BMC USA and Crank Brothers have partnered with several other industry leaders for a SoCal consumer mountain bike demo day and expo in Laguna, CA. Hosted at Crank Brothers’ headquarters and with immediate access to the Laguna trail network, the Resolution to Ride event will provide consumers with a relaxed environment to sample the latest mountain bike wares from BMC, Crank Brothers, Cane Creek, Skratch Labs, Fizik, and Continental, with media partner Pinkbike on hand to document the festivities.
“After a busy holiday season, the best way to start the new year right is getting on the dirt with some folks passionate about riding
,” said Devin Riley, Director of Marketing - BMC North America. “Crank Brothers and all our partners for the event are like-minded companies – we all love to ride and are passionate about our new products. These kind of relaxed events where we spend the day sharing this love with consumers remind us just how good the SoCal trails can be and go a long way toward building momentum for a successful new sales year
Resolution To Shred will be hosted at Crank Brothers’ HQ in Laguna Beach at 550 Broadway St on January 9. Dealers and consumers interested in attending should contact Devin Riley via email@example.com.