A Peek Behind The Curtain at Taiwan's Cycling-Specific Industry

Jul 2, 2018
by Zach White  
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Sit in on the average cycling industry factory presentation in Taiwan and it quickly becomes obvious that our beloved bike products are simply widgets to those who produce them. Sure, there are a select few examples of employees or owners that ride bikes, but all things presented over two days of visiting several factories in Taiwan pointed towards their numbers - and not their products. Longwinded lectures in broken English generally boasted of their factory’s production rates, and either expanding their facility, increasing production with robots, expanding into countries that are less expensive to manufacture in, or some combination of the three. There wasn’t any expectation that these few companies we visited would be filled with a bunch of like-minded cycling enthusiasts, but the disconnect from the product being produced was still much more striking than expected.

Maybe this disconnect is a good thing, at least from the viewpoint of consumers and our ideas on how much product should cost. If the main hub of cycling’s manufacturing was as horribly fiscally offset by work-to-life ratios as those found in North America, we may all actually have to get real jobs in order to afford the result of production costs based on 3hr lunch rides, long weekends for races, longer vacations to ride the Mecca du jour, and brew breaks with thankful customers. Or, brew breaks to forget those ‘other’ customers.

Taiwanese factories generally operate on a 6-day work week, and even pioneering industry kingpins like Velo’s 70-year-old Stella Yu put in 14 to 16 hour days when the lights are on. To continue picking on Yu, while rumor has it she’s earned enough to recently buy a private island to retire on, she still lives on the top floor of the factory, as she has for decades. Heir to the saddle mogul, Ann Chen, also lives above the factory, and is being groomed to take over Velo someday. It’s also obvious that factory workers of all levels seemed to take pride in their jobs, and the facilities we visited were at least as safe and comfortable as what I remember of Chrome Industries’ old Denver HQ when I was doing quality control for them back in the 90’s - actually, most of these Taiwanese facilities were at a higher standard, all things considered.

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Velo's Stella Yu, left, started manufacturing saddles in Taiwan over 40 years ago, and shows no signs of slowing down. If the day ever comes when Stella, considered by many to be the most powerful woman in the cycling industry, steps down, Ann Chen, right, will attempt to fill her shoes.

One thing that wasn’t quite expected was hearing of manufacturing competition booming in other Asian countries, and thereby taking away business from Taiwan. Thanks in part to a relatively prosperous economy over the past couple of decades, Vietnam and Cambodia are now gaining traction with cheaper labor than what can be found in Taiwan. There are also fewer tariffs put on products made in these countries, which is giving China’s manufacturing market a bit of competition, too. Some Taiwanese-based companies are expanding into these countries by building satellite factories of their own, but still keeping their headquarters in Taiwan. Other Taiwanese manufacturers are still having some or all of their bikes technically built in China, but ship the raw frames back to Taiwan for paint and assembly, then ship to distributors as complete bikes, which is a loophole that gets them out of tariffs specific to China. It’s more of a shell game than I would’ve imagined, as building new factories, or investing millions in new robotic manufacturing technology isn’t exactly something one would think could be set to pace of the ebbing and flowing of global economics, or politics.

All said, our two days spent in Taiwan to visit a few factories was more of an almost literal drive-by of what happens there - we had a 5-to-1 ratio of time spent on the bus to time spent in the factories, which left little time for digging into details. Some factories wouldn’t allow photos, and there often wasn’t time for gaining information beyond very formal presentations, but below is a gallery of what we were able to share.


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One of Velo's steel saddle rail machines, spitting out rails for what could be any of the 30 major brands that use Velo for their saddle production.

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The feeding end of the rail bender. Any guesses on how many saddles or centimeters that adds up to?

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Layers upon layers... Three conveyor belts deliver several different models of saddles to be glued and have at least one layer of foam affixed before being sent down the next row for the saddles' final cover.

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Sadly, this was the only laser we witnessed in our whirlwind Taiwanese manufacturing tour. In this case, it's simply a guide to line up saddle covers - and it's probably not even an actual laser, but we'll pretend it is.

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Velo sells $5-million US dollars worth of product on a monthly basis to approximately 30 manufacturers. We weren't able to take detailed photos of which brands get their stuff made here, which is a bit disappointing as it'd make for a great story to show that Brand X and Brand Y use the exact same materials and assembly line for at least some of their saddles.


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Velo states they have over 100 different injection moulding machines at their disposal. This is one of the older machines; the newest version is still top-secret and may or may not use lasers.

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One of the quickest stops on our tour was at Axman. It's hard to say just how broad their scope of manufacturing is, as when I asked a representative, I was simply told, "We are OEM." We weren't allowed to take photos of their assembly floor, which appeared to assemble several major brands we're all familiar with, but this bike in the lobby was fair game. How much travel do you think that coil-over dual crown gets?

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Kind Shock (KS) makes over 500 droppers a day, and when the diameter sizes, drop options, and models are all taken into account, they have approximately 100 SKU's. That's a lot of different posts to keep track of, but it was one of the cleanest facilities we visited, so chances are it's not an issue.

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KS make their own cartridges in this separate clean room that is off limits to visitors, but we were able to look through the window at what appears to be a very hygienic process.

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Depending on who you ask, robots may take over the future....of manufacturing, at least. It was ashamed that we couldn't video these at Marwi, as they made quick work of cutting and assembling pedal parts.

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One part of the manufacturing process that hasn't been taken over by robots is putting on decals. An off-the-tour stop at Willing Manufacturing to see an old buddy was unfortunately just a few days too early to catch the first production Saracen Myst 29er DH bikes. According to Saracen engineer, Ryan Carroll, they hit the mark on making the 27.5" and 29" versions almost indecipherable while riding, save the feel of the wheels. He also mentioned that while Danny Hart is still testing out the 29" Myst, chances are he'll still mostly race the 27.5" wheels as his shorter stature and off-the-back style cause a bit more butt rubbing on the back tire than he's comfortable with.

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In addition to this small shrine sharing the manufacturing floor, there were lucky items on top of many of the machines, such as dusty, old unopened bags of potato chips.

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Alex rims wouldn't allow us to tour the facility as it was under a remodel, so we were only shown the showroom. They produce their own forged aluminum that is used in both cycling and automotive rims. In addition, they work with scandium, magnesium and carbon, and produce 5 million rims a year.

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In the market for some purple 6-stars? Alex Rims has you covered.

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A typical moment on this whirlwind tour. At one point we were actually herded through their facility with a bullhorn blaring directions and words of hustle. It's a different culture than I'm used to, and it didn't seem to be intended as being rude, but was definitely note-worthy.

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Taiwan by bus probably isn't enough to form solid opinions, but I don't feel it's too much of a stretch to say that their cycling community is just a little different than what Westerners are accustomed to.


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42 Comments
  • 41 0
 That last bike is slack AF
  • 16 0
 That's a Strida 19er. New DH standard, you can even fold it in the air.
  • 8 0
 And low as fuck! Modern geo to the max.
  • 4 0
 Bet that baby corners like it's on rails!
  • 2 1
 Cutting back on seat and chain stays, I can see a new rear hub standard coming as well
  • 4 1
 Seat tube angle is super steep too....like 135 degrees. I bet it climbs like a boss.
  • 1 0
 Slack HA, Steep SA. The Pharoah is pleased.
  • 8 0
 Good albeit quick overview. More of this kind of article plz. Its good for everyone to see and learn where things come from, especially regarding Asia. If I had to choose between 'passion' and 'process' to carry me down Top of the World next month, I'd take process any day, and process is what the best manufacturers in Taiwan have perfected. There was a great piece in Peloton magazine a few months back on the lady who started Velo Saddles. She's tough as nails and apparently got into cycling and fitness after a few decades of working in the industry.
  • 7 0
 That saddle rail bender is mesmerizing to watch...
  • 4 0
 We have a row of them in our factory running off various wire/bar components. Every time I need to speak to one of the operators I can't not stand and watch for a while, especially if they're running at speed.
  • 6 5
 Taiwanese products used to have a bad reputation in North America. Pretty well my whole bike is made in Taiwan, I don't know what to say nowadays, it's not a very cheap bike. I've had an American, "Giant" bike break in half on me, so I don't reserve much hope all around.
  • 22 1
 When was this, 20 years ago?

We seriously need to get our head around the fact that countries outside of the USA / mainland Europe are capable of producing world beating products of all types, it's like opinions are stuck in the 50s.
  • 5 2
 as manufacuting standards in Taiwan improve i think we'll see fewer and fewer issues with breakages, it's more to do with manufacturing tolerances and the ability to produce the same thing consitantly, given time however they'll probably match the best manufactures in the US and Europe.
  • 13 1
 @wreaman: say what? Given time?

How do you make that assessment? If you take the bike industry RS and Fox make suspension in Taiwan, I believe some of the Cane Creek stuff is US made? Who has the better reputation for reliability? Especially considering qty supplied.

Please name an item made in the USA / outside of Taiwan that is of superior quality and in at least a comparable price bracket?
  • 9 0
 Giant is a Taiwanese company.
  • 1 0
 @justanotherusername: No no, it's that the U.S. went way way down regarding quality, and others came up. That's why it appears many countries are "beating out" Europe and the U.S... But the net is still negative. More quantity at lower quality.
  • 3 0
 @steflund: Glad someone corrected him, shows how little he knows.
  • 2 0
 @justanotherusername: can’t think of many bike products but there are lots of great products made in the USA at similar cost. Tools, pressure gauges, solenoids,milling machines, welders. Lots of stuff going on that people don’t think of. I work for a manufacturing company that makes nitrogen machines. Our box with about 200 parts is 60% USA made and about 5-10% Asian.
  • 1 1
 @justanotherusername: I'm saying that companies (maybe US ones yeah) are choosing to produce in Taiwan rather than the US for that reason, its cheaper but currently at the cost of manufacturing tolerances and safety etc.
All i'm saying is that, given a few years, mabe a decade or two, that issue will likely not exist.

You cannot deny that products form the UK/US are better quality?!
  • 3 0
 @wreaman: afraid I do disagree, yes.

Uk / us is only better quality if you pay for it, in the same regard if you pay for quality from the Far East you will get it too - the reason you see poor quality is because we want it for a cheap price so that's all that is possible - it would be the same if you asked a uk manufacturer for junk, for pennies- that's what you would get
  • 1 3
 @justanotherusername: No, thats inccorect, if you spend as much as you possibly can on something UK / US and as much as you can spend on something in taiwan the UK / US one WILL be superior quality that is a fact.
  • 3 0
 @wreaman: I take it you have dealt with a manufacturing in the UK and Taiwan? I have.
  • 1 0
 @justanotherusername: Absolutely, the company I work for regularly deals with Taiwanese products.
If you've dealt with them how can you possibly say what you are saying?
I'm not saying what they produce isn't any good i'm just saying that we have the upper hand when it comes to QC and QA allowing for tighter manufacturing tolerances
  • 1 0
 @wreaman @justanotherusername : This is true. There are still improvements to be made when it comes to consistent QC in Taiwan. The culture (and our expectations) drive volume production at very low costs, so any attempt will be made to improve these metrics, even if the result is apparent cutting of corners.

If you recall from the Vernon video last year about getting your own frames made, one of the industry professionals stated that they had to have a permanent American in Taiwan factories to ensure the QC standard was always upheld.
  • 3 0
 @wreaman: you sound like some old man from the 50's, referring to the quality that is possible for an entire nation of people to produce - it's ridiculous and borderline bigoted.

Has the company you work for had parts made to its specification? Has it sourced a manufacturer and directly compared the component to a UK made component of the same given specifications?

Saying 'we' implies the UK as a nation has a greater capacity for
QC or quality, what utter crap - I have received rubbish from UK machine shops that has been rejected, surely this is impossible by your experience? The same parts we have had made in Taiwan and we're perfect (we have also had perfect parts from other U.K. Suppliers) - but we paid for it, a fair rate so we got a decent product, we didn't go to the cheapest sweat shop and expect quality.

My point stands, you want junk from Taiwan, go get it but they are capable of almost everything we are if you pay for it and get the right people to do it - to sum the capabilities of an entire nation up in such a way is mental.
  • 3 0
 @steflund: sure, but in the bike industry we want ultra high quality at low volume and pricing - what do we expect?

Generalising an entire nations capabilities like this though is ridiculous, it's a nice game to play though if you want to watch them rise to the top of the table while we keep saying 'but uk/USA made must be best because we made it....'
  • 1 0
 @justanotherusername: Oh I absolutely agree with you. It's a product of the expectations westerners place and the price they're willing to pay. It's unfortunately still the case in a lot of mass production facilities however.
  • 5 1
 It's a proper laser, no doubt. You don't get such small beam divergence with a classical light source.
  • 3 0
 If you want high quality made in the USA , than you need to be willing to pay up the keister for it. Otherwise you get Chevy, Dodge, and Zennith.
  • 3 0
 Or Honda, Toyota, Nissan, VW, Or Kia.
  • 6 0
 Not all true... in the bike realm @guerrillgravity makes amazing bikes for a fair price right in Denver.
  • 1 0
 @jdsusmc: Yeah their bikes should be twice the price. Interesting business model? Them and Squid Bikes (aluminum city bikes) are making good looking bikes that seem to be way underpriced.
  • 1 0
 @filmdrew: Agreed... they’re doing something right for sure!
  • 1 0
 the great shame is that while Taiwan produces the majority of the bikes we all ride, you wont find them in Taiwan bike shops, and but a tiny fraction of the population of Taiwan riding them. Current spec bike parts are hard to find there unless you want something from the mid 2000's or much much earlier forget it! Its not uncommon the find brand new frames hung with old parts as that all that is available, everything is shipped somewhere!!
  • 4 0
 Awesome read.
  • 2 0
 Very interesting, cheers!
  • 1 0
 I think that railbender machine needs its AC power cord locked down on the knockout hole clamp
  • 2 2
 42
  • 1 3
 How pathetic we are. These people can't even afford the fabric the saddle is made with.
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