Pinkbike.com, the world's most highly trafficked online MTB news and media source, announced today the hiring of Richard Cunningham, one of the sport's most recognized print journalists, to its editorial staff. RC will help spearhead Pinkbike's campaign to restructure the website’s massive visual and editorial presence on the web into the industry's go-to media source for all things mountain bike.
RC by Hylands
"Cunningham's initial role will be to sink his technical and historical perspective into Pinkbike’s editorial." says Pinkbike publisher Julian Coffey. “PB riders kill it on everything from local and world-class DH tracks, sick big mountain lines, North Shore skinnies, bike park slaying, DJ and street to the most epic trail sorties imaginable. We listen very closely to our community and there is a unanimous cry for more and more tech focused content.”
Cunningham gets familiar with the Tech Tuesday set-up
"Over the past few years, I was sourcing much of my key information online. I realized, why am I reading the news when I should be helping create it?” said Cunningham. "I have always liked Pinkbike because it is so raw - such urgent enthusiasm for anything remotely related to mountain bikes. I left MBA because I wanted to be with people who were making something happen. I felt that the magazine was losing contact with riders and the soul of the sport. Pinkbike is a huge melting pot of ideas and opinions, and already it feels like home. It’s a bit scary for an ex-print editor to be in direct contact with over 1.5 million users, but it's the good kind of scary."
Richard Cunningham literally grew up with the sport of mountain biking—a pioneer bike builder and designer, he founded Mantis Bicycle Co. in the early '80s, and was instrumental in bringing the dual-suspension trail bike into reality.
Mantis Pro Floater - circa 1992
RC was inducted into the MTB Hall of Fame in 1995 for technical achievement. He then made the transition into journalism, taking the helm as editor of Mountain Bike Action Magazine where his technical insight helped foster innovations that poured into the market during the industry's most prolific period of invention.
RC and Tippie - Two Hall Of Famers out shredding in the snow on Seymour
Cunningham is based in Southern California. When he’s not writing, riding and testing, he can be found on his SoCal ranch. RC is often seen flying his WWI Fokker Eindecker-inspired airplane, a machine hand-built by the man himself.
"Lucky Dog" buzzing the airfield - hand built by Richard - Gar Travis photo
He can be reached at email@example.com. Click here
to check out RC’s first Tech Tuesday, and here
to view his profile.
Also, I remember RC being one of the people at MBA pushing the term 'black diamond riding' in place of 'freeriding'. What a joke. Is that what we have to look forward to here?
OUCH! You make me want to cry... For the record, I never pushed the "black diamond" thing--you can blame that editorial nightmare on another editor over there. The way I see it is that the pioneers who invent a sport have the right to name it--like surfing or BMX. If freeriders wanted to be called "freeriders," it's not my right to argue, because I wasn't there when it went down.
why the hate? people polity reigns over semantics. your swearing is classless
huge props for retracting your suspicions and welcoming RC; I respect that.
@ freeriders in general
I won't use the term black diamond ever again (not sure if I've ever used it to begin with). Can someone explain why it is so offensive?
Petty squabbles between different mountain bike disciplines can stop...XC race, freeride, DH, slopstyle, DJ, and trail can all respect and learn from and inspire each other...I think we should direct our jibes at roadies and golfers...
MBA seems like a lame, corporate Dirtrag. Both publications from which PB is a _welcome escape_.
Sorry RC, this does not seem like a good fit to me.
1. Airborne likes RC. Have for years.
2. Airborne likes PB. Ditto.
3. We make entry-level "serious" (by which we mean they'll actually do XC or Trail or DH or whatever) bikes from $400-$1500.
4. We advertise in PB (which we did before we knew about the RC connection) because we think some PB riders might be interested in our products, either for themselves as an addition to their quiver, or for a friend getting into the sport.
Hope this helps.
"Further to the credibility issue, we speak from experience that Richard is THE editor every product manager in the industry respects, even if they don't always agree with him."
By the way my 13 year old kicked my ass on Rim, Slickrock, and everywhere else we road. Experience may be good for something, but it doesn’t replace having the balls to take a chance and risk crashing just because you love to ride, not walk.
Richard has the balls, and is obviously taking a chance and risking crashing, just to share his love of MTB with all of us. Welcome RC.
Print magazines are notoriously biased and revenue-driven. How can one be expected to produce objective journalism in that kind of environment?
How about giving this guy a chance to speak for himself; perhaps for the first time?
I do remember reading a short editorial he wrote, talking about getting on a dh bike or a freeride bike, and hitting 4 foot drops or something, sorry my memory is a bit foggy, but I was like, what's this 40 year old dude doing - riding drops and stuff at his age?
I just turned 43, and ride my "big bike" 75% more than my "little bike"...
RC was the ONLY reason I picked up MBA at all. I'd ready his editorial page, and ask RC, and put it right back down. The Mantis - green with chrome elevated chainstays - I lusted after that bike so bad (ended up with an Alpine Stars because that's all I could afford!)...
I think he'll bring a lot more to the table than the whippersnappers want to admit
Welcome to PB, RC - It will be cool to see how Pinkbike grows...
My favorite part of MBA has always been the editorials, especially RCs. Unfortunately MBA has never been really run by its editors. Ever notice how all the Hi-Torque mags look the same?
Welcome to the internet RC. Looking forward to your input here.
Seriously, PB, harden the f*ck up.
So PB was hired to explain to the riding community why us youngbloods should badge their bicycles so other trail riders dont get confused as to what type of rider they are encountering on their local trails (as if a spandex wearer would not be able to distinguish themselves from freeriders by the difference in the outfit worn on any given day) and to enlighten us on the hidden and mysterious instructions of installing a Hammercrapper (excuse me, I meant Hammerschmidt, but whatever they sound similar and are worth the same to me)....
"come on fellows ask any of the "young bloods" if they know how a Truvativ Hammerschmidt works or if they can even afford one, then you´ll understand why PB hired RC" - if it wasnt for money bags old tarts like yall, these kids may be able to afford these new toys in todays world....thanks...
PB grommatron disclaimer- everything i have said here is true, but don't take it too seriously and get all pissy. but, i have been riding and building trails for a long long time, and have been making fun of plum smugglers the whole time.
Welcome home... I know this will be a magical fit for both you and Pinkbike... By the way Mrs. Ripley the Derby Queen says, Hi!"
MBA must be getting desperate now, I've received like two extra copies "in case you forgot to resubscribe"
When are the forums going to be changed from DH, All-Mountain, and XC, to Black Diamond, Blue Square, and Green Circle?
as for RC, we'll see what his input offers to this already successful site