C3 Project Adds New Talent for 2017

Feb 13, 2017
by Pinkbike Staff  
For years, The C3 Project has driven progression in mountain biking, delivering the most awe-inspiring freeride and slopestyle performances the world over. As the 2017 season approaches, new and returning members are looking to double down on their success.

Trek C3 2017
Cam McCaul.

Moving forward, The C3 Project will focus on competitions, producing the most exciting film segments in the sport, and continuing to push the creative envelope wherever possible.

Trek C3 2017 - Credit H ctor Saura
Brandon Semenuk.

Brandon Semenuk, Brett Rheeder, Cam McCaul, Ryan Howard, and Tom van Steenbergen return to the program for 2017 under the guidance of mountain bike legend, Andrew Shandro. 2016 brought memorable standout performances from the team, including a Crankworx Whistler Slopestyle win from Brett and Redbull Rampage win from Brandon. This year, look for the riders at classic events like Crankworx and Red Bull Rampage, as well as in new videos released throughout the season.

Trek C3 2017
Andrew Shandro.

This year, The C3 Project welcomes Swedish breakout performer, Emil Johansson to the team. Emil proved that he is ready for the next level with a strong 4th place finish in slopestyle at Crankworx Whistler. Hailing from the town of Trollhattan, but living in Falun, the 17-year-old is confident for 2017.

Trek C3 2017
Emil Johansson.

Emil is looking forward to expanding on his momentum from 2016, and riding with such a seasoned group of athletes:

“Honestly, I am speechless to be on the same team as my favourite riders. It´s something I didn't think I could accomplish. One year ago, I didn't even have an FMB license and now I am here, riding for my dream bike sponsor! I couldn't be happier.”

Trek C3 2017
Tom van Steenbergen.

Find Emil on Instagram at @johanssoemil. Look for the C3 team at major events, and follow them on Instagram at @c3project. The new home of racing at Trek is racing.trekbikes.com, where you’ll find photo albums, the latest videos, and rider profiles and stories about all of Trek’s athletes.

Trek C3 2017
Brett Rheeder.


MENTIONS: @trek



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30 Comments
  • 72 0
 Deserved. Congrats young man. Hope you nail it through 2017.
  • 56 0
 Well done man... Full TREK podium this year ? seems possible
  • 8 3
 I would be surprised but not amazed
  • 50 5
 i applied too but they didnt respond to my email yet
  • 20 0
 This is insane! Remember seeing old pb comments saying 'Emil should be on trek C3' and here it is. In one competing year aswell.
  • 18 1
 Reed Boggs is on trek frames, moving on from Morpheus, I wonder what type of deal he has then?
  • 5 0
 Yep, very surprised not to see Boggs on the team as well..? Stoked for Emil none the less!!
  • 2 1
 just frames
  • 1 0
 I had that question exactly, Seeing that he has been riding a Trek ticket I thought he would be on the team.
  • 2 0
 @Steezwhip: It could be one of those things where a company give a product to an athlete to see how they promote it or how they suit it? Looking at C3, it has mainly 'legend' status riders with 'top dogs' No doubt Emill will be one of the top dogs looking at last year but Reed Boggs hasn't made that big breakthrough i guess. He is an incredible rider though, FR and SS.
  • 15 0
 Either trek has made a 20" fs slopestyle bike or this young recuit really is tall.
  • 7 0
 He's a Viking, so must be tall
  • 1 0
 He's not small but the bike does look a bit smaller
  • 12 0
 congrats emil !! let's kick some ass this year
  • 12 0
 strongest team for sure, congrats Emil
  • 3 0
 yes so happy that such a humble and friendly kid has gotten this opportunity, I cant wait to ride with Emil when he comes back to Canada
  • 3 0
 Well done emil what a starting year to have
  • 3 0
 Heck yea...great to see the team continue to grow and Shandro at the helm!
  • 3 0
 Stoked for Emil! Much deserved
  • 3 0
 God damn, that drop's uuuuuge.
  • 1 0
 Emil needs all the credit he can get for doing so good in 2016!!! Rad to see him sponsored with a team that definitely fits him!!!! Trek c3 Wink
  • 3 0
 well deserved Emil!
  • 2 0
 He deserves it ! really happy for him, dude with amazing style
  • 2 0
 This kid throws down so hard. I can't believe he is only 17.
  • 2 0
 Great to see!
  • 2 1
 Martin already has a huge sponsor no need for him to go to the c3 project
  • 2 1
 What happened to R-DOG? Is he cut?
  • 4 0
 It says Ryan Howard when it lists the returning members
  • 1 0
 @tbsivad: Missed that, thx!
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