Cove gets SRAM-wrapped

Cove Bikes’ factory team riders are pedaling SRAM, RockShox, Avid and Truvativ componentry for the next two seasons.

“We’re super stoked to be working with SRAM over next few years,” says Cove marketing manager Gabe Fox. “Our guys are really excited to take advantage of the entire product line.”Top regional rippers highlight the progressive youth based Freeride/DH program. Cove riders include Whistler’s Tyler Morland, Canada’s reigning DH Champion and Crankworx legend, as well free-ride phenom and Slopestyle animal, Geoff Gulevich.

Gulevich sets the table
“I'm stoked to take part in the development of the products that are killin' it already and are performance proven,” Gulevich added.

Cove rider and Victoria native Andrew Mitchell was last season’s top ranked Junior Canadian DH rider who took 7th in the Jr. World Downhill Championships. Also onboard is slopestyle threat Ben Boyco who secured 2nd place at the Crankworx Dirt Jump competition.

Collectively, the team features various industry leaders showcasing a talent and style true to its North Shore roots. Additionally, Cove athletes are expected to be great representation for their respective sponsors and brands.

Morland wide open
“This team, these bikes, and these riders are core to freeriding” says SRAM sponsorship manager John Dawson. “They race and ride at the forefront and it’s easy to understand why we’re so excited to be a part of this program.”

Cove Bikes is a North Shore manufacturer of high-end freeride bikes. From its inception as the core North Shore bike shop to today’s cutting-edge bike manufacturer, Cove has led the industry through innovation and progression. Cove bike and team information can be found at www.covebike.com

For additional information please contact Michael Zellmann:
Phone: 312.664.8800 ext.1367
Email: mzellmann@sram.com

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