Bjorn Bikes Introduces Recycled Grips

May 20, 2020
by bjornbicycles  

PRESS RELEASE: Bjorn Bikes

In partnership with ODI Grips - the world leader in grip technology, we at Bjorn Bikes are excited to announce a new item in our line of sustainably produced cycling products; recycled grips. The grips will be produced by recycling leftover thermoplastic elastomers (TPEs) - the flexible, rubber-like materials used to make bicycle grips - from the injected moulding process, as well as other grips that didn’t pass QC testing.

The challenge in producing recycle grips was finding a factory that would be willing to recycle discarded TPEs in-house. “You can’t just walk into any manufacturer and ask them to change their production process,” explains Dennis Beare, Bjorn Bikes Founder.

Finally, we approached ODI Grips - the world leader in grip technology - and they immediately came on-board with the idea. “They suggested that we could use their post-industrial TPE material from all their other grips to make our grips at their headquarters in the USA,” says Dennis. This means that any leftover bits created during the process of making ODI’s performance grips will be melted back down and used to make 100% recycled ones.


“We are excited about the opportunity to assist Bjorn in their mission to make bicycle products more sustainable,” says ODI Grips Brand Manager, Colby Young. “The state of our environment and the long term viability of our industry are inextricably entwined and as such we see the need to take an active role in finding pathways to reducing waste at all levels. ODI has been actively looking for ways to expand our existing programs in this area so when we were approached by Bjorn and found out about their sustainability efforts and how they were targeting the bicycling industry in particular, we were thrilled to have the opportunity to partner with them on this mission.”

These grips are designed specifically to work with the unique properties of the recycled material.

The recycled TPE is less malleable than its original form and therefore these grips are designed specifically to work with the recycled material properties. An important part of the production process is sorting the available grades of material to ensure that the recycled grips feel consistent and comparable to non-recycled grips.


These durable and versatile grips will feature offset centers to add extra comfort on contact points, sectional texture on the top and bottom for excellent traction and thumb chamfers for increased ergonomics. We wanted to produce a great all-round grip that will suit anyone that wants the option to run a sustainable product.” These 130mm long and 31mm thick grips are offered in single lock-on options for easy installation and are included in the company’s carbon offset program.

These grips are just the next in the long line of recycled and sustainable products that we plan to produce. “The inspiration has always been to produce cycling components in the most ethical way possible. And give cyclists the option to purchase sustainable cycling products,” says Dennis.


“When we were approached by Bjorn we were impressed with the bold scope of how they intended to use as much recycled materials as possible in their manufacturing processes,” says Colby. “We were also very intrigued with their creative use of scrap materials from the bicycling industry in particular. Based on these two factors we felt that their objectives lined up perfectly with our internal efforts and are eager to get this new line of products to the marketplace. It is our hope that this project will prove the viability of sustainably sourced materials and push more companies to make this a part of their ongoing operations.”


We are currently working on a recycling program for their grips. We hope to offer this feature in the near future.


60 Comments

  • 40 1
 Love the philosophy of this new company. Definitely need to grab some of these grips.
  • 13 5
 Then throw your old ones in the trash?..........
  • 20 0
 @tomtom4044: We get what you’re saying. The best thing you can do is use your current grips until they're completely done. But then, if you need a new set of grips and want the option to buy a sustainability made grip you now have an option.
  • 3 1
 @bjornbicycles: Nice one Dennis, will get a pair on order! Tell Sam to stop working so hard!
  • 3 0
 @tomtom4044: I think we all know that grips wear faster than anything else on the bike except for the rear tire. I think this is a great idea and they should provide the option to send in your old grips like a core for a new set.
  • 32 0
 The fact that these aren’t called ReBjorn grips is a damn shame. Great looking product and philosophy though
  • 15 2
 I think this is a good step in the right direction, but it is ultimately still dependent on the new production of grips. Ideally we'd be taking back used grips to make these or maybe even tires.
  • 8 3
 PNW needs to start doing this
  • 9 1
 It makes a lot of sense, using scraps of rubber that would have gone to a landfill... the energy required to collect and ship old contaminated/soiled grips has a lot of issues in itself. All the shipping energy and consistency in final product
  • 8 0
 having a recycled product could actually make the collection of old grips and tires more viable? it sounds like a good end goal!
  • 12 0
 @cyrways We are working on how to produce cradle to cradle grips and other cycling products. But it hasn't been easy. We're committed to producing sustainable cycling products and I'm sure as we grow more we'll be able to develop more eco-friendly manufacturing processes in the cycling industry.
  • 5 0
 @nert: Good point. Perhaps Bjorn/ODI could have bike shops set up a recycle bin for such products, and every so often, it can be packaged in bulk... would help minimize energy costs in transport.
  • 2 0
 @nert: Agree! Recycling used parts, such as tires or grips, to produce another new tires and grips is easier said than done. Removing all the grease, dirt or whatever on the parts is a huge task. If you can't get these recycled material ready, you just can't have good quality products. But for course, every bit of effort is positive to the earth. Still hope we can see more manufacturers go towards what Bjorn/ODI is doing and really make the recycling program happen!
  • 2 0
 Its better than nothing like you said, but hey, they could be throwing out all the scraps from their grips instead.
  • 2 0
 @bjornbicycles: I would ship you my old grips for recycling if you figure out a process
  • 1 0
 @honda50r: same here!
  • 1 0
 Always figured can put drop boxes at bike shops for used items for recycling
  • 1 0
 @bjornbicycles: It might be worth talking to a company that does a lot of work in sourcing unusual recyclable materials. I've used TerraCycle a few times for recycling programs, and seen their boxes at ski resorts (energy bar wrappers maybe?). I would bet they could be a good source for a conversation around sourcing and the viability of recycling other cycling industry products (tires please!).
  • 13 1
 It seems like Dennis really has a grip on sustainability. I'm looking forward to picking up a pair of these soon.
  • 9 2
 We're doing puns, right? Because I appreciate that this product is steering us in the right direction as an industry.
  • 9 0
 Grips look great! Way to go Dennis!
  • 9 0
 Bjorn again grips, I dig it!!!
  • 5 0
 OMG, how has this not been done till now!? Awesome. Way to go, about time we challenge our lazy-ass industry. Definitely gonna start running these on my bikes going forward.
  • 6 0
 Super good to see sustainable ideas being turned into products we can use!
  • 4 0
 I like how they're priced similar to other grips... Unlike a certain 'recyclable carbon wheel' with no perks or gimmicks other than being 'recyclable'.
  • 7 3
 If ODI finds this is a great idea, how come they didn't come up with it in first place years ago?
  • 6 0
 All the good ideas have not been all thought of already! lets hope there are more good ideas still to come in the future!
  • 1 1
 Agreed- ODI should a make one or two models available in recycled. Test the water
  • 4 0
 @craigbullen: Wrong. All good ideas are old as hell. In this particular case (as in many other cases with re-using old things) it is necessary to estimate first the amount of energy it takes to recycle the thing. You will be surprised to find out that in many cases recycling is very resource and energy consuming (what is the price of these grips?) and not that green at all. The ultimate answer to reducing pollution is reducing consumption and avoiding buying of stuff that is not really important at all. But that contradicts to how the world economy works.
  • 2 0
 @milkdrop: Oh boy! exactly when was the last good idea humanity had? is the last one documented? have we even had one in the last 10 years? I disagree with that, however you highlight 3 valuable parts to the discussion.
Yes absolutely there are energy costs and a whole host of difficult problems to overcome. If it is possible to overcome then you will see a product on the market. If, like you say it could take more energy than it saves then you wont see that product succeed! The article said it was Bjorn's idea, not ODI's, But ODI are making it happen where other producers could not. Also they say they are using post industrial waste, So that means they are using waste material already at the factory (no collecting, No shipping, No raw materials) these grips are significantly more sustainable!
Recycling is an Old idea, and its a Good one! the New good idea here is applying the Old Idea to a new industry. So I count this as a good idea weather you consider it a new one or an old one! I'm petty sure we will have more good ideas to! As long as we have people like Bjorn and ODI who are willing to give new ideas a try to find out if they are good or not? then thats good!
  • 1 0
 @craigbullen: So basically this is ODI grip rebranded and using their waste? Virtually every machine shop collects their waste and recycles it. This is good for ODI and provides a marketing opportunity for them, with no risk as it is a different brand.
This is such a micro market within a micro market within a micro market it is difficult to imagine the REAL sales projections.
Personally, I know nobody who would pay a premium for grips using recycled rubber from the grips made from virgin material. I see this as a virtue signaling exercise to test the "sustainable" label.
  • 1 0
 @chasejj: It seems like they are are priced the same as other ODi Grips. and it seems like other people on this forum are keen to buy them. I guess wee will see?

I think it is good to be wary of virtue signaling. I would be keen to look out for companies that identify their failures as well as their successes. Also if they identify that they don't have all the answers and that there is more room for improvement. It would likely show that they are engaged in the process and not just ticking the box. It seems like bjorn started out with sustainability as their main statement as opposed to a company that has just tacked it on to their mission statement. That would give me a bit of confidence that there is some credibility there.

Ultimately if industry can make something at least incrementally better for the environment. It does not matter a great deal if it is virtue signalling or die hard ethical pioneering.

It's good that, as you are doing, people are critical. Being realistic about the limitations of any venture is really valuable. Also being vigilant is important we cant have companies fraudulently claiming green ethics when they are not!
  • 1 0
 @craigbullen: Not disagreeing with you. But the "sustainable" label in my experience is 95% virtue signaling for marketing to a specific subset. An example of a company doing this correctly is Chris King. He does this on his own and plays down his efforts to not be forefront in the marketing. The products performance is paramount and speaks for itself. If someone cares enough about the corporate efforts of sustainability they will know as info leaks out strategically or through industry profile articles that describe it.
  • 1 0
 It just involved more marketing mambo-jambo from Bjorn with some premium price. ODI did this by them selfs for a long time.
Just watch the video, everything is explained in it.
www.youtube.com/watch?v=B799GQQyqM0
  • 4 0
 Dope! Recycled ruffians please.

(Also, how do I recycle old riding shoes?)
  • 1 0
 This is unrelated to grips but related to recycling. When I used to live in BC, Canada, MEC would take all tubes/tires for recycling. Now I live in Southern California and I called around trying to figure out where to take used tires for recycling and basically struck out. Car tire places won't take them as they don't get any credit for them. I came away with the impression that all the spent bike tires are going in the landfill. Does anyone know of a place to responsibly dispose of used tires in SoCal?
  • 4 0
 That’s awesome, I’ll buy I pair when I’m done with my RF.
  • 2 1
 That feeling...
it's a bit like a deja vu. It's just me, or...?
But not! It isn't:
m.pinkbike.com/news/pond-beaver-2020-day-one-randoms-grips-made-from-grips-and-more.html
Why for the second time?
  • 5 1
 ohhh right, recycled press release about recycled grips... sorry, a bit slower, but i have it :-)
  • 1 0
 Interesting @bjornbicycles but what about the lock-on collar and the plastic core of the grip ? Are they made from recycled materials too ?
  • 1 0
 Who is this Bjorn. He stole my name. Bjorn means bear in danish. Was it to avoid calling it bear bikes (already exists).
  • 1 0
 The man behind Bjorn is.... Denis Beare.
  • 1 0
 I'm thinking about producing organic grips made from baby seal fur and hemp fiber. Organic bike parts that's the future.
  • 1 1
 you know what's really sustainable? push-on grips without the plastic bases and aluminum collars.

this is just more virtue signalling to sell product.
  • 2 5
 I don't care and this is my 2nd comment since PB is now like google and just shadowbanning anything truthful. If you want sustainable grips buy cork. Been around forever and literally the shit grows on trees! You don't even need to chop the damn tree down.
  • 1 0
 Do they not make grips from rubber from rubber trees?
Which they just cut trunk & tap off the sap?
  • 1 0
 @aljoburr: Not many real rubber grips any longer. They are silicone based aka petroleum.
  • 3 2
 $10 says they won't be priced like they're recycled.
  • 3 0
 $29.50 to be precise.. Quite pricey but I guess you can't put a price on sustainability
Hopefully these will kick other companies into doing the same and the prices will come down
  • 3 0
 does "priced like they're recycled" mean more expensive because they are more novel/trendy/difficult to produce? - Or less expensive because they are made from left over stuff?
  • 2 0
 @craigbullen: more because they fall appart quicker.
  • 1 0
 @nordland071285: Would it not be better just planting more rubber trees?
  • 1 0
 @bjorntsc: they do Eh? do you have a set?
  • 1 0
 Now do the same thing with tires, please!!!
  • 1 0
 Why didn't they say that the recycled rubber is re-bjorn?
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