Brandon Semenuk’s Rad Company Behind the Scenes – Inception

Jun 20, 2014
by Red Bull Bike  

Behind the scenes with co-director Aaron Whitley on the inspiration that sparked the inception of Brandon Semenuk’s Rad Company. Aaron explains how the concept of the film came to be, from the first ideas to the parameters that were set to ensure that it kept true to the "all killer, no filler" style of the New World Disorder.

Order the DVD set now.

To see the film and more visit RedBull.com/RadCompany.

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34 Comments
  • 47 1
 Thank you Brandon, for being Brandon.
  • 29 3
 isnt life behind bars bascially a behind the scenes for rad company ??
  • 2 1
 I was think it too!
  • 19 2
 If this movie does not get you stoked something is wrong with you
  • 13 1
 Brandon is the boy. Cant get enough of his riding and style!
  • 5 28
flag MikeAaronKinkead (Jun 20, 2014 at 10:21) (Below Threshold)
 yes, he is a boy, thx for clearing it up man Smile
  • 3 16
flag scott-townes (Jun 20, 2014 at 11:22) (Below Threshold)
 Pretty sure he's got pubes, guys. Quit being so weird, goshies. Wink

This is the one thing I miss about DVDs, special features including behind the scenes and director/rider commentary. This is nice. Dude is badass, is he the first one to be featured in every segment ripping in a mtb film?
  • 8 1
 I like the creativity involved. It's not just clips thrown together.
  • 13 6
 Rad Company is the best mtb film of 2014!
  • 8 2
 48 hours online premiere!
  • 3 0
 Super sweet and rad film! Really shows where mountainbiking is today. Also shows how talented Semenuk is on all the different bikes. The only thing the missed was Söderström's amazing style.
  • 6 0
 RAD !
  • 7 2
 Best cinematography in a mtb video to date!!
  • 3 0
 Do you not think Arrival comes close then?
  • 3 2
 Best soundtrack on mtb film full stop but I was dying to see some more sections flat out. The one in the mud with Vink (i think it was Nico anyway) was awesome but too much slow mo for me. Best segment with Brendan by a country mile, flat out, cojoñes out riding with an amazing tune and some great spill shots at the end, superb
  • 7 0
 Nah dude, best soundtrack was by far Where the Trail Ends, can't get enough of that!
  • 1 0
 I loved Rad Company- I do think it was a little self-indulgent on the part of the production crew with the rain and fog but overall this film is indeed Rad. Absolutely stunning filming and clever transitions. Aggy is an animal & Brandon is a freak of nature. For me it's something to watch to get you amped for a shred. If you want a real story then watch 'I Won't Back Down'- now that's a full on beer and popcorn affair- you'll laugh, you'll cry, it'll change your life. Both amazing films.
  • 5 2
 They should do the whole behind the scenes vid in slo-mo ! Keep it congruent ......
  • 2 0
 Slow motion overload, my brain can't process that slow.
  • 2 0
 Bought and downloaded Rad Company on Release day, NO REGRETS, Brandon Semanuk is one of the best riders out there, and does everything with some gnarly style!!
  • 4 0
 Did no one else notice the fake snow and CGI rain added?
  • 3 0
 Rad Company was a good movie but wayyyyyy to much slo-mo for me, tricks are fine for slo-mo but not for downhill.
  • 4 3
 all killer no filler? apart from the ridiculous snowflake thing and the arty boring Vink section. but apart from that the film was sick!!
  • 3 1
 Yeww can't wate.looks sooo sick. Props guys
  • 2 0
 Looks great! I guess now I've got to buy Rad Company AND Won't Back Down.
  • 2 1
 rad comp is like the new world disorders those were sick cant wait to watch rad
  • 1 0
 Dammit...im laggin , will get RAD COMPANY next wk, sorry guys! haha lookin so so forward to it!
  • 1 0
 So stoked, was missing the old NWD style of films! Just seems to be taking a while for my copy to arrive in the post!
  • 2 1
 i must be the only one who hates him
  • 2 0
 Job well done!!
  • 1 0
 Anybody got a torrent link?
  • 7 8
 I think the film was way over produced with FAKE snow and FAKE fog....
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