PRESS RELEASE: R.A.D. Trails
After years of being on the forefront of the Freeride movement as an athlete, Cameron Zink is officially introducing his trail building and development company, Sensus R.A.D. Trails.
R.A.D. Trails was set up as a U.S. registered 501c(3) non-profit, and is the next step in Sensus giving back to the mountain bike community. Like the company, the acronym, is open ended. Ride After Digging, Rebuild And Destroy, Really Awesome Dudes, take your pick!
Although Cam is far from finished pushing the boundaries of the sport, he is now the father of two young kids. These groms have fueled his fire to foster the next generations of riders.
The idea is to focus on building progressive bike trails, from pump tracks and dirt jumps, to flow trails and high alpine descents. RAD Trails is setting out with the idea that no project is too small or too large to take on. Teaming up with a group of riders with amazing digging and riding skills, RAD Trails wants to help develop accessible and progressive trails all over the world. Our goal is to take on projects for every level and every age of rider. No matter the project, we intend to staff and plan with the most capable and relatable builders in the industry.
We all need help digging, so Cam has created a trifecta of creative construction. Cody Wilkins has been brought on to manage RAD Trails’ projects and operations. While Ray Syron, Sensus Grips’ Operations Manager, completes the trio. That being said, we have a large community of riders and diggers ready to take on any project.
Beyond building, RAD Trails hopes to take on consulting projects, fundraising and keep an open-ended future that allows us to progress with the bike community at large. Don’t be surprised when you see some cool and unique projects coming out with the RAD Trails name attached to them!Get your community on board
Does your community need riding trails built or improved? Hit up RAD Trails with your ideas! We’re willing to look over any project no matter how small (or large) they may be. Our goal is to make biking more accessible to the masses and the first step begins with you. We offer consulting, building, and of course marketing through our channels. Hit us up on the RAD Trails
page on the Sensus site. It's a super easy survey to fill out and gets the ball rolling!Other ways to get involved
If you would like to help and look sick while doing it, check out the Sensus R.A.D. Trails streetwear
on our site. A portion of each purchase goes towards helping fund projects.