A Life Worth Winning - Trailer

Nov 3, 2014
by Aaron Bartlett  

Written and Directed by Aaron Bartlett, narrated by Rob Warner and headed by elite riders Loic Bruni and Sam Blenkinsop alongside Emmeline Ragot and Loris Vergier, we take a step behind the glamour of the motocross style pit setup and into the personal lives and relationships behind the World's number 1 Downhill Mountain Bike team. Throughout a roller coaster season of ups and downs, emotions run high and dreams can be shattered in an instant as the team push for their first ever elite male winner on the World stage.

Follow the team's journey from their humble beginnings at Q Bikes in 2005, through to the huge state of the art setup first introduced in 2012 and onto the present day, as well as getting to know all the amazing riders who have come and gone in-between.

A life worth winning - 48 hour premi re lifeonwheels 2014

But is it really all about winning? Find out TODAY in the 48 HOUR Premiere!

Starring:
Loic Bruni
Sam Blenkinsop
Emmeline Ragot
Loris Vergier

Also Starring:
Cam Cole
Danny Hart
David Vazquez

Life on Wheels - A Life Worth Winning is proudly supported in 2014 by the following companies:
- Lapierre Cycles
- SRAM
- Dainese

We'd also like to thank Pure Agency and Team Lapierre Gravity Republic as well as Red Bull for their help, without which this project would not be possible.

Stay tuned to @CreativeCncpt on Twitter and Facebook.com/Creativeconcept.tv for all the latest news.

If you enjoy the film please share it with your friends!


Mentions: @LaPierre-Bikes @SramMedia @Dainese @CreativeConcept @redbullbike



Posted In:
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78 Comments

  • + 52
 I love down hill mountain biking. I love the WC races and all the players. I'm 52. Am I ever going to grow up?
  • + 22
 Right with you (and right behind you at 51).
  • + 18
 47 going on 27. DON'T grow up. EVER.
  • + 2
 @ neimbc....never grow up, it's over rated.
  • + 4
 I think I'm Peter Pan Smile
why should we grow up anyway?
  • + 4
 Amen brothers!
  • + 7
 Growing up is for people, that are bored of life.
  • + 7
 I've just been DHing in a mudfest this weekend in Japan with 9 others, average age around 45, and we are likely to all die before we get old.
  • + 5
 I'm 52 and same as You!...never gonna grow up! Just keep on Shreddin Who says we HAVE to grow up?
  • + 4
 right with you.. 43 going on 23.. Growing up? I'm not ready to be that miserable yet.
  • + 4
 49 here, and still loving to ride.
  • + 4
 Right on boys , glad to hear I have many good years ahead !
  • + 3
 IT'S A TRAP
  • + 1
 What's a trap?
  • + 3
 It's never too late to have a good childhood, I'm there with you guys, 42 going on 22. Why not have fun, nothing is guaranteed in this life.
  • + 50
 Peaty is such a legend, he must have been so pumped after ratboy won and yet he takes the time to talk to Bruni, give him encouragement and wisdom.
  • + 6
 I am proud of these boys, there's no other sport where they did this for each other.
  • + 4
 Overall it's just a great community and it's nice to see how they all get along.
  • + 26
 HD is coming. We had a slight delay in uploading this evening so we're still waiting for it to process properly Smile
  • + 23
 Can we start the 48hrs from when the HD version is available....if that's not being too cheeky?
  • + 16
 Yea I think that's probably fair, although you do know it's only an hour long don't you?
  • + 36
 You what? You mean it is not 48hrs long?
  • + 2
 great video Smile .what is the first song name???
  • + 1
 excellent!
  • + 1
 Great movie! Just like last year's Life on Wheels. So stoked to relive the season again. Especially that Lapierre is one of my favourite teams.

It's on youtube in fact. Will you delete this movie from youtube after 48 hours? Why? Life on Wheels is still available.
  • + 2
 last year there was a full length premiere release for a day then it disappeared. The whole movie was released in episodes one by one and then after all the episodes had been released the full version reappeared and was available again. I'd assume that's what'll happen again.
  • + 22
 Awesome movie, does emmeline not like been in these things?
We saw very little of her to say she's a top 3 rider who is finishing her time with the team.
  • + 13
 ... and 2x world champ, 2x world champs silver medalist and one of the consistently fastest women in the world.
  • + 18
 It's a real shame the movie didn't show Emmeline's results for every round like it did for Sam and Loic. It felt like Emmeline was only mentioned because she got the team's first win on the new frame. It is no wonder there aren't more women in this sport when the don't get the recognition they deserve!
  • + 3
 Although I agree that women should get more recognition in the sport, if I had focused fairly on all 4 riders achievements during the season, this film would have been 2 hours long or more.

Basically what I want to say is, it isn't my fault that women's downhill isn't as big as men's downhill and my aim wasn't to try and change that, I'm just here to present an interesting and hopefully compelling story about what I think are the most important parts of the 2014 race season for the team.

If there are any film makers out there who are genuinely interested in focusing more on the women's side of the sport or even the Juniors (who also sacrifice a lot of time and effort for their sport) then I think that would be awesome and I'd love to see it.

Cheers
  • + 8
 I would have 2hrs or more to watch that.
  • + 4
 @CreativeConcept emmeline ragot was the lapierre true hero for all of dh mtn bike racing this year. even though watching cam, sam and loic was very exciting stuff, the person who i cheered for the most during the live feeds was emmeline ragot. Sad to not see a segment of her in this film. she triumphs some accomplishments this year no matter what gender for sure.
  • + 4
 @nettle33 she did have a "segment" in the film, at Fort William. Let me say again, my job was to present the most interesting story and for me, that was mainly the friendship/rivalry between Sam and Loic. The film wasn't about race results and achievements, it was about the relationship between two competitors and how this had built up over time. That is why Emmeline got less screen time than Loic and Sam. If the film was about who was the most successful this season then the film would definitely have included more of Emmeline (and Loris).

Thanks
  • + 1
 I meant it's a good film. So it would be good to be longer. I like the behind the scenes race stuff. It's good to see this aspect! Great film!
  • + 2
 hey @CreativeConcept i appreciate the explanation of the films story, it makes sense now, excellent work.
  • + 1
 @nettle33 thanks dude! Cheers for taking the time to watch it Smile
  • + 16
 I love watching rowdy 3:00 min videos filled with roost and jumps as much as the next guy. But videos like this are really absorbing. Seeing the passion, hard work and effort it takes to race at a WC level is truly humbling. Need more vids and articles on Pinkbike that highlight the riders not just the riding. On a side note. I would have liked to see more of Emmeline. She had like a 30 second segment.
  • + 7
 A Vid Worth Watching. Well done...and the commentary with Rob Warner was spot-on. This also makes me think that Clay Porter should re-release Between The Tape, First, etc. with Warner narrating. I own those vids already, but I'd totally buy the re-releases. Just sayin'...
  • + 2
 Agree 100%

And have someone else pick the music.......
  • + 1
 At least get the audio levels a little better balanced between the music and the interviews. I nearly pitched my remote thru my tv screen several times watching some of those vids - super quiet chill interview and then *boom*...music comes in at least 20x louder than the interview. AAAAAAAAARGH!!!
  • + 1
 No kidding! That was my biggest gripe with his movies: Audio levels made no sense for home theatre. Had to constantly turn the volume up or down because of a huge imbalance.
  • + 6
 I would like to see details of a professional team truck trailer interior, as well as a typical training day of a pro rider, to learn how much time and what type of activities does it take.
  • + 1
 Each day has different regiments to it, so you'd best take notes! Wink
  • + 9
 love free online premieres Smile
  • + 7
 Excellent video. Without going into details I will say it could use more Emmeline.
  • + 4
 Truly inspiring. The camaraderie of teammates as well as the competitors is truly what sets DH apart from all other professional cycling disciplines. The way Blenky consoles Loic after his disappointment, shows what an amazing rider he truly is.
  • + 6
 very little said about Emmeline Ragot.is it because the sport doesn't focus to much on the ladies. come on. women need more exposure. just saying.
  • + 8
 I'm going to be yelling GO LOLO at all the races now!
  • + 3
 I absolutely loved watching this, the relationship between Loic and Sam reminds me of me and my best mates. I used to look up to him and think how is he that fast, now we both shredding and the rivalvry is up but we both get amped of each other's energy. This video showcases what I think DH is to me and many others, competing but having a blast and relaxing with friends!
  • + 1
 This was a really good video! I want more videos like Three Minute Gaps and Between the Tape and this reminded me of those. I wish Redbull would do a season recap video and cut parts of all the races together like Freecaster used to do. I'd pay for it if they did and I'm betting a lot of other people would too. I'd pay for this video too. Will it be for sale? Thanks for sharing Lapierre!
  • + 6
 Peaty is a class act
  • + 3
 Great movie! I wonder on what teams Sam and Emmeline are going to be on next year.
  • + 3
 Word on the grapevine is Norco.
  • + 1
 Both of them?
  • + 1
 I thought Blenki was off to Scott and Emmeline was retiring?
  • + 1
 Wait. Blenki isn't going to KHS?
  • + 1
 awesome production. awesome footage. Hope to see the others WC DH TEAMS getting onto the same path full on. Can't wait for 2015 cheers
  • + 2
 Can't wait next for next world cup, I'm crossing my fingers for Emmeline and Blenki being picked by a great team.
  • + 2
 Sad to see Blenki go but pretty excited to see a full season of Loic and Loris slaying it and Finn waiting in the wings.
  • + 3
 Can't believe they forgot to put Charlie Sheen on the starring list.
  • + 2
 how about next year video ? Bruni, Vergier n iles ??
  • + 2
 What is the first song name?
  • + 2
 I was hoping for the truth to come out about Loris and Luca in Leogang.
  • + 2
 so, what is the truth?
  • + 2
 Wait what? Did somthing happen?!
  • + 2
 what truth ???
  • + 1
 Now I'm curious
  • + 2
 oh hello there Premiere - nice to meet you
  • + 1
 the music is superb. great film - i'm on my second watch Smile
  • + 1
 Fantastic watch, quite emotional even
  • + 1
 will we be able to buy the movie on iTunes or something like that?
  • + 1
 That was really good. Thanks very much!
  • + 1
 hooooooly tits
  • + 1
 that was a real beauty
  • + 1
 DVD Release?
  • + 1
 sooooo sick
  • + 1
 so sick
  • + 1
 duck skin...

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