Duncan Riffle Joins SRAM as North American MTB PR and Media Coordinator

Jan 28, 2013
by SRAM  
Duncan, known to most as a 2X US National Downhill Champion, and former Competitive World Cup Downhiller, will now be on board the Marketing Communications team at SRAM Headquarters in Chicago. Duncan will be representing all of their Mountain Bike Brands: SRAM, RockShox, Avid, and TRUVATIV.

bigquotesBikes are in my blood, they have always provided me with an outlet to express myself, be it emotionally or physically. Although I will be stepping away from World Cup Downhill, I will continue to pursue Enduro racing in North America and Europe during this transitional period. At SRAM we feel Enduro is a discipline showing rapid growth and excitement with many important opportunities for the cycling industry and community. This new adventure working at SRAM, to represent and promote one of my long time sponsors and supporters is one that I am extremely excited about. Becoming part of the global marketing and communications here will allow me to further challenge myself and start a new chapter within the cycling world and beyond. I have always been treated like family in my years being supported by SRAM as a professional racer and ambassador for the brand. It is such a great honor and privilege to be a part of the team. - Duncan Riffle

Duncan has raced some form of bike for over 17 years, starting in the single digit years racing BMX, working his way up to National Championship wins in Downhill, and competing in the downhill World Cup for the last decade.

photo by phunkt.com

bigquotesDuncan was always involved in one-way or another, especially when it came to product development and media events. So we continuously talked about that next step... Now, I can safely say that Duncan brings a style and ease that the SRAM team has come to know and love. We look forward to some great events, on and off the bike. - Tyler Morland, MTB PR and Media Manager at SRAM


  • 78 2
 By the photo I woulda thought he was deciding to focus on his liberal arts degree while riding a fixie to school.
  • 2 1
 hahaha he sure fooled me!
  • 2 9
flag mblar (Jan 29, 2013 at 22:01) (Below Threshold)
 "By the photo..." ? Oh yeah, "corny".
  • 4 0
 Say what you want about his style guys super fast and super nice. I first met him when he was on yeti and I was a struggling JR X rider, him and grubby did runs with me, did gate starts and were super nice. Class act. Good luck with SRAM
  • 28 0
 Skills DR brings to the job not mentioned above: 1) Chugged beer on Heckler's Rock during Canadian Open DH race run. (How many people have done that!?) 2) The finest of finely manicured mustaches.
  • 5 2
 I rode the chairlift up with DR during Crankworx -- super chill dude. Good luck to him in his enduro ventures!
  • 4 8
flag campbell-TOE (Jan 29, 2013 at 1:01) (Below Threshold)
 Crankworx.. Tastes so good you'll slap yo momma
  • 2 10
flag campbell-TOE (Jan 29, 2013 at 12:37) (Below Threshold)
 neg props?? lmao. obviously never experienced Crankworx at Whiskgnar
  • 10 2
 Duncan Rifle , MTB legend by day , Village people cover band by night !
  • 8 1
 tattoed millionaire ... in the words of Rob Warner
  • 5 0
 nice to see racers land on their feet in the industry once the competitive part of their career starts winding down
  • 6 1
 He's moving from SB to live in Chicago? I feel so sorry for him.
  • 2 1
 If you've ever been to an event and made the mistake of not chatting up this guy, you've missed out. Good for a punchline and good vibes. Ralf at Michelin was always cooler though. He taught D. Riffilo all he D. Rifflenoes
  • 2 0
 I wondered what was happening to him when Norco released its roster and he wasn't on it. I enjoyed watching him race. Best of luck in your new career!
  • 3 0
 For a second I thought I was looking at Dave Navarro and was like, "he rides too?"
  • 1 0
 really enjoyed his section in between the tape(?). good luck on your new job!
  • 2 0
 setting the bar for DH moustachios
  • 2 0
 Nice D-RIFF
  • 1 0
 no more cheers beers with this man FUCK!!!!
  • 1 0
 is that you, gavin mcinnes?
  • 1 1
 I remember Duncan as a junior and a protege of Shaums March back in the Chumba Wumba days.
  • 1 0
 Blahahaha the new Greg Herbold
  • 3 2
  • 15 0
 wait for it.....dary
  • 2 0
 I heard he makes a mean fried chicken!
  • 2 1
 Col. Sanders lives on!
  • 1 2
  • 2 4
 racing enduros he is going to his deathbed
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