Announcing 2005 Sugoi Dirt Series Presented by Rocky Mountain

In the past four years, the coaches of the Sugoi Dirt Series women’s technical mountain bike camps have given hundreds of women new skills and confidence on their bikes. More than that, lives have been changed as the self-esteem gained from conquering fears and riding the previously impossible inevitably carries back into everyday life.The Whistler-based Sugoi Dirt Series was started in British Columbia, and expanded east into Alberta, before making its first trips to the US last year. Now the program features a total of 18 camps in two provinces and four states: BC, Alberta, Washington, Oregon, Idaho and California.

During its lifetime, the Dirt Series has refined and perfected its camp format to include personalized skills instruction and group rides flexible enough to accommodate beginners to expert riders, along with bike fit, gear demos, and maintenance sessions.

“Just when you think things are as awesome as they can be, they get even better,” said Dirt Series Founder and Director Candace Shadley. “We have world class coaches excited about the start of the season, participants calling daily to register, and more sponsor support than ever before. These are the things that drive us to continually expand our schedule. OK, and also the fact that we love what we do.”

Though there has been demand for camps across North America and into Europe, the Dirt Series remains determined to ensure that every camp is as good as it can be. “One of the keys to the success of the Sugoi Dirt Series is the emotional commitment of the coaches, and we never want to reach the point where our schedule is so busy that we end up giving less than our best.”

2005 will be Sugoi’s third year as title sponsor: “The Dirt Series has really been great for our brand,” said Charles Russell, Sugoi’s Director of Sales. “At the same time as they work to grow one of our core sports, they are out there being really authentic brand messengers and creating an enormous amount of company goodwill.”

Along with Sugoi’s continued support, there are exciting new sponsorship developments for the Dirt Series: Rocky Mountain Bikes has stepped up their involvement to become the Presenting Sponsor of the Series and that will mean more bike demo opportunities for campers. At the same time, Fox Shox has signed on as a new Associate sponsor, joining returning sponsors like Powerbar and Nokian.

Exact camp details and registration information can be found at www.dirtseries.com.

2005 Sugoi Dirt Series Calendar

April 23-24: San Rafael, CA / Mike’s Bikes

April 30-May 1: Santa Cruz, CA / Bicycle Trip



May 7-8: North Vancouver, BC / Steed Cycles

May 21-22: Calgary, AB / The Bike Shop

May 28-29: Edmonton, AB / United Cycle



June 11-12: Whistler, BC / SnowCovers

June 25-26: Seattle, WA / Gregg’s Cycles



July 2-3: Portland, OR / The Bike Gallery

July 5: Hood River, OR / Mountain View Cycles

July 9-10: Sun Valley, ID / Backwoods Mountain Sports

July 20: Whistler, BC / SnowCovers

July 23-24: North Vancouver, BC / John Henry Bikes



August 13-14: Kamloops, BC / Sun Peaks Resort/Time to Ride

August 16-17: Blue River, BC / Mike Wiegele’s Heli Skiing

August 20-21: Canmore, AB / Rebound Cycle

August 27-28: Fernie, BC / Fernie Alpine Resort & Ski Base



September 10-11: Victoria, BC / Riders Cycle

September 17-18: Whistler, BC / Garbanzo Bike and Bean


The Sugoi Dirt Series is presented by Rocky Mountain and supported by PowerBar, Nokian, Fox Racing Shox, Syncros, Hoots, Deuter, Carrera Eyewear, Lake, Giro, WTB, Pedros, Timbuk2, Brave Soldier, Russell Athletics, Sole Custom Footbeds, Sleeman Breweries and Kicking Horse Coffee.


For more information contact:

Candace Shadley, Ph. 604-905-8876