Aaron Gwin and the Next Generation - Video

Apr 13, 2017
by Pinkbike Staff  


Lululemon Elite Ambassador Aaron Gwin is no stranger to the top step of the podium, standing with a wide-spread grin across his face weekend after weekend, during the downhill mountain bike racing season. But what most fans don’t experience is who this World Cup winner truly is when he’s not riding a bike.

Gwin grew up in southern California’s Morongo Valley. A self described “racing enthusiast,” Gwin was introduced to a bicycle when he was just 4 years old as a way to release some rambunctious energy. As soon as he was able to clear all of the jumps at the BMX track near his house, he started racing.

“I’m not sure when I made the mental switch into really wanting to compete, but I know it was pretty early on. When I first started it was just for fun and I liked it, but there was a point in there where it got competitive and I wanted to race a lot.”

After racing bmx until the age of eight, and then motocross from ages 12-17, Gwin switched his focus to downhill mountain biking at the age of 20. Turns out, he was a natural. In his first race, he came in third among elite-level pros and Gwin was already hooked. The sponsorships started rolling in and in both 2009 and 2010 he won two US National Championships.

Aaron Gwin

Aaron Gwin

In 2011, Gwin became the first person, ever, to win five World Cups in a single season. From there, he became more and more successful, quickly establishing himself as the rider to beat and resetting the bar in what was previously thought possible. Gwin was sidelined in 2013 due to a shoulder injury and was unable to defend his title but would come back strong, opening the 2014 season in South Africa with a win and going on to finish second in the World Cup that year. Determined to make his way back to the top of the sport, Gwin would go on to win back to back UCI World Cup titles as well as US National Championship titles in 2015 and 2016 respectively. Despite the already tremendous success that he's had, he looks back on his past results and laughs, admitting with a grin, “I’m enjoying myself and as long as I'm competitive, I’d like to race for as long as possible. I'm getting pretty close to breaking a few of the all-time win records and it would be a great honor to hold those."

In 2016, this high caliber, world-class athlete left Specialized Bicycles, a top team in the industry, with the intention to start his own team. Markus Flossmann, owner of YT Industries, saw an opportunity that he thought would align with Gwin’s ambitions and arranged a meeting. After laying out his company’s values, goals, and intentions for young athletes, it was apparent to both sides that this could be a great fit. Plus, Gwin believed in the products and loved the story behind the company.

“YT stands for Young Talent,” Gwin explained, “Markus, the owner of the company had gone to a local riding spot and saw a lot of young kids riding at a skill level that was making it dangerous for them to be on the bikes they were on. He asked them, ‘why don’t you guys have better bikes?’ And they basically said, ‘we can’t afford them.’ So Markus went home and figured out a way to make good bikes affordable, and a couple months later he made 50 hard-tail dirt jump style frames. They sold out within a month.”

After strong consideration, Aaron signed on with YT Industries and immediately hired the highly experienced and successful team manager, Martin Whitley. Together, the two began building a world class race team that provided a space for Gwin and other young athletes to take their efforts and talents to the next level in a supportive environment.

In addition to being a full-time professional athlete and organizing a professional race team, Gwin also studies Greek, regularly plays the guitar, takes singing lessons, and actively pursues multiple other interests, keeping him on his toes year round. Down to earth, relatable, and having a knack for finding the humor in each moment, Gwin is dialing in what he’s learned and is seeking to help those who are looking to him for support: the next generation of riders and young people.

Aaron Gwin

Aaron Gwin

“For me, I've always had the desire to help young kids, to just encourage them in whatever it is that they want to do. There’s a lot of things these days that can easily discourage a kid from pursuing his or her dreams. Helping kids with riding techniques etc. is great, but I want to do something that’s more impactful. Something that goes beyond sport and more into general life."

One way Gwin will be doing that is by releasing a series of videos targeting young kids everywhere who are looking for more information: inspiration, advice, and a foothold into the sport or pursuit that they’re so passionate about. Aaron's focus will be on helping kids believe in themselves by encouraging them to develop wise beliefs behind their actions.

"If you believe in what you are doing and why you are doing it, you will inspire yourself to push through the ups and downs. Self-belief is not some mystical thing, it's actually just logic based on the fact that anyone has the ability to think. If you are able to think then you are able to learn. If you are able to learn something well, you should be able to perform it well. There are obviously a few different factors that can come into play which may help or hinder your ultimate levels of success, but for the most part, anyone is capable of performing just about anything that they want to at an extremely high level. That's the simple truth."

Aaron Gwin

Aaron Gwin

Focusing on self-belief, hard work, and wise thinking, Gwin’s video series will highlight the lessons he’s learned within the past 25 years, the setbacks he’s faced and how he’s overcome them as well as his resilience and resolution to move past injury, self-doubt, and bad races in order to continue to do what he loves on a daily basis.

“At the end of the day, you never really know how good you can be at something unless you try. When you find the thing that you really love to do and your skillset and everything lines up... great things can happen.”

True to his word, Gwin has finally found an outlet to encourage his audience in a way that he believes will be extremely helpful.

Due to roll out in Spring 2017, stay tuned for the first video which will debut on Aaron's various social media platforms.

By Kristen Mohror at lululemon.


131 Comments

  • + 212
 This Aaron Gwin PR push is pretty sweet. I hope he doesn't drive a VW at the end of it.
  • + 45
 Afraid so, porsche...
  • + 34
 When I hear words like "PR" and "marketing" I die a little bit inside ...
  • + 6
 @fussylou: Id much rather see someone hauling ass in a porsche than some basic ass VW.
  • - 8
flag jrocksdh (Apr 13, 2017 at 8:40) (Below Threshold)
 Ok, its now a little much in short time.
  • + 38
 @sonyboy: yeah I feel the same because normally PR/marketing is all fluff, smoke and mirrors, and BS.

But this is practical and has substance. Good stuff.
  • + 13
 Come on! VW Vanagons are Rad!
  • + 18
 Making those VW's pays my bills and buys bike parts. We all can't be pro.
  • + 6
 all i know is that kid in the last pic has a bitchen retro CW racing jersey on.
  • - 1
 @patnugent comment of the week, maybe month
  • + 4
 Doesn't he drive a FOX SHOX wrapped Raptor?
  • + 2
 @sonyboy: well, I know it sounds hard but sometimes even pro bikers need to make some money to buy stuff U know .. Wink
  • + 2
 @sonyboy: Bit cynical
  • + 152
 Can Gwin and Ratboy do a buddy-cop DH movie? Gwin can be the wholesome older cop and Josh can be the rogue rookie. They can both learn a valuable lesson about shredding the gnar and believing in yourself?
  • + 9
 that actually sounds REALLY interesting! I feel like, if executed right, it could be epic!
  • + 4
 This idea is pure gold!
  • + 23
 I'd watch it as long as there were subtitles for Ratboy's gibberish.
  • + 9
 @mattdennison buy the rights to this film idea and get on it!
  • + 72
 Ok somebody give Gwin the keys to the Country already.
  • - 66
flag schofell84 (Apr 13, 2017 at 6:34) (Below Threshold)
 Even though the bible humping kinda creeps me out ... I'm cool with it.
  • + 35
 #gwinforpresident2020
  • + 6
 what a big hearted dude .. if Gwin is true American , .. Trump is definitely not!

#GwinForPresident
  • + 67
 I tried to not like this guy, I really did.
  • + 2
 So true.
  • + 6
 I wasn't sold on Gwin immediately. Over the past couple years the more we get to know him the more I like the guy and want to see him succeed.
  • + 1
 I remember when I'd come into the comment sections here and see people accuse him of absolutely doping and cheating to get his wins, how he was a douche, etc.... Wonder where those conspiracy theorists are now.
  • + 37
 Love it! Aaron if you read this, can you also once talk about what happens in a life of a pro athlete when you are not on the bike and not in the gym? I don't mean hanging out, driving gokarts and eating Pizza Smile Unless this is what really happens - I'm fine with that! I know it is nothing popular, nothing to get stoked about but and nothing to make a spectacular video out of, but I must say I never saw anyone do that, not while he was at his prime. Some broken guys tell some stuff about the past, even Palmers documentary wasn't really nailing this, as it somehow formed a yet another archetypal image of a rock star and the story behind the blow. I think he's also a quite extreme example. What i mean is, most of us old pricks know deep inside that you are just a normal guy, but the media tends to make you into either an invincible hero, or a struggling fallen one. Not much in between. My idea surely carries lots of existential angst of an "old" guy confused about the accuracy of his life choices, who got stuck into office job with no hope to become a hero and the point is - why so many of us feel this way? Why videos like that viral "if money were no object" makes us feel like "this is the real life worth living" and your "cubicle existence" is a not worth it. I have a job, I have kids and somehow the culture makes me feel like i should have done something more "likeable" in any social channel one can imagine? Or is it just the problem of that person behind the screen setting himself impossible goals, based on vague personality of trying to be recognized and appreciated. There's no life appreciation award for putting it together in life, as there is a prize for World Cup overall. Perhaps it's just me feeling unaccomplished, but are you top dogs so accomplished? What drives you then? Big Grin I must say, sometimes when depressive state kicks in, one can view a short movie, read an editorial with great pictures of someone travelling around the world and look at his own loved kids and go... I wish, I was racing world cups instead...

Not sure how to synthesize this, I know you are a outsandingly humble, down to Earth dude, I met you, and I guess some insight into "scheduling meetings with clients, paying bills and cleaning the toilet seat in the evening" seems. I don't know how it's supposed to look like - maybe i'm just one sad f*cker out there and everyone all over the place has it dialled, just because they ride mountain bikes. i don't know - just a thought. I also write this because I have a pro roadie in my family, and I know how instagram and sportschannel reality differs from his daily life, how i could make a video of him on the gym and training on the Alpine roads, sometimes in the sun, sometimes in the rain and wind. maybe he is the only one of your kind who has it so extreme with ups and downs.

Anyways awesome stuff! Thank you very much! Good luck with whatever you do, all the best of health! Even if you decide to quit racing like Ratboy, good luck!
  • + 19
 @WAKIdesigns I think the biggest difference between 'them' and 'us' is thinking about yourself in the first place. Like Gwin repeats in last few interviews 'I wanted to be successful', 'I wanted to accomplish something great', etc. I don't mean being selfish, but to think about what your desire is. What you strive for?

It's pretty hard to think this way having kids, wife and a house on mortgage. But if there's anything you feel itchy about, just find a way to change it and pursue what you dream of. It won't be easy. Sure! But even Gwin has someone that has made his thinking clear and helped him put Jesus' words into something meaningful.

If you love your wife, if she loves you, you will be able to talk to her about it and find a way to do this together. And she'll give you full support.
  • + 16
 @szusz: Those are some wize words!!

We don't have all the same goals in life. My goals in life at the age of 18 was to study in engineering and get a nice desk job in front of a computer with a nice pay check to finance my hobbies, have a wife, kids and a house. Guess what? I got all that! On top of that, I can ride 6 to 12 hours per week without being scolded! I never wanted to be famous. I never wanted to race or be competitive. My goals were and are totaly different from Gwin but I'm sure I'm as happy as him (maybe more, who knows?).
  • + 3
 @lRaphl: I really like talking to people... or rather, exchanging information. But that is often called being a troll piece of sht spreading crap all over websites Wink I think there are some big differences among different people in appreciating who you are. I just mean - there's plenty of folks saying that MTB is all their life. And... what exactly do you have to prove that. Aaron says it isn't all his life and he spends waaay more time on it than most of us poor fkrs... I don't know, I really get that reaction often: what a great guy - immediately followed by - I'm so fkng worthless... and then I go out for a ride with some dudes and I smoke them. And I feel great. for a second. And then comes: you are such a douche bag for taking such point of reference. Oh you should not compare yourself to others so much... Ooooh I feel so much better after you told me that! I think I am on a straight to success and happyness!

And then I meet them. Go to the pits and I'm like: a few guys are cool, Aaron, Sam, Gee, but then I see the rest: I don't want to be around those people, not in the whole world would I like to be a part of that, what a mess. I need to call my wife and say I am coming home earlier, fk that after party...
  • + 6
 @WAKIdesigns: There is also the fact that your goals evolve and change with time. It can be a matter of years or, in your case, a matter of minutes! Wink Trolling may be the only way you found to express yourself and being reconized by people. In fact, most people on Pinkbike know you so you've got famous to some degree doing it. Gwin is the king of DH, you're the king of Pinkbike trolling. :p
  • - 21
flag scott-townes (Apr 13, 2017 at 10:14) (Below Threshold)
 Gwin doesn't give a shit about long posts, I know this because I read his auto-biography that doesn't exist. You wasted so much time on this post that will be forgotten by everyone else in 3 days. Congrats!
  • + 5
 @WAKIdesigns: so start a support group for ex-achievers like you and I. We will meet in the Pyrenees in a stone house and beer will flow like wine. Great memories will be shared fallowed by a half ass shred around the property. Sounds pretty good really..
  • + 1
 @denomerdano: haha half ass shred
  • + 1
 Nice essay dude
  • + 2
 @WAKIdesigns: Enlightenment is understanding that there is nowhere to go, nothing to do, and nobody you have to be except exactly who you're being right now.

It's not from me but you might think about it!
  • + 1
 @Happymtbfr: sounds very oriental, and kinda incompatible with the way most folk think in our 'western' civilisation, unfortunately.

@WAKIdesigns: I vividly remember when a few months ago you were saying 'first world problem' to everything... Now, most things in your wee essay are exactly those kind of 'problems'. So how did you end up here? That's what I'd be wondering about, IF I were you...
But of course you do whatever you want to do... Salute
  • + 1
 @noisette: it's from a yoga course... Smile
What is the western way of thinking then: live somebody else's dreams in order to impress them, maybe? Wink
  • + 1
 Glorifying "Eastern" way of thinking - sht white people say... it's 2017 for God's sake
  • + 1
 @WAKIdesigns: glorifying shit white people say
  • + 1
 @me2menow: "you have to find balance in life, only then you can experience love, kindness and meaning"

Here! I changed your life!!! Just follow that simple advice.

"get lost in nature and you will find yourself" - words of an ancient Chinese Master, they said. Went into the middle of Pacific North West, just went one direction for 2 days - took a tent, sleeping bag, a tent, few sandwiches, snickers bars, water bottle and a light torch. I was lucky I found the road after 5 days for fks sake...
  • + 32
 Even Gwinn has a creaking BB - can the problem of creaking BBs ever be solved???
  • + 10
 Well press fit certainly didn't help
  • + 3
 It's not always the BB. It can be the pedal threads, dropouts, cassette on the freehub, chainring bolts, crank arm, linkage, spokes, even the stem and headset can resonate through a frame and sound like creaking coming from lower on the bike. You know what it is a lot of the time on carbon bikes? The seat tube. There's an old myth from the 90's that still persists that grease is bad for carbon, so a lot of people get creaking from their frames flexing with a dry seatpost inside, even when out of the saddle. Grease the shit out of your seat tubes, and not with friction paste, that's a last resort for if your post is slipping.
  • + 5
 @mecabeat: Don't forget the fork stanctions on fox forks
  • + 3
 @mecabeat: The dude from Luescher Teknik, Raoul, uses friction paste.
  • + 24
 I love his philosophy on 'believe in yourself.' There is so much more too it. Believe in yourself with the understanding that you can't control the outcome, but you can control the work and thought going into getting there. That is incredibly motivating and so true.
  • + 25
 I lost my job today and this is the most motivating thing I could have watched. Thanks Gwin
  • + 5
 So sorry dude. Hope you got to ride your bike.
  • + 1
 ouch.. sorry dude .. let's get motivated
  • + 15
 2 articles in the same week which have certainly changed my perspective on Gwin. For a long time his past has been shrouded in darkness or certainly has to my knowledge and it turns out he's had a pretty gnarly ride and he's a pretty cool guy. Maybe I won't be SO disappointed when he wins any more. Wink
  • + 1
 My thinking exactely! I always shuddered when he was on fire. But after reading the long interview I'm a believer Wink Maybe not in Jesus yet.
  • + 1
 @dj100procentenduro: Jesus believes in you
  • - 3
 I think back during the "Gwingate" when he jumped ship from trek to specialized he was starting to get a little prideful, and then 2013 humbled him for the better. Now hes older, more mature, and has great perspective.
  • + 18
 #gwin2020
  • + 11
 Some may say there's a little too much Aaron Gwin happening right now, but I say it's not enough. It's absolutely awesome learning more about the guy and his background because the more I get to know what kind of person he is the more respect I have for him.
I'm curious to see where Randy Lawrence's kid (the kid who hit the megaramp) ends up in the next few years and if Gwin inspires him to race DH because he may end being the next Gwin.
  • + 13
 Kids look at him, he dont need to show of with a bottle of beer to be a cool guy and a winner of tons of races and sponsors...
  • - 3
 You missenterprite kids massively
  • - 1
 @piersgritten: not kids! He's rather talking about marketing efforts.
  • - 1
 Jesus believes in you
  • + 10
 I had the pleasure of having Gwin live in my house for the better part of four or five months when he first started with Yeti. And he has always been the most down to earth guy I have ever met. The guy is an amazing person and more sincere than I can begin to explain. While he was living with us, as he mentioned he trained almost every day we were on the ranch. And he built a super sick set of jumps and an awesome pump track. But every time there was a World Cup DH race he'd watch the videos and then he'd re- watch the videos. He'd spend hours upon hours watching those videos; studying the lines and what the riders and what they were doing to be fast. Gwin is smart and thinks about racing from a different than almost any racer I've ever had a chance to be around. As a matter of fact he and Graves took a lot of the same approaches to racing and more importantly training. And he was a great house guest. Often helping with cooking, cleaning and chores. Truly a class act! Thanks Gwiny!
  • + 6
 BMX is by far the best way to get kids into cycling. Nothing wrong with deciding to stick with BMX either, as it is one of the most intense forms of cycling, if not the most intense. All out sprint for a 1/4 mile with jumps and rhythm sections, yes please!
  • - 11
flag Dallll (Apr 13, 2017 at 8:14) (Below Threshold)
 Have you ever heard of downhill racing?
  • + 1
 True - and they have a structure for kids to compete nationally. One of the problems with kids racing MTB is that as a parent, I'm not going to send my 5 year old off into the woods alone for a 5 mile race. I did notice, that once my daughter turned 12, it started to get a little rough.
  • + 4
 As a business, Gwin is making all the right moves, elevating the game in regards to being a professional DH racer.

Unfortunately, unless others begin to follow the same path of marketing, PR, telling their story to be a draw like Gwin.... I would guess we will start sign an incredible pay gap. Or teams decide to bring "nice guys" on the team because they are more marketable.

I love Gwin, true Class act. Please no offense taken here, just an observation.
  • + 2
 Natural selection: hesitate - masturbate. I think he does it from genuine passion for what he wants to do. How others follow is another story and more you try to copy it, the worse it gets. And BTW this trend of marketable VS just racing athlete already happens since a long time. Athertons did it. Arron and Sam Hill were simply not there. Now he came out and di it his way now. An example: A bike store support two riders, gives them fat discounts on everything. I ask the owner: who are they, it's a small town, never heard of them before, never met them on a group ride. Reply: they can't ride but they post sht out of the instagram in a very skillful manner. And there's plenty of genuinely good dudes and girls travelling Europe competing in Enduro races - never heard of them.

At the level of Gwin it doesn't matter, these guys deliver best results. There are only very few, a very particular personalities who don't, and are super popular. They off course are or were one of the best in their trade, but not anymore, yet they can be extremely powerful ambassadors to the brand. Take Ryan Leech. he does more for Norco now than he did when he was at his "media prime". Take Cedric.
  • + 1
 @WAKIdesigns: all great points and I think we agree. I just wasn't savy enough to see it with the forerunners you mentioned.
  • + 2
 @WAKIdesigns: Athletes can create value for sponsors in all sorts of different ways. Bryceland is more valuable to Santa Cruz creating shit tons of social media content and much-watched videos than he is racing WC, for example. Not my cup of tea, but there's a niche that it really appeals to, and those folks need to be reached as well (from SC's POV). Seems to me that for someone like Gwin to go beyond the race course to create value for his sponsors is a matter of him finding something that resonates for him. He's clearly a spiritual guy with a firm set of beliefs - so for him to find ways to turn that into a mission, and to then have that create halo effect for his sponsors - that's a nice win all around. I don't share his particular religious beliefs, and I think he has a hugely positive impact on the sport, and can have an impact beyond that as well - good for him!

Frankly, him taking this direction in his career puts that whole hookup with YT into a whole new light. YT have this sort of bro-ish party culture image - but the young talent aspect, and the whole notion of them going direct to push the sport out to a broader population is an appealing story line, and that hooks up with what Gwin is all about. So all of a sudden the notion of a bunch of tattooed German dudes with a reputation for being the good times crew signing up a guy who's generally known as a straight arrow, hardworking, somewhat subdued religious guy makes a whole lot more sense.
  • + 2
 @g-42: Having met him I would not need to dissect him like that and you may be reading too much into this. As to his talking about God - I wish people were smarter with their reactions to him talking about religion where he basically says: I feel so fortunate my life turned out this way. That's what I get from it.

What I find incredible, and why I feel that we live in wonderful times is that thanks to internet we can learn from each other, like no humans have learned before. In a way, having kids becomes less necessary these days. That used to be the main way of proliferating your genetic information. What a marvel that is, that you can leave legacy in so many ways by sharing information. You can teach thousands, tens of thousands. We no longer need to rely on schools and words of the wise elders and that makes us progress faster and faster. I am so amazed by Ryan Leech online courses - go back 10 years and try to learn to wheelie or manual. You could spend years doing it wrong, or be fortunate to find a guy who will teach you. Now? Pay a few bucks, and learn in a structured manner in a master class from a guy who is a good teacher. How to deadlift properly? Go on youtube, instead of wrecking your back or knees if you have no one to teach you. Like people used to do. Try to learn about astrophysics when you are a carpenter. Now? Go on youtube, spend watching time on incredible documentaries available for fkng free, instead of watching some stupid sht on Netflix. You'd have to read tons of books written in scientific language, good luck with that. It is just amazing what is happening. Aarons videoes may just be yet another master class that people can learn from. And I love it that he targets kids. They can go online and learn, instead of listening to some know-all dad who learned "everything"(for what it's worth) by himself. Peaty said it once, that parents can send kids to his clinics only if they are not there and not put some moto or XC pseudo truths into their heads. These days if a dad tells his kid: when you ride down steep terrain lean back, put your ass behind the saddle, the kid can go online and see that Daddy knows sht. And get on a right track.

So I root for Gwinny and his projects. It deserves nothing but respect that he gets out of his way and does that even though he doesn't have to.
  • + 1
 Seems a good transition from being a "character" CG hasn't won a race in years but continues to get sponsored. It is his personality that makes him a good brand ambassador, always having fun, always riding, always living the MTB lifestyle.
  • + 1
 @WAKIdesigns: Oh, I don't think I'm dissecting him at all - I'm completely taking him at face value. He's going beyond what he's done so far in the sport (be a dominant racer), and the thing that he's doing (outreach, youth development, and perhaps with this video series a bit of virtual teaching) is completely aligned with things that are central to his beliefs and his passions. That makes a boat load of sense, regardless of whether you look at it from a religious POV, or from a flow psychology POV, or even just from a pragmatic whatever-works POV. It probably will even enhance his career as a racer, as race performance is becoming a smaller part of his identity and he sees himself not just as the guy who needs to win races, but as the guy who has a larger mission; that sort of thing tends to free the mind a bit and allow for better performance under pressure.
  • + 7
 Class act. The youth is the future
  • + 7
 7 year old casing the megaramp jump got that commitment. Damn.
  • + 4
 That's Randy Lawrence's kid, if you know who he is then you'll understand. The kid has been around every fast motocross racer and has been in the BMX scene his entire life.
  • + 5
 So many missed opportunities. The Gwinterview, the next Gwineration, The Gwining attitude...etc
  • + 6
 Still not sure what the connection to lululemon is.
  • + 2
 Been waiting to figure that out.
  • + 5
 @colemanb: He's an "Elite Ambassador" for them. Apparently they've decided that yoga is a niche, and they really need to spread their wings. So now they've branched out into all sorts of athletic gear and outerwear and such. And they're taking a pretty hard turn into stuff that you'd think would be way outside their wheelhouse. And they use their "elite ambassadors" (basically high-level elite athletes like Gwin - or Crossfitter Dusty Breeding, or freeskier Chris Benchetler - as well as some people who are not quite elite level competitors but have a really inspiring story or compelling cause, like the dude who started the Love Your Brain non-profit aimed at helping people with TBI) to do all sorts of interesting marketing aimed at pushing a pursuit of purpose. I usually roll my eyes a little (ok, a lot...) about Lululemon, but I'm sort of intrigued by where they're taking this whole thing.
  • + 1
 @g-42: Thanks for the response. Pretty cool. Makes me want to do yoga.
  • + 5
 @colemanb: I can't stand yoga, but the pants. The pants. Damn those pants.
  • + 1
 @endlessblockades: with you there. The best pants my wife owns
  • + 4
 @g-42: I used to roll eyes at the brand too. Then my wife bought me some gym clothes. I reluctantly tried them. And they became my go-to and they're still barely showing signs of wear. They put UA and some of the bigger athletic brands to shame when it comes to quality and durability.
  • + 1
 @robwhynot: I hear they're comfy AF too
  • + 1
 The true test of pro athletes is after being on top is over and real life kicks in...family..business...drug problems?

Looks like Gwin will be one of the shinning lights now and a great Stewart for the sport and kids in the future...go get it this season Gwin!!
  • + 1
 Aaron Gwinn is about as genuine and authentic as they come. What a great thing he's doing for the younger generation of up and coming talent. Those kids must be so stoked to ride with him and learn from the best downhiller on the planet. Super cool to see, good stuff for sure.
  • + 3
 "If you never try, you ultimately wont know how good you can be." So many feels....
  • + 3
 This feels like the episode of Seinfeld where Krammer is in a karate class... LOL
  • + 5
 GWIN IS "THE MAN"!!!!
  • + 3
 I used to think Gwin was kinda of a cake eater but there's no doubt in my mind he's certified badass
  • + 3
 When will YT have an up-to-date dirt frame ? It's a shame seeing their top-level rider using his good-ol' Spe...
  • + 2
 Yes please. Gwin signature frame
  • + 4
 such an inspiration, every time
  • + 1
 lucky kids , stand up guy Aaron is !! Pass the Stoke ! this just made me like Aaron a little more then I already did !! and just WOW to YT good on you guys ....
  • + 1
 good work aaron! a great basis of what America was founded on, some of the comments above show a lot of what America has lost. so keep up the good work! signed airon
  • + 2
 Anyone know what Gwin's bike is, and perhaps, the size of his wheels also? And, I`m pretty stoked for this series!
  • + 1
 26" Wheels
Not sure on the frame. doesn't look like the current YT hardtail.
Maybe a Spesh P3 4X ?... makes sense being murdered out.
  • + 2
 A true inspiration !! if the world could bike more it would be better!! so much love.
  • + 2
 Failure is a big part of success. It's cool he sees that - many people don't.
  • + 1
 I knew nothing about this guy. Now he is giving back to the sport that was good to him. Massive respect for this man.
  • + 1
 the same lame song form the WSL contests !!, really!!, lame music, mood killer for sure
  • + 1
 I like the direction this is heading, Gwin giving back in a big way. We need more of this in mountain biking.
  • + 2
 Anyone know what BMX track that was?
  • + 1
 Anyone else recon gwin is single?
  • + 2
 Buy Lululemon?
  • + 1
 Aaron Gwin is a legit American hero
  • + 1
 GWinner
  • + 2
 All round top man
  • + 1
 Wise words from a young sage. Best of luck this season Gwin!
  • + 0
 Im loving all these gwin videos, its changed my whole perspective on the bloke. His all class
  • + 1
 I thought lulu lemon only made chicks clothes??
  • + 1
 I never pictured Gwin wearing leggings.
  • + 1
 this why I am such a Fan !
  • + 1
 Im a little impressed. He helps those little fn kids. Thats the coolest
  • + 1
 An INSTANT add to the favorites!!
  • + 1
 Yeah I'm gonna need a link to that mega-ramp video.
  • + 1
 Why did lulu lemon sponsor this?
  • + 1
 Pure class. Really, one of the best athletes period.
  • + 1
 brilliant!
  • + 1
 MORE GVIDEO!!!
  • + 1
 Awesome!!!!
  • + 1
 lululemon haha
  • + 0
 Gwin is undoubtedly my hero. This guy is the peoples' rider for sure!
  • + 1
 Awesome human being!
  • + 1
 Rad dude.
  • + 0
 Absolute legend, class and style. An inspiration.
  • + 0
 Legend
  • + 0
 Lululemon.
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