: Justin Roy, Dylan Forbes, Christian Stalder, Mitch Gulliver, Remi Gauvin, Dylan Sherrard, Bas Van Steenbergen, Tom Van Steenbergen, Mike Hopkins, Corbin Selfe, Dustin Gilding, Harrison MendelOther members of the dissent team
: KC Deane, James McSkimming, Nick Tingren, Noah Brousseau, Luke Fulton, Spencer Graf, Kyle Sangers, Ian Morrison, Matt Hardwick, Tristan Merrick, Eric Lawrenuk, Casey Brown, Miranda Miller, Micayla Gatto, Sarah Leishman, Katrina Strand, Brad Clifford, Kenny Smith, Casey Groves, Mark Matthews, Reece Wallace, Dunbar Cycles Racing, NSMB Team.
If you have been riding in BC or in the Whistler Bike Park this year, it’s pretty much certain that you have noticed the Dissent Labs gear on the trails or in the lift-line. Dissent Labs socks have developed a loyal following, which is ever growing. The initial curiosity at Crankworx last year has turned into full-blown rider evangelism.
Big thanks to Virtu Media, Lone Wolf Productions, and AbsoluteZero.
Generally speaking, socks have been a peripheral item for riding, rarely given a second thought. We all seek out and demand the best bikes and modern gear we can afford, yet on the flip side, what we feel is a key contact point with the bike has mostly remained unaddressed. The sport and our equipment are evolving, the riding days just seem to get bigger and rowdier, and the progression continues with all of our gear choices. The mandate of Dissent Labs is to provide the best possible engineered gear choices as well - compression socks and base layers for high-level riding. This is our only focus.
Rooted in Whistler, BC - a region that is certainly a crucible for any MTB product - Dissent Labs works with long standing industry leaders in high quality compression-knitting construction, and key partners in yarn design and manufacturing. These partnerships allow us to continually adapt and innovate new product, and in conjunction with our location, we certainly have an advantage when designing and testing these ideas. Nearly every imaginable riding condition can be experienced here, and with so many riders living in the area, Dissent Labs is able to put a huge volume of real-world testing into each piece. To simplify it here, the MTB socks are available as a result of this: you can go lean-and-technical with the Supercrew Nano; or, you can add further protection with the thin-but-dense Genuflex. Both are based on a specific, high quality compression construction and fit, with no extra frills or gimmicks (you can have any colour you want, as long as it’s black). The results are fewer blisters and hot spots, better fitting riding shoes, and better protection – all of which yield more comfort, control, and good-times on the bike.
You will see some of the hardest working riders in the game among our family of test pilots. The Dissent Labs team consists of a unique group of riders whose skills and riding styles compliment and inspire our product design. Whether it’s huge backcountry missions, World Cup racing, or kicking out of double flips, everything is designed and constructed with what riders need in order to ride better, ride longer, stay comfortable, and as an extension of that - have more fun.Words by
: Reece Wallace, Josh Hallwww.dissentlabs.com