Bike Check: Jason Lucas' Norco Shore Park

Oct 5, 2021
by Sarah Moore  

Photos by Tom Richards
BIKE CHECK
Jason Lucas'
Norco Shore Park

Jason Lucas' ankle might still be recovering from the latest Huck to Flat, but that hasn't kept him off his Norco Shore Park luckily. Recently, he tackled a massive weekend at Sun Peaks Bike Park (video coming soon!) and took part in our staff ride at the Whistler Bike Park last week.

Jason says he spent hours on Norco’s website as a kid lusting over the legendary Shores from the mid 2000s, and so when he was given the opportunity to ride one this summer, he immediately said yes and "thought about all the stair sets and skinnies I should ride on it."

As you may have guessed, he's the guy who heads to the Whistler Mountain Bike Park for a day and only rides A-Line and Dirt Merchant laps. For that reason, he went with a size large despite his height so that he could have a slightly smaller bike to throw around. Since he has absolutely no intention of pedalling the Shore Park uphill, the spec is mostly a mix of no-fuss, reliable components, although there are some carbon bits thrown in.
Photos by Tom Richards
Rider Name Jason Lucas // Video Production Manager
Age: 29
Height / Weight: 185cm / 6’1”; 86kg / 195 lbs
Hometown: North Vancouver, BC
Instagram: @itsjasonlucas

bigquotesI’ve spent a few months on the bike now and have filmed a couple bigger projects and so far the bike has handled everything I’ve thrown at it. Really excited to finish off the bike park season with more laps on the Shore Park this season before the lifts close. Keep an eye out for those videos over the next few weeks!—Jason Lucas


Photos by Tom Richards
Norco Shore Park Details

Frame: Norco Shore Park
Size: Large
Wheel size: 27.5”
Fork: 200mm Rockshox BoXXer Select RC
Shock: 190mm Rockshox Super Deluxe Coil Ultimate with 500lb spring
Wheels: e*thirteen LG1 DH
Seat Post: Norco
Tires: Schwalbe Magic Mary 27.5 x 2.4 (Super DH, Ultra Soft) (24psi front, 28 psi rear, tubeless, no inserts)
Drivetrain: SRAM X01 DH derailleur, Mini Block cassette (10-24T), X01 DH cranks (165mm)
Pedals: Deity TMAC
Brakes: SRAM Code R (200mm F + R)
Saddle: Deity Speedtrap
Cockpit: Deity 35mm Intake DM, Deity Speedway 35mm, 30mm rise, 780mm width
Grips: ODI Elite Flow
More info: norco.com

Photos by Tom Richards
Jason's uses SRAM's X01 DH drivetrain with the Mini Block 10-24T cassette and 165mm cranks.

Photos by Tom Richards
Photos by Tom Richards
Jason rides a 200mm Rockshox BoXXer Select RC with 150 psi. He's got the compression at 1 from closed and the rebound at 8 clicks from closed. As for the shock, it's a 190mm Rockshox Super Deluxe Coil Ultimate with a 500lb spring for his 85kg/185lbs. Jason rides the low speed compression at 10 clicks from closed and the rebound at 5 clicks from closed.

Photos by Tom Richards
Jason uses Deity's TMAC pedals on the Norco Shore Park.

Photos by Tom Richards
Photos by Tom Richards
Jason uses SRAM's Code R brakes to slow him down on the Norco Shore Park, with 200mm rotors front and rear.

Photos by Tom Richards
Photos by Tom Richards
Jason is riding e*thirteen's LG1 DH wheels with Schwalbe Magic Mary 27.5 x 2.4 tires in a Super DH casing with Ultra Soft compound. He rides a tubeless setup with 24 psi in the front front and 28 psi rear.

Photos by Tom Richards
The stem on Jason's North Shore Park is a 35mm Deity Intake DM and the handlebars are Deity's 35mm Speedway with a 30mm rise and a 780mm width.

Photos by Tom Richards
Photos by Tom Richards
Ready for bike park laps all day.

Photos by Tom Richards


Jason’s Pinkbike content is supported by Norco Bicycles, SRAM, Rockshox, Deity Components, ODI, Schwalbe Tires, Garmin, and Pit Viper.


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Reviews and Tech Bike Checks Sponsored Enduro Bikes Norco Norco Shore Jason Lucas


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88 Comments
  • 40 1
 Bets on if that E. Thirteen rear rim makes it to the winter before it does the snap crackle pop. Mine did the same exact thing and ended up making some fun shapes a few rides later.
  • 1 0
 The wheels and not wanting to buy the first iteration of a new product stopped me from buying one last year. If the rims weren’t such trash, I probably would have ended up with one as I love the Klein inspired paint on the Shore 2.
  • 5 0
 I have a really custom norco shore park. The E13 wheels havnt lasted more than three bike park days each.
  • 14 1
 e13 makes the worst rims on the planet... no sale.
  • 5 8
 I got e*thirteen LG1r wheels ob my yt tues and took them on my commencal supreme after 1year (selled the tues frame cause its crap) and never had any issues. I never brought them to a dealer to tighten up the spokes or stuff like this and now, after 6 years!!!! without any care the first spoke broke last week. So i couldn't say a bad thing about them...
  • 1 0
 @BiRn3: the newer wheels aren't as good.
  • 2 0
 @BiRn3: I can only give you my experience with the my pair of the wheels pictured above.

I broke two, in very short order. I was riding 30psi with an insert (tannus) and DH casing (der kaiser, apex)

They are flat, lost tension went out of dish under pretty normal riding.

I am 190lbs hardly a land Whale, but bigger and pretty stompy in my riding

The bike itself is great. However, I will be way happier when my WAO strife wheelset gets here.
  • 3 0
 I have the carbon E13 dh wheels on 29 tues came with bike. 120 park days 3 seasons, havent ever touched the spokes and they are dead straight. never used an insert only tubes and maxxis dh tires.
  • 1 0
 @mastakilla: This gives me hope. I have a set of the carbon LG1 DH rims I plan to lace up over the winter for the enduro bike. After breaking two of the Hunt carbon enduro rims in 2 weeks I hope that these will do the trick
  • 2 0
 @swenzowski: My buddy has the same rims on his Capra. He is one of the most aggressive riders I have seen and after one full season the most damage they received was one loose spoke!
  • 34 4
 No Flight Attendant = unridable as of today Smile
Seriously, cool sled, 27 for life and heavy metal !
  • 1 0
 Agreed one of my favorite bike checks
  • 33 4
 Is that a 27.5er? UGH!
  • 26 0
 Haha, how times have changed!
  • 4 4
 Excuse me?
  • 16 0
 It's a quote from Jason from "how to be a mountain biker" .

youtu.be/WPVRU7jSYkQ
  • 1 0
 @jasonlucas: "27.5ers are so [REDACTED]"

surprised that video didnt get a cut clip as well lol
  • 1 0
 @TannerValhouli: A joke taken from a youtube video
  • 6 1
 @jasonlucas: screw your XC and your 650b
  • 8 0
 @jasonlucas : Insert in the rear wheel?

I weigh less and probably ride a lot less agressively than you and still cannot run sub 25 (usually around 26-27) PSI in my rear tire. If I was riding bike park laps I would probably bump up to 29 to be safe. And yes its a DD Maxxis casing.
  • 24 0
 No insert in the rear. The Schwalbe Super DH casing has been really tough and knock on wood, no flats yet.
  • 6 0
 @jasonlucas: I’m sure he doesn’t ride harder than you. I totally agree that Schwalbe rubber can take an absolute beating at low pressures no problem. I run my super gravity Betty at 20 PSi with an insert. Mad gripped and almost never hit a rim. 190 lbs 6’3”.

Keep up the great content!
  • 1 0
 DD from maxxis is softer than the new super gravity from Schwalbe, Super DH is even more robust, that's why he can get away with no insert and could probably go even lower with tire pressure
  • 2 0
 As others have said, Schwalbe's Super Gravity sidewall insert is probably even more effective than an inner insert because it's harder and more localized, and inserts most often fail when it really matters because it's just foam and it gives in.
  • 2 0
 Wow that’s amazing @zmums:
  • 1 0
 @jasonlucas: I agree, I am 105kg and I have no flat for last three years whith the schwalbe supergravity and supertrail tyres like Magic Mary, Dirty Dan and Hans Damp on my 27,5" bike. Of course no inserts.
  • 2 0
 Schwalbe's full out DH casing is insanely stiff. Great for bike parks, but god it's a dead feeling tire when riding anything else. Not surprised he can get away with no insert.
  • 10 0
 I'm 6'5" 180 and I'm completely over 1300mm+WB and over 500 reach bikes. I would 100% ride a large shore too
  • 6 1
 Sizing down is for skilled peeps. I'll keep my XL 29er because it saves me from my own poor line choice and terrible brake discipline almost every ride.
  • 1 0
 @PhillipJ: large bikes do have their place for certain riders and they can be a lot of fun to ride.
  • 1 0
 @PhillipJ: What might otherwise be a "poor" (unrideable) line becomes the best line. It's the way of things.
  • 9 0
 Did he also have problems with bolts falling out?
  • 7 0
 No issues like that to report!
  • 7 5
 @jasonlucas: It's almost like you need to check pivots and other bolts before you go riding...
  • 16 6
 @shredddr: it's almost like the bike should be assembled properly before being sold for thousands of dollars
  • 6 0
 I've been on a shore all summer and haven't had any issues
  • 4 0
 @wburnes: more like tens of thousands of dollars, but sure. I still think you're crazy if you don't check axle and shock bolts before every ride and pivots regularly. If you ride it off the lot and it falls apart then I think you have legitimate beef.
  • 1 0
 Is that a thing with Norco? Asking b/c I kinda experienced a similar failure before, wasn't on a Norco though. I once couldn't finish an XC race because the rear end of my bike spontaneously disintegrated. I was in the back of the leading group and on a climb the drive-side Horst-link pivot hardware loosened and fell out, leaving the rear end flexing terribly to the non-drive side under power and snapping the seat stay before I realized what was going on. Even though the bolts were all torqued to spec a week earlier. Granted, the design of those pivots on that bike was flawed to begin with. But I learned my lesson: Take 5 minutes to check all bolts before riding.
  • 1 0
 @BenTheSwabian: it's a probable issue, as with most bikes.. though getting warranty and customer service attention might have been the issue with the visible case here.. may be I lose a bolt in July and I still would not have a new one..
  • 1 0
 @wburnes: or maybe the bike shop you got it from should have correctly assembled and checked over the bike before selling it to you?
  • 8 0
 love the giant flat spot and bowing rim in the pic. this guy slaps
  • 18 0
 Na, the E13 rims are just a load of hot garbage
  • 2 0
 which flat spot, I count 3?
  • 2 0
 comes that way from rolling it into the showroom.
  • 2 0
 Is that a crack starting at the spoke hole at about 5 o'clock in the rear wheel picture?
  • 8 0
 I'm low key shocked he's not running RSC's
  • 9 3
 "Jason’s Pinkbike content is supported by..."
So anything written about these brands can't be trusted if Jason , at least, is involved.
  • 3 0
 He doesn't write any of the product reviews though... They have a dedicated non-sponsored team for that led by the iconic Mike and Mike duo
  • 4 0
 I'm super confused with statement based on his height he choose large, 185 sm is basically Large size fo 90% of brands
  • 3 0
 Norco sizes bikes pretty big according to their Ride Aligned program. At 5-9, Norco recommended I ride a size large Sight. I rode it for a year and a half, and it worked fine, particularly for fast straight-lining. When I got on my medium Patrol, I was blown away by how much easier it was to corner and yank into the air. I think with the new Norco bikes, if you're a tweener on sizing and you value changing direction quickly, size down against their recommendations.
  • 1 0
 @Lando406: that was exactly my point!
  • 1 0
 I purchased a Shore a few months ago to take some park lap abuse away from my Trail / Enduro bike. I have really enjoyed the bike but have not been super happy on how loud rattling is from the internal cable routing. How has your experience been? I went with the Miami Vice colorway and it definitely garners a lot of attention.
  • 3 0
 Interesting! I don't think I've had any cable rattle. I did add some extra mastic tape to the seat stay on the drive-side as I had a bit of noise coming from that zone.
  • 1 0
 Mine is noisy as fack as well.
  • 1 0
 The new Range is kind of like this as well. Norco decided not to go with internal sleeved cable routing this year. I contacted them about it, and they gave me the go ahead to stuff a piece of cushion foam into the down tube and top tube. Rattle resolved, and I can just pull out the foam if I need to change brakes or dropper housing.
  • 1 0
 @jasonlucas: Shore 1 here, no rattle cable either. Also had to wrap inner seat/upper chain stay, as it was getting beat up from chain slap. A full season of park riding, and local enduro riding. Happy with it overall, but wondering how the Rockshox setup would have been - had a hard time finding a happy tune with the DHX2/38 Factory combo.
  • 2 0
 You can't have a Jason Lucas + Bike article without the accompanying huck-to-flat. Bring us the goods @PB! Or is that mighty Huck only for Outside+ cult followers?
  • 1 0
 I wouls be super surprised in case he will use all of travel from that small kicker!
  • 1 0
 @jasonlucas I currently race a TR500 with some park days and was thinking about getting this as a frame swap. Do you think the shore could double as a race bike for the couple times a year I want to race?
  • 5 0
 If you were mainly riding park with a couple of races mixed in I could see the Shore Park working for ya. If you were doing a ton of racing I'd look at something more fast-focused like the Aurum.
  • 2 0
 @jasonlucas: Sounds like I have project for the winter! thanks for the reply.
  • 1 0
 Definitely a bike I want to get some park laps on. Too bad about the 148 spacing. Everything would otherwise swap over from my DH bike.
  • 1 0
 What's to point of this bike check other then to showcase sponsors? Of the shelf bike with no personal touches... More and more of this kind of content nowadays
  • 2 0
 How is it being on 27.5" wheels? (very happy on mine, not hating!)
  • 5 0
 Love the small wheels for bike park laps!
  • 3 5
 @jasonlucas

I'm the exact same height as you, and have been considering the Norco Sight. And looking at their sizing recommendations, I see that they recommend anyone over 6' to ride an XL.

Any info on why you went down a size?
  • 2 0
 Hey mate, I got a optic. Same height as u. And the l frame is better then xl. To long reach makes the bike better on fast stuff. But for gnarly stuff smaller is better
  • 5 0
 It's in the text of the article. "...he went with a size large despite his height so that he could have a slightly smaller bike to throw around."
  • 4 0
 From the article:

"As you may have guessed, he's the guy who heads to the Whistler Mountain Bike Park for a day and only rides A-Line and Dirt Merchant laps. For that reason, he went with a size large despite his height so that he could have a slightly smaller bike to throw around."
  • 4 0
 I chose a size large for the Shore but my Sight is an XL and at 6’1” it fits perfectly.
  • 2 0
 @snl1200:
@islandforlife :

Clearly I missed this. Apologies.

(Which is weird, I remember reading the rest of that paragraph, but not that part somehow)

Must have been so flustered by the Flight Attendant articles I was trying to read at the same time, that I completely missed it.

Thanks anyway for the info @jasonlucas
  • 1 0
 @jasonlucas: I'm 6'2 and always pref the Norco large over the XL. I got short arms though.
  • 1 0
 6'1" here with an older Sight (A7.1) and found myself right on the boundary between L and XL, but then I'm all torso on stumpy legs so the classic tradeoff between comfort at speed and manoeuvrability is even more pronounced for me
  • 1 0
 Okay let’s get one thing straight here folks .. The old Avid Code brakes absolutely smash the new codes r or ultimates Smile
  • 2 0
 Such a cool bike!
  • 1 0
 the pedal pins frighten me
  • 1 0
 Would make a great mullet. Yes I know they say don't, but I still would.
  • 1 0
 i love my shore. most confidence inspiring bike i've ever had
  • 1 0
 Reliability wise bike probably will outlast multiple seasons
  • 1 0
 Anyone else with one have their chain drop frequently?
  • 4 4
 27.5 wheels. No stupid Mullets required here!!
  • 5 0
 what about 27.5 + 26 mullet????
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