Bikes are in my blood, they have always provided me with an outlet to express myself, be it emotionally or physically. Although I will be stepping away from World Cup Downhill, I will continue to pursue Enduro racing in North America and Europe during this transitional period. At SRAM we feel Enduro is a discipline showing rapid growth and excitement with many important opportunities for the cycling industry and community. This new adventure working at SRAM, to represent and promote one of my long time sponsors and supporters is one that I am extremely excited about. Becoming part of the global marketing and communications here will allow me to further challenge myself and start a new chapter within the cycling world and beyond. I have always been treated like family in my years being supported by SRAM as a professional racer and ambassador for the brand. It is such a great honor and privilege to be a part of the team. - Duncan Riffle |
Duncan was always involved in one-way or another, especially when it came to product development and media events. So we continuously talked about that next step... Now, I can safely say that Duncan brings a style and ease that the SRAM team has come to know and love. We look forward to some great events, on and off the bike. - Tyler Morland, MTB PR and Media Manager at SRAM |
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Some people may think it's tool to talk $hit on accomplished riders, but in reality that's a pretty lame thing to do without pretty good backing. Duncan is a hard working guy, and super nice. If you don't know him personally then you're just setting yourself up to look like a jerk for making comments like that.
Congrats, Duncan. Big changes are fun. Best of luck.