m good with that. I’m certain you’ll post another next level hostile and insulting comment, but then you’re not any more in control of your actions than a rabid animal. And you can be certain you’ll be hissing and spitting into the void. That’s all.
  • 4 7
 @Chuckolicious: OK lil guy... tell us more about how your granddaddy was doing spec ops shit as a JAG. lol

Funny that you wanna rant about karma while you're out here telling lies and throwing a tantrum that you got called out on it. "Karma" has clearly already balanced the books since I'm out here enjoying life and you're making up lies to trade on grandpa's service cause you're so "horrified" by everything... seems that we've each gotten just what we deserve. Beer
  • 1 1
 @Chuckolicious: You forgot to mention Iphones.
  • 5 2
 @TheR: JC you're trash
  • 2 0
 Can we double up-vote?
  • 2 4
 @bman33: who are the ignorant babies downvoting this? Haha
  • 1 4
 @giantwhip: How so? Go back and follow the thread, and you’ll see I didn’t throw the first stone. He can rudely trash my country, but I’m not allowed to respond? People in glass houses and all that…
  • 62 5
 Can we all just give Pinkbike a round of applause for the subtle comedy of dropping an "environmental initiatives" article right behind a podcast about Dean Lucas taking a private jet home from world cups...

I don't know if it was intentional or just editorial oversight, but that shit is some good ironic comedy either way. Beer
  • 3 0
 I was going to say the same thing.
  • 7 0
 It’s getting better every time they release a environmental related article just so brands can sell more.
  • 51 4
 If we didn't have batteries we wouldn't need to recycle them.
  • 28 1
 yea that $12K Levo replacing your "acoustic" recreational $9K Stumpy is REALLY helping climate change.

Sinyard is such a slimy piece of carbon.
  • 1 1
 @mm732 My opinion of Ebikes aside, is it Sinyard's fault, or the people who are demanding and buying them? Last I checked, Mike wasn't out there holding guns to people's heads.
  • 30 5
 stop making shit e bikes with their lithium ion mining crap. They're so bad for the environment yet try to justify it
  • 13 13
 Imagine complaining about mining for e-bike batterys while posting this on a device in which most of the components had to be mined. Pretty sure gold is mined, and that's in all your electronic devices, as well as other metals. Then depending on your device (mobile/tablet/laptop) all have lithium ion batteries... or is that ok as it's not an e-bike. Then there's the plastic.. But ya know, whatever to justify e-bike hate.
  • 16 5
 @chunkymcpot: we both own a phone. How many phone/laptop batteries would fit in your ass? Oops I mean ebike. Plenty to keep you satisfied apparently :p
  • 1 11
flag chunkymcpot (Nov 20, 2021 at 9:43) (Below Threshold)
 @monkeybizz: hehe someones jelly. I wouldn't worry about batteries... as far as i'm aware only 2 mines in the world can mine lithium carbonate so won't be long till we run out.
  • 23 6
 Reading the comments has given me new hope in the PB community. I didn’t read all of them and prob don’t agree with all but seeing that you guys can smell the b.s. is encouraging. Hopefully OUTSIDE doesn’t turn PB into a politician, aka full of $hit.
E-bikes and hybrid cars are a landfills worst nightmare.
  • 20 6
 Did you see the BS email they sent out?
“ We're evolving our business for three reasons. First, so Pinkbike can keep doing honest reviews and important reporting–from environmental issues to doping stories to advocating for higher rider salaries.”

Basically they will be charging us to view content that is promoting their woke agenda.
Keep this site about bikes, and stop drinking the woke Kool-Aid.
  • 11 2
 @OldschoolAK E-bikes and E-cars aren't evenly equivalent. Electric cars replace a combustion engine, while E-bikes castrate a red blooded stallion.
  • 1 2
 Do you really think cars, of any fuel source, end up in landfills? Honestly asking.
  • 16 0
 Reduce the amount of non essential products, reduce packaging size, No packagingwhere possible, use paper without plastic coated pretty colour branding, keep model ranges for 3 yrs minimum, theres plenty can be done but not.
Muc Off make way to much shit, I mean theres cleaner for discs, frames, polish, lube,degreaser, handlebar wipes, pedal pin polish, inner tube cleaner, internal bar wash, all that plastic, just stop ! making all this in the name of business, money, how big does any company need to be ? its a bit like a world domination greed thing.
Why cant you just do refill dispensers in bike shops like coffee refil, purchace a standard size container and re use.
They were on about expanding product line a while ago with bags, packs and stuff, as if it wasnt an already saturated market. More More More, get to fck the lot of it.
  • 7 0
 Excess packaging is irritating as fuck in general. One of the manufacturers in that recent crank article was touting the elaborate gift box their product was packaged in. FFS...
  • 6 0
 Your description of Muc Off is spot on.
  • 5 0
 I will take (1) bottle of inner tube cleaner lol
  • 5 0
 @ViolaVesperlin:
Don't forget the knob in between cleaner lol
  • 19 2
 Wow this wont even barely scratch the surface of what is being wasted around the world. At least these people will sleep better at night thinking they helped.
  • 18 24
flag jrocksdh (Nov 19, 2021 at 17:39) (Below Threshold)
 Nothing new. The old reds are now the greens. But it's a 'do gooder' hustle. Just like CRT. Get on board, take ur vaccines, dont argue at your school board meetings or else-your extremist racist.
  • 11 12
 @jrocksdh: truth. You will trigger the woke mob though haha
  • 19 3
 Virtue signal, virtue signal, but we will still use Asia to do the polluting for us... yay!
  • 17 0
 REDUCE, Reuse, recycle. Recycle is the last one. do the others first.
  • 4 0
 This is the most important thing many people ignore. Reduce.
  • 11 0
 "Electric bikes are a powerful tool in the fight against climate change"

This would only be true if it replaces a mode of transportation like a car and I doubt that is taking place as much as a marketing team would like to believe.
  • 7 1
 Accurate for road commuting, replacing a car even part of the time is a net positive. As far as purely recreational e-mtb riding being green... yeah, fuck no. That's insidious marketing nonsense.
  • 12 2
 talk about pinkbkke itself.
Stop Traveling for Press camps

Ppl aughta ride from home / build trails in biking distance or public transit accessabd actually pedal places

Localize race circuits, dont travel.
End the motorcades and support semi trucks

Ride durable equipment that doesnt need replacing.
  • 12 3
 The most environment ebike is the one that was never made. Everything else is just greenwashing virtue signalling. Does any really believe that your 170mm travel ebike replaces a single car journey
  • 7 0
 Here read this pinkbike, this is how horrible batteries are for our planet. All this nonense that companies trying to make us believe, with their green approach etc. It is all crap. www.youtube.com/watch?v=u-38O6jSyiQ&t=83s
  • 7 0
 Intense doing recycling package for years, 5 years ago I received my intense with smaller box then any other brand without plastic from local manufacturer , something that article could mention
  • 3 0
 I bought a 2018 Recluse that shipped from Asian in a big cardboard box with tons of plastic and foam.
  • 6 0
 Looking at Muc Off’s website it appears that saving 96 tons of plastic means their new packaging options save that much plastic over how much worse thing would have been with their old packaging. Their product still dumps tons and tons of plastic into the world. I use this lube so I am not innocent but this is partly BS marketing spin.
  • 9 0
 Mucc-off , you can help them to reduce their plastic waste by not buying useless/unnecessary products.
  • 18 12
 Is Pinkbike ever gonna get the message about sticking to cycling and staying out of other issues. If I want to read about Global Warming, George Floyd, equality and inclusion etc stuff I have plenty of other websites. Or just rename the website to WOKEbike.
  • 5 0
 @konrad1972 Lemme ask ya. If you ran PB, and you saw that articles on this subject get a ton of views and engagement in the comments section, directly effecting your bottom line in a positive fashion, would you run more...or less... of these kind of articles? This is totally aside from whatever your personal position might be on this topic.
  • 2 2
 @Chuckolicious: From my perspective just because of stuff like this I will never buy into PB plus or whatever it is. They will not get a penny from me. I go on this site mostly for buy and sell. I did not even read the article because I considered it a waste of time. I know quite few people who quit paying for Strava premium specifically because Strava got into Identity Politics and virtue signaling. Once my subscribtion runs out in May I am also out. Also I don't know anybody who started paying for Strava premium just because they were pleased with Strava getting into identity politics. So if somehow generating free traffic gets PB revenue they are free to stir any crap they want. Personally, if I run a website devoted to a specific subject, because of my principles I would not sell out and I would not start putting stuff that is irrelevant to the subject.
  • 3 1
 @konrad1972: Hey, that's totally your choice, no judgements here. Personally, I find so many things have some sort of political or identity connotation these days, so I just try and filter that shit out and decide if the remaining content or service is worth my time and/or money. Don't pay for Strava, never did. But did get in on the early discount for TF, which I use frequently and I find is the best in its class. But to be fair, they're just reporting on what the actual bike industry is doing, so it's not like they're creating an agenda to push.
  • 1 0
 @Chuckolicious: I actually pay for the Trailforks as well with the early discount. It is still 100% (at least it seems to me) dedicated to map the rides, and for $1.50 a month I don't have a problem to pay for somebodies work that is useful to me.
  • 14 5
 My next bike won't be carbon. Still can't recycle it... That's some shit.
  • 2 2
 Edit: ooops wrong comment.
  • 4 0
 @makripper: it’s a lot easier to repair a carbon frame most of the time compared to aluminum. Is anyone making aluminum tube sets from recycled material yet? #steelisreal
  • 6 0
 I’ve fixed my Trek Boone three times.
  • 4 0
 @DHhack: I'm definitely repairing my next carbon break after seeing how surprisingly effective it is first hand.
  • 5 0
 Greenwash much?!
How about all these companies retroactively clean up what’s they’ve created?
Buy green credit with proper environmentally responsible agencies that will install green power and initiatives.
50years of doing nothing and then a greenwash drop in the bucket is patronizing
  • 5 0
 The amount of plastic that comes in a new, unbuilt, boxed bike is absurd... it's already too late... we've damaged the planet beyond repair...just go ride your bike so we can all stop pretending any of these companies vying for profits actually cares.
  • 8 0
 blahh blaahhh blahhh... Ride your bike, don't drive
  • 9 2
 Mean while the bicycle industry continues to fly their athletes around the world for epic photos and video edits....
  • 6 0
 Please clarify how muc off, a company that sells product in little plastic bottles has saved 96 tons of plastic? What does this mean?
  • 2 0
 They are selling the cleaner in concentrated powder form. So you can just buy packets of the powder and mix it with water and keep reusing the same bottle.
  • 6 2
 @sino428: It is more expensive tho than regular muc off, which means muc doesn’t give a F about the climate.
  • 3 0
 @robbosmans: I have no idea about all that. I was just answering the first guys question about how they were reducing the plastic.
  • 6 2
 Let's be real, the bike industry or any company that pushes people to buy a ton of stuff will never be eco-friendly. If you want to be eco-friendly, then perhaps taking up a different sport like barefoot running is better. Good luck with that. I'm going to keep mountain biking as long as possible. Cheers.
  • 3 0
 Do all ebike batteries use 18650 cells? Why are they not made so you can replace the cells, rather than sealed units? No need to make batteries for old models, or worse, the bike becomes obsolete. As technology progresses, you can put better cells in your old bike?
  • 4 1
 @LemonadeMoney I think many do. But regardless of cell, it's not terribly difficult to mess with your pack, plenty of YouTube videos that should help. Reason manufacturers don't is liability. Same for car packs, stationary storage packs, etc. You do it wrong and burn down a building, killing people, they don't want any part of that noise.
  • 1 0
 Yes. The 18650 is pretty standardized.
  • 6 0
 green is good. I mean greed is good.
  • 6 4
 I'm not playing with you I'm not playing with you I'm not playing with you Yeah You! I'm not playing with you I'm not playing with you I'm not playing with you Yeah You! I'm not playing with you I'm not playing with you I'm not playing with you Yeah You! I'm not playing with you I'm not playing with you I'm not playing with you I clean forgot how to play But you can still come around In fact I invite you down Maybe together we can wipe that smile off your face. Cause what a difference What a difference What a difference A little difference would make We'll draw a blueprint, it must be easy It's just a matter of knowing when to say no or yes Frustrating Frustrating Always waiting for the bigger axe to fall A patient game that I can't find my way to play Find my way To play Not knowing Never mind what's been selling It's what you're buying and receiving undefiled Never mind what's been selling It's what you're buying and receiving undefiled Never mind what's been selling It's what you're buying and receiving undefiled Never mind what's been selling It's what you're buying and receiving undefiled Never mind Never mind Never mind Not no way to play Never mind Never mind Never mind Not no way to play Never mind Never mind Never mind Not no way to play Never mind Never mind Never mind Not no way Not no way to play Not knowing!
  • 5 0
 An upvote for Fugazi
  • 2 0
 @korev: heck yep! who downvotes Fugazi!!!
  • 3 1
 I can't get my head around the fact that people on a mtb site that is 80% about exiting new stuff aren't going to be buying new stuff. Probably because it's bullshit. People frothing at the mouth about less packaging and recycling batteries are weird af.
  • 5 0
 I wish there was a way to make a carbon fiber frames and rims just made of pure fiber and totally carbon neutral.
  • 1 0
 skip the “a”, my bad. Big Grin
  • 2 0
 ive always thought things like cassettes could be sent to shops wh probably order 50+ at a time could all be sent in one reuseable container rather than 50+ pieces of individual packaging, while it might be recyclable, it still takes energy to do so. also, chains in much longer length on a reel? i have that many 5/6 links of chains from servicing my own and my friends bikes from commuting/weekend riding over the years, that i made a chain out of them all, theyre all different colours but it still works a treat, but so many links must just go in the bin from shops!
  • 10 4
 Baron Greenwash
  • 11 7
 Can you just start a website called pinkvirtuesignallingbike.com. Sick of this crap. It's a daily occurance now.
  • 3 3
 The only good thing that has come from this is the realization that aluminum bikes are sick and should be made regularly again at the high end.
  • 2 1
 Progress is still progress but MucOff talking about reducing a few hundred tonnes of plastic is a joke. They market a 'sustainable' power and metal bodied dispenser at the same time as continuing to sell the entire rest of their range in plastic at volume. I mean seriously just sell the powder and the metal bottles and focus your time on sorting out your other products in the same way.
  • 4 2
 "The perfect is the enemy of the good, so it's great to see people working towards better."
What?
Also, what are freshly minded materials?
  • 14 0
 If you wait for perfect solutions, you miss the opportunity to use solutions which will make incremental differences. Buggered if I know what minded materials are.
  • 1 0
 @ODubhslaine: I believe they meant to say freshly ‘minted’. In other words brand new.
  • 1 0
 Or freshly mined
  • 2 0
 @commental Wait, you honestly never heard that saying before? And if not, don't instantly understand its meaning? And #2: a typo.
  • 4 0
 DEC 3rd? Anyone else read that?
  • 2 0
 The the day the Paywall’s construction is complete
  • 4 1
 My next bike will be used!
  • 27 1
 Well yeah... it would be weird if you bought a bike and didn't use it.
  • 8 0
 @reindeln: Is that you, dad?
  • 5 6
 Virtue signaling eco-friendly bike companies will not like that because they want to sell as much as possible. It is funny when so many companies say their manufacturing has less environmental impact, but want to sell as much carbon stuff as possible. See the contradiction. Lol.
  • 5 3
 lol outside milking the environmental debate hard lately, whatever gets some positive changes initiated.
  • 13 10
 hopefully kyle warner is doing well
  • 1 0
 Yes should have a chain & cassette recycling !
OR just put them in a box which would make them last a lot longer?
Who would have thought that !
  • 1 0
 Is Bike Industry consider a very simple environmental Initiative ten years frame (and component) reliability ?
  • 3 0
 Dynamo power for Ebikes!
  • 13 13
 Did pink bike hire AOC because for the past year that's what it feels like
  • 11 6
 Fact. BC has had unprecedented heat waves,fires, floods, and other natural disasters. Fact 2. Pinkbike is located in BC and the staff probably noticed the stuff going on from fact 1. Guess. Living through this fucking apocalyptic bullshit has some of them thinking about the environment a little bit more than they used to. Guess. You're so caught up in right vs left bullshit that a fucking article about reducing packaging and recycling batteries gets you worked up for some strange reason.
  • 4 1
 @kawin20 Cringe. Really? Maybe I missed it, but articles on this subject total maybe 5 in the past 12 months? Please correct me if I'm wrong.
  • 3 7
flag BikesNRussets (Nov 21, 2021 at 8:57) (Below Threshold)
 @JayUpNorth: In Idaho we had the hottest summer ever recorded, I passed out on a ride in July and farmers have struggled to get water. Yet 99% of Idaho doesn’t care about climate change, I think that Canada already has a ton of woke tree huggers that’s why y’all care so much.
  • 4 1
 @BikesNRussets: 99%? Time for an information session. From Yale the numbers of people concerned about climate change in Idaho. By county, your least concerned is Franklin at 46%, you have a total of 7/44 counties that are under 50%, 1 county right at 50%, and 36/44 with more people concerned about climate change. The county with the highest percentage of concerned people is Blaine at just under 66%. Percentage of people in Idaho that think congress should do more to address global warming seems to sit around 46-47% although I have no desire to crunch numbers. By contrast, I think the number of people concerned about climate change is around 60% in BC although wording is not the same and they like to break the polls into more specific categories. We do have a ton of people that rely on logging and oil and gas and push back against the topic though. We are not a homogeneous society. But by now you should realise that your society is not either.

You are living in a social media world where algorithms can often lead you to think your opinion is pervasive in society. It is not.
  • 2 6
flag BikesNRussets (Nov 21, 2021 at 10:49) (Below Threshold)
 @JayUpNorth: have you taken an English class, it’s called hyperbole. That 99% statistic was hyperbole, it’s definitely less.
  • 7 1
 @BikesNRussets: I do have a degree in english but i am also a red seal tradesman currently teach trades. What you are doing is beyond hyperbole. Your statements don't get pass the sniff test, not even a little bit. I don't know what kind of agenda you have for pushing that bullshit, but you're against the topic so you make shit up? Your moral compass needs recalibration in my opinion.
  • 2 0
 teaching
  • 2 6
flag BikesNRussets (Nov 21, 2021 at 14:01) (Below Threshold)
 @JayUpNorth: People just talk a bit different down south compared to up north I guess, I don’t know what offends you so much about what i said, I hope you can loosen up a bit. Do you think I’m a terrorist or something? you are giving me a vibe that you think I am going to kill your family. I’m just thinking out loud that all bud. And can you site your sources on that first statement, I feel you made up those numbers, but I’m not sure.
  • 2 5
 @JayUpNorth: link the Yale article mate.
  • 3 2
 @BikesNRussets: Only one of us is about pulling random numbers out of their a*shole. I used very specific numbers that can be searched up and verified. You can use Google and find the article yourself. Or do it the hard way and read the whole shebang from Yale's climate opinion maps/survey. Nature.org has an idaho climate concern story as well. Click the links to get actual numbers from actual surveys on what the population actually thinks.
  • 2 7
flag BikesNRussets (Nov 21, 2021 at 15:06) (Below Threshold)
 @JayUpNorth: Send a link to the YALE article, it shouldn’t be to hard to find because you wrote that so recently. If you can’t than you are giving me fake statistics that YOU pulled out of your a*shole.
  • 2 6
flag BikesNRussets (Nov 21, 2021 at 15:13) (Below Threshold)
 @JayUpNorth: “I THINK the number of people concerned about climate change is around 60% in BC” those 2 capitalized words make your statements seem false and pulled out of your a*shole. The thing I hate most in this world are hypocrites, so I would appreciate it if you can explain yourself.
  • 4 1
 @BikesNRussets: like I said, they don't have generic statements in the polls like they do for Idaho They break things down into more defined categories for things such as concern about rising temperatures etc. But I have a hard time believing that the guy that called us woke tree huggers has a hard time with 60%. I pointed you to the nature.org article with very similar numbers as the ones from the other article. Did you read it? Did you click the hyperlinks in the article which show 53% of people in Idaho are concerned about climate change? Damn near identical numbers? That should satisfy most people's concerns that those other numbers are reasonably accurate. Otherwise, I owe you nothing so Google up.
  • 2 7
flag BikesNRussets (Nov 21, 2021 at 18:05) (Below Threshold)
 @JayUpNorth: You are the biggest hypocrite and liar on planet earth, send the link to the Yale article you retard. I don’t have a hard time with 60% I could care less, what makes me angry is that you ranted about me using a fake statistic when that one was just an assumption by you. Do you need me to show you how to go into your search history, find the Yale article, and link to it? And that website just had a donation link, not any statistics.
  • 2 5
 @JayUpNorth: Don’t lie and say that I need to find strange statistics by myself because they don’t exist, I tried and I couldn’t find anything by Yale about idaho climate awareness, Don’t cover your lies by saying that.

I am pissed that you take up air on this earth, die and go to hell you disgusting hypocrite.
  • 2 2
 @JayUpNorth: ok I take that back, the stacker article seems credible, the nature one didn’t seem as credible (statistics wise) but it is somewhat inline with the stacker statistics so I will count if. I was looking specifically for Yale so that definitely effected my search.
  • 5 1
 @BikesNRussets: you're still a terrible troll
  • 5 7
 cry me a river dude you seem so triggered snowflakes must be abundant where you live
  • 6 1
 @kawin20 Yikes, irony is thick with this comment.
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