Atherton Bikes Release First 50 Bikes for Early Followers of the Brand

Feb 13, 2020
by Atherton Racing  

Press Release: Atherton Bikes

We have released the first fifty build slots for our additive manufactured bikes to early followers of the brand. 

After more than 12 months of intensive development and getting on for 20 different prototypes made possible through additive manufacturing technology, we are ready to release two limited edition products with custom-fit available on all models. 


bigquotes2019 was an amazing year for us, with the new bikes moving from a CAD design to three World Cup wins in a matter of months. Since we announced that we would be building our own bikes we’ve been overwhelmed by demand to make them available for sale but we were determined that the bike that we released would be 100% ready. After 13 months we’re excited to say that we’ve finally reached that point, we have two awesome products that we’re itching to get out there.Gee Atherton

The initial product offer will be a DH bike and a 29” Enduro bike with 150mm travel

Prices will start at £3,400 (£2,883 exc VAT) for an Enduro frame with full bikes from £5,500 (4,543 exc VAT). DH builds start from £6000 (£5000 exc VAT)

The limited-edition product will retain the raw carbon tubes and black lugs that were so well received in the prototype stages and feature a unique 3D printed limited edition number


bigquotesBeing a start-up company we’ve had to prioritise resources and it was clear from the start that product always came top of the list. Being honest this leaves us a little behind with our website and production facility. So while we catch up and before a full launch in Spring, we wanted to offer something to those people who have been there from the start.

Priority for the first fifty build slots will be given to those who are signed up to our mailing list. We’ve connected with some great people over this last year and this is our way of saying thanks for that support.

This is a huge journey for us all, it’s been fun, exhausting and hugely emotional at times. Ultimately we’re building this company from the ground up and we want to ensure we do so at a pace that doesn’t compromise the product or the service we offer. So a huge thanks for being patient with us but we’re confident that it’s been worth it!
Rachel Atherton

To sign up and get details of the bikes head to https://www.athertonbikes.com/.


123 Comments

  • 97 9
 Are they are going to make only DH and Enduro racing bikes, or also downcountry, freecountry, trailpacking, stonerduro and cargo-trailbuilding bikes?
  • 45 1
 I want an Atherton fatbike that Gee has personally developed by sessioning the Fort William DH track.
  • 63 0
 Oooooo I like stonerduro
  • 7 0
 Dan is pretty excited about their BMX. I don't know. If they've been able to make one, they have already got the program so they can make you another one if you really want it. That is, even though BMX has been relatively unaffected by changing standards until recently, Ruben Alcantara may just have pushed the industry (and the social media driven general public) into something new that would send everyone back to the drawing board.
  • 8 0
 Stonerduro? Do tell!
  • 34 0
 @pakleni: The bikes have a bong holder instead of a bottle holder.
  • 3 1
 @excavator666: Sooo, Specialized without misspelled name?
  • 29 1
 @excavator666: and the chainstay length will be 420mm
  • 13 0
 @pakleni: With addictive manufacturing and hemp-reinforced carbon.
  • 2 1
 Stonerduro?? Типа как дх за пивасиком?
  • 6 0
 What about Groad?
  • 3 0
 @excavator666: what if they have a herb grinder mounts on the frame and the downtube is a bong with the headtube being the moutpiece snd the seatube as the bowl piece
  • 8 0
 Freecountry is only available from the US (if you happen to have oil)
  • 2 0
 @blob425: Grinder integrated into crankset?
  • 1 0
 Stonerduro = swat box with weed stash, pipe, Zigzags and lighter.
  • 3 0
 @Dropthedebt: and a 69 degree head angle
  • 3 1
 @vinay: the only thing changing is bmx race bikes. Street/park frames have not moved a half a degree since 2005.
  • 1 0
 @fruitsd79: Yeah, I was referring to Ruben because he started experimenting with suspension forks and wider knobby tires on BMX bikes to do more bikepark kinda riding. As for Dan, if someone would be willing to change the geometry of BMX bikes it would be him. He obviously has some solid experience riding mountainbikes and despite his BMX background the Athertons always kept pushing for longer and slacker bikes, even back when they were riding for Commencal. And yeah, it is their brand so why not? Even though I would definitely not be in the market for one of their bikes (I'm just shopping at a different pricepoint) I do think there is a place for longer and slacker BMX bikes. Obviously BMX race bikes got loads longer, I don't know about the angles. I've only got an old street BMX but now only use it on the pumptrack, which can be tricky because of the loose top layer. I love the small wheels on the pumptrack but a mellower (or more aggressive/progressive/whatever they call it these days) geometry wouldn't hurt.
  • 1 0
 @vinay: OH snap they made a full sus bmx....... looks dang good.
  • 2 0
 @RyanShreds: and 420mm stays
  • 29 1
 That price is actually very reasonable when compared to a Bastion road frame, basically the same technology but £6k+.

If anything the Atherton is more complicated due to suspension etc.
  • 17 0
 Hard to disagree when you look at the price of a Bronson or Yeti SB and consider economies of scale / place of manufacture / complexity etc.

It’s a niche bike for those that can afford it, but plenty of people have the money and want something exclusive.
  • 4 2
 I get the posh crowd buying high-end road bikes, but who is actually buying these elite £6000+ DH bikes?
  • 19 0
 @SvenNorske: The posh crowd?
  • 1 0
 @justanotherusername: At the high end of any market, it's not just about performance and it's definitely not about value in quantifiable terms. As you said, exclusivity is a major part of it, including a desire to be a part of the project and working with a certain group of people. It's the product, the experience, and the identity.

It's nice to have a few small companies making innovative products for those who value - and can afford - such things. For those who don't or can't pay for it, there are plenty of nearly-as-good bikes for a fraction of the price.
  • 2 0
 @R-M-R: I think you are agreeing with me cause I’m on the same page - my posh crowd reply was an answer to the question of who can afford them - the same crowd exists in road, mtb and every other imaginable hobby and it’s nice to see, I can’t afford a McLaren but I’m glad they exist.
  • 1 0
 @SvenNorske: You're absolutely right. "Clean and classy" sports are usually more appealing to people with money. "Mud and blood" sports tend to not attract the same kind of money, especially if the fancy products inevitably get damaged - doubly so if the expensive *rider* is also likely to get damaged!
  • 1 1
 @justanotherusername: Yes, exactly. Building on the ideas you set out. As I said to SvenNorske, though, some activities are more appealing to the posh folks than others. Dirt and damage to the gear and the user are big turn-offs to the posh demographic. There will be some exceptions, of course, so that's a broad statement.
  • 1 0
 @justanotherusername: Probably been binging the Great British Baking Show.
  • 27 1
 I don't trust myself to come up with geo for my own bike... especially at this price point. I'd probably end up with grim donut stepchild.
  • 3 0
 You don't have to come up with the geometry. There are few options. Give them your body dimensions and their computer algorithms create a customized geometry for your body specs. You can also buy pre-set geometry frames. I'm guessing they will also allow you to create your geometry as well.
  • 3 0
 A good custom builder will have a great deal of patience to work through it with the customer. You know how you want it to feel and the builder - hopefully - knows how to create a product that delivers what you want.

Some customers will have specific numbers in mind; this can be either a very good thing or a very bad thing!
  • 1 1
 @tacklingdummy: Lol. Computer algorithms. Give them your body dimensions and they go read the body size to frame size conversion chart.
  • 4 0
 @Whatajohnny

Well, every PB review of a new bike comes with free feedback for the manufacturer from the comments section about why they made their bike wrong.

At least all these people will no longer be held back and forced to ride badly-designed bikes and they can show the industry how it's supposed to be done by comissioning a bike with their own geo.

I mean seriously all you need to make a good bike is:

- chainstays the correct length.
- not that brand of componentry, the other one.
- less travel but more travel but not too much.
- steep, slack, tried and tested, progressive angles.
  • 1 0
 @Bob-Agg: This is straight from their website:

"Submit your personal specs

​The first step is down to you. Input your height, arm span and inside leg measurements to the website (coming soon). Our "algorithm" will deliver two options, the closest fitting stock size (we have 3-4 times more sizes than other bike companies) or an individualised option where your frame is customised to fit you to the millimetre."

www.athertonbikes.com/technology
  • 22 14
 This whole .... thing... is just baffling to me: ROBOT BIKES were an established manufacturer of frames using the exact same process. WHY is this "new" company treating these bikes as if this has never been done before? Oh, we changed the geometry a hair, and the new lugs are black! Isn't the whole bloody point of additive manfuacturing THAT THE GEOMETRY IS READILY TAILORED TO WHATEVER THE HECK THE BUYER WANTS?

And yes, I'm "shouting".

Carry on.
  • 9 0
 Totally agree and I’m surprised this POV doesn’t come up more
  • 18 0
 Unless I'm mistaken they just took over the robot bike co business (maybe they had financial issues) and renamed it.
  • 11 2
 Exaclty, if I suddenly buy Santa Cruz and slap my name on it. Will Pinkbike give me credit for developing the brand and creating the bikes? One thing I did hear is the box the bikes ship in double as a safe space for when you are offended.
  • 1 0
 The CEO of Atherton Bikes was a founder of Robot - or at least there from near the beginning - so it may be more like a resurrection of the company. Not sure how the other two Robot founders made out ... hopefully they were treated fairly.

If Robot didn't succeed, has Atherton really removed all the barriers that held back Robot? Or maybe Robot was wildly profitable and they sold the company for a tidy profit ... ?
  • 9 0
 I think the initial announcement of Atherton bikes made it quite clear that this was a colab with members of Robot bikes. That, and the fact that Robot was a startup that disappeared along with the Atherton announcement, should give you all the info you need to stop shouting.
www.pinkbike.com/news/athertons-launch-atherton-bikes-with-robot-bikes-founders-and-dragons-den-investor.html
  • 1 1
 Sure, it is easy to create custom lugs. However, you will also need a CUSTOM jig to assemble it. If you are going to be building more than a single bike at a time, you will need many assembly jigs. Sorting that process out is not straight forward. Robot Bikes was doing it before, but it is we do not know if they ever got much past the one bike at a time stage. Doing this style of manufacturing at scale might not have been done before by them.
  • 2 0
 @aelazenby: Perhaps this is not intended to be scaled up a great deal with the current techniques.
  • 6 0
 "The Athertons met Ed Haythornthwaite, one of Robot’s founders, when he was Dan’s World Cup mechanic in 2006 and their ongoing friendship was the catalyst for this venture. Ed’s understanding of what works on a bike and his passion for improving a rider’s experience underpins the development of the entire range. Ed’s co-founders, Ben Farmer and Andy Hawkins both come from an aerospace and Formula 1 background. They are experts in composites and additive manufacturing (metal 3D printing) which allows for full customisation of every bike frame."

From their launch article. It's getting more attention because they're marketing it more aggressively and they are the most famous and successful family in mountain biking.
  • 2 0
 I think the thing is they have designed a new bike, as in geo suspension etc. They do not claim the tech is new, just that it has helped develop the frame design by quick turn around of prototypes. I suspect if you rode a 'Robot bikes' version and and an 'Atherton bikes' version you appreciate they are different bikes, same production method. Just like every manufacturers aluminium or carbon bikes, same production, different bikes. The production method is different so it seems sensible to highlight the benefits and USPs. It's not clear if the Robot bikes brand stalled or was going well, but either way the Athertons had an opportunity and it makes sense to me for the brand to be developed this way, given their experience and fame. Nothing here really to get upset about.
  • 2 0
 @Braindrain: To me, I think it's pretty clear that Robot is no longer in operation. You used to be able to access a website for info and ordering, and now there isn't one.

When Paul Aston got a Robot and reviewed it for pinkbike, he spec'd his own geo (which is the whole idea), so yeah, the bike would ride differently than an Atherton Bike.
www.pinkbike.com/news/robot-bike-co-r160-custom-review-2016.html

In that article, there's a link to the Robot website. That website is now an Amazon related advertising platform for bike and moto products. The focus for those folks now is now on Atherton Bikes.
  • 10 0
 Custom you say??

SO if I wanted an 83 SA, 57 HA and 500mm reach...
  • 15 1
 Mike Levy could build you that one.
  • 2 0
 @Deadclmbr: design? ok
build? you first.
  • 9 0
 i thought "what's addictive manufacturing" then i looked at it again...
  • 10 0
 Stonerduro FTW!
  • 9 0
 Phew... I thought they might be expensive.
  • 10 0
 I'm not a robot
  • 6 0
 But Atherton bikes are
  • 5 0
 Anyone remember when they discontinued Technics 1210 turntables and then years later made a new one and priced them at over 5k a pair. The DJ world was in uproar and folks saying the price was far to high, release day came and they pretty much sold out there and then...... I foresee the same thing here. Collectors collect and true fans also support ????
  • 2 0
 yep. glad i got my 1200s back in the (inexpensive) day!
  • 2 0
 People always complain

The new “1210” mk7 technics are better quality than the old ones. There are a new one 1200Grand. thats 5k each

They have updated chassis, feet, platter and power supply.
www.mixfoundation.co.nz/products/1561?_pos=29&_sid=ccd049a18&_ss=r

You would still want an originlive tone arm good needle amp speakers to justify the expense and of course records.
  • 2 0
 @savagelake: is MTB a natural progression from 1200s cause I know this journey....
  • 3 0
 Na. It’s a Logical Progression @Jaykobjay:
  • 5 0
 These are really cool machines imo. I'd like to see them incorporate that built in dropper post that's out there.
  • 1 1
 Disadvantages seem to outweigh advantages.
  • 2 0
 Woah!!! How have I never seen ur site before?! Amaze balls!
  • 2 1
 If I was in the market, and had figured out a bit better what I want in bike geo, I'd be a buyer for this product. It's very nice and you are supporting a race team, totally dig it. A few hundred extra bucks for the unique frame of my choice doesn't bother me any. I only buy one every few years anyways.
  • 4 0
 I think they may sell a few more bikes if they showed details of the frame . Moar pics!
  • 5 0
 No dentist jokes, not when it comes to England.
  • 1 0
 Rad concept and good to see their appreciation of their fans.
They are truly the only company out their exhaustively testing new ideaa and constantly looking to improve geometry. I wouldn't be surprised if Atherton leads the way in DH geometry and suspension improvements. I would like to see them test the idea of a 31" front wheel. Surely if 5' 10" guys are winning races on 29 a 6' 4" guy could benefit from 31".
  • 4 1
 I have a mint Ti Commencal Atherton 4x frame. Worth more to me than any bike...
  • 2 0
 That's a relique, I wish I could have one, keep yours for life ! I also got a Candida Meno Ti, totally worth it !
  • 1 0
 @qreative-bicycle: Hadn't heard of those so looked them up. Looks very clean. I was tempted to remove the stickers from the Commencal...then had a word with myself.
  • 4 0
 @glasvagas: You were right about the decals, keeps the value and looks very cool !
I built the Meno to 8.86kg tho www.vitalmtb.com/community/qblambda,44173/setup,39851?ptab
  • 2 0
 @qreative-bicycle: Nice project dude. And 24" too!
  • 3 0
 I'd love a 27.5 Atherton frame...
  • 3 0
 so what do they look like ?? images or specs on their site.
  • 6 4
 naaahh still waiting for an EAtherton
  • 14 0
 It will be released unfinished and they will never patch it.
  • 2 7
flag JonnyTheWeasel (Feb 13, 2020 at 5:33) (Below Threshold)
 @lRaphl: Not many people will get this. GG, Sir. GG.
  • 1 0
 There are more pictures of the new Santa Cruz Ebike than Atherton, is it that ugly?
  • 1 0
 Im sure these bikes will be a success, but the Logo is still Pants! surely they could have branded it better
  • 2 0
 order confirmed...one of the first fifty with my name on it!
  • 1 0
 But are people actually lining up for the first 50 robot bikes? I feel like if they were then this article wouldnt be here.
  • 6 5
 damn for that price you can get a .............. insert any bike you want
  • 5 3
 Weeeeell...I guess at this price, and given that the geometry is effectively infinitely tweakable, this can be any bike you want. Apologies if that was the joke you were making.
  • 7 0
 Cheaper than a Yeti...
  • 6 0
 An ebike
  • 4 0
 Cheaper than the latest Jamis
  • 2 0
 So Santa Cruz, Ibis, Yeti, Trek and any bike you want will build me a custom frame?
  • 1 1
 @tomhoward379: you don't even know the spec yet. You think they have volume to get deals on Shimano or sram low enough to pass savings?
  • 2 0
 @Jcolis1904: the 150mm 29er frames are £3400. An SB150 frame is £3600.

So, cheaper than a Yeti.
  • 5 8
 Think for that price Id rather a fully custom craftsmen made and welded quality steel frame and change for a wheels or a new fork or whatever. But each to their own. I'm more of a craft than tech guy anyway but I appreciate how they are doing it , it's pretty cool
  • 4 2
 Marino bikes are like $250 for hardtail and like $500 for full suss. And custom geo. Might have enough change left over for a month long mtb trip.
  • 1 0
 @vapidoscar: thanks for the info! Thats pretty cool. They are welded in peru?!
  • 3 2
 Available or sold? They need them in sale to be legal to race them
  • 2 0
 I did wonder if this was a means of making sure they were able to race them as they now have products available to buy...
  • 1 0
 Hey I saw it on PB does that count me as an early follower?
  • 1 0
 Has anyone actually ridden one of these?
  • 4 0
 Dan, Rach and Gee, duh...
  • 1 0
 Field Test let’s goooooo
  • 1 0
 what bikes ? Ghost bikes ?
  • 3 2
 Looks like a Session.
  • 1 0
 COULD look like a session.
  • 1 0
 CAD designed hurts.
  • 2 3
 If the Atherton's are smart, they aren't putting their money into a bike company.
  • 1 0
 No 26" option? FFS
  • 1 0
 Want!
  • 4 5
 What about making ebikes???
  • 1 3
 They are full on using the name to make it expensive then. Would have been nice to see it fairly priced.
  • 1 0
 Starting a company and supporting a World Cup race team isn't cheap! It's also an expensive manufacturing process, though it does have the advantage of reducing initial tooling costs. Still, I don't think anyone will say it's the best value in the bike world. Thankfully, there are plenty of good bikes for a lot less.
  • 2 1
 Based on what, the cost of the first fifty frames? Tooling is stupid expensive. And you get custom geometry.
  • 1 0
 @gkeele: The lugs are 3D printed, eliminating the traditional tooling costs of creating molds. Lots of manufacturing engineering, of course, but reduced tooling costs.
  • 1 0
 @R-M-R: Presumably they still need to tool for all the carbon fibre layup?
  • 2 0
 @gkeele: My understanding is Robot used off-the-shelf tubes, much like a custom builder of metal bikes might choose existing tubes, then cut to length and weld them together. Their tooling was mostly to hold the printed lugs when machining was required, such as for BB threads and bearing surfaces.
  • 1 4
 Should have licensed Dave Weagle's DELTA suspension instead and made the DH bike Evil refuses to. That I would buy.
  • 4 0
 Not sure which patent there using but the suspension is a Dave Weagle design.
  • 1 6
flag chriskneeland (Feb 13, 2020 at 5:38) (Below Threshold)
 @MikeGruhler: It is. Just the wrong one.
  • 11 0
 @chriskneeland: which you know from riding both.
Below threshold threads are hidden

Post a Comment



Copyright © 2000 - 2020. Pinkbike.com. All rights reserved.
dv56 0.022009
Mobile Version of Website