Red Bull Media House and Freeride Entertainment combine high tech film, sound and end-of-the-earth settings, on a stunning quest alongside a cast of the world’s premier mountain biking adventurers.
Santa Monica, California (June 28, 2012) — A new era of action sports films in the 21st century will spin further into the future with the release of Where The Trail Ends this fall. Produced by Red Bull Media House, in association with Freeride Entertainment, the movie is set to be a global cycling spectacle unlike anything ever captured on film. A teaser for the film will be released today, and once the video has achieved one million views, a full trailer will be unlocked and available to view on www.wherethetrailends.com.
After 10 years of making films, Freeride Entertainment is blowing the doors off by going all out on a big mountain adventure for a damn good reason; this is what mountain biking is to us and the future of what it will be to the world.- Cameron Zink
Where The Trail Ends was crafted over three years with the most advanced filmmaking and sound equipment ever used in the outdoor adventure sport genre. The film immerses viewers in an extraordinary chronicle of exploration, chaos and culture, set amongst some of the globe’s most harrowing and remote natural landscapes.
Inspired by Red Bull Media House’s extraordinary The Art Of FLIGHT snowboarding documentary, this is the soul and science of exploration as defined by two wheels. “The experience of making the film is something viewers will see first-hand. It’s the story of what it took to get there. And what it was like to experience the ultimate ride,” says rider Darren Berrecloth, considered one of the world’s preeminent freeriders. “We went into regions almost entirely unknown. We often never knew whether we’d succeed or fail, or worse.”
Veterans of Freeride’s heralded 10-year New World Disorder film series, athletes and production crews were left physically, mentally and emotionally exhausted after the film’s expeditions to dispatches amongst the Andean foothills of Salta, Argentina, China’s Gobi Desert, Nepal’s near-secret Mustang region, the towering shorelines of British Columbia’s Fraser River and Virgin, Utah — big mountain freeriding’s punishing proving grounds and birthplace.
Freeride’s crews created the project’s remarkably compelling tone, footage and narrative using the highest performance tools in film as well as an array of transportation and perspectives, from jet boats, helicopters and fixed wing aircraft, to the riders themselves. Partnerships with Contour (www.contour.com), hands-free HD video cameras, and Specialized Bikes were vital to the project’s success.
"This is a story coming from the riders themselves,” remarked Geoff Rogers, Specialized Sports Marketing Manager. “It’s authentic and innovative, the way it should be.”
Where The Trail Ends’ storyline follows professional mountain bikers Berrecloth, Cameron Zink, Kurt Sorge, James Doerfling, Andreu Lacondeguy and another half dozen of the world’s top freeriders on a timeless adventure charting the course to the sport’s uncompromised destiny.
About Red Bull Media House:
Red Bull Media House is a global media company that creates compelling sports, culture and lifestyle programming and distributes it across multiple platforms. From film to television, print to digital and games, Red Bull Media House content is optimized for any device or platform. For more information, go to www.redbullmediahouse.com.
About Freeride Entertainment:
Established in 1997, Freeride Entertainment has produced mountain bike film making’s longest running series, multiple freeriding events and discovered first-ever venues all over the world. Its scope of services having since expanded to many genres of action and motor sport, today the Nelson, British Columbia-based production house has created film, TV, commercial and on-line content in over 40 countries, in some of the planet’s most challenging environments. Where The Trail Ends marks the company’s return to the setting of its creative and inspirational origin; a project that in part defines Freeride’s 15-year body of work, as well as its dedication to the world’s wondrous places and mountain biking’s international development and evolution. www.freeride-entertainment.com
Want to see more amazing footage from Where The Trail Ends? To unlock the full theatrical trailer for the film, be sure to share this link with your friends. Once the teaser hits 1 million views, the full trailer will be unlocked and available for viewing. All details can be found at wherethetrailends.com