Chromag Launches First Tech Clothing Line - First Look

Chromag is a name in the mountain bike community that few need an explanation for, but for those who are unaware: Chromag is a brand based out of Whistler B.C. It was founded by Ian Ritz more or less by accident. Ian simply wanted to make some steel hardtails that he wanted to ride. From their beginnings, the brand has gone from strength to strength and six years ago they began printing their Chromag logos on some blank jerseys.

However, Ian wasn’t satisfied with using someone else’s product to put his name on and with his desire to create his own products, it's a seemingly natural progression to take this to the next level. It was two years ago that the team went through the entire process of creating a jersey from scratch. They sourced materials, a cut, created graphics, even the smaller details like branded tags, all locally in B.C. That process led them to what became the brand's Horizon Jersey.

This was the beginning of what they are now revealing to the world today. At the same time as the Horizon Jersey was created, the team, headed by Ian and Claire Buchar, (Chromag’s graphic designer), began work on a full tech line of which they wanted to represent the riding community and customer demands that they familiarize themselves with. As Ian stated while showing us the line, that representation is quite broad, and they feel that the lineup will do a good job of appealing to the majority of riders out there.



The garments could be described as no-frills, with the full-zip, three-pocket jersey’s being the most detailed of the bunch, but that shouldn’t make them any less appealing (and for many, possibly more). Chromag state that the lineup is aimed at the rider who wants to remain reasonably casual on the trails, but still have the technical side of riding apparel sorted; things like moisture wicking and breathable materials, lightweight, and they’ve included some nice touches like subtle pockets on a number of the tech tee styled jerseys too. Above all else, Ian says that things like good fit and thoughtful details were of the utmost importance when developing the tech line.

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The Backwoods Jersey is a long sleeve variation of the Region Jersey. It features three full-length zip, three-pocket rear, but forgoes the mesh under the arms. It comes in grey and forest (green) and has an MSRP of $110 CAD

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The Faraway Wool Jacket features a wool blend, full zip, front and back zip pockets and elbow patches. It's more for the commute or post ride session than the dirty, wet mtb ride.





The full line is available through your local dealer now. You can also view the full range of colours on the Chromag website.

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MENTIONS: @Chromagbikes

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Reviews and Tech First Looks Chromag Bikes