Cam Zink Launches Non-Profit Trailbuilding Company

Feb 17, 2019
by Sensus R.A.D. Trails  
Ian Collins Photo


PRESS RELEASE: R.A.D. Trails

After years of being on the forefront of the Freeride movement as an athlete, Cameron Zink is officially introducing his trail building and development company, Sensus R.A.D. Trails.

R.A.D. Trails was set up as a U.S. registered 501c(3) non-profit, and is the next step in Sensus giving back to the mountain bike community. Like the company, the acronym, is open ended. Ride After Digging, Rebuild And Destroy, Really Awesome Dudes, take your pick!


Ian Collins Photo
Ian Collins Photo


Although Cam is far from finished pushing the boundaries of the sport, he is now the father of two young kids. These groms have fueled his fire to foster the next generations of riders.

bigquotesThe ethos of RAD Trails is to leave the sport a better place than we found it.Cam


Ian Collins
Ian Collins Photo


bigquotesRAD Trails brings the experience of building safe and progressive trails all over the world, to public trail systems. Jumps, berms and rollers can be bigger, better, yet safer.Cam

The idea is to focus on building progressive bike trails, from pump tracks and dirt jumps, to flow trails and high alpine descents. RAD Trails is setting out with the idea that no project is too small or too large to take on. Teaming up with a group of riders with amazing digging and riding skills, RAD Trails wants to help develop accessible and progressive trails all over the world. Our goal is to take on projects for every level and every age of rider. No matter the project, we intend to staff and plan with the most capable and relatable builders in the industry.


We all need help digging, so Cam has created a trifecta of creative construction. Cody Wilkins has been brought on to manage RAD Trails’ projects and operations. While Ray Syron, Sensus Grips’ Operations Manager, completes the trio. That being said, we have a large community of riders and diggers ready to take on any project.


Ian Collins
Ian Collins Photo


Beyond building, RAD Trails hopes to take on consulting projects, fundraising and keep an open-ended future that allows us to progress with the bike community at large. Don’t be surprised when you see some cool and unique projects coming out with the RAD Trails name attached to them!


Ian Collins Photo
Ian Collins Photo


Get your community on board

Does your community need riding trails built or improved? Hit up RAD Trails with your ideas! We’re willing to look over any project no matter how small (or large) they may be. Our goal is to make biking more accessible to the masses and the first step begins with you. We offer consulting, building, and of course marketing through our channels. Hit us up on the RAD Trails page on the Sensus site. It's a super easy survey to fill out and gets the ball rolling!


Other ways to get involved

If you would like to help and look sick while doing it, check out the Sensus R.A.D. Trails streetwear on our site. A portion of each purchase goes towards helping fund projects.


99 Comments

  • + 161
 Amongst a field of pro athletes that often just take. This is awesome. Cam Zink continues to set himself on a different level.
  • + 21
 Zink for pres 2020...seriously awesome dude and project!
  • + 10
 Zink deserves a PB Award of the Year award. Just because.
  • + 3
 When you thought nothing was more cool than riders starting for-profit trail companies, Cam makes one that's non-profit. This is awesome.
  • + 1
 @scott-townes: it doesn't much matter. A 501c3 just requires a board. Cam can still ask for a huge salary. They can also apply for contracts that might only be limited to non-profits.
  • + 9
 Thanks maaaaan. Made my day to see that
  • + 7
 @PHeller: Its much easier to have public dollars going to a non-profit, meaning more towns funding well built local trails. Basin Recreation is a non-profit and they manage over 150 miles of trails around Summit County, along with Trailside, a fun little bike park. Imagine a similar non-profit but its main focus would be progressive and insanely well built trails... all the while being legally transparent with the spending so you can see how impactful your donations are.
  • + 3
 @rcrdrvr: For real, Zink. BUILD THE WALL(RIDE)!

MAKE AWESOME GAPS AGAIN
  • + 1
 @scott-townes: transparency aspect is cool, for sure.
  • + 62
 This is awesome. Great job, Cam.

As someone who builds trails, it would be great for RAD trails to have something like trailbuilding workshops where local trail builders come out to one of their build sites, help out, and learn the basics of building more progressive stuff. I have attended local trail days and learned a lot from that, but they weren't building things like dirt jumps/pump tracks/etc.. I'd be happy to put some sweat equity toward helping out another group's trails in order to learn how to better build my own areas.
  • + 47
 Stay tuned! Big projects in the works!
  • + 1
 @RADTrails: Certainly will do! Very cool stuff.
  • + 1
 @RADTrails: What about Green River? I've wanted to ride stuff like that but don't really have the wherewithal or know other riders who hit that. Or is stuff like that a bridge too far from D.I.Y no dig/no ride ethos?
  • + 3
 @RADTrails: Excellent glad to hear that you're heading along these lines. A library of tips and guides on youtube would be great. We do a bit of digging locally would be great to be able to have a library to look at help us take our digging to the next level
  • + 0
 @matttauszik: Just go down there and ride it. There are a few more mellow/smaller jump lines and open/mellow big mounting lines to ride, nothing you need to dig. Its gotten really popular in that area so chances are, there will be another group down there messing around.
  • + 17
 This why I buy Sensus Grips!
  • + 1
 same
  • + 1
 those threads are dope too!
  • + 13
 Cam Zink is a dope mofo! \m/
  • + 7
 It would be awesome to see them go to work on some of my local trails. The problem is, the trails are in Orange County, home of the most sterilized public trails in the world. The county won't allow even the slightest little feature. They've dumbed down all the trails far too much.
  • + 4
 sad but true...most places are even scared to put in flow trails. Will spend any amount to put in horse and ped trails that hardly get used though! Need some young peeps in government!
  • + 1
 The problem is OC doesn’t care about mountain biking and will straight up tell you they don’t need the money generated by the sport because they have so much else going on. Generally speaking, when you look at where the most progressive trail building is and has been going on, it’s in areas where MTB tourism has made a huge difference in the local economies. Fruita, Hurricane and Bentonvile are (3) simple examples. Without mountain biking, nothing is happening in those cities.

I grew up in OC and now live in SD where we have all the same issues so I feel your pain. It doesn’t help that SoCal is so densely populated with the least amount of open land to build trails on.
  • + 5
 JeffCO near Denver would give Orange County a run for their money in trail design.
  • + 5
 That's what we're trying to change. It'll take some time, but no better time to start than now.
  • + 6
 I don't understand how it works...? They fundraise and build you trails for free? You pay them to build trails? How is it non-profit?
  • + 8
 You pay them to build trails. They just recycle the profits into other projects or their company. I believe non profits are regulated by the government but all employees are still getting paid. This isn’t some kind of saint hood deal. Non profits can be a total joke, hopefully Cams is not.
  • + 2
 @thejake: yep...I'm ready to buy some Sensus products...I wonder if I can help sell enough if they would come to Chico...desperately need some better trails and builders and ideas...so much lava rock here...need to travel at least three hours for good spots!
  • + 1
 @thejake: It's actually a pain to run a non-religious non-profit in this country. There are audits & people checking in every year. Everyone still gets paid, but you do not work at one strictly for the money (mostly, I'm sure there are exceptions).
  • + 1
 Non profit means after workers get paid and all expenses are taken care of there’s no money left ! Still cost money but at mates rates !!
  • + 7
 Will there still be chicken lines?
  • + 14
 Lines for everyone! From dad to to Toddler!
  • + 2
 What an awesome idea. You’re a class act Cam. I was out building with the local volunteer park group yesterday along with my boy. The leader of the group is a very dedicated guy. He told me they’ve gotten approval for so many trail projects in the city of Philadelphia but they simply don’t have the man power to complete things. The world needs a company like yours.
  • + 4
 I would like to build some freeride lines for the local riders in Gobi Desert.If you could help us in the future.
  • + 5
 Actually, that’s where the Trail ends
  • + 2
 ....and profits start
  • + 3
 This is so sick a true grass roots movement of what we do. Awsome awsome awsome. Come down to Los Angeles GSpot, Stagecoach, and anyothers in the Santa Susana Pass.
  • + 3
 This guy never ceases to amaze me. Seems to wear alit if hats too. Even after he stops flipping the biggest step downs he’ll still be pushing the sport.
  • + 1
 What a solid idea, great work Cam! I live about an hour south of Boston and we struggle with trails here. The land is fairly flat but not completely. Lots of rocks and roots and no flow at all. Most trails are moto trails and as such ride like shit. I would absolutely love to be able to elevate my game. So great to hear about th3 work you guys will be doing.
  • + 1
 Wow, we could really use your help in George South Africa! Beautiful mountains that end at the Indian Ocean with crazy potential. I've been working with the director of tourism to get them to fund some trail building and maintenance. Would help create a lot of jobs in a country with a struggling economy.
  • + 1
 Awesome, exactly the projects we want to get involved with!
  • + 2
 What a boy!

The Surrey hills could do with a massive kicker off a cliff or two? Does that count? As a dad I can totally see where the desire would come from but to actually make it happen is just brilliance.
Props!
  • + 3
 This is so cool Cam! Looking forward to seeing what develops in the future.
  • + 5
 Whoop! Would love a Japan project... haha
  • + 2
 @RADTrails: Yes!!!! Me too. Loads of potential here in different regions and some awesome people involved in the riding culture.
  • + 2
 @RADTrails: Can't wait to find out how to volunteer. Peavine could use some love. I would volunteer anywhere though, in a boat and in a box, up in a tree and with a fox. Reading the nephews and nieces lots of Dr Seuss these days, couldn't help myself.
  • + 0
 I admire Mr. Zink for his riding skills, but question his motives.

At my first attendance of his hometown local 501c(3) trail advocacy group in November 2018, Mr. Zink and his cadre of sycophants attempted to usurp this long-established organization, because he felt he could work around the public and private land managers to build more "rad" trails, faster, and cheaper. There was no attempt on his part to try to work within the system and the demeanor of his clique was confrontational and condescending. In the few months since then, I have not seen him or any members of that rat pack at these meetings.

I hope his effort is fruitful, and though I still follow his amazing riding skills, my opinion of him as a public figure will need to see a more humbled person willing to work with others for the good of all.
  • + 1
 Just because a trail group exists, doesn’t mean it’s good, and definitely doesn’t mean it’s meeting the needs of the area. It’s good to rattle the cage sometimes. We dont need more imba style dirt sidewalks.
  • + 1
 His motives are pretty clear. Cynicism isn't exactly constructive, whereas Zink, and his 'sycophants' will be. Creating and improving places for all the right reasons.
  • + 3
 Just there to learn the back-end logistics of getting trails built. Been to a few meetings since, but since you're anonymous, I have no idea if you were there. Curtis of BLTS and Kevin of Sierra Trail Works have been helpful, and receptive since our initial meeting. Sorry I can't say the same for whomever you are.
  • + 1
 No worries man. Good luck with it all.
  • + 2
 Hey, @EeehhZink is there to learn and stands for something we all can get behind (including you @Geochemistry).

Zink isn't showing up here talking smack about your demeanor. He's trying to create more places where the kid who doesn't fit into traditional sports gets to BE amazing and see what he's capable of. It absolutely sucks being a kid without an outlet like that.

I've gotten in front of committees and boards and so called "powers"- that-be proposing 40 - foot wall rides, massive jumps, drops, danger. And I built them with my friends. It's transformational for all of the builders. It's transformational for many riders. Even some big name pro circuit riders showed up and competed on our trails and got followed by little 8 year olds on the same track, same day.

It takes something special to be able to build something for everyone. Sometimes the system needs to be broken or bent, and often violently. This is wayyyy bigger than "established organizations" and those establishments definitely have their place. Thanks for your input but can we please learn from each other to create the greatest possibility of riding bikes?

@EeehhZink I submitted a form as well.
  • + 2
 I was actually at that meeting too and did NOT get that impression. While the meeting was passionate I thought that the group was legitimately trying to offer their experience and were looking for guidance to work within the system. While tensions ran high, I think their intention was to see how a partnership could be built together. Best of luck Cam, I hope you can help in the local area as well!
  • + 1
 I too was at that meeting, and what I saw was a passionate mountain bike community coming together to let their local 501c(3) trail advocacy group what the needs and wants of the community were. It was a community that wants to get involved with trails that they feel are the best for the mountain biking community. As for trying to usurp the long established organization. . . It was the community asking for an election and the board unilaterally deciding against it.
  • + 3
 ...looks at Rampage lines...

No thanks, I'll pass Wink
  • + 0
 Great idea, look forward to see where this goes! Most trail building companies are overrated and overpriced, this is the best approach.
  • + 1
 Phew, Cam Zink headline and a black and white photo had me worried for a split second.
  • + 2
 Yes. No tell me, why there's no shovel in every new bikes box
  • + 2
 Now
  • + 3
 Awesome news.
  • + 3
 Prognarcore
  • + 2
 Cody and Ray So psyched for you boys!
  • + 1
 Yep, awesome
  • + 2
 Don’t think you won’t be involved gonna need all hands on deck!
  • + 3
 Thanks Cam!
  • + 2
 So rad! Jiggidy job Cam
  • + 2
 Rad
  • + 1
 Please come to SC... we have no progression except in NC.
  • + 1
 coming to British columbia, canada? cuz ill join
  • + 1
 This is the best news since Gracia showed his house on MTB Cribs!
  • + 1
 What's the point of this when there's already IMBA? Kidding.
  • + 2
 Radical!
  • + 2
 Nice news!
  • + 1
 We need RAD trails in Skykomish, WA!
  • + 2
 Hit us up!
  • + 2
 Softmoss, get plugged in. There's amazing stuff coming to Skykomish by some of the best, rowdiest and most experienced trail builders on the planet. Trail builders that have been working on getting trails there for 15 years. It's insanely hard to get approval for new trail systems, but it's happening. Evergreen is Radder than RAD. Results speak!
  • + 1
 @JustinVP: You are Right indeed. I need to get plugged in further. Ive heard all of this before. I've sent emails saying id volunteer for anything and everything. Im just being inpatient. I know it takes a long time for approval and funds to get sorted.. And it sucks. But I cant wait untill trails start getting built!!
  • + 1
 @Softmoss: Keep an eye out for Maloney Ridge project. Shuttleable several lines of DH that will end right in town. Big vert. I'm not sure if digging starts this summer (ugh, all the deep snow this year!), or next, but the pro builders will need lots of volunteer help.
  • + 2
 @JustinVP: Yep thats what Ive been waiting to hear more about since Evergreen announced the project. Cant wait till trail building begins! I will deffinitly be helping. I live 15mins from Skykomish.
  • + 1
 Northeast Ohio needs your services.
  • + 3
 Hit us up! Would love to see where we can start
  • + 1
 So, are any other trail building companies actually turning a profit?
  • + 1
 definitely some Rad trails in Laguna, ha.
  • + 1
 deleted
  • + 0
 Paid trail builders *hate* him!
  • + 1
 We plan on working with lots of trail organizations. We are a trail company, and our goal is to work with everyone to make the sport better.
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