Last week, we reported
that consumers were expressing frustration with online outdoor retailer Backcountry.com on social media after The Colorado Sun broke the news that the e-commerce retailer has been taking legal action against small business owners who use the word “backcountry" as part of their name.
In a follow-up interview with The Colorado Sun
, Backcountry.com CEO Jonathan Neilsen said that they have fired all the attorneys from trademark-only law firm IPLA, and, while not immediately dropping the lawsuits, they are suspending all legal actions. They are also partnering with small business owner David Ollila to help grow his Marquette Backcountry Ski brand and hiring Ollila as a consultant to help turn the PR nightmare into a way to help grow small businesses in the outdoor industry.
Neilsen told The Colorado Sun, “What we found when we sat down with David is that we can sit down and talk about this and work something out that works for everyone, and I’m hopeful that we can do that with all the parties that we have spoken to.”
Backcountry.com has published this letter apologizing: