SRAM Pop-up Store for World Bicycle Relief

Jul 19, 2011
by Ian Hylands  



SRAM is selling T-Shirts and other goodies all profits going to World Bicycle Relief
  SRAM have opened a Pop-Up store at Crankworx to help support their World Bicycle Relief initiative. If you're at Crankworx the store is located behind Zogs in Whistler Village, just follow the Red line from the SRAM race truck...
It's open from 10-5.



SRAM is selling T-Shirts and other goodies all profits going to World Bicycle Relief
  In the store you can buy T-Shirts and other goodies, with all profits going to World Bicycle Relief.



World Bicycle Relief is dedicated to providing access to independence and livelihood through the power of bicycles. http www.worldbicyclerelief.org
  Founded by SRAM in 2005 and supported by leaders in the bicycle industry, World Bicycle Relief provides bicycles for poverty relief and disaster recovery initiatives. Since it's inception they have given away over 81,000 bicycles to help with access to education, health care and other services. They have also supplied bicycles for disaster relief, most notably after the 2004 Tsunami in Sri Lanka.



SRAM is selling T-Shirts and other goodies all profits going to World Bicycle Relief
  By purchasing a T-Shirt you are directly contributing to WBR and helping provide a better quality of life for people in need.



SRAM is selling T-Shirts and other goodies all profits going to World Bicycle Relief
  While there are specific shirts for World Bicycle Relief, all proceeds from all merchandise is going to the cause.



Adrian Marcoux Gallery in the store
  Picking up one of these T-Shirts at the SRAM MTB Experience store isn't the only way to contribute to WBR. SRAM is also hosting a silent auction of gallery quality mountain bike images shot by Adrian Marcoux. Many of these images were used for this years SRAM MTB and TRUVATIV ad campaigns. The auction will be open for bids through Sunday, July 24. Minimum bids will start around $125.00



Cam Zink and Brandon Semenuk have their lockers for Crankworx in the SRAM pop up store
  There are a lot of other things going on in the store as well, SRAM partnered with Red Bull, Monster and Troy Lee Designs to create a locker room for Brandon Semenuk and Cam Zink and both riders custom decorated their spaces with their gear, bikes, and stickers.



Brandon Semenuk getting dressed for a day in the park.
  Brandon Semenuk and Cam Zink are storing all of their gear and bikes here for the week. Swing by on Wednesday afternoon for an athlete autograph signing. Zink, Semenuk, Strait, Fairclough, Smith and more will be in attendance.



Steve Smiths winning bike and check on display.
  You can also take a closer look at the pros bikes. SRAM's collection of wins is growing and Mitch Ropelato's dual slalom bike, as well as Steve Smith's Canadian Open winning Devinci, are on the showroom floor with some really big checks hanging from them.



Hammerschlagen
  There are fun things to try at the store as well, like Hammerschlagen!



Hammerschlagen
  In the game of Hammerschlagen you use the thin end of a cross peen hammer to hammer in nails. Each competitor takes a turn around the stump and the first one to get their nail in all the way wins. There are several other variations such as Stump that are slightly different.



SRAM Athlete Posters
  If you're looking for a poster of your favorite SRAM athlete, there are lots to choose from.



SRAM has commissioned artists to design the Totem sticker packs every year for the past 4 years. This year you have a chance to design the sticker pack. RockShox Design-it-Yourself Sticker Contest - Look for upcoming details on Pinkbike
  Those familiar with the RockShox Totem fork know that they commission new artists every year to design a set of stickers. Geoff McFetridge is this year's current artist and in celebration of the project we asked Geoff to use an actual RockShox Totem for his canvas and paint his iconic characters all over the legs and crown of the fork. A ten dollar raffle ticket or spending 30 dollars at the SRAM MTB store gets you a chance to win this one of a kind piece of RockShox history.



RockShox Design-it-Yourself Sticker Contest - Look for upcoming details on Pinkbike
  This year you have a chance to design the Totem Sticker Pack yourself. When you're in the store be sure to pick up a DIY Sticker Contest book, and stay tuned for all the details on Pinkbike shortly.

SRAM's commitment to Kokanee Crankworx and World Bicycle Relief (WBR) are combining this week at the SRAM MTB Experience retail space. Since it's founding in 2005, World Bicycle Relief has devoted their energy to providing access to independence and livelihood through the power of bicycles. All proceeds from the sales will go directly into funding World Bicycle Relief's mission of getting bicycles into the communities that need them most. The SRAM MTB Experience store will be open in Whistler Village from July 18th - 24th. Doors open from 10 - 5 every day and will showcase unique SRAM, RockShox, Avid and TRUVATIV designed t-shirts, hats and hoodies in men's, women's and children's sizes. Kokanee Crankworx always makes for a legendary weekend. If you are lucky enough to be in the Whistler Village be sure to swing by for some good times for a great cause. The store is located behind the world famous Zog's food stand. See store updates as they happen on twitter.com/sram_mtb

Help out at http://www.worldbicyclerelief.org/




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37 Comments

  • + 41
 WOOOOOOOOWWWW , i want that totem !
  • + 4
 That's the first thing I wanted to type when I saw that picture! I didn't even realize they even did sticker packs
  • + 10
 Fancy poping up in my house?????
  • + 7
 that Pop-up Store looks sick!!
  • + 3
 there is no such game as "hammerschlagen" in germany. hint: the wikipedia site is english only. if there was a similiar game there would be a german site as well.

i'd really like to have an icecream style shirt Smile
  • + 3
 Can you buy a shirt online? I am not in Whistler, but support the cause and want a shirt!
  • + 3
 You can support the cause here www.worldbicyclerelief.org/donate/index.php
  • + 3
 can you put the posters up for sale on the website please?
  • + 2
 how can us not fortunate enough to be in Whistler, purchase SRAM gear? I want one of those trucker hats!!
  • + 2
 thats what i want my house to look like Big Grin
  • + 1
 SRAM, on of the most corporate style company in bike industry, does world relief kind of stuff? ironic...
  • + 1
 I want one of those Marcoux prints.

I wish someone could bid on those for me, and ship it to me if I win! Frown
  • + 2
 The store is even better looking than my house.
  • + 1
 i want that T-short Xihu District, Hangzhou, Zhejiang, China, No. 385 Wen Er Road, Room 701
  • + 1
 The totems are amazing :O (anyone want to get me some of those posters and send them to the UK?)
  • + 2
 Zink has alot of sensus grips... Razz
  • + 2
 I want the sticker pack for my totems!!
  • + 2
 were those new overture seats in brandons locker?
  • + 2
 Come to the UK, please ??
  • + 1
 So, how much stuff will go missing by the end of the week?
  • + 1
 EU QUEERO ESSA SUSPA IRADAAA
  • + 1
 sell these shirts online.
  • + 1
 Where can I find SRAM streetwear in Canada? online store who ship int. ?
  • + 1
 That totem is fucking sick,love the art work on that fork
  • + 1
 Too bad I own a 2009 Totem.. Drool Drool
  • + 1
 psst, you spelled cheque wrong Razz
  • + 1
 I need in on that contest!
  • + 1
 Where can I buy the t-shirt online?
  • + 1
 where can i buy sram hats?
  • + 1
 ssssssswwwwwwwwwweeeeeeeeeetttttttttttttttt
  • + 1
 So stoked on my Sram shirt and free drawstring bag.
  • + 1
 iiii think iiiii knooow what iiim going to paaaaint next =)
  • + 1
 Is the store staying in whistler or leaving after crankworx?
  • + 1
 totem也非常喜欢
  • + 1
 pretty cool
  • + 0
 looks pretty sweetttt Big Grin

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