Five Ten Expands Its Team of DH Racers

Mar 25, 2013 at 10:31
Mar 25, 2013
by Five Ten  
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Five Ten, the leader in high-friction, technical bike, climbing and outdoor footwear, announces the addition of Steve Smith, Brook Macdonald and Cedric Gracia to its Elite Downhill Team. Smith, Macdonald and Gracia will be joining Five Ten Elite DH riders Greg Minnaar, Sam Hill, Danny Hart, Jill Kintner, Emmeline Ragot, Steve Peat, and Troy Brosnan.

Steve Smith for the win.

Steve Smith, world cup champion and Red Bull athlete, got his first BMX bike at the age of 5. Smith lives on Vancouver Island and often is found training on the rugged terrain at the Whistler/Blackcomb resort. The Canadian-born Smith has a fast, consistent riding style that echo’s Five Ten’s Brand of the Brave monniker. Smith’s first World Cup win was at Hafjell, Norway in 2012. Smith rides with Devinci Cycles and will be proudly sporting Five Ten’s Hellcat and Minnaar for the 2013 DH Championships and World Cup.

Brook Macdonald has also elected to wear Five Ten’s line of DH bike shoes for the 2013 season. Also a Red Bull athlete, Macdonald, who first rode into fame as the 2009 Jr. Downhill Champion, is one of the most exciting rising stars on the DH race scene. The New Zealand native will compete on the international circuit for 2013. Brook is known to “shake the earth” when he rips corners on World Cup courses, and is known for his strength and aggressive style. We are sure that our TK shoes will help him win even more races. Brook depends on Five Ten’s iconic flat-pedal shoe, the Five Ten Impact. “Smith and Macdonald are definitely two of the top young downhill racers in the world,” says Luke Hontz, Five Ten’s Bike Director. “They are not only great riders with fantastic potential, but excellent ambassadors for the sport and the Five Ten brand.”


Cedric Gracia, winner of multiple championship titles, including Red Bull Rampage, Crankworx 4X, and Urban Race, has signed an exclusive footwear sponsorship with Five Ten. Gracia, who competes with CG Racing Brigade, is one of Europe's most successful professional mountain bike racers and a big fan of Five Ten and Stealth rubber. Says the Andorra-based Gracia, “I’m super stoked to join the Five Ten Team and definitely happy to ride the products. Five Ten has a really great image and really good shoes. It is very cool to be riding with Steve Smith and Brook Macdonald, two riders I admire a lot.”

Five Ten is excited to help usher in the 2013 DH season with great riders and innovative product.

About Five Ten - Five Ten, which proudly flies the flag of Brand of the Brave, is a leading manufacturer of performance high-friction footwear and of high-friction Stealth rubber. From downhill mountain bike racing to rock climbing, from wingsuit flying to kayaking, Five Ten makes footwear for the world’s most dangerous sports. Five Ten was built on the reputation of its high-friction, “sticky” rubber for rock shoes. Since the turn of the millennium, Five Ten has been a favorite of World Cup Downhill Mountain bike champions. Over the past two decades, company founder, Charles Cole, has used his proprietary rubber formulas to grow Five Ten into one of the most successful in the climbing world. Five Ten’s high friction Stealth rubber is also the benchmark for high-friction Mountain Bike and SPD footwear. For more information about Five Ten or Stealth Rubber, please go to
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  • + 26
 My 10.5s only wear 5.10s!
  • + 8
 maybe this means more shoes from 5.10? Big Grin i hope so!
  • + 4
 i like 5.10 flats, but shimano clips are so much better
  • + 1
 IKR! am45s may look stupid but they have a way better feel than minnaars, never going to let go of my karvers tho
  • + 1
 Who cares about the look when the am45s just feel perfect? I've tried a couple of other clipless shoes for enduro and always came back to shimano!
  • + 10
 There will never be a better flat shoe than the 5.10 Impact Lows
  • + 2
 No. the impact rules all.
  • + 1
 This is like mac vs windows, iphone vs galaxy.... Wink
  • + 1
 no competition there, mac is better, galaxy s4 is faster than iphone... done.
  • + 1
 I think you can find a lot of people to argue about thatWink
  • + 2
 Right, Mac and Windows are equally great for CERTAIN PEOPLE, depending on their need.
Galaxy is for people trying not to follow the iphone crowd, but guess what....... Millions of others sheep too.
  • + 19
 I hope they release a Steve Smith signature 5.10 shoe!
  • + 4
 i need a new pair of 5.10's so this would make me instantly buy a new pair instead of the shimano's
  • + 11
 good to see, it'l be interesting to see if smith will be mixing it up with Gwin and minnaar a bit more this year and as far as i care, Cedric i hope you do well and good luck for some strong results but as long as you're still winning the party after the podium and throwing tricks mid race run in your traditional style, we wont actually care if if you finish 4th or 40th, you will still be a true legend of the sport
  • + 7
 want to see a CG model
  • + 5
 2013 Rampage with CG is going to be some awesome stuff !
  • + 16
 Only if the judges don't rob Norbs again!!!
  • + 2
 Should be that the spectators get a vote and riders rider
  • + 1
 i couldn't give fewer fu*k's about what shoe pro rider's are paid to wear to be honest. yes 5.10's soles are good but the build quality is average (i do use them myself). so much hype for something that isn't that well thought out.
  • + 1
 Their sole seems to peel off easily in tropical weather
  • + 5
 wow talk about dream team
  • + 5
 Exactly what I was thinking! Top class shoes for the world's best riders it seems. Glad to see Stevie and CG on here.
  • + 1
 Now that 5.10s are owned by Adidas, I am sure it gives them a little more cash flow to pick up the best names in the sport.
  • + 1
 I have multiple 5:10 shoes for biking, owned by Adidas . Some Adidas for driving, and some work boots that are also made by Adidas. Sweet.
  • + 1
 Just picked myself up a pair of Hellcats Smile nothing like supporting a great company and these guys are going to be fast on this years circuit
  • + 2
 5.10 was, at the time of company creation anyway the most difficult grade of rock climb difficulty. Fun fact.
  • + 2
 7th grade (5.12 in US grading) has been created in the 70's while 5.10 brand has been created in 1985 ...
  • + 1
 I thought they were all on fiveten already? I saw smith running hellcats for ages, and it's weird gwin isn't on as well seeing him run minnaars
  • + 1
 Gwin's running giro this yearWink
  • + 1
 I bought a pair of 510 reny shoes 7 yrs ago and I still wear them riding today best shoe on the market forsure
  • + 0
 Hell ya. I. Am a. Big. Fan of the 5 10. Shoes. So. Safe. Felling for your. Feet. Hope to see. Some more come out. Props guys
  • + 1
 Always liked 5.10... great to see them pick up Cedric.
  • + 1
 Cedric ! Cedric ! Cedric !!!!!!! GOOO !!!!

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