Scott Bikes Comes Back to North America - Launch at Sea Otter

Scott USA today announced its return to the USA in the coming months and offer a full line of bicycles and selected cycling accessories for the 2005 model year. Beat Zaugg, President of Scott Sports Group said, “We have always wanted to return to North America. We felt this was the perfect time as our bicycle line has been extremely well received for years and is already sold in some 37 countries around the world. We have been getting many requests from enthusiasts in the United States asking to purchase our cycling related products. Our brand is very strong but we did not have the right person to manage the bicycle business in the USA. So when Scott Montgomery called we thought we should seriously study the project.”Industry veteran Scott Montgomery starts today as the US bike division General Manager and Vice President. “I am very pleased to be working with Scott bicycles, they have become the strongest brand in performance cycling in Europe with innovative designs and advanced technology. Last year, at Eurobike, I spent a great deal of time in their booth admiring their unique combination of cutting-edge technology and innovative use of materials of their extensive selection of cycling products. It was clear they were leading the market. So as I explored new opportunities I called Beat Zaugg to discuss a return to America.”

Scott USA is poised to grow their USA presence in a new 15,000 square foot home office in Sun Valley. The new facility will allow for continued expansion of the bicycle division in the years to come. Scott bicycles were sold in America throughout much of the 1990’s, but the company discontinued sales here during it’s tenure owning the Schwinn brand to avoid taking market share with two competing brands. The company later sold Schwinn, deciding to stay focused in the USA with its wintersports and motorsports divisions which sell ski poles, ski & motocross goggles, accessories and clothing.


The plan is to launch the Scott bicycle brand at the Sea Otter Classic in mid-April. The company will have a new truck and 35ft. trailer at the venue to allow consumers, dealers and editors a chance to ride new Scott bicycles. World Marathon Champion Thomas Frischknecht will be riding his full suspension Scott Genius Marathon Concept bike during the weekend. Also attending will be Timo Pritzel, former BMX World Champion and a former Sea Otter Classic Dirt Contest winner, riding his Scott Voltage trials bike. Joining Thomas and Timo will be long-time Scott rider, mountain bike legend and former World DH Champion, Greg Herbold.


The company is currently hiring staff and expects to have selective 2005 models in stock and ready to ship in July, 2004.

For more information or to inquire about dealership opportunities call Scott USA toll free at 1-800-292-5874 or call/email Scott Montgomery directly at 208-622-1033.


Visit Scott USA online. Scott USA: 800-292-5874 Fax: 208-622-1005, 101 Lewis St., PO Box 2030, Sun Valley, Idaho 83353


A Timeline/History of Scott USA


1958 – Ed Scott revolutionized the sport of skiing with the first aluminum tapered ski pole. He founded Scott in Sun Valley, Idaho.

1971 - Scott introduced the first ski goggles utilizing foam ventilation. Went on to become leaders in goggles around the world.

1978 – Scott opened European Headquarters in Fribourg, Switzerland.

1986 – Scott introduced the aerodynamic handlebar which helped Greg Lemond win the tour de France and began Scott into the cycling business.

1991 – Scott introduced the Unishock mountain bike suspension. Ruthie Matthes won World Championships on this fork.

1992 – Scott ships first full suspension mountain bike. Introduces cycling shoes and other accessories.

1993 – Scott purchased the Schwinn bicycle company out of bankruptcy.

1997 – Scott introduced technical winter-sport apparel line. Sold the Schwinn bicycle company in September 1997.

1998 – Scott introduces the lightest full suspension mountain bike named the “G-zero”.

2000 – Scott Strike carbon full suspension bike is the lightest in the world. Thomas Frischknecht signs on to ride Scott bicycles.

2001 - Scott introduces the Team Issue road bike with the lightest frame worldwide at sub 1kg made of Scandium aluminum.

2003 – Scott Carbon CR1 frame weighing 895g. wins the 10th stage of the Tour de France. It is the lightest frame ever to be raced at the Tour.

2003 – Thomas Frischknecht rides a Scott Genius MC full-suspension bike to win the World Marathon Championships. Genius MC bike with 3-way adjustable rear shock introduced.

2004 – Scott sponsors Saunier Duval Pro Cycling Team and will race Dodge Tour of Georgia, Wachovia Pro Cycling Championships, Giro d’Italia, and other key international races. Tim Johnson of ex-Saturn rider signs for the team. Team currently Ranked 9th in UCI standings.