BRG Sports and 360fly Announce New 'Smart' Helmets

Jan 5, 2016
by Bell Bike Helmets  
Press Release:
Bell 360fly

Action-sports helmet-industry leaders, BRG (Bell, Ridell, Giro) Sports, and 360-degree camera innovators, 360fly, announced a full line of “smart” helmets, integrated with 360fly’s proprietary 360° 4K video, at the 2016 Consumer Electronics Show (CES) at the Las Vegas Convention Center. The innovative product line encompasses several of BRG Sports’ core sport categories and brands, comprising the following products:

• Bell Star with 360fly – Driven by the essential needs of the modern racer, and completely new for 2016, the Bell Star is the most advanced full-face street motorcycle helmet on the market today
• Bell Moto 9 Flex with 360fly – Bell’s most comprehensive off road motorcycle helmet, featuring its proprietary “progressive layering” energy-management system
• Bell Super 2R with 360fly – Bell’s most versatile and award-winning all-mountain helmet, with an innovative detachable chin bar feature for maximum performance and
• Giro Edit with 360fly – Giro’s lightest full-featured snow helmet

“The benefits of integrating digital video and intuitive digital technology into action sports helmets is a ground-breaking advancement for our sports,” said Terry Lee, Executive Chairman & CEO, BRG Sports. “This “smart helmet” collaboration with 360fly is yet another landmark milestone within our 60-year history of helmet innovation and industry leadership.”

“From day one, our focus has extended beyond the baseline benefits of immersive 360-degree VR content, and into the expansive universe of intuitive “smart” technologies that our single lens technology enables,” said Peter Adderton, 360fly CEO. “These helmets are merely the first of many unique applications for these technologies enabled by our proprietary 360fly 4K

Belll 360fly
Belll 360fly

All four helmets feature an integrated 360fly 360° 4K camera, capable of also shooting conventional 16x9 video. The video capabilities are driven by 360fly’s proprietary mobile app, featuring a simple user interface that allows users to instantly edit and share content to popular platforms such as Facebook or YouTube. Shooting at 2880 x 2880 at up to 30 FPS, the integrated camera also includes a built-in GPS sensor to tag locations, a barometer/altimeter and accelerometer all powered by an advanced Qualcomm® Snapdragon 800 processor. Like the original 360fly camera, the integrated camera comes standard with Bluetooth, built-in Wi-Fi and has up to two hours of battery life.

Bell 360fly
Bell 360fly

For significantly added value, the integrated 360fly camera is detachable, allowing it to be utilized independent of the helmet by the user in the widest variety of lifestyle applications. In addition to the existing mobile app functionality featured in the integrated helmets, 360fly’s CES exhibit showcased live demonstrations of a several new technologies that are a result of the company’s new 360fly 4K platform and are currently planned for inclusion across the advanced BRG Sports helmet line including:

• AutoPilot action tracking – Allows users to track and follow the main subjects in their videos, making it easy to create dynamic edits with the rider at the center of it all.
• Collision Avoidance Alert – Senses and automatically notifies the rider of potential oncoming dangers that are outside the rider’s natural field of vision
• Live Streaming -- For professional, commercial or advanced users looking to live stream 360-degree video, the integrated camera pairs with its Micro-HDMI accessory base (sold separately) and is able to output a real-time full 360-degree HD video stream

These features will undergo a rigorous series of trials and tests over the coming months in preparation for the helmets’ debut at retail later in the year. Another new feature planned for the camera-integrated helmet line is “Highlight Reel” – an auto-editing function that compiles a 1-2-minute highlight reel based on the specific sections of video that feature the most action

Bell 360fly

The majority of VR devices on the market today are purely focused on consumption of VR content and not creation. From day one, 360fly’s mission has been to put the power to create immersive personal VR content into the hands of consumers. There simply is no other comparable option for creating and consuming 360-degree immersive video and personal VR content on the market today.

Pricing is yet to be determined, and availability is expected to be in the fall of 2016.


  • 149 1
 "Pricing is yet to be determined"

It stated the price in there somewhere I thought...

Oh yeah, there it is...

  • 14 32
flag Aaronhuang (Jan 5, 2016 at 15:22) (Below Threshold)
 You sir, won the COY.
  • 64 3
 Its Jan 5th. Little early to be handing out COY
  • 2 0
 Thank you for that laugh.
  • 5 0
 Yep, but think.. for that kind of price you get the helmet also! Big Grin
  • 58 0
 Collision avoidance alert? Like warning you of incoming dogs, angry property owners, rpg's etc?
  • 68 1
 With Sir Warner voice available:

OMG Danny stay on your bike!'
  • 16 0
 ^ would be perfect, tree in comming OMG STAY ON YOUR BIKE
Close tree or flying mud HE DOES ANOTHER PULL OFF
entering an obstacle free area like end of a trail or finishgate
LOOK AT THAT TIME.... if thus would be the case... if my helmet tells me to stay on my f*cking bike... ill buy it.
  • 8 0
 I'm waiting for digital goggle where I can analyze what I see.
  • 17 0
 Was it not Nigel Page that yelled "Stay on your bike?"
  • 3 4
 I think that collision warning would be useful for street bikers, say that guy in your neighborhood who is to old to rbe riding that Harley he has, well this way he won't have to move his neck around
  • 28 1
 Sooooo will the UCI be able to ban these as well?
  • 25 1
 Can I get that helmet color-way without the smart non-sense?
  • 2 0
 i also want to know
  • 13 0
 The price of the camera alone is $499, so add the price of the Bell Super 2R~$200-$220 w/Mips, and you're looking at $700
Whether they give you a deal with the two bundled together, or charge more because the helmet had to be redesigned for this camera only time will tell
  • 9 0
 Is that even a question, obviously more for the new helmet standard!
  • 8 0
 Plus the obvious industry mark up of new product... so 1k for a fooken helmet
  • 13 1
 Anybody else think the 360 degree video looks like shite and is a complete gimmick?
  • 4 0
 Yep, they look bloody awful. Just because you can doesn't mean you should!
  • 3 2
 I think when it's done well and is high quality it looks nice as long as you have a vr headset. I think it's awful for pov video though. When will I ever want to look sideways while someone is riding down a trail?
  • 1 1
 @bogey philosophy 101
  • 4 1
 Yup I'll stick to my un-smart carbon d3 and 26" wheels thanks
  • 12 0
 no video?
  • 8 0
 I know right. Announce a products thats about taking video and don't provide a video sample with the launch. FOM is that way guys
  • 5 0
 Any examples of the 360 video as taken from one of these helmets? I'm curious as to the view and how tilting the head towards the trail affects the rear view (trees and sky or more trail?). The Fly360 website does not provide this specific mounting example.
  • 7 0
 How much of a bummer would it be to crash and wreck the helmet on the first ride?
  • 5 2
 I do seem to think that biking is going to go the way of the car. Traction control anti lock brakes. Etc. the starting point is accident avoidance. Personally let's not dumb the sport down until you can get a fine for texting and riding. You know cause the bike is doing the work for you. I say NO no accident avoidance. No to making biking dumbed down. What we need is more awareness not a helmet that allows us to lose some.
  • 1 2
 I agree! As far as abs and all that nonsense goes, I always disconnect the relay(s) and/or fuse(s) to them. If you know what you're doing, you don't need that shit, and it hinders your ability to truly control the vehicle. And! You can actually stop much much faster offroad without abs. The 350 camera setup is rad, though! Imagine being able to pause a pov rampage run and look up, down, all around.. Badass.
  • 1 0
 Maybe my bike will hit the Crabapples for me while I watch. Then I can go back and prove I did it because of the onboard video capabilities. Hopefully the 360 video isn't anywhere close cause it might catch me watching.
  • 2 0
 I think the idea and the design look awesome when you don't think too hard about it.

BUT! What if I want to use a different helmet? How future proof is it? What about using the camera with another mount? Or, I dunno... just shooting holding the camera in my hand? I have the Bell Super. Great helmet. But, things come out every year. I'm surprised they didn't work more with GoPro on the integrated mount and create a more modular system. Like incorporating a GP session without the housing? That would appeal to a lot more people than this.
  • 6 1
 I'm not sure if I want my helmet to be smarter than what it's protecting
  • 4 3
 "• Collision Avoidance Alert – Senses and automatically notifies the rider of potential oncoming dangers that are outside the rider’s natural field of vision"

such horsecrap. a) learn to ride b) use your sixth sense c) improve your vision. dumbing down the sport, making people stupid/lazy is not the answer. risks and obstacles exist - use your skills and experience to avoid them, not intrusive fiddly technology
  • 3 0
 Pretty sure the Avoidance technology would lend itself to consumers interested in purchasing the Bell Star, their street-motorcycle helmet.
  • 3 0
 timlake - clearly your sixth sense is underdeveloped and as such you are an inferior human. Not to mention the fact that by the age of 15 your field of view should have been equivalent to that of the 360 fly camera, if not better. You are arguably so inferior that you are beyond any PB user's sympathy.
  • 1 0
 Aaron Gwinn would never ride with the syndicate. Although Aaron is an incredible friggin athlete and professional. He is waaaay too serious and right wing religious uptight dude to hang with the likes of Bryceland, Minnar and Peaty!
  • 4 1
 that'll be fun when you crash and you have to worry about a 400 dollar camera on your head
  • 3 0
 At least the people who buy these will be able to put the bikes and helmets on charge at the same time.
  • 3 1
 That colourway/graphic though! Looks awsome though I'm not gonna pay top dolla for it!
  • 2 1
 Pretty cool love the new shit that comes out but I'll just have the memories of bombing the hills rite now that'll do for me.
  • 1 0
 Cool idea, as long as the camera is good (although frankly never heard of 360fly before). Nicely integrated, a good start, hopefully doesn't need further iterations.
  • 2 0
 Haha, on a slightly separate note, just went to the Bell website, and just saw that they have a "SUPER 2R MIPS-EQUIPPED STAR WARS™ STORMTROOPER LIMITED EDITION". That just looks so funny.
  • 2 0
 Bought mine a month ago, seems they are out of stock for at least the next month.
  • 1 0
 Fox have an R2D2 color way. No one has a Rouge squadron helmet.... Yet.... Allways wanted one!!
  • 4 1
 Here come the $800 helmets.
  • 1 0
 Collision Avoidance Alert??? I hope that it will have CIWS Phalanx instead of that camera in the next version and will eliminate all possible incoming threats.
  • 3 1
 Does it come with a crash replacement warranty?
  • 1 0
 does this helmet make me smarter??? because its definitely beyond my level of thinking.
  • 1 0
 I can't see why you'd want to have 360 degree view, i just want to see where the rider is going.
  • 1 1
 Actually i suppose it would fix those horrid go pro angles
  • 3 2
 Just another battery to charge......
  • 2 1
 My helmet has been smart since puberty, it does all my thinking
  • 1 1
 Reminds me of those all in one TV sets...when the camera busts or the helmet takes a hit...the other is now sort of useless.
  • 1 0
 Shut up and take my money!
  • 1 0
 Bell of course!!!... who else ... they know...
  • 1 0
 That's not Sean Bell. It's Gwinn!
  • 1 0
 That last picture says all...
  • 1 0
 Should be riding not on his phone, the kids of today...
  • 2 2
 That chap in the last picture looks familiar...
  • 4 1
 Yeah. it's Sean Bell.
  • 2 2
 What a coincidence. Bell sponsors Bell.
  • 1 0
  • 1 2
 I ove it,especially the design.
  • 1 2
 Bell + Alpinestars = Aaron Gwin so...
Aaron Gwin + Santa Cruz?
  • 1 0
 Jersey says "Bell".
  • 1 3
  • 1 0
 Nope. Likely Sean Bell.
  • 1 4
 I thought that look much like Gwin too. And on a Santa Cruz at that!

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