SRAM’s presence at the Sea Otter Classic has always been undeniable. This year we stepped it up a notch or two. This is the first and one of the biggest gatherings of the year. We moved quick to get our new race truck together and ready to support the growing number of racers that attend the event. Even with the majority of pros at the world cup opener in South Africa, the truck team was busy from sunrise to sunset helping everyone get back out on their ride as quick as possible.
Truvativ had major involvement with the Sea Otter this year. We commissioned the Momentum Trail Concepts crew to rebuild the DH course. We debuted our brand new line of bars seatposts and stems to the public. We also pit strangers and friends against each other in the Truvativ arm wrestling ring for swag. It got ugly. Good ugly. See below for Adrian Marcoux’s stealth angles and TSage’s magical moments from the weekend.
We put Semenuk to work in the truck. Granted it was on his own bike. Just some finishing touches to his X0 Silver slope bike. Check out Brandon's Bike
TSage and Harookz take a trip in the way back machine for this T shirt colabo.
Ultra distance racer Rebecca Rusch spearheaded the first ever SRAM ladies lounge. This roundtable was open to all, but mainly focused answering tech and training questions any up-and-comer women racers may have. Many pro women were in attendance.
One of those athletes answering questions and signing autographs was Subaru-Trek XC racer Emily Batty. Emily clinched a win in the Pro women's XC race. I'm sure there are more wins to come from Emily this year.
Chimpin' aint easy is it Ian ?
The new Sea Otter DH course was well received by pros and amateurs alike. Here's an aerial view of the first hit on practice day.
Giant team train-training on the last day of practice. This crew got a good deal of time on this course before race day. Needles clinched a 2nd place hours before jumping on a plane to Pietermaritzburg.
Giant Team rider Danny Hart finding his flow on the first hit.
Step into the ring. There were some weak right arms walking around the pits thanks to the Truvativ arm wrestling table. The rule was, win once you get something, lose twice you get something.
SRAMbassadors Greg Herbold and Tyler Morland prepare for their hot lap around the Laguna Seca race track. Ever touched mirrors going 90mph? Those Mazda's get going pretty quick.
World media getting a new story from the oldest champ.
Truvativ decided to pimp out a few camp sites one of the nights. We drove around looking for the best candidates that represented the Truvativ way. We found some winners. The biggest criteria were they had to like free Tecate and camp chairs.
We're looking at the future here. This is what North America needs. NICA here he comes.
If the Sea Otter pits had a downtown this was it.
In a arm wrestling match between Dual Slalom and 4X who would win? Comment below. Listen close UCI. Long live DS.
Kyle Strait used the same exact bike for Dual and DH. Kyle is one of the most gifted and versatile riders out there. Dual was his first event of three for the whole weekend. The only races he didn't compete in were XC and short track.
All eyes on Danny Hart. All signs point to a good season for this 20 year old from the UK.
Brandon Semenuk finessed his way to a win of the first Speed and Style. His speed is coming from his loonie race experience as a grom. His style is coming from his secret training grounds somewhere in Western Canada.
This team is SRAM's front lines. They stock the truck, drive the truck, set up the truck, fix your everything and move on to the next event all in the span of a weeks time.
Any athlete's home away from home. The SRAM truck race supports events all over North America. Check your local listings.