A flat pedal is a flat pedal is a flat pedal, right? Well, yes and no. Pembree founder Phil Law isn't reinventing the wheel with his new platform, but it's what's going on behind this pedal that's more interesting.
Pembree is a UK based components company that is entering the game with some big words. Phil says, "It’s our intention to lead the way in the cycling industry with both innovative products and green solutions to ensure we do our part in making cycling a truly low impact sport on and off the bike."
This particular pedal is aimed at e-bikers with a decent sized platform and ten pins on both sides. Its concave platform measures 100 x 110 x 20mm and it runs on sealed ball and needle bearings in the hope of keeping out the worst of the British winter muck, something that's backed up by a 5 year warranty. Law is apparently also working on a second pedal already that will be targeted on the performance enduro and slopestyle markets that will be more lightweight but apparently just as durable.
DetailsDimensions: 100mm x 110mm x 20mm
Pins: 10 on both sides
Inner Bearings: Sealed SKF Needle
Outer Bearings: Sealed SKF Ball Bearings
Weight: 624 grams (pair)
Price: £199 (≈ $260USD)
Warranty: 5 years
More info: pembree.com More impressive than his pedals though, are Phil's commitments to creating an ethical and sustainable product. He manufactures his products in a factory powered solely by renewable energy from solar and wind and produces his pedals from 100% recyclable material, the same is true of the packaging, which is also plastic free. He even recycles the swarf produced in the manufacturing process.
Phil also works with Temwa, a charity that plants trees to carbon balance companies. Temwa calculated that each pair of Pembree pedals generates 92kg of CO2 and will plant 10 trees for every tonne of CO2 the brand produces. The full calculation can be found,
here. Finally, Phil has launched a Pedals4Pedals scheme. If you send in your old pedals, of any brand, Phil will recycle them and give you 10% off a pair of Pembree pedals.
Pembree pedals are on sale now. More info can be found,
here.
Let's try to do it better.
I don't mind to pay extra for:
- something made closer to home
- SKF bearings
- high quality
I won't pay an extra for:
- something that weights half a ton
- something that's doesn't look very grippy (pin placement, pin type, axle bulges next to pins)
Good design. I like it!
All of these guys make pedals in the UK, all of them make a product that lasts ( I have heard of hopes and burgtecs lasting years, know of someone with a 5+ year old set of hopes) and the materials Pembree have used are almost identical - a Hope pedal is no less recyclable than a Pembree unless you split hairs with things like 'traction rail'.
I think the environmental thing is pushed to an extreme here, the product and production method really are not that different to any domestic manufacturer that uses common sense.
My 2 pence, make a product that is more accessable in terms of cost and design, scale back the claims of the product being somehow tangiably more recyclable than any other UK made pedal and move forward pushing your general environmental credentials.
Maybe they could use it with a recycled / recyclable plastic, i don’t know much about it but the general idea exists.
Could it be, that it's more cost effective to manufacture stainless axles locally, than it is to manufacture CrMo axles and galvanize them to a certain standard of quality? (Honest question)
But its good the effort is made.
I am also unsure of this whole carbon outsourcing stuff, using another company in your behalf to make you more carbon neutral - stinks a bit to me. So I could ruin my local air quality but pay a company to plant trees on my behalf thus I am therefore ‘green’? Suspect for sure.
At least he's trying to reduce the impact, and at that cost is going to be very niche and an uphill battle against large scale producers. I wonder how much CO2 is generated per pair by the big boys?
Its mainly china and the cows doing all the bad stuff.
I dont know how they get their energy and they dont offer cash for old parts but they are probably 90% as 'green' just through domestic production and common sense.
@Pembreeuk thank you for not going down the bushing route to save costs!
Sod the extra grams, my weight fluctuates more than that each day
Cheers
Phil
If every product you bought had its carbon footprint displayed with it (or maybe even stamped on it like a CE number or ISO certification.) it would allow making buying decisions based on carbon production possible. If every manufacture did this (and if Pembree are successful they will be forced to) then there would soon be a race to the bottom of the carbon production ladder. Manufactures competing to produce components with the lowest possible footprint. What and exciting race that would be!
Rock on Pembree, I can see you changing the world
Thanks for the love @swampdonkeyuk
And yeah I was being cheeky, I presumed it was one per order.
Other than the green energy provider and cash for old pedals - can you say how a Hope pedal would be a less sustainable purchase?
Essentially, you could run the most polluting business ever from your facility (I am not suggesting you are, of course not) and if you are willing to pay to outsource your carbon emissions you can just pay Temwa to plant trees in Africa to make you 'carbon neutral'.
Basically, you are increasing the cost of the product and asking the customer to subsidise the process in order to achieve this, now I am not saying this is wrong but there are clear flaws to this process, most noticably that you could ruin your local enviroment and feel vindicated because a charity helps with sustainable farming on the other side of the globe.
You say the power is carbon neutral too? Does this mean you purchase power from the shared national grid, just from a supplier that adds to said supply with their green energy? This is good, I cant argue there, but surely green would mean purchasing your own solar panels etc and creating your own energy rather than using exactly the same electricity that I do with the exception being you pay a provider who creates green energy and I pay a provider that uses mixed energy sources.
Just remember, you have to make a profit to be a green business, one step at a time.
Good luck with things, look forward to seeing that second pedal.
Commuter/city e-bikes are a different story but that's not what these are for.
Don't get me wrong, e-mtbs are great for doing more laps in a day, but let's not pretend for a second that their owners have suddenly stopped driving to the trails.
I do like local manufacturing though.
I would better invest in keeping the forests we have, like financing activists organizations to save the Amazon from deforestation.
Are you f*cking kidding me? There is NOTHING about a pedal that can make it more e-bike oriented than non-E oriented.
"aimed at e-bikers" implies it's got something that e-bikes need or are better with.