Rather than provide its athletes with custom, national colours paint jobs at the upcoming World Championships or Audi Nines, Canyon has instead designed blacked-out frames that raise awareness and money for World Bicycle Relief.
The bikes will have the phrase "One World" painted on the downtube to signify that, "we’re all here on this planet together, and we’re all part of the same awesome global cycling community. Especially in our modern world, unity and solidarity are more important than ever."
World Bicycle Relief is a charity that uses bikes to reduce poverty around the world. The bicycles they donate remove barriers to attending school, receiving healthcare, and delivering goods to market. The charity has so far delivered 572,000 bikes and impacted more than 3.4 million people.
Laurie Arsenault's Canyon Lux. Credit: Andy Vathis.
Canyon is also asking fans to make a donation on a fundraising page to support its message. Every donation made will include an entry to win a one-of-a-kind Canyon Spectral CF 29 with the same One World artwork as the pros' bikes.More information on the project and donating can be found, here
or check out the phenomenal work being done by World Bicycle Relief here