Race Face Is Back - The Canadian Heritage Continues

May 10, 2011
by Julian Coffey  


After over 18 years of business, Race Face entered into receivership on March 12, 2011, leaving a massive gap in the boutique mountain bike market. Riders, dealers and distributors alike were stunned as groundbreaking components such as Atlas Freeride, SIXC, NEXT SL, and Turbine suddenly became rare collectables.

In a tightly contested bidding war for the Canadian manufacturer, North Shore local and former Race Face VP of Sales Chris Tutton has emerged at the helm. Tutton joined Race Face in 1994 as a customer service rep, was promoted to Director of Sales in 1998, and then to VP of Sales in 2002. After 14 years with the brand, Chris was instrumental in helping push sales to over $15 million per year. He resigned in 2008, taking over as Director of OEM Sales for Easton Bell Sports.

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Chris Tutton

“I have always believed in the Race Face brand and in the quality of the products we make,” said Tutton. “We will build upon a very solid foundation and continue to meet the needs of our current customers, while expanding our market and focusing our product line.”

Chris Tutton will remain as a contractor with Easton Bell Sports, hiring an additional OEM sales person who will report to him while he rebuilds Race Face as its new Managing Director. “The opportunity to work with a company like Easton Bell Sports has been incredible. I am very fortunate, not only to have their continued support, but also to have found a venture that aligns so well with their business philosophy for excellence and innovation.”

“Easton Bell Sports has had a great partnership with Chris over the last three years and we are pleased to continue that relationship. We believe in the synergy that can be created with the two companies.” Bernie Doering, SVP-Global Sales, Action Sports, Easton-Bell Sports.

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Derek Wills, Race Face’s former Global Operations manager and most recently North American Sales and Business development Manager, has also returned as a junior partner. Wills graduated from Simon Fraser University for Business Management, working in the industrial distribution business for 3 years before joining Race Face in 2001.

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Race Face Performance Products will remain based in Vancouver, close to the North Shore, the company’s original and ultimate testing ground for lightweight yet durable MTB products. Key employees will be rehired under the new business structure and production is expected to restart within a few weeks. Warranties will be honoured on all Race Face products.

Views: 69,835    Faves: 14    Comments: 4

Rob's back at the Warranty desk with nothing to do but play with his grips...

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The component product line for 2012 is complete and ready to roll out, including the new Atlas FR Stealth line. Turbine 9 and 10 speed rings will ship almost immediately, as will Race Face’s carbon SIXC and NEXT cranks and bars. The company will continue to develop and refine their proprietary Optimized Carbon Technology in-house.

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Atlas FR Stealth bars

Rocky Mountain’s Brett Tippie, a figurehead rider for Race Face since 1995, could barely contain the stoke: “Talk about a fairytale ending and wicked new beginning for these guys! How cool is it to be able to keep it in the homeland? And they’re bringing back the crew that made Race Face legit. As I’ve said before, Race Face is the cat’s ass! Stay tuned for more news - I’ve already heard the rumour of 83mm carbon cranks!”

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Tippie attacks Yak Peak / / photo: Johnny Smoke

“This is fantastic news,” said Darren Mabbott, Managing Director of Silverfish, Race Face’s UK distributor. “I was always confident that a buyer would be found for Race Face, but to hear that Chris Tutton has bought Race Face is a huge boost to the brand. I have known Chris and worked with him for over 12 years. He is passionate about Race Face, focuses on quality and innovation, and brings a high level of professionalism to the table. Race Face will thrive under Chris’ control, and the future once again looks bright.”

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Author Info:
JulianCoffey avatar

Member since Aug 9, 2010
158 articles

382 Comments
  • 358 6
 Raceface now need to make a zombie graphic for their parts to celebrate coming back from the dead. How cool would that be? White parts with hoards of zombies, body parts, and other zombie stuff all over it.
  • 85 6
 Bro thats the best idea i've ever hurd Big Grin DO IT!!!!
  • 161 4
 Thats the best spelling i've ever 'hurd' as well!! Wink
  • 49 0
 YES this just made my day!
  • 48 2
 i went and high fived all the people in the room when i saw this
  • 21 103
flag zmcycle (May 9, 2011 at 12:58) (Below Threshold)
 Hopefully this time they dont fuck it up by selling to MEC.
  • 10 0
 Knew this would happen! Stoked to hear! Good work Chris. Best of luck. Cheers, BB.
  • 10 0
 Stoked! Applying for an internship!
  • 50 0
 ha imagine a new evil revolt undead with your new zombie graphicked race face parts... zombie bike
  • 4 1
 YESSS!
  • 2 0
 OMG OMG OMG! I was scared to lose RaceFace! haha
  • 13 1
 yes yes yes! always good to see any company get back on it, now IH needs to come back...
  • 9 1
 So glad to hear the great news, to bad they lost Aaron Chase that would of helped the come back. I'm sure they have some marketing plans to come back with a ton of new parts and up and coming riders. Welcome back Race Face.
  • 10 0
 sick! my bars have warranty again!
  • 9 1
 @Tate27: get over it, MEC had nothing to do with it if you would only be able to keep up with the story from the beginning. :/
  • 11 6
 It partialy had to do with it... Lambert is a huge distributor for bike shops in Canada, and the fact that they dropped them when they started dealing with MEC largely contributed to where they were at in March. Im glad that there back running and I hope that Lambert Picks them up again along with other large Distributors like Norco. I hope they're more careful this time in their distribtion methods so we can continue to see the production of Canadian Made Bicycling Components.
  • 6 3
 LOLLLLL, so miss informed.
  • 4 0
 Just saying, but we need to get a bunch of people to drop raceface a email with the zombie idea. That's a sick idea.
  • 4 0
 Zombie idea is so good. Let's all email components@raceface.com!!
  • 10 0
 THERE IS A GOD!!!!
  • 7 0
 raceface and evil team up for a "Undead" spec list to the Undead frame.. celebrating the comeback of 2 great companies and ZOMBIEZ edit: just read someone else said it already Frown
  • 11 0
 i can almost guarantee that everyone came to check out whats happening with Race Face instead of checking todays POD or VOD first. Am i right?
  • 14 37
flag WAKIdesigns (May 9, 2011 at 22:41) (Below Threshold)
 Zombies?! WTF... Only vampires get more teenage emo than zombies. Undead? I don't want world of warcraft on my cranks! A guy on a trail riding by and going Hello bretheren! I'm the Wankiler, the higher elf of the Post Office, tonight the fate of traitors of alliance shall come, these ancient woods will witness my X-up!

Ever heard of something positive, like Phoenix? Smile
  • 6 1
 i think your missing the point tho... undead, back from the dead. race face closed and was dead. now its back..
  • 11 1
 This is better news than obama bin ladin being terminated!
  • 10 10
 Cmontjumper... "Phoenix" doesn't that speak to you? proper mythology, not some 4th class horror pish
dhabartride - since when the death of anyone is a good news? I mean, these ppl dancing on the streets... just gave me a sad confirmation: this country is full of stupid rednecks! - I believed it was just a stereotype Big Grin


RaceFace - great to see you back!
  • 1 0
 I already emailed them!!!
  • 5 27
flag loaded (May 10, 2011 at 1:04) (Below Threshold)
 WAKI you really are an idiot. Did you ever think all those people were cheering and dancing because the death of Bin Laden marks the end of a ten year man hunt for one of the world's most notorious terrorists? The part thats really sad is I know deep down inside you would give anything to live in America, the land of opportunity. You would give up being a stupid Pole to be a "redneck" American so fast its not even funny. Stop hating something you will never be and accept the fact that you are stuck in your miserable county for the rest of your worthless life.
  • 13 3
 loaded, some people have a BMW and insecurities, some have big brain and big Willy, giving them confidence Big Grin

BTW I live in Sweden, drive a nice eco-friendly Volvo and they seem to like me I'm a Nomad - learn something about that concept from Native Amerians, they know a lot that you don't Big Grin
  • 4 3
 FUCKING BIG PROPS TO WAKI DESIGNS LOVING IT FUCK YOU LOADED AND ALL THE HATAZ WHERE THERES SUCCESS THERES HATAZ
  • 5 1
 chill, i'm not going to make any political issue out of that in here (yet!)

Let's be happy the Race Face is back! Go Race Face!!! I'll buy some Canadian brew today and drink it to celebrate their comeback. If I won't find anything in liquor store, I'll make some pancakes with maple syrup Big Grin


BTW: anybody, any tips for Canadian beer? any brand names that might be available in Europe?
  • 1 1
 Aye that would be good to know! Anyone?
  • 2 1
 waki try a Labatts if you can find. and i like the Phoenix idea, a flamin bird rising up to live again
  • 2 2
 @chillzrace,thx - I think I recognize it, I'll look for it.
  • 3 0
 well maybe raceface can do both idea's. A pheonix because when they die they always come back alive, and zombies because they are undead and basicaly raised back from the dead. Both are good idea's and some would look nice on other bikes
  • 5 1
 k. Cmontjumper i think youuuu are missing the point. A phoenix is a majestic bird, which dies, and than is reborn out of the ashes. WAAAAY better fit than zombies. Race Face was on-top of the world, they died, now they rise out of returnership to restart their rise to the top again. PEEEERFFFECT. Plus it would make for some siiiick red, orange and yellow themed parts.
  • 2 0
 oh and also. don't go with Labatt's. go with something good. Go with a Rickard's Red or if you wanna enjoy some pancakes and maple syrup go with a Rickard's Dark. Not sure if its available there. But i think you'd appreciate a pint of Rickard's in Europe much more than you would enjoy a laaame beer from Labatt's.
  • 5 0
 a zombie is a bit of a half arsed attempt at being alive really itd be like saying oh were back but a bit shitter than before and with a missing arm Im thinking jesus really, nails on your grips and pedals, the full shabong
  • 4 6
 Yea phoenix is quite neat. it's a mythical minion out of this earth and Zombie is a pretty much nothin more than a walking piece of remnants of someone that was stupid enough to become a zombie Big Grin As well as Undead it smells bad, produces noises and grunts from Doom 1 era. If you decapitate, "de-arm" and "de-leg" a Zombie it's just stinky meat lying around. You can kill a phoenix, but next day it will come back and fk your sht up!

Unfortunately no Canadian beer in Sweden Frown Maple syrup pancakes it shall be! if all fails I will use my RF seatpost to eat icecream! CELEBRATIOOOOON! Big Grin
  • 2 12
flag WAKIdesigns (May 10, 2011 at 8:10) (Below Threshold)
 Leave Jesus alone... he has a big trouble right now, figuring out whether he should send Osama to hell, or make him a saint martyr... I also believe he would not fancy being nailed again, as while I am told by teologists and priest at sunday, we nail him all the time anyways. As "supernatural and from far far away" the Christian Faith might seem to be to some, taking a logical thinking into consideration about it, your concept is a bit... "impossible" to say the least? Jesus died for your sins, got resurected by his Father, then went to heaven and watches after people, including MTBikers - he's not coming back even if Obama sends special forces to Vatican to sodomize everyone. Navy Seals Sodomization Unit! Jesus is a symbol of one resurection not many...
  • 3 1
 ssdfafohaefuoigh sgs segka iouefhbnm ,m v,nmoAHPWOERHGOA.... sory just cleaning the jizz off of my keyboard those bars are orgasmic!!
  • 2 0
 not surprised at all.
  • 2 1
 the zombie idea sounds sick, and furthermore @loaded Scotland edges out America Wink
  • 1 0
 that is so awsome, even though i have blue atlas's i will get it for my other bike
  • 1 4
 Putting zombies on handlebars is the gayest shit I ever heard
  • 2 1
 No ridding a Fixed Gear is. The zombie idea would have to be done right, not making some lame graphics. But do something custom and make them limited edition.
  • 1 0
 go zombie idea
  • 2 1
 333 comments, over 3000 facebook shares. That's 10 for every comment!
  • 1 2
 The one think i hope they don't bring back is that douche bag advert with the guy wiggling the grips around...so distracting if your trying to watch something!
  • 1 0
 @lenny-twenny ... My bad its not my fault i'm a retard :S ... Or maybe a zombie has eaten my brains out Wink
  • 1 0
 There's an interview with Chris Tutton about "Race Face 2.0" here:
www.mtb-news.de/news/2011/05/11/nachgefragt-wer-ist-race-face-retter-chris-tutton
There is an English Version under the German one.
  • 1 0
 im just going to toss in another idea how about a set of stuff called resurection?
  • 1 0
 This stuff has been taken by Jesus, sorry he owns the patent. Satan did some industrial spionage on it sending Judas in, but it was too late. Jesus took it big time
  • 1 0
 Please tell my the jokes are over....
  • 84 0
 I teared up a little when I saw this.............. the world feels right again.
  • 9 1
 Been an emotional day seeing Stephen Murray's Pass the Bucket video, now this!
  • 14 0
 No doubt it's been an emotional day– Wouter Weylandt passed away after a crash on a descent in the final kilometers of the Giro D'Italia this morning... lots of ups and downs in the cycling world...
  • 5 0
 No kidding...what a day
  • 64 0
 BACK FROM THE DEAD!!!!!!!!
  • 6 2
 Thank god there back!
  • 17 0
 I knew they wouldn't be gone for very long.
  • 6 1
 so happy! Big Grin
  • 2 9
flag edk818 (May 9, 2011 at 12:39) (Below Threshold)
 Oh god! Everybody run!!
  • 3 0
 finally i can still by one of their products. i'm about to build up a freeride rig and was so dissapointed when they whent bust knowing that i could never have one of their amazing parts on my bike.
  • 11 0
 It's like Jesus!!! Big Grin
  • 1 0
 The Second Coming Big Grin
  • 5 1
 up yo mums back
  • 1 0
 a tear just formed at the corner of my eye :') welcome back raceface!
  • 2 1
 told you it was an april fools haha, but its cool that theyre gonna be making stuff again
  • 4 1
 I only hope, they won't do the mistake of Marzocchi which almost died after Tenneco bought them and decided that the medicine for their collapsing business is move stuff to Far East and lower the production price and retail price, in effect lowering standards. I am speculating (as usual Big Grin ) that by the end of 2009 Marzocchi was as down as by the time production was moved from Italy - same effect - even worse crap to deal with

It's a wishful thinking, but if RF comes back big still manufacturing from BC that would be amazing! That would be such a hope booster, that we can do it on our own "western" ground! Big thumbs up Race Face!
  • 1 0
 thank god... i just bought atlas fr bars and cranks and want another pair because i love them... glad to hear they are back!
  • 1 0
 WHO NEGGED WAKI ON HIS COMMENT!? He is so right!
  • 22 0
 YEEEEESSSSS.... Hopefully I'll be able to get the bolt foir my atlases now... it's awesome to see that this classic company is still going.
  • 3 0
 race face is back!!!!!!! uhuuuuuuuuuuuu!!!!!!!!!!!!!!
  • 5 0
 I just knew it couldn't be gone forever. Props to Tutton!
  • 4 0
 Thank God its Back Smile !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
  • 34 0
 Raceface Resurrection!
  • 2 0
 Well thats a relief
  • 1 0
 Love it! Awesome Thing, made me feel good at a monday Smile
  • 3 0
 Warranty 3 Welcome Back RF.
  • 6 0
 Hell yeah! Raceface is back! Now my bars wont have to be collectors items! Beer
  • 1 0
 I knew it wouldn't die! Go Raceface!!! Big Grin
  • 3 0
 YUS!! GET IN!!!!
  • 3 0
 mental!!!!!!!!
  • 2 0
 Just in time to replace the Atlas FR crank I just bent. I emailed warranty dept. about 3 days ago just as a random effort with no expectation of a reply. I wonder if I may see that reply after all... (Oh, and just for the record, I called this.)
  • 6 0
 YES!!!! Raceface is back! on my birthday!!!!
  • 3 0
 Happy birthday
  • 1 0
 Och yeach my stem lifetime warranty don't need to back themSmile I'll buy some new stuffSmile
  • 20 0
 This is awesome news! I found out last week and had to keep it quiet all weekend! Very hard for me! ha ha I'm so stoked! I sincerely love my current Raceface gear and look forward to riding and testing new RF bling. I've never really ridden anything else and didn't wanna start. It's great to keep it Canadian owned but supplying the globe with wicked mtb gear. Yeah Chris! Great news for the industry, employees and RACEFACE fans everywhere!!
  • 1 0
 im happy for you brett! back in the saddle eh..told ya it wouldn't be long way too good of a product!
  • 1 0
 All I need to know is if they have the booking order we made still there. That would be tops.
  • 1 0
 Please try and convince raceface to build a zombie line like the guy in the first comment suggested.
  • 3 0
 Pheonix Line = way better. The mythology fits 1000 times better.
  • 8 1
 I knew for a little while - oh man that was hard to keep on the low-down! So glad RF is back! And by a former employee who loves and helped to build the brand, AND keeping it in Canada!
  • 3 0
 As a former employee I was sad to see them go. I was there during the days where Chris was at the sales helm and I can't think of a better guy to take over. He has a great passion for the product and the industry. A great head on his shoulders and most importantly is a good business man! Here's to a long and sucessful future!
  • 8 2
 dfv asjkdhbvaskjfvajks.rbfvaberlkgbkjs, sorry im cleaning the jizz off my keyboard
  • 1 0
 i'm feeling all warm and corny..........o wait i just shit myself!
  • 6 0
 Knew it'd happen. Good to see them re-hiring employees, that worried me most, Stoked on the return of the kings.
  • 4 0
 I bet Raceface sales will go through the roof now. Its like that South Park episode where Cartman buys the theme park and doesnt let anyone in, and all of a sudden everyone wants to go in after he sells it...
  • 3 0
 Whether you support a cutting-edge company with a rich history of innovation and technological advancement or strongly believe (as I do) that "Made in Canada" means something, this really is great news!

Welcome back RACEFACE!

PS~ I understand the Phoenix story, but actually prefer the zombie idea for some strange reason.
  • 1 0
 could ya do zombie-phoenix hybrid, i hear hybrids are all the rage, after all if prince charles legally married a horse.... nothing's impossible!!!!!!
  • 8 1
 Canadian pride restored.
  • 3 0
 Well finally the world best cranksets and handlebars comes back, with the best grips too. Im happy becouse i really like this company, and it is good to choose one more brands in the market. Hurray, Race Face im with you!
  • 2 0
 jajajaj...I knew it!!!! Even insiders from pinkbike told me that it was a done deal, that race face was dead after their website continued to be open. It was obvious that such an important brand and with so much power would just go away like that without any big bidders trying to get their hands on the scraps RF. Thanks Chris Tutton for taking command of Race Face. Its evident that he has great roots and pride for the brand....good to hear form you Rafe Face, wellcome back....
  • 2 0
 Once again the day is safe. I have to say that i have NEVER broken any RF componetnts although i ride bikes for over 20 years and i abused many many bikes and broken lots of bike components. Really, go RACE FACE! Greets from Slovenia!
  • 1 0
 Chris Tutton is one of the reasons I have been such a die hard supporter and advocate for Race Face. Shortly before his departure to EBS he helped me with an issue on some old turbine cranks that should never have been warranty. Im sure it helped to know him a bit but still... Chris, you are the man!!!
  • 1 0
 Eu estranhei e muito o encerramento iminente da empresa. É claro que muitas empresas encerram suas atividades prematuramente. E não faltam razões para isso, principalmente em tempos de crise. Mas enfrentar a notícia como o amante de mtb que sou foi muito ruim. Como todos sabem. Demorou décadas de desenvolvimento, estudos, testes, fracassos, etc. Para que nós, hoje, tivéssemos acesso à qualidade das peças de hoje. E uma empresa como a RACE FACE, fechando as portas, seria como tirar um brinquedo especial de uma criança. Por que é isso que somos no fundo. Crianças crescidas sempre procurando novas diversões. Acredito que muitos aqui compartilham o mesmo sentimento. Espero que esta ação tenha um excelente sucesso. Porque nós precisamos nos divertir. Eu quero continuar me divertindo. Sempre. Obrigado Chris. E bom trabalho
  • 3 0
 Amazing news!!! I've gone all warm and glowy, lol. It's fantastic to know Raceface is going to live on and keep us all drooling Big Grin
  • 2 0
 figured this would happen when I kept seeing RF sponsored events all over the place, this was only a matter of politics working themselves out. RF is too successful a brand to simply disappear.
  • 3 0
 well there's a surprise. we've all had time to buy loads of raceface kit before stocks run out and guess what, now they're going back into business
  • 2 0
 its great the company is being purchased and run by the crew that was running it before. that means they should keep on producing their awesome products just the way they did Smile
  • 1 0
 i feel bad for those people that baught overpriced RF stuff after the march 12 article or whenever it was... ---------------------------------------------------------------------------------------------------------------------------------------------------------
^must suck!
  • 1 0
 all the talk of zombies and shit. RACE FACE BAR AND CRANK PHOTOSHOP CONTEST!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! just like the tshirt thing but the winning design (only 1 not 20) will go on a special edition of the atlas line, FR bars, cranks, stem. the whole shhhaaaaaabbbaannng. i think its a good idea.
  • 1 0
 Will the new owners be honoring the lifetime warranty on the previous owners components???? For those of us who spent extra for the brand we trusted this would be a massive bonus. Also it would 100% get me buying RaceFace again!
  • 4 0
 Yeaahh, so good to hear my favourite bike brand is back Big Grin
  • 2 0
 Didn't see anything about distribution. Hopefully another distributor picks them up again and we can get RF at more places other than MEC.
  • 2 1
 Lets hope for the sake of everyone who actually considers themselves a cyclist Raceface does not return to MEC.
  • 1 0
 Yeah, I don't know any hardcore cyclists who dropped their lbs for mec.
  • 1 0
 i get all my nut-huggers and euro-trash garb at mec
  • 2 0
 Yeah! Back in business just as I plan to take up downhill! I'm sure they'll get a fair bit of business from me over the years Smile
  • 4 0
 knock me down an call me susan, so stoked!
  • 1 0
 Couldn't have scripted the resurrection better...leadership packed to the rafters with passion, loyalty, knowledge, and good business acumen is the absolute best step forward for Race Face. Congrats, Chris!
  • 2 0
 And what about Chase and other promised riders? So were they really going bankrupt or was this a creative way to relive thier sponseships? And yes momma said knock you out!
  • 4 0
 Ok, will admit. Didn't see that coming.
  • 3 0
 think everyones face had a massize cheesy grin when they saw this, i know i did Big Grin That Stealth bar is freakin SWEEEET!!!!!
  • 2 0
 It's Christmas early but I think it's more like getting Easter early... When you think of the colors they make and the whole back from the dead thing... Soooooo Stoked! Ken
  • 1 0
 Congratulations Chris, Derek, the returning crew and any new staff! This is super exciting to see how a lot of people's hard work has paid off to create and maintain an awesome Canadian brand!
  • 1 0
 Great news!! I was so sad when my new rocky mountain did not come with raceface as the catalogue said... it made me realize what a great brand raceface is. Welcome back.... we missed you.
  • 2 0
 for a company with such exceptional products in the perfect location to r&d, there's no way they couldnt come back! So stoked to see you back! And Tippie too!
  • 1 0
 I had a dream the other night that Race Face came back. This is awesome! I was about to start ordering up all the parts I could from QBP, stoked I don't have to! Of course I still will...
  • 1 0
 excellent news for the mtn bike community , I am so liking the zombie graphic idea from focoFox37 for the raising of the dead.limited run ? or a subtle zombie in all things RF. welcome back. another great article Mr.Coffey..
  • 3 0
 Good news for the industry, and for my bike!
  • 1 0
 SWEET! It would've been such a crime to see Race Face not exist in the MTB world anymore. It'd be like having Christmas without Santa Claus. Good to see you back Race Face!
  • 1 0
 Knew it wouldnt be long before they were back, almost lost a legend within the sport of mountain biking, glad to see them back and cant wait to see the fresh produce Smile
  • 3 0
 DON'T CALL IT A COMEBACK, THEY'VE BEEN FOR YEARS!!
  • 1 0
 rockin' my peers putting suckas in fear
  • 1 0
 Momma said knock you outtttt So jacked to see them back in business!
  • 1 0
 Great! However, who do you think will be the Canadian distributor since they were dropped by Cycles Lambert when they RF started selling to MEC?
  • 4 0
 Having a canadian distributor at all in the first place, for a canadian parts manufacturer was all kinds of stupid. Losing CL just meant the prices went down at the dealer level and by extension, the retail level also. Selling to MEC actually worked out very well for RF and didn't effect the LBS network at all (unlike CL's doomsaying predicted) because MEC wasn't ordering all that much high end RF stuff anyway, and most LBS's don't bother ordering the lower end RF products that are typically seen OEM on many bikes. For that matter, Crank Brothers sells their Cobalt wheels and high end eggbeater pedal models thru MEC, and their canadian distributor (Norco Products) didn't cry "the sky is falling, we're dropping them" like the pussies at CL did.

I used to order Liken Carbon fiber products direct from the manufacturer in Quebec in the mid-90s, and then they signed with CL to become their "exclusive" distributor in Canada, and the dealer prices instantly jumped 20%. And they went from being a competitive alternative to american made carbon components to no alternative at all.
  • 1 0
 KMI took over eastern Canada distribution for Raceface over a year ago, they sold quite a bit of stuff in the last year including delivering a fair bit of bookings before the bankruptcy took place, they will likely continue supplying the east
  • 1 0
 Sounds good! I work at a bike shop and I'm actually looking for a specific Race Face part that we can't get since CL dropped RF. I've never heard of KMI and it looks like they service mostly Eastern Canada. Bummer. Looking forward to finding out how I can get a hand on some RF parts again!
  • 1 0
 KMI is located in the east but they ship nationwide. Personally i prefer distributors who have just ONE location they ship from than say Norco with Vancouver and Toronto, because half the time you want something specific, its only in Vancouver and the rest of what you need is in toronto instead. And they treat it as two seperate orders because they're shipping from both locations, so both have to hit the minimums for an order. PhatMoose Cycles in ottawa ordered direct from RF in vancouver though, so there's no reason your shop couldn't have done so instead.
  • 3 0
 probably my favorite story of the year!
  • 1 0
 yeah!!! what a story!! stoked! Welcome back RaceFace!!! Big Grin
  • 2 0
 yyyyyyyyyyyyyyyyyyyyyyeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeesssssssssssssssssssssssssssssssss
  • 2 0
 Shweet! my unbreakable cranks (diabolus) now have a lifetime warranty again!
  • 4 0
 so pumped now
  • 4 1
 Gah, that's my plans for cheap RF components out the window!
  • 1 0
 We're all thinking it but your not actually meant to say it!
  • 3 0
 Return of the King !!! Smile
  • 1 0
 Yeah CHRIS...!!!!!! The sport of MTB owes ya man, now more than ever..! Talk about a quick turn around, and keeping it Canada... couldn't have asked for a better outcome.
  • 3 0
 good the guys will have there jobs Back, very happy for them
  • 2 0
 Thank god it's not April 1! I couldn't be happier. Best news I've heard in ages.
  • 2 0
 I actually checked the date, and then teared up a little. Best news indeed.
  • 1 0
 Heard this on Friday from my neighbor who was a board member for a number of years (and actually briefly contemplated buying the company when he first heard the news).
  • 2 0
 i knew raceface couldnt saty out of business for too long. they are too good of a company to just go away
  • 1 0
 I am so glad to see this company back in business, it was a sad time for mountain biking, but now that its back it will be even more sucessful than before
  • 2 0
 I was stunned when they went out of business. I am so stoked that they are back. And in Canada, which is a huge bonus!
  • 1 0
 just got in from a long walk home and saw this im so happy raceface are back and will be getting a set of those stealth atlas fr bars hip hip hooray for raceface Big Grin Beer
  • 2 0
 I'm as close to being as stoked as Tippie about this as anyone could ever get! RaceFace rocks!
  • 2 0
 Congrats to Raceface, it was a shame to lose such an iconic company, and I'm glad they're back Smile
  • 1 0
 woww, its been a while that i didn't see this many comments, what a way to come back, great start for RF, keep up the good work
  • 2 0
 Dear Mr. Chris Tutton,

Thank You!

Sincerely,
Race Face fans around the world Smile
  • 1 0
 Canadian Greatness Returns. Now lets do the same for all manufacturing in America. Its time to REPATRIATE PRODUCTION AND DEPORT POVERTY BACK TO WHERE IT CAME FROM.
  • 1 0
 Man, i'm waiting for a Canyon Strive and they changed the cranks, that were Raceface, for a Truvativ ones. I want them back!!!
  • 2 0
 welcome back raceface i love your product
  • 1 0
 products.
  • 1 0
 Haha sorry. Im french canadian my english is not so good Smile
  • 1 0
 thats okay. product means only one. products is plural
  • 1 0
 that's ok my french....how u say " le grande succion de sac avec balle...formidable!!!!!" oooo pardon et moi!!!!
  • 1 0
 oui, et oi? hahaha dont know if its in context or not
  • 1 0
 its oui haha oui and yes is the same thing
  • 3 0
 AWESOMESAUCE!
  • 2 0
 YESSSSSSSSS!!!!!!!!!!!!!!
  • 2 0
 weeeuuuwww. Looks like Christmas came early.
  • 2 0
 Jaaaa man jetzt kann ich meine parts wieder aus der vitrine holen
  • 2 0
 Stoked! We need pretty colors Big Grin (and solid parts)
  • 2 0
 Such good news, so stoked that they are back!
  • 2 0
 YEAH!that's the way it's gotta be
  • 1 0
 YYYYYYYYYYYYYYEEEEEEEEEEEEEEEEEEEAAAAAAAAAAAAAAAAAAA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
  • 2 0
 SOOOOO STOOCKED........YEEEAAAAAHHHHH
Big Grin Big Grin Big Grin Big Grin Big Grin Big Grin Big Grin Big Grin Big Grin Big Grin
  • 2 0
 made my day... i shedded a tear
  • 2 0
 thank goodness, wasnt ready for raceface to die what a relief
  • 3 0
 YAY!
  • 2 0
 best news ever Big Grin cant wait to get some new parts!!!
  • 1 0
 Yes!! So stoked their back! Everyone deserves a second chance! especially RF!
  • 1 0
 Such welcome news, affordable bling for my bike is still available - Thanks Raceface
  • 2 0
 Amazing news. Glad it stayed in Canada!
  • 3 0
 hell yeah!
  • 3 0
 yeah i kneww itt
  • 2 0
 Just as everybody thought and hoped. Thumbs up for RaceFace!
  • 2 0
 it's really sick news!!!!
  • 1 0
 I'm so happy right now Smile ) Freaking awesome to hear that you guys are back!!!
  • 2 0
 Great news, all the best for the FUTURE Race Face.....
  • 2 0
 FUCK YOUR COUCH!!!!!!! THAT BE RAD!
  • 2 0
 My Monday has just been made!
  • 4 3
 I DON'T EVEN HAVE ANY RACEFACE S**T BUT I AM SOOO EEXXCCIITTEEDD!!!!!!!!! AAAAAAAAHHHHHHHHHH
  • 3 0
 NIIIIIIIIIIIIICE!!!!!
  • 1 0
 yesssssssssssssssssssssssssssss , oh yeah babe let's rock ,i want to put raceface stuff on my next downhill rig
  • 3 0
 Hip, hip horray!
  • 2 0
 I need some of those Fr cranks in green before I die
  • 2 1
 I wonder if they will hire new sales people across Canada. How do I apply Smile
  • 1 1
 this is really awesome to see, soo glad RF is gonna still be around. Their products have been a great help in my years of riding Smile
  • 2 1
 It's great to know that a quality brand can endure - well done, Chris Tutton. I look forward to continued innovation...
  • 1 0
 why did they ever go out of buisness i love their suff so much i want the atlas stealth bars
  • 2 0
 YES now I can get some atlases
  • 3 0
 it was meant to be!
  • 2 0
 this is fantastic news, let face face come back stronger!!!
  • 2 0
 thank god! even a couple weeks without raceface is bad
  • 2 0
 Make your mind up raceface !! good to see you back on the sene
  • 2 0
 So Sick!!! Glad their back.
  • 1 0
 its a good day for downhillers and freeriders and all sorts of bikers everywere
  • 2 0
 This is such good news, stoked there back and hopefully better than ever.
  • 1 0
 yess!!!!!! new they were to good of a brand to stay down for long Smile good luck raceface Smile
  • 2 0
 So many people called that ! Haha im so glad they're back in buisness Big Grin
  • 2 0
 THANK GOD, RF is back lol!!!
  • 2 0
 Yeah, who didn't see this coming?
  • 1 0
 YYEESS, This brand totally should be kept on shore. I'm glad 2 hear that "the saga" continues...
  • 2 0
 Good to have you back guys
  • 1 0
 If this dude got them 15 million a year in sales how on earth did they fluff up so badly.
  • 1 0
 I don't know if this was posted on PB. Don't think it was... talks about some reasons....

www.nsmb.com/4287-race-faces-demise
  • 1 0
 Ah too much too quick.
  • 1 0
 Pollock you bastard, if it's true of course...
  • 2 1
 This is good for mountain biking in general - we don't need established companies going out of business.
  • 2 0
 YEAHHHHHH ....MADE MY DAY
  • 2 0
 VERY GD NEWS ROCK ON RACE FACE
  • 1 0
 Big Grin means that tattoo on the back of my neck isnt anything more than a tribute Big Grin
  • 2 0
 KILLLLLEEEEEEERRRRRRRR!!!tup
  • 2 0
 Finally... I hoped for this to happen. Now, RF your ride or die!
  • 2 0
 Yes! There back my life is good again
  • 2 0
 Yes keep making sick products.
  • 2 0
 I love my Race Face pads!
  • 1 0
 i new they wouldnt be out for long! welcome back! and as for the zombie idea....freakin awesome! we should all email them!
  • 2 0
 Stop teasing us! lol. Awesome news though Big Grin
  • 1 0
 nice, now the sticker dealers can't charge us extra for "out of production" raceface stickers :')
  • 2 0
 I told you they would be back!
  • 1 0
 Today's my Birthday! and this is the best New I heard in all day!! GOOD THINGS HAPPENS!!
  • 1 0
 /'FACE!
Glad to see they're back, but sad in a way; all the sales will go away now!
LOL
  • 1 0
 just bought some atlas bars off a friend and love em! good to hear raceface is back!
  • 1 0
 Bwahahahahaha Wicked news!!! Plus I bought 2 RACEFACE jerseys off a clearance rack Lolz suckers!
  • 1 0
 YES!!!!!!!! YES!!!!!!!!!!!!! YES!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
  • 1 2
 race face is bad. you can feel the bars bend when u push down. pple just buy them cuz they look cool
  • 2 1
 you are the only hater on this whole thread if that tells you anything
  • 1 1
 are you crazy? I love race face.....i have race face rally dh knee and shin guards and I love them they best! it is not only about themes atlas bars....when I will build a new bike for myself I will use as much race face components as I can! LOL
  • 1 0
 i dont know why everyone loves them so much
  • 2 0
 dont screw up this time boys!
  • 1 0
 Great news, they will have to name a new line under the pheonix name to show the company rising from the ashes.
  • 1 0
 Best news possible, stoked to think I'll still be able to "race face" out my bike in the future! Awesome!
  • 1 0
 Great news... but...
Where Craig Pollack is?
Who will pay the debits?
How many workers will have his job back?
  • 1 0
 Who cares... Who cares... All I hope!!!
  • 1 0
 Damn. Looks like i pulled my trigger to soon. Frown YES! Time to get some nice new raceface bars Big Grin
  • 1 0
 (In ECW crowd voice)

THANK YOU CHRIS! THANK YOU CHRIS! THANK YOU CHRIS! THANK YOU CHRIS!
  • 1 0
 No surprise for me. As I said before, no one would let a company like Race Face to die
  • 1 0
 Just to be controversial, what about a Jesus theme, He was supposedly born again. lol!
  • 1 0
 What about a Jesus theme, He was supposedly born again. lol! Congratulations R.F
  • 2 0
 Super Stoked, RF will have my continued support, go you good thang!
  • 1 0
 Time to get back into LBS's and out of that "co-op". Support the riders and shops that made the brand such an icon!
  • 1 0
 I was thinking some one was gonna nab em' to help them out!

Supa sick. Means I WILL get my 63/78mm Atlas FR cranks!!!
  • 1 0
 Glad to ear that ! My first raceface crank was a black turbine on my Kona stab dee-lux in 99.
  • 2 0
 Awesome!!!
  • 2 0
 FU-FU-FU-f*ck YEAH! Big Grin
  • 2 0
 OOOH FACE!!
  • 1 0
 oh no...he said 'synergy'. not good.
  • 2 0
 Oooo yeah!!! Big Grin
  • 1 0
 Awesome News !!!! Pretty proud of you Boys !!!
  • 1 0
 This is the best of my day YES! GO RACE FACE!
  • 1 0
 YES!!!!!!!!!!!!!!!!!!!!!!
  • 2 0
 best news on pb ever
  • 2 0
 Chris Tutton is a god!
  • 2 0
 fuck yes
  • 2 0
 Wicked Good News!
  • 1 0
 Absolutely marvelous! With a 'fresh' race 'face' on my bike!
  • 1 0
 I Love Race Face ! Atlas FR Bar BEST item. RACE FACE 4 Ever~
  • 1 0
 Oh Yea! I`m realy happy now. Go on go strong!
  • 1 0
 From hell to heaven! Long live to RACE FACE!
  • 1 1
 It HAD to comeback. Raceface could not leave simply like this without doing nothing.
  • 2 0
 yeah omg is so good !
  • 3 1
 I'm so happy!!!
  • 1 0
 wow Raceface and Iron horse coming back!
  • 2 0
 that was fast
  • 2 0
 w00t!
  • 2 0
 so happy
  • 2 0
 YES!!!! Big Grin omg yes!!!!
  • 2 0
 SO STOKED!!!!!
  • 2 0
 So sick.
  • 2 0
 This is good news Smile
  • 2 0
 Nice!
  • 2 0
 Oooooooooh ye
  • 2 0
 yeah boyz Smile Smile Smile Smile Smile
  • 2 0
 HELL YEAH!!!!!!!!!!!!!
  • 1 0
 Where's the end of Robs one finger gone?
  • 2 0
 YESSSSS
  • 2 0
 ^ This made me happy! ^
  • 1 0
 Big Grin such a good day in the MTB world Smile
  • 1 0
 Nice, stoked. Hopefully they can get some great factory riders onboard.
  • 1 0
 God bless RF....long life for canadian brand forever!
  • 2 0
 WIN.
  • 1 0
 welcome back RaceFace !!!!!! Big Grin Big Grin
We Love You!! Big Grin
  • 1 0
 I GOTTA SAY THANKS GOD Big Grin SOOO HAPPY
  • 1 0
 This article made my day!
  • 1 0
 thank god my raceface gear still has warranty!
  • 1 0
 3 3 3 3 mans best creation raceface Big Grin
  • 1 0
 Wooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo!
  • 2 0
 Brilliant news!
  • 1 0
 yyaaaaa hhhhhooooooooo!!!
  • 2 0
 Carry on Soldier!
  • 1 0
 great to see they are back!
  • 1 0
 Life feels so right again....my mind, body, and soul are complete
  • 2 0
 that is good news!
  • 1 0
 Hahahaahahahahaha Raceface always!!!
  • 1 0
 you guys can't keep playing with my emotions like this!
  • 1 0
 im so happy their back. best news in mountain biking in such a long time.
  • 1 0
 oh wowieee didnt see that coming. nattt
  • 2 0
 Sick!!!!
  • 1 0
 Stoke Meter = Off the scale!!!!!!!
  • 1 0
 i figured someone would jump on it, race face is too big to die
  • 1 0
 Atlas FR Bars are back!!!!
  • 2 0
 Welcome Back Race Face
  • 2 0
 GIGGIDY!
  • 2 0
 Amazing! Super stoked!
  • 2 0
 yes!
  • 1 0
 Raceface is back?!? f*ck YEA!
  • 2 0
 YEEEEEEESSSS!
  • 1 0
 awesome news!!! made in Canada Eh!
  • 1 0
 thank god theyre back!!!!!!!!! i wonder how many people prayed for it
  • 1 0
 yeah now i know who im getting my cranks from
  • 1 0
 HELL YEAH!!!!!!! EVERYBODY CELEBRATE!!!! Big Grin Big Grin Big Grin
  • 1 0
 best.birthday.news.EVER!!!!
  • 1 0
 Wow, didn't expect them to come back that quick.
  • 1 0
 THANK GOD!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! had me all worried
  • 1 0
 made my day to hear RF is back!
  • 1 0
 YEEEEEEEEESSSSSSSSSSSSSS nice Big Grin
  • 1 0
 now I will buy an atlas bar because of this..
  • 1 0
 i rock there bars nothing else they are mtb legend
  • 1 0
 raceface should make one of those funny canadian heritage videos
  • 1 0
 oh yeah RaceFace was resurected,gald to hear:X
  • 1 0
 you are definitely right!
  • 1 0
 Yes the world is spinning again!!
  • 1 0
 From now on RF everywhere. Keep the real hardcore RF alive !
  • 1 0
 AWESOME !! now I can get my pads fixed
  • 1 0
 wow so i just bought like 10 atlas bars for no reason........great
  • 1 0
 Excellent news !! Good luck to the new leaders of the ship !! Ride on !
  • 1 0
 I AM THE HAPPIEST MAN ALIVE................
  • 1 0
 AWESOME news, Rock on RaceFace!
  • 1 0
 race face sucks you can feel there bars bend when u push down
  • 1 0
 WHEN CAN WE BUY SOME NEW STUFF FROM RACEFACE????
  • 1 0
 UNDEAD!!!!
  • 1 0
 ya raceface! stoked!
  • 1 0
 sweet i am so excited
  • 1 0
 better be back up
  • 1 0
 called it.
  • 2 1
 Yes!!!! Stoked!!
  • 1 0
 yewww raceface
  • 1 0
 This is great news!!!!
  • 1 0
 right on...
  • 1 0
 omg yes
  • 1 0
 Yeeeeaaaahhhhhh!!!!
  • 1 0
 FUCK YEA buddy!!!!!
  • 1 0
 YAAAAHH RACEFACE!
  • 1 0
 THIS IS AMAZING
  • 1 0
 Congrats Race Face! Smile
  • 1 0
 Made my day!!
  • 1 0
 FUCK YEAH!!!!!!!!!!!
  • 1 0
 YAY!
  • 1 4
 they deserve to be out of buissnes they stole over 15,000 from buissens owners across canada and srewed most of them they should go to hell and stay out of buissnes
  • 3 0
 Right... the hardworking, bike loving, passionate people that make this brand great stole from canadian business owners. Don't project your distaste for previous poor management on what looks like a solid team.
  • 1 0
 before you sold your mtb, you loved your atlas bars Facepalm just shut up.
  • 9 2
 So what do you suggest then oh genius, Just luanch and see if people notice at all?



And the Darwin nomination for 2011 issss...
  • 2 2
 this is a Mountain Bike news forum, this is Mountain Bike news. Where else do you release Mountain Bike news if not on a Mountain Bike news forum? I am confused!! If it has no place here on Pinkbike then they should also take out the story of the new FOEs am bike, how to become a bike park instructor, hell that means all news is out...
  • 1 0
 exactly JezzaE! austrian boy can go crawl back down his hole hide from it if he doesnt like it, not our fucking problem is it.
  • 1 0
 Race Face has always been on the 'edge of distinction'.
  • 1 0
 Um, EXtinction
  • 1 0
 so true...
what an awesome PR stunt. ^^
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