SRAM launches Epicenter-Control-Integration

Mar 31, 2007
by Luc 'Acadian' Albert  
SRAM, the leader in performance bicycle components, is pleased to announce a new ground-breaking rider control system for the high-end mountain bike market. The new control system is expected to make all other forms of operating the shifters, brakes, and suspension controls seem primitive and eventually obsolete.After years of exhausting research of mountain bike riders‘ control needs in every possible situation, it was determined a completely new integration of the controls was needed to keep riders in control of their bikes regardless of the type of terrain or intended usage of the bicycle.

Dubbed “Epicenter-Control-Integration” or ECI by SRAM marketing personal, the new system is expected to take the market by storm, possibly forging a complete change of thinking when it comes to rider and bike control. SRAM Director of Marketing and Product Development, Mike Mercuri states, “Although the ECI system is expected to completely dominate the MTB market over the course of the next few years, it also possibile the ECI could be used in other lucrative markets like automobile, aircraft, and motorsports segments. The possibilities are endless with this level of integration and control performance”.

The overall basis for the design direction was discovered after an extensive consumer research study producing some very amazing trends in people’s daily behavior.

“The ECI system (pronounced ick-eee) was an easy direction to migrate toward after the results of the consumer study were exposed” states Herg Gerbold, Offshore Control Director for SRAM. “We did an extensive study using several dozen people at a local Walmart and found out that they all had one thing in common - a dominant hand that they used for most all of their daily operations like opening doors, turning keys, and brushing their hair, as well as after hours personal operations. The design and function of the ECI system would be based on these findings”.

As prototypes were developed it became obvious that the ECI system had very real and profound rider advantages over the existing old style of controlling the bike.

Features;
-Complete control of the MTB using only the dominant right hand. Studies find that the right hand controls approximately 93% of people’s activities and operations. (It was determined that a very small and insignificant
group of people have a dominant left hand, and a left hand system was not needed).


-Single Digit All-Wheel-Braking. The rider can control both the front and rear wheel braking with a single finger application. Using the Avid pad contact adjustment, the rider can dial in front and rear brake bias similar
to high performance race cars. The system also allows for single brake operation for extreme skids and stunt riding.


-Automatic Chainline Control. The system features an automatic chainline system that discourages the rider from crossing the chain when shifting. Basically as you twist the front twist shifter; it forces your thumb
onto the rear shifter pull lever, making perfectly seamless double shifts in one smooth motion of the dominant right hand.


--SRAM Design Team Integration Installation and Adjustment System. By closely working with all control divisions at SRAM (SRAM, RockShox, Avid, and Truvativ) SDTIIAS was born. The SDTIIAS system means that the whole system can be installed and adjusted on the handlebar with just the usage of a 2.5, 3, 4, and 5mm hex wrenches, eliminating the need of the pesky 2, 6, 8 and 10mm hex wrenches.

-Wide Handlebar Control System: Because the ECI requires a 30 inch wide handlebar riders are benefited with greater leverage over the bike in hardcore riding situations. Riders who prefer a narrower handlebar can order the special Truvativ ECI handlebar: (part # 7/8 inch solid bar stock).

-Left Hand Freedom. The ECI system allows complete freedom of the non-popular left hand which can be used for a variety of non controlling usages such as waving to friends, putting on lipstick, or nose picking.

-SRAM Left Side Accessories. The potential of left handlebar accessories to go with the ECI system is endless. SRAM plans to market a vast array of left side add-ons based on specific rider needs. The first such accessory is the SRAM Power Pulse Hydration System, a prototype of which can be seen here.




29 Comments

  • 0 0
 yeah, april fools. but believe me or not, i saw once a system similar to this one. an andy bike mecanic made a few changes in the right brake lever and now it brakes both wheels. i mean, it was even better n simplier than "srams".
he made this to a xc rider who lost an arm.
  • 0 0
 i need a camelback like that one. mine only holds water. does the brake lever pump the beer? that would be pretty awesome... but both brakes in one hand = instant and painful death
  • 0 0
 Looks kind of odd...but didn't every new technology when it first came out?

Disc brakes...were to heavy..now we all ride them...dual control...

  • 0 0
 Looks kind of odd...but didn't every new technology when it first came out?

Disc brakes...were to heavy..now we all ride them...dual control...the list goes on...

  • 0 0
 I don't get it, everything in one hand? thats dumb, confusing and if you made a mistake it would suck....
  • 0 0
 you actually fell for the april fools joke huh??? idiot
  • 0 0
 nice one for an APRIL FOOLS day...but other than that the idea relly sucks..
  • 0 0
 Nice, Youve out done yourself this time PB. Much better than last year. Well done!
  • 0 0
 dosnt look or sound that great to me IMO
  • 0 0
 obviously! its april fools dumbass
  • 0 0
 HA! that was a waste of five minutes of my life...
  • 0 0
 Please tell me this has something to do with April 1st
  • 0 0
 aha, nice little joke there. the pictures really make the article
  • 0 0
 id have to agree with capn BLT on that one Razz
  • 0 0
 LOL nice one. April Fool's with SRAM ;-)
  • 0 0
 "Herg Gerbold" hehe. Funny stuff.
  • 0 0
 lol good idea but rubish beer
  • 0 0
 this news is posted at March 31 not April 1st fools.
  • 0 0
 hAAHAHHA this i call funny! aprils first jokes with sram!
  • 0 0
 i'll like to get beer inside my codes x)
  • 0 0
 some of you really need to check the calendar. APRIL FOOLS.
  • 0 0
 Great April Fools joke, and makes fun at Shimano at the same time.
  • 0 0
 pretty crappy idea, if it's not broken, dont fix it!
  • 0 0
 i bet the beer works better than actual braking fluid
  • 0 0
 This could be a joke, but it was posted on Mar 31
  • 0 0
 Best april fools joke yet!
  • 0 0
 even though it's a joke, i still wouldn't mind the parts on that bike.
  • 0 0
 It was a nice try. not funny.
  • 0 0
 lol april fools

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