SRAM Says Goodbye To An Old Friend.

Aug 20, 2011
by Fraser Britton  
SRAM has been a good friend of Pinkbike for years, and this week, they are saying goodbye to another close friend. The SRAM truck has seen hundreds of thousands of man hours of work go on under its awning. The SRAM techs have kept the bikes of superstars like Sam Hill, Steve Peat, Greg Minnaar, Anneke Beerten and more running straight and true for years.

The truck has seen plenty of tears; some from the agony of defeat and even more from the absolute elation of winning a set of rainbows. BBQs, parties and even a few fist fights have taken place around it. There's over 300 000km on the odometer, a couple of hundred press passes in the cab and one very excited German named Fluffy waiting on next week.

Fluffy will roll into Champery for World Championships in a fancy new 300 000 Euro big rig. This week, we take a tour of a work horse that is about to be sent out to pasture.

This old Mercedes has served the World Cup well. Many championships would not have been possible without her.
This old Mercedes has served the World Cup well. Many championships would not have been possible without her.
Over 300 000km on the odometer. That s a lot of trips across Europe and back.
Over 300 000km on the odometer. That's a lot of trips across Europe and back.
She s starting to show her age but still going strong for one last week.
She's starting to show her age, but still going strong for one last week.
SRAM s Euro pit boss Philipp Fluffy Martin hangs out with just a few of his pit passes.
SRAM's Euro pit boss, Philipp "Fluffy" Martin hangs out with just a few of his pit passes.
More than a few wild nights have taken place in this lounge and under the awnings. There s a reason that La Chouffe beer features prominently in here.
More than a few wild nights have taken place in this lounge and under the awnings. There's a reason that La Chouffe beer features prominently in here.
Jon Cancellier goes over last minute fork details. The workshop in here may not be luxurious it may not be spacious but the job gets done. Next week bigger digs for the Blackbox program.
Jon Cancellier goes over last minute fork details. The workshop in here may not be luxurious, it may not be spacious, but the job gets done. Next week, bigger digs for the Blackbox program.
Championship momentos are everywhere at SRAM.
Championship momentos are everywhere at SRAM.


It wasn't a wake that took place last night, but a celebration of how well the Mercedes has treated everyone over the years. A celebration around here means plenty of good food, plenty of adult beverages and a whole lot of fun with friends.


Fluffy gets some Euro sausage on the grill for the going away party.
Fluffy gets some Euro sausage on the grill for the going away party.
Fluffy and the Mercedes get the now traditional SRAM Salute orchestrated by Cancellier. A dozen cans of beer. Shaken not stirred.
Fluffy and the Mercedes get the now traditional "SRAM Salute", orchestrated by Cancellier. A dozen cans of beer. Shaken, not stirred.
At the end of the day the World Cup is a gigantic family. Yesterday their were 4 birthdays and the going away party morphed into a huge birthday extravaganza. Happy Birthday to Sabrina Ali Steffi and Gerhard.
At the end of the day, the World Cup is a gigantic family. Yesterday there were 4 birthdays and the going away party morphed into a huge birthday extravaganza. Any reason to party is a good one! Happy Birthday to Sabrina, Ali, Steffi and Gerhard.
To Sram. Just a few of the dozens of SRAM sponsored teams mechanics offer a toast. Jack knows how to party Italian style. Flaming Sambuco shots in paper cups. Safety third.
To SRAM. Just a few of the dozens of SRAM sponsored teams mechanics' offer a toast. Jack knows how to party, Italian style. Flaming Sambuco shots in paper cups. Safety third.
Evan really tried to show Fluffy how to shotgun a beer. He he is paying the price. Gigantic screwdriver fail.
Evan really tried to show Fluffy how to shotgun a beer. Here he is paying the price. Gigantic screwdriver fail. Evan cleaned up afterwards by taking a scuba dive in a 40 gallon drum. Bobbing for beverages!
...followed by gigantic pour failure.
...followed by gigantic pour failure.



58 Comments

  • 188 4
 Lol, I thought SRAM was gone, not just the truck.
  • 9 0
 same here
  • 39 0
 The article title me made say "WHAT?!" then I read the article and I was like "OH"
  • 2 0
 SRAM, you should seriously consider investing in a Palamino!
  • 6 4
 If i buy it do i get free race support? Razz
  • 3 0
 yeah me too... i couldn't believe my eyes, then you read it and it's like "Oh, a new truck, meh"...
  • 32 0
 first i was like :-O then i was like :-o
  • 5 0
 lol^^
  • 3 0
 To An Old Friend was added to the title
  • 2 0
 they changed the name
  • 1 0
 forget about the SRAM truck , , so, who is SRAM BlackBox rider for season 2012? anyone?
  • 1 0
 Hart, Hill and Brosnan that I can think of.
  • 30 0
 Since SRAM doesn't need it anymone, can I have it? Big Grin
  • 13 0
 Change the title of the article please!!! Heart attack stuff that headline..
  • 13 0
 300.000 km is NOTHING. They normally have 1.000.000 km's when they go to the trash WTF?
  • 2 0
 i know my van has almost 400 000k on it an its fine
  • 1 0
 im a diesel mech, when im not a bike mech, and those mercs can do allooot more than 300k ive seen american diesels turn over 1.5 mill but die shotly after. the european mercedes could probably do the same if not more. ill take it off thier hands with only 300k !!!!
  • 1 0
 My 7.3 has 250K MILES on it 190K of that was towing a 10 horse trailer across the USA!!!
  • 1 0
 there was some dude in the united states that hit a 1,000,000 miles on his chevy duramax deisel. 300,000 km is nothing really
  • 1 0
 Yeah local guy here is a Horse and Cattle transporter. He had a 95 or 96 Dodge Cummins with 1.4 MILLION on it. The truck was hammered. But he said over 90% of those mile were towing heavy loads. Sure he got his money worth out of it. SRAM needs a TAX write off what you have 4 years to depreciate the vehicle or the lease ended!!!
  • 1 0
 Remember this is over 300,000km full of people, tools and bikes!
  • 2 0
 you defentaly have a valid point. it is hard on trucks/cars to be jumping around in them, but at the same time Sram could push it a little farther.
  • 9 0
 thank god... i though sram went outta buisness
  • 6 1
 that would probably be impossible these days, sram just kicks ass to much to go out of business
  • 5 0
 Thought the same of raceface!
  • 3 0
 mah it doesn't matter how much you kick ass... it depends on how much have you borrowed before economy went to sht or some wholesale buyer screwed your deal up... I'm a damn hypocryte as I sport Lyrik and x7 drivetrain but... that would be interesting!!!
  • 1 1
 i have sram,rs,avid and truvative on my bike. a testament to the quality of their products.
  • 2 0
 The problem isn't so much how many Km it has on it, it's the fact that SRAM has outgrown it. They have such a massive neutral support program, and such a huge amount of various products to take care of now that the current truck is too small. Just wait until you see the article on the new one this week. It's massive.
  • 1 0
 300,000k shes just run in, Mercs in little old Nzed more like 900,000ks lol, still big coy like Sram needs to be hauling the latest kit around in a good set of digs aye. Great send off, What a great company to work for when the truck gets that kind of send off, RIP Fluffy, bring on Fluffy 2 lets see her skirts in an upcoming article huh?
  • 1 0
 I happen to have a truck that has served me more than well. His name is Chris. He was made by Mazda. The 2200 edition. We have been though almost all of it together. From Moab to Whistler to Trestle you name it. At three hundred thou, on the way back from the spring thaw we stopped. Painted a white line around Chris and had a corona. Chris still to this day it kicking. At three hundred and forty thousand miles. Black Rock, see you in the morning!!
  • 3 1
 the whole article made me laugh a little bit. I know i will get neg props but i wanted to say that.
  • 1 0
 holy shit , when i first saw the title on the homepage i thought sram were going out of buisness or something , then realised it was about a van
  • 1 0
 I know of a Mercedes SK 1844 V8 which done over 1 million kms in less than 4 years and still ran no problem. I'd like to know where it is now. Old Mercedes forever!
  • 2 0
 so sad man... so sad... ♂
  • 41 0
 I know. Imagine wasting all that beer.
  • 1 0
 I could imagine how many good times this trailler have been through....RIP!!!
  • 2 0
 I love reading things like this followed by some rad images
  • 2 0
 someone should start a movement to save the sram truck!
  • 1 0
 I thought SRAM the compony was gone but just the truck. Almost gave me a heart attack. Still alittle sad though.
  • 2 0
 Great article, poor title.
  • 1 0
 no offense, but those guys have no idea how to shotgun. never shake the beer!
  • 1 0
 hmmm, yes....fail, supposed to turn that sh$t upright.
I remember when I shotgunned my first beer.
  • 2 0
 I'll give you $20k USD for it.
  • 2 0
 SRAM drinks beer, and I like beer. Does that mean I like SRAM?
  • 1 0
 Diesel power baby! That thing will do 600.000km no problem.
  • 1 0
 Finally they update that POS...
  • 2 1
 i died a little inside when i saw the title.
  • 1 0
 Safety 3rd Big Grin Thats my new life motto!
  • 1 0
 for this truck 1mln km is not problem ;]
  • 1 0
 I'll buy it - how much???
  • 1 0
 Job well done old girl
  • 1 0
 thats fucking hella funy
  • 1 0
 can i have it?
  • 1 0
 goodbye
  • 1 3
 must have had to change the name after too many people had heart attacks.

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