Bottle Company in Hot Water With Facebook Due to Parody Product

Sep 30, 2019
by James Smurthwaite  

A bottle company has had to jump through a series of regulatory hoops after Facebook was worried its product could be a foreign influence in the US elections.

The bottle uses the slogan 'Bidon 2020', while this is a pun for the French word for waterbottle, often used by road riders, it also bears a no-doubt purposeful resemblance to the Biden 2020 presidential campaign.

Dispatch Cycling Components wished to promote the product on social media but apparently its owner, Brian De Groodt, had to register as a Political Affiliate on the platform before he was allowed to. De Groodt told Bicycle Retailler and Industry News, "I had to provide my passport, my home address, and say whether I was involved with any other political organizations ... then they came back to me asking for more information." The company has taken the checks as a badge of honor though and now describes the product as "the bottle that's too hot for Facebook".


The bottle has not been free from controversy in places other than Facebook either. Apparently, Dispatch also lost followers on Instagram after it started promoting the bottle. The Bidon is available with a red or blue top in an effort to maintain balance and the company has sold 150 so far, with the blue caps currently outselling red three-to-one.

More info here.

Posted In:
Industry News



138 Comments

  • 266 0
 Facebook was worried about influencing elections? That's a new position for them...
  • 18 1
 Thank you
  • 31 25
 what the hell does this have to do with biking
  • 23 3
 @tomasinbc: We tried putting it on a Camelbak, but it just wasn't the same...so we put it on a bicycle (biking) bottle. Cheers!
  • 5 6
 They want to be seen to be as right as possible, as far, far over to the right as they can be.
  • 41 0
 @tomasinbc: this is the real reason we've been advocating for bottle cages on all bikes. #conspiracy Smile
  • 14 0
 @brianpark: these bottles took my JERRRRBS
  • 3 0
 @brianpark: the question isn't IF you're conspiring. The question is WHAT are conspiring to. I'd venture to say you guys want PB to be as comefideo* as possible. The merging with that roadie site calls you out.



* We call "comefideos" (noodle eaters) to roadies and XC racers down here.
  • 2 0
 @kmg0: lol...yes. that never gets old
  • 2 0
 @brianpark: Conspiracy Level = CIA
  • 5 3
 Bidon can also be a way to say in French that something is fake. So rather a reference to the opponent of Biden? Smile
  • 2 1
 @EnduroManiac: yeah cuz he's the only fake politician... lol. (hint: they're all fake. Even over there in Sui. Politicians... yuck. He might be the only real one actually - at least he lets you know he's a real douche!)
  • 1 0
 @trialsracer: hés the one that keeps talking about fake news. That was my only point.
  • 64 1
 Facebook, happy to facilitate the illegal surveillance of millions of people and the hijacking of real user's accounts to spread fake news without their knowledge or consent. But a few punny water bottles? THIS CANNOT BE ALLOWED!
  • 20 0
 Yeah. Tried to explain that to the FaceBot. Was not amused. Gave them all the data (they probably already had on me) and the FaceBot was pleased. The tracker being injected subcutaneously was, to be candid, the most inappropriate part of the process.
  • 16 0
 I hate Mark Zuckerberg. I can say that - he lives up the hill from me. At the top. In 2 houses.
  • 9 0
 @endlessblockades: Must be a double, I heard the real one is at Area 51 with all the other alien reptiloids.
  • 12 0
 @endlessblockades: next time you see him can you tell him to either fix Facebook Marketplace or just shut it down completely. Oh and more importantly stop censoring boobs.
  • 6 0
 @streetkvnt-kvlt: I think he travels in underground tubes, but I'll try to remember the boobs part if i see him.
  • 6 0
 @endlessblockades: zuckerdork is the embodiment of everything that's wrong with this world. Id love to knock his ass out, but that would be unfair since he's about 110 lbs soaking wet.
  • 12 0
 @Beez177: Agreed. The pale, weak, godhead for the Milquetoast Generation of convenience-driven, ineffectual, scooter kooks in flimsy hoodies with a different color zipper.
  • 10 0
 @endlessblockades:

'Hard times create strong men. Strong men create good times. Good times create weak men. And, weak men create hard times.'
  • 5 1
 @zorba73: we are in for some hard times...
  • 2 0
 @endlessblockades: "ineffectual, scooter kooks"

LOL, I am so using that on some of my fellow millenial coworkers that can't be assed to do anything.
  • 1 0
 @Connerv6: its spelled axed.
  • 2 0
 @Brytrl8tr: No that's what happens to them at their three month review.
  • 2 0
 @endlessblockades: "scooter kooks in flimsy hoodies with a different color zipper." I'm laughing hard at that one. Wouldn't even know where to begin on my feelings about different coloured zippers, let alone scooters.
  • 41 0
 Fuck Facebook.
  • 10 0
 We had to hedge our bet on potential new handlers, so we gave in. First in line with my biometrics and personal data. Hoping this affords me a top bunk in the new camp.
  • 3 0
 here here
  • 34 0
 maybe they should call it the bidet...
  • 28 0
 That would be refreshing
  • 4 2
 @Mntneer: I see what you did there.
  • 11 0
 That would be cheeky
  • 2 0
 Feeling flushed?
  • 1 0
 But that would be a pain in the ass. Is
  • 1 0
 You're In for it now.
  • 1 1
 @rh00p: need some Preparation H buddy?
  • 4 0
 that could really taint his reputation.
  • 1 0
 How is that cycling related? A leaky hydraulic dropper post?
  • 1 0
 @dispatch-bike: My bidet is gravity fed ... Kerplunk!
  • 32 2
 There's finally a way to filter out e-bike content. How do I filter out American politics content?
  • 5 1
 F'g great idea.
  • 10 0
 It's a bicycle bottle that Facebook couldn't understand was taking a piss on politics so we can all go out and ride our bikes...and stay hydrated.
  • 5 0
 #wedrinkwaterandtakethepiss
  • 2 0
 Stay away from the comments section? and the internet in general, and TV and newspapers and periodicals, basically just avoid all media outlets-that should do it. Good luck
  • 18 1
 When the analytics engine started freaking out, I knew there must have been a new post on this somewhere. Thanks Pinkbike.

To be clear, this always was and will be a laugh. Something we came up with on a ride and turned into a little bigger of a laugh. Turns out a lot of people don't get it and that's ok. Turns out a lot more do. It's certainly been an interesting study of American politics though.

The good news: Reds and Blues are starting to sell about evenly now. Maybe there's room in the world for all of us. Purple cap next?
  • 21 1
 Ucrain't put that on a bottle!
  • 14 1
 Oh yes, Ukraine! Wink
  • 2 0
 BWAHAHA!!
  • 7 0
 What were they thinking Putin that on the bottle...
  • 21 1
 People seem to forget what a joke is sometimes
  • 8 1
 You're not kidding!
  • 15 2
 "Bidon" can actually be a play on word here. It means both watter bottle and "fake" or "lame"... :-D
  • 3 0
 Now you're really making it complex. :-)
  • 9 0
 And Bi-Don -if the godfather was attracted to men and women in equal measure.
  • 2 0
 Mar A Lago:

mar /mär/ (verb)
impair the appearance of; disfigure.

lago /lah-goh/ (masculine noun)
body of water
  • 1 0
 @Brytrl8tr: It checks out.
  • 8 2
 It is funny that FB requested his passport, address, and political affiliations he was involved with. Yet, in sanctuary states it is illegal to ask/check the immigration status of someone. The irony. Lol.
  • 3 1
 It's a private company. They can do what they want.
  • 2 0
 @jaame: I don't think just being a private company allows them to do what they want. In California, it is illegal for employer (private company) to check the immigration status of an existing employee or potential employee unless you have a formal offer for employment. This is not a employer/employee case but it seems similar. The laws are contradictory, and lots of gray area with federal law.
  • 2 0
 Private company /= government. You do know there is a difference?
  • 2 0
 @tacklingdummy: It was a joke! It's a line I hear a lot, and don't agree with at all.
  • 8 0
 Up next, anti-Bidon ads from the hydration industry super PACs.
  • 4 0
 You can pry that water out of my cold, dead hands!
  • 3 0
 Bidon is not a pun, it is the exact french word for "liquid container for bike".
The pun is that Bidon in french can also means "fake or bogus" for exemple "Les roues en 28.5 c'est bidon" = Wheels in 28.5 diameter are fake".
  • 3 1
 It’s funny how much some people can care about what a water bottle says, while there are some people in Canada and the USA that still have to boil their water before drinking it and some people on Native American reservations can’t drink the water at all.
  • 2 0
 I sometimes buy FB ads for our local trail non-profit and FB had me register as a Political Affiliate when promoting our Return to Earth screening. Apparently screening rad Anthill Films productions, pouring local beer and giving away free Shimano swag is some attempt to influence the political leanings of the Seattle populace
  • 2 0
 It's so painful to watch the media and tech companies struggle to figure out how to run their propaganda. Newsflash idiots, there has been foreign influence in elections since we won the revolutionary war. You know who does the most influencing of foreign elections? The US. This is all a massive excuse for regulation of freedom of speech.
  • 5 1
 Smart move by Dispatch. Streisand effect full steam ahead.
  • 11 1
 The good news for us: If this bicycle business thing ever tanks on us, we are registered and ready to work for the best candidate that can pay our bills.
  • 5 1
 Maybe offer it in Yeti bleu and call it "Bidon du Faux"
  • 2 0
 I like the way that flows.
  • 3 0
 The only reason I still do Facebook is because of the Drunkcyclist Degenerates group.
  • 2 0
 Ah politics.... just what the Pinkbike comments section needed huh? I say Gwin should run for prez, he'd be the best bet to steal the Christian vote from Trump....
  • 1 0
 Something tells me they chose a new messiah.
  • 17 14
 Should be “ByeDon” as in Au revoir, Donald...
  • 4 1
 We're looking for copywriters...!
  • 3 1
 They'll have to save that for 2024.
  • 2 0
 Two "stars" with a "bottle" in the middle...probably not what it looks like. Yeah, that's it. lol
  • 3 1
 True story: In the original version, the stars were lower and the bottle was much larger.
  • 1 0
 @dispatch-bike: Check out the Florida State Capitol, a spire beset by two domes. Smile
  • 3 0
 Who's using Facebook anymore?
  • 2 0
 Why even pay for water bottles when you can ussual get them for free during bike events? Save your money for that next bike!
  • 3 0
 Fakebook = Spyware. Who still uses that anyway?
  • 1 0
 So you're good with Russia using your platform to influence us with fake news trolls, but a parody on a biking water bottle is no good...seems reasonable.
  • 1 2
 So I suppose my "stick to bikes PB" comment was deleted for negativity. PB forum etiquette policy states "if you have nothing nice to say, it's probably best to keep it to yourself"

Perhaps take your own advice PB ==> if you have something not interesting or related to mountain bikes (politics and mopeds come to mind), it's probably better to keep it off your site.

Please delete this at your leisure...
  • 1 0
 You CANNOT WIN brutha! Even with "free speech*" in the USA, the right to express yourself verbally ,is being, if not has been stomped down and out already, because WAY, WAY TOO MANY OUTRAGED DUMB-SHITS (and they are reproducing), and the "No-Lies Here", "Fact-Checked Media" think they know what's best for YOU and ME to say or NOT to say! Especially when they DON'T like it, PB just wants in on the "action"! Ain't the World an awesome place!?! --- KILL YOUR TELEVISION AND GO RIDE YOUR BIKES...ALL OF YOU!!!!!
  • 1 0
 @lancifer: Freedom of expression is only guaranteed to not be censored by government. Private entities are under no obligation. This is 6th grade American Government stuff. This isn't deep state conspiracy. Unless you're joking, then you're fine.

As to @FarmeR57 , "Below threshold threads are hidden", so PB isn't censoring you. You were downvoted.
  • 1 0
 @fruitsd79: My Uncle told me that NYC is actually trying to make it illegal, and "FINE" you if the term "illegal alien" is used verbally!?! Now I'm just not sure if I was joking...?! How's Landahl Park, rode there back in '98, and spent many a weekend at PinkHill too!
  • 1 0
 @lancifer: Landahl is awesome. But heresay is not proof of censorship. Until there is a law on the books, or a decision in court.
  • 1 0
 @fruitsd79: Indeed! It still is a country of Laws.
  • 2 0
 I believe in free speech unless its speech that I dont like then its hate speech.
  • 2 0
 Make 26r's Great Again. I'd buy that bottle. Probably wouldn't wear the red hat though.
  • 2 0
 influencing elections? only Facebook is allowed to do that.
  • 2 0
 Put those naked butt guys in touch with facebook....Buttbook... stamp it
  • 1 0
 Fartbook @Letterkenny
  • 2 0
 The bottle has a better chance of getting my vote...
  • 1 0
 If they don't fire the CEO of that company I'll hold all your money? I think thats how it works. LOL
  • 2 0
 As long as it get Trump out of office!
  • 6 4
 red one please
  • 2 0
 Nevermind.
  • 1 1
 It's going to sell as well as there last product made for the sailing community. Semen Spray. Sold well in SF..
  • 1 0
 Does the bottle tell stories of Cornpop?
  • 2 1
 Roadie things
  • 1 0
 Are they made is Russia?
  • 1 0
 Facedook lol
  • 1 1
 Big fucking Brother
  • 1 2
 bidon you have my vote
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