Alto, previously known as Alto Velo, has loads of experience in the skinny tire world, but you're looking at one of their first mountain bike wheelsets, the CMX275. Also available in a 29'' diameter (CMX29, of course), the CMX series sports wide carbon rims, Alto's US-made hubs at the center, and Sapim spokes. Everything is connected and built by hand from start to finish, too. Depending on the configuration, expect to pay between $2,200 and $2,400 USD.
Alto uses a carbon rim with a 36.4mm internal width, tall-ish 30mm height, and a pretty reasonable for the size 465-gram weight. There are sixteen different color options for the decals, too, so you can go stealth or splash. The nipple holes are drilled right through the rim bed, so you'll have to use tubeless tape, but they're drilled on an angle for better alignment, and there's a washer under all of the nipple heads. If you want one on its own, it'll cost you $624 to $654 USD depending on the spec.
You'll find Sapim spokes used for all of Alto's wheels, and their high-end CX-Rays for the CMX275, along with locking aluminum nipples to some add reliability.
Alto CMX275Intended use: trail / all-mountain
Diameter: 27.5''
Inner width: 36.4mm
Rim material: carbon fiber
Nipples: alloy locking
Nipple washers included
Weight: 1,590-grams
Price: $2,220 - $2,400 USD
More info:
www.altocycling.com See that scooped out bit next to the spoke hole? That space gives Alto the clearance they need to bend the spoke and clear the tall flange during the lacing process.
Because cutaway.
The carbon rims are sourced from Asia, but it's Alto's US-made hubs at the center of all their wheels. That's hard to miss given the hugely asymmetrical flanges that Alto refers to as their R-Symmetric design. The idea is with that is to improve spoke tension, bracing angle, and lateral stiffness, and it's far from a new one. They also have a clever ''bearing closure system" that prevents the fancy NSK bearings (or your ceramic bearings if you paid an extra $356) from ever be over-loaded and wrecked. If you want one of their rear hubs on its own, it'll cost you $462 USD, so these are some fancy items.
Apart from my conversations with them, you can deduce it from simply looking at sales:
Cheapest profitable/persistent/successful Aliexpress supplier for pair of 29er rims: $170/pair = $85/rim
Cost of shipping/pair (EMS): $60/pair = $30/rim
Aliexpress fees (10%): $8.5
Profit margins (20%): $17
Up-front costs: $30
This is about right, those suppliers that offer warranty have to knock the price up a bit, and those that put any effort into R&D also have to knock it up a bit.
To be clear I think Alta is grossly over priced on this but your absurd quote of $10 per rim is idiotic. At $2400 its insane especially since a company like Reynolds is selling quality MTB wheels for almost $1000 less. Reynolds does own its own factory and wheel building so that helps but still a $1000 premium is asinine
This is the English language site for 50 piece orders for road rims. I'll find the link for the chinese language site that's on WeChat and send it over. That $10per rim is not far off. Again that pricing does not include brokerage, freight etc so I assume @ibishreddin is quoting not the all-in costs
Alto: "Hold my beer."
1200-1500 USD for HAND LAID HAND MADE HAND LACED WHEELS FROM CANADA EH!!! Quit the BS Chinese and Enve rims of the world. Total BS margins......
Lifetime no questions asked warranty.
I've owned Nexties... decent pricing but can't touch WR1s quality and performance.
Enves are the first to market cinderella story, price is pathetic...
I assumed it causes more stress on the spoke-hub interface.
I'm sure its fine, here's my credit card.
cdn-cyclingtips.pressidium.com/wp-content/uploads/2016/08/Alto_hub-5.jpg
You see - as said, they are not reliefs for the spokes to sit in. their purpose is ease of building only.