Race Face Closes - The Official Press Release

Mar 16, 2011
by Julian Coffey  
We just received the final press release from Craig Pollack, former Race Face CEO and managing partner:Race Face – The End of An Era

Effective March 12 2011, an end of an era occurred as Race Face Components Inc. went into receivership. Effectively this means that Race Face’s bank, The Bank of Nova Scotia, has taken control of the company, appointed a receiver, and will sell the company and its assets. The receiver, Grant Thornton, will determine a sales process for the company in the days to come. The reasons for the receivership are complex but basically the company recently got offside on its borrowing base with the bank. The partners in the company tried to structure a deal with the bank to get the company back on side but unfortunately, a deal could not reached. In this event, it was hoped that the company could be sold as a ‘going concern’ but this solution also did not materialize.

photo

Craig Pollack, Race Face’s former President and CEO, comments, “it is a sad sad outcome for the brand, but more importantly for the people involved with the company. I personally thank all of our staff, riders, suppliers, customers, and consumers for their support over the years. Our talented staff truly were the backbone of this brand. I have been humbled by their loyalty and determination throughout this process and wish them well moving forward.”

photo

Pollack adds, “Race Face, started in 1992, is an iconic brand and has been instrumental in creating the fiber of the mountain bike industry. We are proud of our accomplishments over the last 19 years. Hi-lights include: helping to create the free ride mountain biking movement with our line of Diabolus components, being one of the first component suppliers to design parts for the All Mountain market, and currently producing the Next line of carbon fiber cranks – the lightest production crank-sets ever produced. The company will undoubtedly be sold to a new buyer, and the brand, as we know it today, will forever be changed but we are proud of the Race Face legacy and the impact it made on the mountain biking industry and community.”

For any questions concerning Race Face, please contact the receiver, Grant Thornton.
Craig Pollack can personally be reached at cpollack1992@gmail.com.

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271 Comments
  • 284 4
 Pinkbike should buy the company.
  • 203 4
 If every PB user threw down $20 each that would probably cover it...
  • 43 2
 that would be pretty epic. a group like pinkbike with a component company under the roof... could be killer.. or a killer financial pit.
  • 12 4
 Still getting over then face that there is no more RF!! Cant believe it has gone
  • 52 2
 I would throw down $20 to keep it alive. Im not sure what parts i want to buy/trust now..
RIP Raceface..
They should have like a picture or film competition, like best photo created that represents raceface in a way and raise money, or just have it as a free activity so we can end it in a good way..?
  • 89 4
 Rocky Mountain should buy Race Face and make it there in house brand
  • 21 0
 I'm OK ! All pinkbikers gives 20$ and RaceFace will on !!
  • 3 0
 that would be sick if pinkbike bought race face we just need every one to pitch in but the only problem is all the people that dont like race face but still i think pinkbike should buy it
  • 193 4
 I believe the best solution is Julian's. I think we can do the same thing as we did for Nick with the I Ride For Nick's Eyes foundation. It would be a shame to have RF just disappear like that. All it takes is for someone to start it. I am willing to throw $20 in to keep my favorite component company alive. Positive prop this comment if you want PinkBike to create a fundraiser.
  • 7 0
 this is just too bad. There are other companies that make sweet color coated components but nothing like the "bang for your buck" you get from raceface, high end parts that the average consumer can afford. not to mention they look badass!!
RIP RaceFace
  • 4 0
 Im in I dont ride race face but i like them and Im planning to buy race face for my soon to be transition tr250
  • 8 2
 brett236, way to be optimistic
  • 5 0
 Frown
  • 1 0
 ^^ same
  • 5 0
 i agree with the people on top.... wheres ian hylands on this? he should come into the picture and see if pb could really do that!! i would throw down $100 right now.
  • 14 1
 If PB owned Race Face then every-other headline would be about Race Face and we'd all get sick of it pretty quickly. It's a sad loss and we'll all get over it shortly. In the mean time it's time to start snatching up Atlas bars... RIP
  • 24 91
flag Centreduvelo (Mar 16, 2011 at 17:27) (Below Threshold)
 Sorry but race face was a bad compagny. As a bicycle dealer they had the worst waranty in the world. In the last 5 years I have stop buying bikes with race face parts on them. And I even talk to the Giant canada president about the crapy service we had with them. I am sorry for the employe but I believe its the management fault for this situation not the bank. There is a lot of good compagny with good service out there. The future is bright for all of you...
  • 46 5
 s t f u ^^^
  • 5 1
 So where do i send my $20 ?
So sad to see such a great company go, there has to be something we can all do.
  • 5 0
 buy as much race face stuff before its all gone
  • 6 1
 20$ is nothing to keep such a big part of our sport alive!
  • 2 2
 This may sound unprobable but could this lead to the rebirth of Roach???
  • 34 0
 Go ahead and throw your $20 at it! Don't mind that the managing partner had over-leveraged the company into the pit while drawing over $350K per year in compensation! RaceFace has been semi-secretly circling the drain for a while, and unfortunately the managing partner pillaged everything he could get his greedy/greasy hands on before driving the company into the ground. I feel bad for the employees, but this is a management problem, and management has already bled the company dry.
  • 6 0
 ^^ Did Mgmt get 350 thousand per year ? to be basically ... asleep at the wheel? I guess when they snooze- we'all lose
  • 2 0
 nooo, sad to see such a great company crumble to the grounds. R.I.P raceface
  • 24 3
 LETS ALL CALL HOLLY PALMER AND GIVE HER CRAP!! (604) 687-2711
  • 2 0
 or go straight to the top and screw with grant
  • 2 6
flag petevl1139 (Mar 16, 2011 at 20:51) (Below Threshold)
 no im pretty sure if we all contributed 10 bucks it would be enough.
  • 21 0
 pls let the raceface brand logo be pod just to remember our grate time with raceface
  • 3 0
 The only cranks I have ever run are Race face. The Self Extracting Bolt design is genius. What are some alternatives? This sucks.
  • 12 1
 Race Face, the company as a whole, is not being sold.

From the press release above, "In this event, it was hoped that the company could be sold as a ‘going concern’ but this solution also did not materialize." Furthermore, the press release also states, "Effectively this means that Race Face’s bank. . .will sell the company and its assets."

This can be compared to selling your old bicycle. If sold as a "going concern," you would sell the bike as a whole to a buyer who would continue to care after it, maintain it, possibly upgrade it, and ride it as it is. Unfortunately, this is not the case with RF. Selling the assets is equivalent to parting out the bike and selling it by pieces. If the bike was deemed not worth selling as a whole, then you sell the cranks to one person, the wheelset to another, and so on and so forth.

Unfortunately, someone (possibly the bank, possibly interested buyers) has decided the company as a whole is not valid as a profitable business in its current state. Someone will buy the remaining inventory, someone else will purchase some of the tooling and manufacturing equipment, yet another someone will buy the company's computer system, etc. Among those items sold will be the intellectual property: the name, logo, trademarks, patents, etc. Someone will own the RF name after a while, but the company will not be the same company with new management and staff. It will simply be a company with the same name and logo as so many knew and loved.
  • 1 0
 Thanks Raceface 4 all the products you have come with..
  • 1 0
 i dont see how the bank does not see RF as a profitable business cause a lot of people ran raceface product that makes no sense to sell the company in parts
  • 1 0
 the only problem with buying raceface is you would also have to all of the machinery and not to mention you would basically be starting a new company from -100, because of the quake and all of the other costs and fees that go into it... dont get me wrong- i love rf and wish this had never happened but it would just be to expensive for the whole deal
  • 2 0
 Because of the quake? are you kidding?
  • 1 0
 no im not the Japanese economy stopped.
  • 1 0
 OK, maybe that affects Shimano but not RF.
  • 1 0
 @Samtheman1

If someone purchased the company, as a whole, they would not only get the assets of RF, but they would also assume all of its liabilities (aka debts). If the previous management team over-leveraged the company, it's possible no one else feels they can pull it out of the hole it's currently in.
  • 1 0
 Yes, you are right on that one. Unfortunately I'm using my touch so I can't put a little arrow up to you
  • 1 1
 is this to do with the earthquake in japan?
  • 2 2
 going to be brutally honest here. I dont care. Never have and now never will buy raceface. Although the races might lack a few of the wacky colours now.
  • 4 0
 might add i do feel sorry for everyone that lost there jobs that really does suck
  • 1 0
 Anyone one know Bill Gates? I will for sure put up my 100-
  • 1 0
 ^yea he created windows
  • 1 0
 then bill gates would ruin race face he would go nerd on race face do we want him to go all nerd on it
  • 74 0
 So bummed...I've been proud to represent Raceface since the mid 90's and it's hard to believe this all went down. I have been so sincerely stoked to rock RF on my bikes since forever. My inner bike nerd is totally lost. I feel for everyone who worked there, and all the loyal customers, racers and freeriders who supported the brand. Very passionate cycling people united in making and riding wicked stuff. End of an era. I thank Raceface for sponsoring me all these years and I'm glad to have made friends with so many of the staff and riders. RIP Raceface, you were the cat's ass!
  • 8 0
 major props man, you and RF components put so much into the freeride scene for so many years. it's sad to see such a sick company making some quality parts go down.
  • 6 1
 Race Face was a true Canadian icon. And you were their image and (very large) voice of such an awesome company Tippie!
Your next sponsor should be thrilled that you are available.
  • 5 0
 Mr. Tippie is right, this is a sad day for old-school bikers that have had or lusted after Raceface components forever. I only hope they can come back in some form.
  • 6 0
 ill be rocking my raceface gear till its i pieces
  • 2 0
 I bought my first Raceface product in 2006, and Aquanot Jacket then my ride dh cranks a few years later. Im young in the sport but it's evident to see the effect that RaceFace had in defining the sport, they were always one of my favourite brands and I am proud to say that I ride raceface parts, and the stuff I have now will be run until it's in pieces. I also want to give kudos the guys at Jenson USA who are trying their hardest to fulfill all outstanding RaceFace orders, I hope to add a Gold Single Ring to my RF collection as a final memorial to one of the greatest brands to have ever operated in cycling history.

RIP RaceFace, you live on in the hearts and minds of the riders worldwide Salute
  • 27 1
 I think it's a bit easy to blame the 'bank' for the closure, at the end of the day they don't just give money out! I'd say that this is a very sad example of poor management that has resulted in the closure of one of the most iconic brands in cycling! A company of that size, that is clearly popular and supplies countless OE products should not have closed. Through unnecessary borrowing skilled workers are now unemployed and the MTB world has lost a great brand!
  • 25 6
 bank loans ffs... really bummed for the RF, but remeber guys how it looks like next time you want to take a loan. They sudduce you everywhere, the message of wonderful shortcut to welfare is pumped into our brains from all directions. House, car, holiday - we lend you moeny to fulfill the dreams your parents had to work for all their lives! You can have it tomorrow!

Just remember that. Banks lend and lend, they inflate economic bubble till it explodes, until they are empty, and then they demand the government to bail them out. If gov doesn't the consequences are easy to see: Scenario 1.You will never see again the savings you located at their premises as they go bankrupt 2. They will raise the interest to insane levels and rob you off everything you have. All according to the law. And remember, they lend your savings to others! And when they screw up their "investments", you pay! And they don't care for themselves, it's only few CEOs who win all the time.
  • 5 1
 Jep, the whole financial system is based on dept and loans. It's a tricky system.
  • 4 0
 What I can't explain is why did they keep on making marketing and sponsors, and even the 2011 line up came out, when they new the invetiable was coming, was it a desperate solution to try and save the company?
  • 2 1
 They hoped for the best. We really don't need all these great PROs and great teams testing the stuff. It is just marketing, but it is mostly our fault. It is we who are fooling ourselves: if it works for Semenuk or Minnaar, it will work for me. Few local shredders is more than enough. My friend is a really good rider and racer, works as a bike mechanic. He is sponsored with bikes and some race expenses. I can only assume that he can give any company more valuable feedback than many of yyyy yyy yarp PROs. Yyy my run was good ee yyyy, track was yyy wet eee
  • 17 2
 nnoooooooooo cannttt happenn RIP Race Face R - ide I - n P - eace
  • 10 1
 nnnnnnnnnnnnoooooooooooooooooooo
  • 7 2
 Tointe we raise a drink in memory of the most iconic name in our beloved sport. Race Face we as MTBer's thank you for the products, image & lifestyle that you contributed to our life's. Hold on to your Race Face parts now folks, they be collector items.
  • 11 2
 This sucks..
  • 4 1
 Agreed
  • 8 1
 Well now my Atlas bars will be a rare antique in a couple of years.
  • 4 20
flag brett236 (Mar 16, 2011 at 15:51) (Below Threshold)
 and worthless
  • 3 2
 ^^ Who cares about the warranty on it, you can still ride it and it's still an awesome RF bar. I have 3 RF bars and I plan on using them til they break, which will probably be a long time from now. RF components aren't worthless at all, they still are some of the best products I've had on my bikes, they just wont be making more. I don't plan on stopping using my RF.
  • 2 0
 when did i mention warranty?
  • 3 0
 teh max suckage. Its not necessarily the situation that I wont be able to buy anymore quality Canadian parts.... Its the reality that 60 employee have been basically thrown to the street for something that wasn't THEIR fault. The boss decided to be sketchy and EVERYONE paid for it, Employees... Family of Employees... Customers....
  • 2 0
 Happens everyday everywhere around the world. Its called being layed off. I dont think all the employees will die of starvationSmile
  • 2 0
 My point was not to prove this is the only case. My point is that it could've been prevented, by PROPERLY managing the place.
  • 1 0
 All we know about happened is they couldnt pay their loans, now the banks owns the companies. Nothing more.
  • 6 3
 "Sorry but race face was a bad compagny. As a bicycle dealer they had the worst waranty in the world." Centreduvelo

I would give 20$ to RF and 100$ for someone to punch this guy in the stomach

PS learn how to spell/type and if You dont like what they make read about what you ride with don't hit up a post about a loss in the industry it hurts every rider ... and RF is (was) one of the few real North American company's left sorry to all the employees and their Family's ,Best of luck in the future
  • 4 0
 well if this guy had a poor experience with their warrenty what do you expect him to say?

also you can't really tell him to spell and type properly when you can't even do so yourself. sorry to be a knob but try to make sense in your sentences, and plurals do not have apostrophies...

very sorry to see raceface go, my FR knee shins have lasted me for 3 years and are still sick!
  • 3 0
 Sorry but, screw the bank theories, MEC theories and screw the poor management theories whether they are true or not………..what really matters is we as riders and racers have lost a huge catalyst of quality and pushing the envelope on what can be done on bikes. I remember RaceFace before it was a house name and O.E. parts. I still have my first anodized pewter turbine LP cranks w/ B.B. that I will never get rid of just because I know how much crap they have gotten me through. RaceFace as a company deserves respect from anyone that demands quality parts.
  • 6 3
 in my view i see race face as one of the back bone companys for mountain biking.
its always one of the main components i see on peoples bikes. now im not going to see any of it Frown
  • 6 0
 This has all taken us by supprise. :'(
  • 2 0
 i hope that the principle engineers and designers may find funding and support to spawn a new company. back to simple roots of west coast riding and progression. rebranding or trying to kickstart raceface now may be a lost cause. it might not be a good thing either, chances are work will all go offshore and have to developed for a bigger catch-all market. but the company that we all lament now was in essence made by people, their ideas and a riding community that supported them.
  • 2 0
 Sorry to see such an iconic and solid brand gone...sad days ahead for all the former employees who worked so hard to give amazing products to the mountain biking community for so many years. I know I enjoyed riding RF products, and still have an old set of cranks on my hardtail that just won't give up! I propose a post your Race Face parts thread, past and present, in their honor.
  • 2 0
 nnnnnnnnnnnnnnooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo
whyyyyyyyyyyyyyyyyyyyyyyy ?
raceface is such a sick company
Its gona be sad to see them leave the industry
but good luck moving on to all the familes that were a part of raceface
  • 2 0
 yes it was the people at the top who f*cked everything up and im sure it was all because of greed,that's how these things happen ..any way just a shout out to all of their sponsored riders who depend on companies like race face to stay involed in the mtb scene.Tippie/Race Face. these two things go together! good luck to all the riders who were sponsored hope you all find new deals for the new year!
  • 1 0
 In 1998 I purchased my first set of raceface cranks, I loved them. The Raceface Brand always comes to mind when I think of quality MTB components. Deff. will be missed as they have been a staple brand since I started riding 17 years ago
  • 1 0
 This is not the end of RF guys. Please step away from the ledge fro christ-sake. Another company will buy it with all it's patented products and technology and you will be able to buy the EXACT SAME RF stuff in a few months under a new name. Calm down.
  • 1 0
 yes but it wont be RF
it just wont be the same Frown
  • 1 0
 I remember having the turbine lp crank in purple and another in blue 20 years ago. These guys even sponsored our school in West Van way back for component deals. They teamed up with sprockids.
I kid you not; I went to race face to get a warranty on turbine cranks that had been sitting for about 10 years because the square-taper bb interface mushroomed, and they gave me brand new shore dh's for $50. And a tour of the facility; which was really better than getting the cranks.
  • 1 0
 Sad day for mountain biking and for the Canadian bike industry...great compagny...everytime ive dealt with them at the shop where i work it was always a pleasure!!! great parts ...i'll rock my shin pad as long as they live! long live to man made parts made in Canada!!!! hope Straitline will make colorful cranks and bars soon Wink Roach should revive at least !!!
  • 1 0
 The worst part is, I broke a small piece on my nearly BRAND NEW Race Face chain guide, and now there my not be any parts to repair it with. So after spending over $100 on a new chain guide, I may have to go buy another one over a $10 part. LAME!!!
  • 1 0
 Sorry to see RF go too. I still rock their stuff. Gonna be weird to see Brett Trippie and not associate him with RF. I know he had other sponsors but he *was* the front man, IMO.


Who knows... maybe some of the (former) RF people will get together and form their own brand?
  • 1 0
 I am wondering if there be criminal investigation against those at the top?? They obviously deceived banks- which is why they were shut down by the bank. It wouldn't suprize me if there was embezzlement, tax evasion etc going on too.
  • 6 3
 Sad sad days, I just hope that the talent and passion of the people involved at Raceface can be continued on to new projects.
  • 10 5
 f'ck it,this sux F'CK YOU BANKS
  • 1 1
 In all honesty its not the banks fault...
  • 4 0
 *Sigh*... i think im gonna go cry and yes R.I.P. RACEFACE.. awesome work
  • 5 3
 If someone buys this company I'd be willing to kit out an entire bike to help get them back in the black. Its not much but if a bunch of people did it... I don't know. I guess I am in the denial stage... WTF?
  • 1 1
 I know that I personally was looking forward to purchasing a crankset, bars and stem for my new Lenz as soon as the color I wanted was available, so if someone does that, I would be super stoked and would snatch it up as soon as it was available.
  • 1 0
 I wish a community of cyclists could come together and buy the company. Then it would be truly rider owned, and we would not lose such an iconic, brilliant, and bad ass company that has been apart of this sport for as long as I can remember. Race Face, you will truly be missed.
  • 1 0
 sad to see this happen to such an amazing parts company! thank god I have a few sets of Atlas bars and cranks set aside! (been on the RF team for the past 3 years and have the 1st set of atlas cranks i got on my bike still!)
  • 3 1
 In the real world I think a big company like Specialized, Giant or Trek should buy RF. it would look so much sweeter to have RF bar, stem and post on a new Trek than Bontrager for example.
  • 1 0
 Proud of haveing been RaceFace fan ever since I started mountainbiking...I'll keep my race face parts until they break and then hang them in my room...they've been the best so far! The knee protection I bought 2 years ago has been the buy of my life! I wouldn't have any knees left if I hadn't bought them! Not to talk about theyre bars, and cranks and coloured parts...nothing better to pimp your bike with and get STOKED!
  • 1 0
 Here's what I think happened:
2008/2009: a bunch of bike manufacturers spec'd RF on their bikes (bars, seatposts, cranks, stems). Sales were (just for example - no clue what sales were) $25Million. At that point running the business would have cost $5M, profit of $2M, the rest would have been cost of goods and variable costs.
2010: for whatever reason, bike companies did way more Shimano cranks and in house bars and posts. Sales fall to $15M. Profit turns into $2M loss because the productions, staffing, marketing are all planned for a company doing $25M in sales. Bank looks at factors and pulls their financing.
Just my guess reading between the lines. Probably the reason they shot themselves in the foot and sold product to MEC - a last-ditch effort to get some cash flow that back-fired and devalued the brand in Canada. I realize Canada was a relatively small market for Canada, but RF may have made similar emergency moves in other markets.
I feel for the RF employees. From my dealings with them they were some of the best guys in the industry.
  • 1 0
 I actually found this out about 1 month ago while riding one of my front range mtn bike trails. A couple younger kids commented on my purple Atlas AM Race Face Cranks and mentioned the company went out of biz! What a bummer indeed! I was pretty much sold after using the Race Face EVO's that came on my Kona for 5 years before getting the newer ones last season. I just bought a pair of their lock-on grips off ebay so they'll live on!! Ride On brothers
  • 1 0
 This is terrible news, like one of the pillars being pulled out by the invading forces. Maybe Pollack can spin up a new venture. Regardless, I just ordered an Atlas FR crank to commemorate the brand and own some MTB history I will ride it with pride and hope. RIP
  • 6 2
 Do we hold a vigil or wake or something?
  • 2 1
 I'd throw in some cash for sure, that would mean shares in the company maybe....what a shame they are an iconic brand and I feel for the employees that have made it such a household name around the world.....
  • 3 0
 @konabike4321 are you done saying stupid as* things, whats happening Japan is terrible,that comment was pretty thoughtless!
  • 1 1
 i would very much like to know the reasons why this hapened. working in management everyday for years now , trough good and bad economy ,i would be very curious to know what went so wrong.
kinda like Iron Horse ...iconic , ...multiple podiums ....i see the Sunday as a "game changing frame" in DH , and the company goes down when at the top ?...kinda same story no ?


wasnt there a bunch of Race Face adds on PInkbike days ago featuring crank sets (Back in Black ad) Wade Simmons , an others ? , that was like less than a week ago. Maybe i'm wrong and they were from a different brand.

anyways , very sad to see a true moutain bike gear and parts company go down.
  • 2 0
 companies pay for adverts by the year load, race face have been going down for a while I think..so sad Frown
  • 1 0
 " The company will undoubtedly be sold to a new buyer" sorry not great at english but does this mean that race face will be sold to someone meaning race face will carry on just with new ownership?
  • 1 0
 One can only hope... lets hope they maintain the company as a whole and not rename it though.
  • 1 0
 seriously i want racface and with all the money pinkbike gets from its users we should all throw down 20 dollars and get race face back up but have pinkbike own it just like JulianCoffey and crash21 said up at the top
  • 2 2
 Always sad to see a Canadian company go but the reality is you mis-manage your business affairs you pay the consequences. I'm sure the new Chormag parts I just bought on sale will be great. And please no more NOOOOOOOOOO and THIS SUCKS comments geniues.
  • 1 0
 It's sad news for sure, it was a iconic company with some awesome parts. I just got a set of Atlas freeride cranks, badass looking. I wonder how the parts out there will be supported or for how long?
  • 1 0
 I still did not get it.... is this punishment for not exporting jobs overseas? I was very proud to buy RF even more that I knew its made in Canada. Now I will have to buy shit form Taiwan. Great!!
  • 1 1
 Let's make Grant Thornton to know we don't want Race Face just get erased from the Map
Let's look for Grant Thornton on FB, Google, Skype, and all the persons involved on this
-Craig Pollack: cpollack1992@gmail.com.
-Holly Palmer: hpalmer@grantthornton.ca
Let's everybody make a massive strike to let this persons know we want Race Face Back!
  • 2 2
 Hotlines/Chain Reaction/Nuke Proof to buy? Imagine Race Face cranks re-branded as Nuke Proof, and a merging of their bar/stem lines.

Anyway, the comments about hating the banks and receivers are ridiculous. That really is shooting the messenger. RF used the same banks as every other company. It's problems with management that caused this, not some personal vendetta from the banks.
  • 1 1
 Bummer deal bros,looks like the innovators of true cnc machining ,are out of the game.
Don't bend your pretty colored bars they only last a season or 2.
They made crappy headsets,and B\B's
The iconic Company made some real quality merchandise .
First no more Big d,Disorder videos ,Now Race face Is in the Grave yard.
I am thinking there is a tonne of scrap aluminum in that ware house,worth like 40 cents a pound.
is that dumpster full of annodized bling parts?
  • 1 0
 what a bummer to have heard this, i like Race Face products & the fact that their parts are made in Canada & not garbage ass taiwan or china! we need more USA & CANADIAN made products!!!
  • 1 0
 the fuckers at mec bought them out and using there name on p.o.s conponents and cheap bike it just pisses me off what mec do to great companys! all in all fuck you M E C
  • 1 0
 i got into an argument with the head bike mechanic at mec in ottawa the other day it was so funny he was saying raceface didnt close and there is nothing that would suggest that i told him to check his resources lol
  • 3 2
 i cant belive that they are bankrupt with the popularity of there componets, they were always my first choice of parts to go on my bike
  • 3 0
 This genuinely made me unhappy Frown
  • 3 1
 RF should put out one last component line. Pint glasses. That way I can say goodbye properly to such an awesome brand.
  • 1 1
 I have a set of next carbon cranks, a race face cockpit, and some very fond memories of the best and first CNC'd gear specific to real mountain biking. I am in for 100.00 thanks raceface,
  • 1 1
 I would buy this company.... My father does have a fair bit of money... one problem though... I have to wait for him to die. Frown

Just kidding though.It sucks that race face is gone R.I.P Frown
  • 2 0
 Trust me there are already several MTB companies drooling to buy this company at a bargain.
  • 4 5
 It died cause it had to. Let it go.
U the consumer killed it with your "I want a deal"
Buying from the states instead of local Canadian shops.
think about that next time u buy a part.
What other company are u going to make go under.
U want to blam someone look in the mirror.
  • 1 1
 So, you only buy canadian made bikes/parts (...at your LBS, of course)?

Let's check your bikes : We The People (Germany) / Redline (Usa) / Colony (Australia) / Norco (Canada...but not much Race Face components on it)
How did you support, let's say, Race Face? At least, I hope you all got them from your LBS.

Blame the others...
  • 1 0
 I buy in Canada at Canadian bike shops... Not just canadian companies... Most parts are made over in Asia anyways so does it really mean anything anymore... The point was that all u cheap people that buy from stores out of your country to save a buck. That's why companies go under... The fact that the company that makes my bikes is not in Canada was not the point I was trying to make... The point was that raceface was still made for the most part in Canada but cause consumer want everything so cheap in price they couldn't make it work... So the point is buy from local shops and stop bitching things cost to much... If it's a good product it's going to cost more... So raceface went under cause of consumers... That's all of u There's been more then just raceface that's gone under or had to sell off parts of there company to keep going...
  • 1 0
 Unhallow stfu man evry body probly comenting on this is probly sad but u ! Ino im pissed because i love there bar and its going to a shame with out em !
  • 1 0
 This week I've been considering a direct mount stem for my DH bike. I'm currently running a Diabolus. But this news changes everything. The Diabolus stays. RIP RaceFace.
  • 1 1
 That's not actually such a bad news - if sb buys them, Race Face can reactivate. The problem are money. Bad if they just got tired and decided to end they adventure with MTB.
  • 1 0
 this is just crap cos the build i wanna do had raceface bars, cranks and stem, now i need to find others that match my colour scheme
  • 2 0
 now how do we get hold of some of the stock they had?
any one know?
will my local shop be selling it cheap?
  • 3 0
 I went from race face to sad face when I first saw this.
  • 1 0
 I dont know who to go to for my bike components now...... ive always had race face and they have always been the best! Mountain biking will forever miss you!
  • 1 0
 gutted..never had any probs with raceface products..Something dodgy must have been going on for a global company like that to fold
  • 1 0
 There's a rumor on MTBR that Titus might buy RF at auction later this month. Let's hope it happens and they keep RF in tact with less crooked management.
  • 7 5
 sad to see you go race face, RIP in peace
  • 25 4
 RIP means rest in Peace dude....
  • 12 3
 Rip means shred. Shred in peace.

Did you not see the gravestone in new world dissorder: dust to bones?
  • 12 1
 did you not see what he did there?
  • 3 1
 have none of you seen NWD 10?
  • 2 0
 It would seem that they haven't :/

Anyway, R.I.P race face in both meanings of the phrase
  • 2 0
 i have NWD 10, thats not what i was getting at though, he was pointing out that the original poster said in peace right after RIP.
  • 2 0
 Its ride in peace morons
  • 1 0
 shred in peace would be sip not rip... failure
  • 1 1
 I was putting it in different terms for the retards like you buddy.
  • 1 0
 ya cause that makes sense sick beaks man ..... (sarcasm in case you cant tell retard...)
  • 1 0
 pinkbike...*sigh*
  • 2 1
 Obvious twelve year old is obvious. ROFL
  • 1 0
 I am cool with putting down $20. Hopefully some but buys RF from the banks.
  • 1 0
 Vraiment Triste comme fin...y'aurais j'amais du avoir de fin....longue vie au pièce Race Face !!!
  • 1 0
 Sorry if this was already asked, but does the bank also own their intellectual property, patents, et al?
  • 1 0
 They do. they own the company and all it's intellectual property. That's why their products aren't going away. Another company will buy them and start making the stuff again.
  • 1 0
 Its all the damn cheap import parts that last until you hit a 5 foot drop off then snap in half like a cracker
  • 1 0
 now my zerode will truly be a one of a kind bike with it's gold RF cranks and handle bar.
  • 1 0
 First Race face dies..Then Nate Dogg dies... bummer ... RIP Nate and RF... Been a great time knowing you...
  • 1 0
 Solution someone? Cause I got none and it's pissing me off!
Unite for Race Face!
  • 2 0
 ...Maybe they could ask the American government to bail them out.
  • 1 0
 Wow this sucks it's one of my fav brands Frown I like the colours and everything bout there partsan this blows
  • 1 0
 lol i guess there stuff is gonna be really hard to get now oh well i got some race face respond bars Big Grin !
  • 3 0
 so sad to see them go!
  • 2 2
 NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO i just bought atlas bars like a month ago. what happens to all the old product i will buy it NOW and all of it
  • 4 2
 I hope no one buys them so they don't become the next Bontrager.
  • 1 0
 i would through in $20. if every one did. just like the thing to same nicks eyes. IT WOULD WORK!
  • 1 0
 but some people are haters of the idea i think it would work no doubt
  • 1 2
 this has been big on my mind the past week and a half when i first heard the rumors.
every join the rip race face fb page (i didnt make it)
www.pinkbike.com/news/Race-Face-The-Official-Press-Release.html
  • 2 0
 the link is to this article
  • 1 0
 oh here it is
www.facebook.com/pages/RIP-Raceface/110021402410603
  • 1 0
 My favorite brand was Race Face - I hope someone will buy it and make the things going well again.
  • 1 0
 there the best comp. i would throw in 20 ti keep them going i just bought there bars to
  • 2 0
 the end of an era.... best part I have ever had....
  • 1 0
 Requiescat in pace, Race Face. My old JIS square taper Turbine LPs are still going strong.
  • 1 0
 i bet the people that got laid off jacked so much product on the way out and in the past few weeks. i would have for sure
  • 1 0
 not a fan of race face but i didnt wish them bad ,and all the jobs lost ,very sad
  • 2 0
 we will love raceface forever R.I.P.
  • 1 0
 Why, why, why? I feel even worse than last year, when GM said is going to kill the Pontiac!!!
  • 1 1
 RACE FACE is one great company,if pinkbike can organize something that can help RACE FACE to be back ON it will be very nice.All the fans of RACE FACE will help to!!! Smile
  • 1 0
 Ain't that girl Mis management a b i t c h? I heard she's a pretty good cook (for books) too!
  • 1 0
 Nothing Bad to say about the product! but serves them wright for going exclusive to MEC in Canada. MEC is evil!!
  • 2 1
 Just like iron horse....anther great company dies to the banks
  • 1 0
 what happened to iron horse?
  • 2 0
 Iron Horse died due to mismanagement too - neither of these is the fault of the banks.
  • 1 0
 i just ordered atlas bars a week ago and now i cant get them! rip raceface
  • 1 0
 worst part they just signed aaron chase Frown
  • 1 0
 that first picture is so sad...
  • 2 0
 pour out a lil liquor.
  • 1 0
 Cry I can't believe Frown Frown
  • 1 0
 Rip race face we all love you and are very sad to see you go :'(
  • 1 0
 Who wants limited atlas bars?
  • 1 0
 shimano makes fishing rodes....
  • 1 0
 Ill put my 20 in for this
  • 2 1
 a russion billionaire should buy race face Smile
  • 1 0
 As i can see the choice from cranks just limited to truvativ and shimano?
  • 1 0
 Their warranty department was terrible, not even returning emails.
  • 1 0
 Where should I give my $100? Man this company can't disapear !!!
  • 1 0
 People should have bought more Atlas-Freeride bars.
  • 1 0
 But the main question remains: Was it falling sells or bad management?
  • 1 0
 RACEFACE'S products now become collectable. Cherish them , folks.
  • 1 0
 This was in Sicklines over a week ago.
  • 1 0
 I'm gonna miss Race Face Frown and their bombproof components :/
  • 1 0
 such a shame race face has gone down r.i.p race face you will be missed
  • 1 0
 raceface.com is down ... hmm ... well this blows. RIP raceface
  • 1 0
 all i have to say is "ahhh f*ck"
  • 1 0
 still got my raceface DH knee pads... I'LL WEAR EM WITH PRIDE
  • 1 0
 id kick out $100 to see race face stay around no matter who owned it!
  • 2 1
 R.I.P racefaceFrown
  • 1 1
 Yes!!! I buy my atlas bar 2 weeks ago
  • 1 1
 there site is all ready down i cant get on it this is horrible!!!!!!!!
  • 2 0
 it was down as of last night. had been checking out the turbine 2x10 cranks, then gone. very sad day indeed.
  • 1 0
 This sucks cause I want to get atlas parts on my soon to be tr250
  • 1 0
 yeah, i was hoping to buy an epic and convert the drivetrain to 2*10 with turbine cranks, and matching turbine bar and stem. will have to start checking ebay
  • 2 2
 hope only race face close, imagine if shimano or rock shox close
  • 1 0
 companies that large wont close they have their fingers in everything i.e sram and shimano
  • 1 0
 that sucks hard!
  • 1 0
 RIP 3
  • 1 1
 raceface will be missed in my parts binFrown
  • 3 6
 Hahaha, all this crying and sentimentality over some crappy components brand. I cant wait to see which greedy corp goes under next. I really wish it would be Sram or Specialized. This news has made my week. Party time.
  • 1 1
 the site has shut down i cant get on to it so i think ist legit ;( :S
  • 1 1
 they cant fucking do that the make the best cranks out there
  • 1 0
 RIP rasefase RIP
  • 1 0
 niestety : (
  • 1 0
 OMG !
  • 15 3
 why are my eyes watering
  • 4 0
 ^^^ agreed. It's so sad. I love raceface!
  • 7 0
 A little bit of me died inside reading this Frown
  • 3 0
 i wonder if they will give me free stuff if i email them?, but seriously that is one shitty deal.
  • 2 0
 The whole point is, its no longer their stuff to give. So bad how this can happen when everyone knows this company.
  • 1 0
 RaceFace was legend, is legend and will be legend !
  • 2 2
 "fire bomb the ranger station!"
  • 1 0
 clearly many have not seen surfwise... haha
  • 2 1
 Super sad dude!
  • 1 1
 RIP for real gonna miss u raceface Frown
  • 1 1
 gutted about this Frown raceface is sick.
  • 1 0
 NOOO Frown
  • 1 1
 the best mountain biking industry R.I.P :S ride in peace
  • 2 1
 sad shit be goin down.
  • 1 1
 holly palmer and grant thornton we hate you!
  • 2 0
 it's neither of those 2 peoples fault they are the receivers not the fuckwits that ran a good company into the ground hate the RF Management thats who's fault it is.
  • 1 0
 shits weak
  • 1 1
 Sad news, always loved their shit.
  • 1 0
 You got my $20!
  • 1 1
 all i have to say is "ahhh f*ck"
  • 1 0
 wow .............
  • 1 0
 There Back!!!
  • 3 5
 i hope race face is the only company that close, imagine if rock shox or shimano close
  • 3 0
 id rather have shimano close
  • 1 2
 absolute shit krack ?!
  • 1 2
 that sucks
  • 2 5
 nobody go to that bank
  • 4 2
 right! i'll just keep my money in my socks!
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