Aaron Gwin Joins TLD for 2013

Jan 9, 2013
by Tyler Maine  
The most decorated American gravity racer in the history of the World Cup will compete this season and beyond in the full line of Troy Lee Designs Helmets, Racewear, Premium Protection, Sportswear and Accessories. Aaron joins an unprecedented list of TLD teammates, with the likes of Sam Hill, Brendan Fairclough, Troy Brosnan, Steve Peat, Brandon Semenuk and Cam Zink, just to name a few.

Gwin was very excited about the new sponsorship and the upcoming season.

bigquotesLike a lot of racers, I have always looked up to Troy Lee, there's no doubt that Troy is an innovator for his style and his quality of product. The designs that come out of his shop are second to none and I couldn't be happier with joining the team! Its not often in life you meet someone as talented or focused as Troy Lee. The input and development opportunities he's given me are something I could have never imagined. This is a dream sponsor of mine and the beginning of what I know will be a fun relationship! - Aaron Gwin

Owner and operator of TLD, Troy Lee, was quick to comment on the signing of Aaron Gwin and the endless possibilities of such an opportunity.

bigquotesAh man, this is a dream come true! Having Aaron join our team is really exciting; I was getting goosebumps signing the contract with him! We have always had a strong field of champion bike guys, legends, and just good people that you wanna hang out with, so having Aaron join us adds to that legacy. I have been following his racing like everyone, and the fact this all came together is too cool. He has some moto roots, is a local SoCal boy, likes fast cars, so I can't wait to go downhilling with him and do some moto! It's going to be fun working with Aaron and developing new product with someone who is so talented and close to our shop. Super stoked man! - Troy Lee

TLD's Global Bike Athlete / Team Manager, Craig "Stikman" Glaspell, who was the driving force behind this new relationship, was elated to see his efforts come together.

bigquotesAdding Gwin to our team is a tremendous feather in our cap. I am beyond happy about this recent development and look forward to many years of race wins and creating even more race proven product. I am a SoCal race scene guy, and have watched Gwin's path from the local Fontana series to his two World Cup Championships. I have always hoped to someday work with Gwinny and I'm so amped that Troy backed this deal and gave me the tools to make it happen, Gwin also brings a lot of other valuable things to the table besides "fast racer guy". He is really passionate about developing new talent, helping gravity racing grow in the USA, is really keen on what products are needed in the marketplace and I know we are lucky to have him be a part of our bad ass race program. It will drive everyone on our team to elevate in every aspect. - Stik

Troy Lee Designs is looking forward to another successful season with all of our Bicycle Athletes.

About Troy Lee Designs:
For 30 years, Troy Lee has been customizing helmets "For The World's Fastest Racers." TLD's relentless commitment to creating products that exceed the cutting edge of style, design and quality, has earned them the reputation as an innovator in many different fields of racing. Troy Lee Designs has since expanded into a full force operation, offering a complete line of helmets, apparel and premium protection for off-road motorcycling and bicycling, as well as seasonal lines of sportswear and accessories. Based in Corona, California, Troy Lee Designs has a global network of distributors.


85 Comments

  • 133 1
 my head is exploding with gwinformation this week. whats next?
  • 200 1
 Gwin changes his underpants!
  • 18 1
 What's next? i'm just stoked on hearing all the new Gwin puns. keep em coming!
  • 13 1
 @ Lehel-NS: Hahaha! I had to log in just to prop you for that.
  • 6 24
flag cuban-b (Jan 9, 2013 at 15:29) (Below Threshold)
 the pun rule is: any word that begins with "in" must have "Gw" added to the beginning of that word. any word that ends with "in" will have the prior letters changed to "Gw".
  • 19 0
 Gwin your dreams cuban-b...
  • 1 3
 ^ hah nice
  • 8 1
 He's gonna be gwinning in style now, thats for sure.
  • 18 0
 It's a Gwinternet takeover!
  • 2 1
 That is a better news than the other!
  • 10 1
 Anybody else reading this on Gwindows 8? Pretty fast actually...
  • 5 0
 fastest version of Gwindows in WC history.
  • 3 0
 GWINNING!!
  • 2 1
 For your Gwinformation, it's pretty good on the Mac, too. Aren't all these puns getting a little gwinnature?
  • 3 0
 All I do is Gwin Gwin Gwin, no matter what!
  • 1 0
 @ ratedgg13: NICE DUDE lol made me laugh on this frosty Monday morning!
  • 19 4
 You see, kids... you work hard, do your job really well, maintain a professional attitude, and the money will start coming in. Gwin is a true role model in my book. and a local socal hero to boot!
  • 6 0
 "I'll just sit and grin, and the money will roll right in..."
  • 2 1
 great song lyric can i use it
  • 15 2
 I believe you meant to say "I'll just sit and GWIN, and the money will roll right in..."
  • 3 13
flag cuban-b (Jan 9, 2013 at 15:30) (Below Threshold)
 i want to see so many Gwin puns that it's sickening. cmon pinkbike i know youre capable.
  • 6 0
 I had suspected this as I saw him hanging out with Troy in the TLD-Honda-Lucas Oil pit last weekend in Anaheim. Nice grab, Craig.
  • 3 0
 Now the question becomes will Royal Racing continue to support TWR?

www.vitalmtb.com/news/press-release/ROYAL-RACING-AND-TREK-WORLD-RACING-JOIN-FORCES-FOR-3-MORE-YEARS,702

Their continued support was for three years, the same amount of time that Gwin was supposed to stay with Trek.
  • 5 0
 Enough of Gwin to last a lifetime- looking forward to the season starting so we can watch some actual riding. PB is turning into HEAT magazine.
  • 4 0
 Gwin is making so big moves for the season! Smile Can't wait to see him shred on his Demo.
  • 4 1
 Awesome, I've just purchased all new troy lee kit n a peaty d3, Advertising works with pro riders :0)
  • 3 0
 nothing sells products better than putting a pro's name on it. just ask Nike
  • 3 0
 Tiger Woods... More popular than a hot tub full of slags!!
  • 5 0
 gwinteresting...
  • 7 3
 Hope they got it in writing....oh wait, that doesn't matter
  • 2 0
 the difference between a contract and a letter of intent
  • 2 1
 Haha, it was a joke...I thought it was funny...
  • 3 0
 Suppose this added style means more 'gwinning' Big Grin
  • 4 1
 Gwin is just smashing threw red tape and sponsors!
  • 3 0
 TLD kit is just so cool! I can see Gwin having his own signature helmet!!
  • 1 0
 He will
  • 3 0
 dude hes going on all these new things it dosnt make sense
  • 5 1
 Gwin for president
  • 3 1
 is this another breach in contract with royal racing & alpinestars??? LOL!!!
  • 1 0
 I'm just glad I won't have to look at Gwin in that big bubble helmet anymore. Why can't all lids look as slick as a Troy Lee?
  • 1 0
 I think THE Industries make some pretty badass lids...
  • 2 3
 Bad move from TLD. No dissrespect to Gwin, he's got down lot's of stuff. But style ain't one of his things. His kit needed indeed improving, but you'll see that "ya can look ugly even with TLD". Probably he'll have a 3m diameter moto helmet on too. First bad move in the history of TLD.
  • 3 1
 You so silly...
  • 1 1
 You dont win a title for style, it's all about World Cups
  • 1 0
 Top of the field American on a Specialzied in Troy Lee... Reminds me of Saun Palmer! It's an awesome combo if you ask me. Fair play Aaron!
  • 3 0
 SCORE ONE FOR TROY LEE!!
  • 3 0
 What else??
  • 2 1
 Standar22 is you are absolutely right all this gwinformation has left me gwincapacitated.
  • 2 0
 Bring it on, Gwin! Can't wait to see a video of Gwin riding his new bike.
  • 2 0
 So will Gwin be wearing a D3 or MX?
  • 1 0
 Just MX I guess.
  • 1 0
 What happened to Bell and that signature lid? I guess no contract there either?
  • 2 0
 gwis gwarticle gwas gwe gwo gwxcited
  • 2 0
 SWEET!
  • 2 0
 More style to Gwin Smile
  • 2 1
 Well i hope i look good in stars and stripes!
  • 2 1
 Just hope he shreds the demo 8 carbon like he did the trek !!!
  • 1 0
 What a legend. I'm loving this week of events, what next!?
  • 1 0
 Can't wait to see Gwin's new demo!
  • 1 0
 I want to see a picture of Gwin in his new kit on his new bike!
  • 1 1
 "Fear leads to anger; anger leads to hate; hate leads to suffering." - Yoda.
  • 1 0
 I don't think "Gwinny" is an acceptable name for the racing machine he is.
  • 1 0
 WHAT IS THIS!
  • 1 0
 Yeahhhh.....Wink
  • 1 0
 Wanna see the bike!
  • 2 0
 Lol the demo bro
  • 4 1
 TWR is the psycho ex GF that won't go away.
  • 2 0
 Meeehhh. I'm going to say more like Pimp who just lost his Hoe or something. haha The ex-girlfriend analogy has been over done with this case. There is millions of dollars involved here, which is something you or I will likely never see, so let's get past that already.
  • 1 0
 Nice! Good for Aaron!
  • 1 0
 The Gwinner
  • 1 0
 Gay.
  • 1 0
 Shizzle my nizzle, that was meant to be a reply to a gay comment...
  • 2 4
 I won't be buying TLD from now then !!
  • 2 0
 Boo hoo.
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