PRESS RELEASE: ALLIED Cycle WorksWhen ALLIED Cycle Works launched the BC40 mountain bike earlier this year, Payson McElveen was an integral part of the development. The team created a mountain bike that blends XC Race with Downcountry abilities, perfectly addressing the needs of Payson to conquer a diverse range of race courses and the trails around his hometown of Durango, Colorado. Building what he calls his dream bike, Payson gave it a custom paint scheme modeled after the gradient hues of the San Juan Mountains. Now this elite BC40 build with Payson’s paint job is available to everyone.
“The BC40 is very simply my dream bike,” said Payson. “It has the geometry I want, the suspension characteristics, the aesthetic, and of course, the light weight. If I were to design a mountain bike for my needs and goals, the BC40 would be it. I still can’t quite believe it’s real, honestly. I feel so fortunate to have the opportunity to ride it, race it, adventure on it, and to have played a small role in its creation.”
A Texas native, Payson relocated to Durango, Colorado, in 2012. Known as an epicenter of endurance mountain biking, he spends most of his time training there. Payson's BC40 paint scheme was inspired by the infamous and rugged San Juan mountains. A mountain range that forms the southern part of Colorado's Rocky Mountains and is touted as having some of the most diverse landscapes of any mountain range in the U.S. The beautiful but unusual hues created by the distinct geology of the San Juans influenced the colors of this actual one-of-a-kind piece of art on two wheels. When Payson first moved there, he found the mountain range incredibly intimidating, but it was the challenging terrain he needed to reach his potential as an athlete. "They've taught me enormous amounts about myself as an athlete and person. It's extraordinary to have those mountains and years of hard work reflected in this new mountain bike," said Payson.
Over two years in the making, the BC40 was designed for speed, agility, and beauty, painstakingly tested and refined, and made entirely in the United States with unparalleled precision and passion. A thoughtfully engineered modern cross-country machine mixed with an all-day trail sled, the BC40 features plush 120mm of front and rear travel combined with a second-to-none pedaling platform and progressive geometry delivers precise speed, handling, and tracking for the needs of the modern trail shredder.
Payson’s Limited Edition BC40 is an exact replica of his bike, complete with a SRAM Eagle XX1 AXS drivetrain, RockShox SID Ultimate Charger Race Day Remote fork, SID Luxe Ultimate Remote shock, Roval Control SL 29 XD carbon wheels, and Payson’s iconic San Juan custom paint job.
“We love the energy that Payson brings to the sport, on and off the bike,” said CEO Drew Medlock. “He inspires riders at all levels and adds a fresh creative dimension to everything he does. His Limited Edition BC40 is original like Payson and an expression of the Allied brand. This BC40 is a no-compromise build with the unique San Juan paint job that personifies the distinct layers of Payson’s personality. And every Limited Edition BC40 will come with a personal note from him.”
Payson’s
Limited Edition BC40 is available to order now as a complete bike and frameset.
there are kias, audis, ferraris and bugattis - the market provides something for everyone!!
It will stop when too many people are over-leveraged and can't get financing anymore and some of these companies stop being able to sell bikes at these insane prices.
At the end of the day if you can't pay cash, or if you know you aren't able to pay off a loan in 6-12 months, find something cheaper to ride. Otherwise bend over and get killed on interest and be stuck paying for a bike that isn't worth anywhere near what you owe on it.
Now that supply is back (maybe not for specific parts, but in general, you can go to a bike shop and find bikes), manufacturers are going to have a harder time trying to sell $7k gx builds.
I mean, hell, Canyon was just discounting their mountain bikes... that wouldn't have happened a year ago.
The real question is, can you get a decent bike for $2-4k? As long as you can get something with decent wheels, good suspensions, and a Deore drivetrain, you're gold.
You understand that and the price of anything never should upset you.
Now whether this bike is worth it or not is a whole other issue but for people with vast amounts of disposable income, buying a $14k bike is nothing. Just like buying a porsche, $10k handbag, etc...
Kinda like student debt...
"Payson's custom painted pro model is eye-wateringly more expensive than the grotesquely expensive top end bike"...."We know! Your point? Those who can afford it will devour it like a hot slice of 'roni 'za."
the out come is shown at the prices that hurt you the most (each of us individually).
Also are you telling me those prices will go down as costs go down? Not a chance. Companies forecast record profits soon too.
I don't think the student debt crowd is the target for this bike.
So they don't get to have their cake and eat it to... both raising prices for bikes due to shipping and then charging a shipping surcharge when you check out.
I've started losing interest in bikes because of this shit. I can afford nice bikes, but at this point, my money is better spent elsewhere. I already have a MTB, gravel, and road bike. I'm just going to chill for a while.
That is how I felt when I clicked the link to Allied's website. Closing it as carefully as I could to make sure I didn't accidentally order it.
If you're going to spend this kind of money, might as well get something unique unless you absolutely love Payson's design.
Does this mean we are back to regular XC?
Payson included if he had to buy one for retail......
Should have been called the Silicon Valley Special.
Thanks in advance
ISC
Plus if it breaks during a race you just lift it out and pop a new one in.
You really think so many elite athletes would risk their careers 'for the sponsors' when they could just use unbranded other options, like the DH crowd taking a Sharpie to some Maxxis tires?
@Ignaciosc22: exactly, it's the top tier model which the majority of the pro field has backed, what's your point?
Cherry picking AXS failures is a lazy argument. There's stories of people going through 3+ lefty forks in a single Swiss Epic, or Enve rims breaking routinely in the DH, but at some point the market is going to show you where the good products are.
Worth, what someone can pay, what someone will pay, one's personal resources and priorities...they're all as individual as we are. It's ok to state you wouldn't ever buy this bike and it's not "worth" it, but that's all about you. Not me. Or the people who buy this bike. You don't have to sound so condescending when letting us know what you prefer. I wouldn't buy a Ferrari 458 Italia, but I certainly won't tell anyone they shouldn't buy one or that it's not worth it. Because it is to them. In the end it's self-regulating...if they don't sell any then Allied knows they missed their mark, lesson learned by them with no harm to you.
I learned quickly at the last shop I worked at that a Pinarello Dogma is a lot of money. In fact, a lot of bikes are a lot of money. And that there are people who want to buy them, for many reasons. And I saw a lot of different bikes that offered different, varying levels of "value"...but not worth. When someone sees the bike they want and they can make the ownership happen, who am I? I'm the person who's happy there's something out there that makes this person happy and that I can facilitate that. Whether it's a Spesh Rockhopper w/Tourney or a Factor O2 w/Dura Ace. So hat's off to Allied for producing a bike they wanted to make and high five to anyone who acquires one, report back with first impressions.
I can buy a custom built rear shock for my motorbike for my weight, with a spring for almost half the retail of a mass produced off the shelf Fox, that I then have to buy a spring for. I think it’s now, let’s just slap a ridiculous price tag on it and see how many idiots are willing to drop their hard earned cash on it. I feel my rant may have went off topic, anyways, that is not a nice looking bike in my eyes. Definitely not worth $14k
I think I underestimated how much it will actually cost.
That’s a good thing.
Wish more companies would offer brighter and more interesting paint jobs.
& Gravel/endurance is the perfect space for this ridiculous price point. If you can ride you should be riding trails on a more capable bike anyway.
Would be interesting to compare earnings overtime too where you can obviously stay in the money into your 50s at your local gravel event, and only Nino can race WCs at 40.
@bikewriter: REKT
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