In Europe, bike brands that’ll take your credit card digits oline and deliver a bike to your doorstep have been growing by leaps and bounds for more than a decade now. It’s been a slower transition in the United States, but the writing is on the wall...the bike business is slowly, but surely, following in the footsteps of nearly every other market. But at this point, I’m curious—is this a change you find yourself currently embracing or struggling with?
About Us
Contacts FAQ Terms of Use Privacy Policy Sign Up! SitemapAdvertise
AdvertisingCool Features
Submit a Story Product Photos Videos Privacy RequestRSS
Pinkbike RSS Pinkbike Twitter Pinkbike Facebook Pinkbike Youtube Pinkbike Instagram
I usually buy parts and build the bike myself. Working with a bike shop to order all of the parts, I end up saving more than buying direct. I can save $500-$1000 on the frame, and $300-$400 on the fork. I end up saving about 30%-40% over buying direct online. I also get the exact parts I want too.
Best "bro" deals I've been able to get are 10-15%. I buy a lot of stuff and people know me by name. Still cheaper to get that jeffsy online.
I did buy a demo nomad from them, though. That's when the good deals happen.
Going to be honest, I'm too lazy to try to turn around a new bike every few months. I also don't want to have to ride the fashionable bikes of the month to receive top dollar.
I bought my '15 nomad after demoing 15-20 bikes, it was the one for me. I've had it for close to 2 years. I feel like bikes now are pretty similar and I don't feel like the new stuff coming out is worth the money they're asking. My bike is more capable than i am and i plan on keeping it for a while.
I send people to the store, they know I send them in. I also make it a point to buy high margin items like consumables. 15% is more than half their margin on a lot of stuff. If you're getting as good of a deal that you say you are then you're getting pretty close to cost.
If you live somewhere where all the shops are overpriced and not willing to help out the "core" bike community in the area, then go online. They don't need your business to survive. If they did, they would do what it takes to get it.
www.youtube.com/watch?v=xXEeNt04wng
Also, let's say I have a $5000 budget to buy a bike. The bigger part the shop gets, the less the manufacturer gets.
Now who deserves my money more - the manufacturer who will re-invest it to R&D to make a better model for the next season, or the shop that's been operating the same way for the last 30 years because there's nothing to invent there?
I'm not lazy, I ride bikes as a hobby. I just don't have the freetime and patience to buy and sell a bike every 3-6 months. If i had to part it out I'd go crazy.
Yes, i rode that many bikes. I looked up what brands had demo days on what day and where and I'd head out.
For example, the SC demo i was able to demo a Tallboy, 5010, bronson and a nomad. The yeti demo i was able to ride a SB6 and SB5. Kona, i did a process 4" and 5" specialized i did a fuse, stumpjumper 6fattie, and an enduro. Guerrilla gravity van was empty so i rode a few bikes (can't remember their names), plus trek, pivot, and giant and some others I'm sure I'm forgetting.
I did a 6 mile with 2k feet of vert lap on trails I know like the back of my hand on each bike. I was able to ride 4-5 bikes on some saturdays when multiple demos were setup.
It took work and planning, but my wife was super cool about it and watched the kids and let me go ride bikes until i found the one i wanted.
I don't think you understand his point. His point was that with a direct brand, they make more money than a big brand wholesaling to a shop. With the direct brand getting more money per bike they're able to put more money back into their bikes.
I'd be willing to bet, though, the big 3 brands make way more money than direct sale brands. They have manufacturing in numbers on their side, as well as much more volume. I'd be willing to be profits per bike are actually pretty close to each other.
I also asked "Now who deserves my money more", not "who deserves more money".
Moreover, if I buy from the manufacturer, the shop gets nothing and the manufacturer gets all the money, which was my original point I was trying to make.
Thats awesome, always wanted to do that but never seen it out properly. An incredible way of coming to the conclusion that the SC nomad is a fantastic bike!
My hat goes off to you, wise man
I have bought all of my bikes online or used in the last 10 years with minimal issue.
You need to pay with goats
Totally worth the hassle.
It is not that LBS here in Canada, it is the distributors that cause the issue. My buddy runs a store, if I want an XT rear derailleur it would cost $150. Cost on it is around 110. However you can pick it up online for about 90 Canadian. That is the issue in this country, plus our crap dollar.
It's an interesting dynamic--it impacts the LBS, but it is so much larger than that. I don't think anyone 'owes' their LBS any business simply for existing, but I'll be curious to see what life is like in 20 years when everyone goes to their local Amazon Corner Store to try it on and then have it drone delivered in 3-5 days. Someday, when there is no more competition, we'll all be at the mercy of the giants like Amazon and Google perhaps. I hope to be shredding singletrack in the sky before that time comes
For the value alone I KNOW my next bike will be a direct sales brand. There is no chance I'm dropping 3.5k on a sub par big player when I can get a Fox Factory YT for the same money. I'll take the chance that a medium will fit, just like every other medium bike I've ever owned has fit.
Educate yourself. Invest some of the money you save on a decent tool kit. You don't need a bike shop to do routine maintenance.
When you take your broken bike to a bricks and mortar shop all you're doing is letting the shop staff handle a warranty claim that you can easily do yourself with the manufacturer, and 9 times out of 10 it's quicker to do it yourself anyway.
Source: bike mechanic and former shop manager.
I'm not shitting on the customer direct by any means and actually appreciate it with small companies such as custom frame and component manufacturers. But I don't like supporting the guys who sell stuff for less than a local shop can buy it for. The major companies like Shimano should be ashamed for allowing it. And I'm the one in the end who has to pay more for the products but I know I'm supporting a good thing with my local shop.
My brand new KS LEV Integra was sagging and my shop loaned me one for the 4 months it took to fix it. They loaned my friend a fork while his was away for warranty. Being in Canada you can't expect a speedy return on warranty service.
Message to bike shops; Be cool, understand the market and get creative. There are plenty of things we cant purchase online.
1) I like having local support from bike shops for service.
1a) You can buy a mountain bike online and still get service at your local shop.
2) I like being able to buy small parts when I need them.
2a) This article is about buying bikes from stores vs. online. Are you telling me it's worth it to you to pay hundreds to thousands in markup buying your bike so you can keep a store in business so you can buy a $5 tube when you forget it?
3) My bike shop cuts me a better deal than I get online.
3a) I frankly don't believe you. I think you tell yourself that.
4) Seriously dude, I know all the guys there.
4a) Your dealer is never your friend. They pretend to like you. Try coming back unemployed.
5) My LBS supports my local community with trail work time.
5a) An LBS is not necessary for this. The kind people who donate trail work time at your LBS can do that even if they don't work for an LBS.
6) MY LBS supports my local community with donations.
6a) Your community can donate money directly. In my region most money for trail projects comes from private donors and grants, not LBS money.
Most bike shops don't do a good enough job to expect us to buy really expensive things from them if there's a more cost effective option do they?
We have free GOOD beer from our kegerators (for those of age) from local breweries. We also offer free shit coffee from costco in our K-CUP machine. You don't have to buy a membership to have a cold or hot one, Just walk in our door! You also don't have to buy anything...It's not how can I/we help you when you walk in our shop, it's can I get you a beer or coffee?!
As a LBS; you just have to have fun, be different, and don't be a dick! Make people want to come in and all is good!
Did I mention we offer free beer?! haha
Sorry bud, but I got a top tier nomad build online for +/-$1500 less than my LBS's bottom line, there simply is no way to ignore savings of that magnitude
Online sales? Let's see, Evil sells their flagship frame set for 2900 US, Trek wants 3800, Specialized wants $3500. If you're a savy consumer with any aptitude and you're building from the frame up, is there a question?
So, shops face component pricing that they'll never be able to compete with, an increase in savy customers willing to do at least basic DIY service, a base that thinks a LBS should cut them a deal because they podium a local race, suppliers cutting even more margin through a hybrid online buying program, expectations from the same companies to buy in more preseason stock only to later discount it because of the relentless pursuit of "model year freshness" - you have to really really want to be a bike shop right now. I feel for those warriors who are doing it well enough to survive but the industry needs to start being honest with its dealers, that or let's move the entire conversation online, to which I echo another users concerns about Amazon warehousing and the loss of the LBS culture. But for real, you gotta really want to spend your money locally too to justify paying the margins to keep the lights on and the mechanics collecting their pentance.
Rocky Mountain let me down on this i got tears in my paint job the flip chip destroyed the paint job when flipping it and rear axle was broken when i piocked it up (got replaced but took longer than yt took to send a piece i broke and still they sent it for free because it was a minor)
So next bikes gonna be online bikes although i really wanted to support the local bike shop. They should´ve put more effort in :/
Often enough, not even my country.
I will never ever buy anything but emergency items from a LBS again. Even in those situations they often don't have the part stocked and I'm forced to go online. I'm trying to do most repairs myself these days, and when I don't I have options for free lance mobile repair guys at a lower rate and higher quality than the LBS.
Most online bike shops have a store front somewhere and they are run by people. I've been able to build that same relationship and rapport with my online bike shop, and I've found it preferable in every way.
I then had a Titus from Planet X, which is only a few miles from me and still had issues with it, and found the customer service/after sales to be less than brilliant.
And I now have a YT that came on time, and customer service has been excellent.
So just by what you want from where you want, but you get way more for your money buying outside.
Then there is the fact that in all there are about 3 or 4 bikes on the market at a time that fit me in a specific type and have the geometry I'm after for that application. I know the measurements I want and go searching to find the frames that match that then sort which has the build kit I'm after. In that regard the online guys seem to be a lot better and my past experience is they have a wider selection of build kits and frame sizes to work with the outliers like myself. So before I even get to the price they've already earned my business.
Seriously, anyone who's even slightly above or below average height pretty much has always had to buy bikes sight-unseen forever, and if the high school dropout nosepickers that your LBS calls mechanics can figure out how to work on a bike, surely you can too.
not to mention the fact I get better service from YT than the last LBS I bought a bike from (which was also sight unseen special order - I've never seen a bike my size on a bike shop floor in nearly 30 years).
The last charge, however is the fact that you can't ever replace the best bike mechanics in the shops abroad. The average person does not, nor desires to do complete fork service, cable replacements, etc...Somethings Youtube will never replace!
The lads down in Melbourne in the Canyon office actually called me after ordering the bike to run me through the process and have been great to chat to on advice for various things since.
That said I bought the Canyon Strive because I liked the bike (shape shifter) and the price was awesome for what I got, whether you could match that in store I couldn't find anything that compared.
That being said I have recently bought a bike and I looked the online options (esp. YT Capra) but ended up getting a bike (Giant Reign) from by LBS at a good price, configured how I like and with no wait times.
I can see it becoming like the car industry where you go to a demo day or lbs/showroom an try the bike for size, order it online. The bike is then sent to the lbs as a dealerahip that assembles an services it. An looks after an advises any upgrades the rider makes to keep in warrenty
For newbs anyway.....
I just buy cheap stuff online, fit it to my bike an smashitup
Shops who excel at service will be fine after they rent the showroom to a phone store. Perhaps service agreements with manufacturers?
I support my local RC shop and community by buying local from small business whenever possible. I don't care if I pay more because they are there to help me when I need it.
I hate on line bullshit. Having said that changes to the IBD are inevitable. I work at a shop that deals in used sporting goods. Used and service/repair is the future for IBDs and I'm happy to be a part of that.
I do wish the LBS was more competitive though, and had better customer service. I would prefer to buy local but most of the shops arent even trying.
Yes, another german direct sales manufacturer, but:
Testriding - no problem. There is that Propain-Friends network. You can get in touch with people, owning the bike you are looking for, in the size you want to try riding. I did so and found my size.
Then you can configure YOUR bike online, with so many different parts... well, it can get even hard to make a final decision.
After all, the price is still a very good one.
How should a LBS compete with that?
On another note, I've almost always had my LBS do various service for me, even for things as simple as bleeding brakes, but lately they have really been jacking up their prices...$40/brake for a bleed...are you kidding me. Bike Shops in general have shot up in service price, at least where I live in socal...
I guess they need to look out for their bottom line, but it has certainly converted me and most of my friends into decent bike mechanics as we were no longer willing to pay what they were charging for routine/minor items.
(Deliberate use of caps...)
IF YOU THINK THIS PRICE WILL REMAIN LOW ONCE THE LBS ARE GONE, AND WE HAVE NOTHING BUT BIG BRAND CONCEPT STORES (spesh,trek,giant) AND DIRECT TO MARKET BRANDS. YOU ARE CRAZY.
I wanted this to be here for posterity....I will refer to this in the future, when pricing is uncompetitive, warranty is a thing of the past, and the LBS are long gone. We won't miss them until they're gone, and that will be too late.
I appreciate we can all probably point at a LBS that offers shitty service, crap deals and doesn't know it's arse from its elbow...that's true. But that shop has no future anyway...so I ain't worried about them. That shop would never get dealership of a good brand, IF we support the good LBS and don't try to cut corners and scrimp with every purchase. I know it's hard to see the long game, and see value in paying a bit more now for the benefit of our own future. But the alternative to me looks like a future sport increasingly controlled by multi national companies, with limited opportunity for smaller brands to innovate and push boundaries.
My 2c
I think the good guys, are the solo mechanics that don't have big storefronts, and cater to the high-end bike crowd, and support local races, etc. Those guys are probably the shops of the future. There will probably always be shops to sell mid/low tech bikes to the Walmart masses.
They gave me an amazing deal on a brand new 2016 bike at the beginning of 2016. Not only that, I purchased new bar, stem, grips and pedals and they all came within $3 CAD each compared to ordering it online from CRC. After that, I purchased a brand new Thule T2 Pro for a way cheaper price than anywhere else I could find it.
This bike shop works for me and I will support them as best I can as long as they keep this up. I've already had one friend buy a bike and accessories from them and working on getting two other friends to have them buy their bike from this shop too.
I'm surprised so many people will settle for a factory build.
A lot of jobs will be created for people who already have 2 or 3 of them :p
Unfortunately I can't say the same thing about German underground music haha... although Merkel is giving all the opportunities you could ever ask for to make the best critical lyrics ever lol.
Not a difficult decision.
Fixed that for you.
Is your LBS totally worthless? Do they even ride MTB?
I still support LBS's.
But if the sway to online continues, we are all signing the death warrant for these shops. And the legacy that brings may not be as rosy and consumer lead as some want to believe
Buy a YT or a Whyte and you will save thousands over a Specialized or Santa Cruz and if you need work on a direct to consumer bike your bike shop labor is the same as it would be on a bike you bought there.
Look up "trail bike of the year" and you'll see a few awards won by a bike nobody in North America knows about, the Whyte T130.
Nearly every bike I've owned was bought new from a LBS, but sometimes the online deals are too hard to resist.
I really wanted to support my LBS and I tried to love the new stumpjumper, but it just didnt do it for me like the previous 3 I had did. A similarly specd Whyte T130 was $1500 cheaper and it fit my riding style better. I honestly felt a little guilty about it, but I did buy carbon wheels and a hardtail from my LBS soon after so they did end up with some of my money.