Canyon has today confirmed it will be sponsoring the Seagraves and launches the Collective, bringing all its elite gravity athletes under one banner.
The two Canyon teams will remain separate entities with Canyon Factory Racing becoming Canyon Collective and FMD Transition/MucOff becoming Canyon Collective FMD. The two teams will operate out of separate pits but will apparently be working closely together throughout the season.
The team will be joined in the Collective by Canyon's enduro, trail, and slopestyle athletes as well as YouTuber Fabio Wibmer. It is not yet clear how all the athletes will interact as part of the team.
Press Release: Canyon
Whatever we do, whatever makes us tick, one thing’s always true: it’s better to do it with people who share our passion. Seeking community, likeminded people, friends – it’s part of what makes us human. We’re all looking for our own collective. With the launch of [ C L L C T V ], Canyon is uniting mountain bikers from around the world under a single banner: irrespective of whether you ride trail, bikepark, freeride, slopestyle, or dirt. No matter what language you speak, how old you are, how long you’ve been riding: everyone’s welcome in the Canyon Collective.
The [ C L L C T V ] is not just an exclusive club reserved for the pros – but that doesn’t mean that some of the world’s top stars aren’t already all-in. Troy Brosnan and Tahnée Seagrave are two of the hottest names in the downhill scene, and Ines Thoma is one of the finest riders in the world of enduro. Or if you get your kicks clocking up huge airtime and nailing insane tricks, then names like Thomas Genon, Tomas Lemoine and Fabio Wibmer aren’t bad company to be keeping. In the Collective, all riders are equal – from World Cup-level pros to YouTube stars to weekend trail warriors. Because we all share that same passion for riding: regardless of what we do, and regardless of how we do it.
So, what drives the Collective? The commitment to inspire and connect mountain bikers from around the planet. At World Cup races, at test events, at parties, online and offline, in digital and on the dirt. All year-round, in every country, at every opportunity.
And because every community needs a backbone, these Canyon pro riders are already on board:
Braydon Bringhurst (Trail) | Dimitri Tordo (Enduro) | Fabien Barel (Mentor) | Fabio Wibmer (YouTube) | Ines Thoma (Enduro) | Kaos Seagrave (Downhill) | Kye A‘Hern (Downhill) | Mark Wallace (Downhill) | Owen Marks (Slopestyle) | Tahnée Seagrave (Downhill) | Thomas Genon (Slopestyle) | Tomas Lemoine (Slopestyle) | Troy Brosnan (Downhill)
Article updated following clarification from Canyon
Marketing dude: simply by skipping some letters, how about [ C L L C T V ]
Standing ovation ensues
PRSS RLS:
CNN WHTVR W D, WHTVR MKS S TCK, N THNG'S LWS TR: T'S BTTR T D T WTH PPL WH SHR R PSSN. SKNG CMMNT, LKMNDD PPL, FRNDS - T'S PRT F WHT MKS S HMN. W'R LL LKNG FR R WN CLLCTV. WTH TH LNCH F [ Collective ], CNN S NTNG MNTN BKRS FRM RND TH WRLD NDR SNGL BNNR: RRSPCTV F WHTHR RD TRL, BKPRK, FRRD, SLPSTL, R DRT. N MTTR WHT LNGG SPK, HW LD R, HW LNG 'V BN RDNG: VRN'S WLCM N TH CNN CLLCTV.
TH [ Collective ] S NT JST N XCLSV CLB RSRVD FR TH PRS - BT THT DSN'T MN THT SM F TH WRLD'S TP STRS RN'T LRD LL-N. TR BRSNN ND THN SGRV R TW F TH HTTST NMS N TH DWNHLL SCN, ND NS THM S N F TH FNST RDRS N TH WRLD F NDR. R F GT R KCKS CLCKNG P HG RTM ND NLNG NSN TRCKS, THN NMS LK THMS GNN, TMS LMN ND FB WBMR RN'T BD CMPN T B KPNG. N TH CLLCTV, LL RDRS R QL - FRM WRLD CP-LVL PRS T TB STRS T WKND TRL WRRRS. BCS W LL SHR THT SM PSSN FR RDNG: RGRDLSS F WHT W D, ND RGRDLSS F HW W D T.
S, WHT DRVS TH CLLCTV? TH CMMTMNT T NSPR ND CNNCT MNTN BKRS FRM RND TH PLNT. T WRLD CP RCS, T TST VNTS, T PRTS, NLN ND FFLN, N DGTL ND N TH DRT. LL R-RND, N VR CNTR, T VR PPRTNT.
ND BCS VR CMMNT NDS BCKBN, THS CNN PR RDRS R LRD N BRD:
BRDN BRNGHRST (TB) | DMTR TRD (NDR) | FBN BRL (MNTR) | FB WBMR (TB) | NS THM (NDR) | KS SGRV (DWNHLL) | K 'HRN (DWNHLL) | MRK WLLC (DWNHLL) | WN MRKS (SLPSTL) | THN SGRV (DWNHLL) | THMS GNN (SLPSTL) | TMS LMN (SLPSTL) | TR BRSNN (DWNHLL)
votes HAHAHAHAHAHA!!!
"ou ou ie ou'e o eau ue o e oo o ou ou."
You feelin' it already?
F C K N G__P R F C T
e [ ] i o u euie u eee o e o – u oe’ e oe o e o’ o e’ e -i. o o ée ee e o o e oe e i e oi ee, Ie o i oe o e ie ie i e o o euo. O i ou e ou i oi u ue iie ii ie i, e e ie o eo, o eoie io ie e’ o o e eei. I e oeie, ie e eu – o o u-ee o o ouue o eee i io. eue e e e io o ii: ee o e o, ee o o e o i.
o, ie e oeie? e oie o iie oe oui ie o ou e e. o u e, e ee, ie, oie oie, i ii o e i. e-ou, i ee ou, ee ooui.
eue ee oui ee oe, ee o o ie e e o o:
o iu (ouue) | iii oo (Euo) | ie e (eo) | io ie (ouue) | Ie o (Euo) | o ee (oi) | e ‘e (oi) | e (oi) | Oe (oee) | ée ee (oi) | o eo (oee) | o eoie (oee) | o o (oi)
Obviously no one @ Canyon knows or cares about the roots of mountain biking? The word "Collective" has a very different meaning to me in terms of mountain biking, not some half-assed corporate attempt to brand their consumer goods.
He done f*cked up good, but fingers crossed he can get sorted.
I'm a professional mountain biker.
Oh, cool! What discipline?
YouTube.
...
marketing is not about "max eyeballs!!!!", it's about targeting the right segment. That's why RB pushing out lots of content might make sense; their market is "everyone who wants to look like an extreme athlete and is willing to invest 4 bucks and drink tiger piss". This is not the same addressable market that Canyon should be targeting.
but hey, if it helps Fabio put out more crazy content that I get for free, I'm not complaining!
Youtube killed the "professional" MTBer.
Unless you are top 10 in a competitive discipline there is probably more money to be made through youtube than competing.
Just going to leave this here...
The [DNTSTS]
Barel: ‘Hold my beer...for a little while’
www.endurocollective.com
Just kidding - please don't leave us.
Kaos Seagrave is my hero!
Balls to the wall sends and fluent in French! What more do you want?
Def want some of that laughing grass the DH team has been grazing on before the shoot, though.
THIS is the collective: www.thecollectivefilm.com Unlike this shitty Canyon whatever marketing fad...
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