ASSOS North America Announces 2019 Ambassador Program, Re-signs Rebecca Rusch, Adds Brian Lopes & More

Feb 21, 2019
by Casey Raymer  
ASSOS adds Brian Lopes to 2019 ambassador program.


As we see continued growth and momentum in the North American market for our heritage brand, we are relaunching our North American ambassador program. With a revamped and boosted roster for 2019, we are proud to re-sign Rebecca Rusch and assemble an impressive mix of mountain and road bike ambassadors - including Brian Lopes and Texas Roadhouse Cycling - that share in our mission of bringing dedicated riders together.

“As our brand accelerates in North America, we recognize the need to partner with high quality ambassadors who are deeply engaged in the sport that we share so much passion for,” said Eric Woods, sales and marketing director for ASSOS North America. “In continuing our relationship with Rebecca, bringing in a legend like Brian, and adding an avid cyclist like chef Chris Cosentino - who gives us exposure outside of our industry and helps merge another shared love for many of us: food - 2019 will be a big year for the brand’s engagement on all levels.”

We look forward to working alongside our 2019 ambassadors to helping them achieve their personal riding goals and continue to grow its community. From local advocates to international stars, we have brought together a diverse group of riders that help encourage participation in cycling and share the ASSOS story.

ASSOS 2019 ambassador roster includes:

Rebecca Rusch
Brian Lopes
Chris Cosentino
Yuri Hauswald
Amy Beisel
Carla Nafria
Jimena Zamora
Christine Donaldson
Texas Roadhouse Cycling
La Sweat Racing

“When I started talking with ASSOS, I asked myself, ‘Who wouldn’t want to work for a company that has the reputation for making the best road cycling clothes in the world?’” said Brian Lopes, multiple world champion and ASSOS brand ambassador. “I know the goal for ASSOS was to continue the same level of craftsmanship into the MTB market and I look forward to contributing to the team’s success. I’m confident once you’ve experienced the quality, fit and comfort of ASSOS, you’ll never want to wear anything else.”

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Follow @assos_usa on social media to see what the ASSOS ambassadors are up to and stay tuned in to all things ASSOS USA.


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