Gnarly Metal - Full Edit

 oh I totally agree, but their big yellow sign that has nothing to do with biking, and all to do with business.

I'd actually go farther to say a lot of people who work for companies like sram are really cool people and many are passionate about bikes, not just engineers in labs coats.

The problem is bike companies aren't divorced from the negative aspects of many multinational corporations. Giant bikes get heavily criticized for their ethical (or lack of ethical) sourcing for factories overseas, and I'm sure they aren't the only ones as most high and low end bikes come from that geo-poltical region and are produced to the same ends. It's really important to keep all of this in perspective, I mean its easy to say "look unethical manufacturing! Giant must be evil for paying Taiwanese craftsmen less then American craftsmen", but that has more to do with global society then corporate leadership.

The reason I feel we can be critical of the bike industry is because alternatives means of production exist. Look at MEC they have a nearly complete vertical integration of the development, production, distribution, and sales of bikes in Canada. And they do that while only making 0.01% profit. So when another company faults a picture of PBs homepage that says "earn smart" they need to know that as a consumer I don't want them to earn money, and I think they are jerks for self promoting that image of themselves when such viable alternatives exist.

I was really impressed with the straightline factory in this video as that goes. I mean they could probably be criticized for hiring their family members but thats a cultural thing and far from the greatest human rights abuses the corporate world commits.