Consortium to Buy Amer Sports for 5.2 Billion

Dec 7, 2018
by Daniel Sapp  
Rumors and talk have been floating around for some time now but it seems that it's nearly official. China's Anta Sports Products is leading a consortium to purchase Finland's Amer Sports for a reported 5.2 billion dollars this week. Amer Sports owns both ENVE and Mavic, as well as other active brands such as Arc'teryx, Salomon, Atomic, and Suunto.

Enve M-Series and Protective Rim Strip Technology

Anta Sports Products is much larger than Amer Sports and, according to Bloomberg, Anta has been working to grow its business overseas with a Chinese government push to expand in sports ranging from soccer to skiing. This expansion and push likely include bikes as well. Chip Wilson, founder of lululemon is also set to be a minority investor, potentially buying in at up to 20%. Amer Sports CEO Heikki Takala had in September talked about the potential sell-off of both Mavic and ENVE, citing that there may be a better owner than Amer for those two brands. He was quoted saying, "we are not able to give them (Mavic/ENVE) enough scale and synergy potential."

So what does all of this mean for ENVE and Mavic? Likely nothing for now. Deals like these take quite some time to negotiate and although it sounds as if the deal is very close to, if not already finalized, we suspect it's unlikely that there will be any changes anytime soon. However, with the Chinese government pushing to expand sports it will be interesting to see if those two brands stay on as part of the deal or if they are still being considered for sale.


We have reached out to representatives at both Mavic and ENVE for comment and will update the story with anything we learn.

Mavic SSC DH wheels



248 Comments

  • + 557
 Well, hopefully ENVE won't suddenly become overpriced.
  • + 25
 Wait just a minute. Is that sarcasm? On PB?!?!
  • + 44
 I just spit beer from laughing
  • - 6
flag racerfacer (Dec 7, 2018 at 12:51) (Below Threshold)
 Arc'teryx, Salomon, Suunto, and Mavic are all overpriced
  • + 45
 @Sedounut: thats a lie Americans don't drink this early.
  • - 36
flag icdesign (Dec 7, 2018 at 12:59) (Below Threshold)
 Become?
  • + 34
 lol. two brands i'll never allow myself to buy based on their "value:" Arc'teryx and Enve
  • + 38
 @racerfacer: Not that I entirely disagree, but my Arc'teryx jacket and Suunto have been some of the best purchases I've made. The Arc'teryx makes my GF's Patagonia jackets look cheap.
  • + 4
 @racerfacer: the e-xm 430 rims are a Good deal though, a 30mm internal width assymetrical hookless rim with reinforced anti dent sidewalls for 35 euros. Not super heavy either.
  • + 5
 @Sedounut: How dare you waste glorious beer
  • + 129
 Checkout We Are One, they are manufactured and hand-laid carbon wheels right out of Kamloops, BC Canada. Save some money, buy a better product and support a small team, rather than having your money leak into the pockets of someone who doesn't even ride a bike!
  • + 13
 @wellbastardfast: Hey now. I made pancakes for my daughters one morning. I was thirsty, it was 8am. I opened a beer. It didn't even phase me what I had done. Until my wife walked in.. That said, I do live in Wisconsin. And we consume 33 gallons of beer a year per person. Wink
  • + 12
 @canadianenduro: for real!!!! One of the best companies out. Hope they keep it small and local.
  • + 6
 @canadianenduro: I have their Agent wheelset and it has been great, I can’t recommend We Are One enough. Hand made in Canada, with no filler or sanding to hide anything, just a really great product right out of the mold, made by great people.
  • + 2
 @canadianenduro: I have NO ASSOCIATION with you other than the fact that I own one of your Insider DT Swiss 240 wheels. My local shop had a set of DT Swiss XMC's. The cost on these is more than you full retail on your insiders. On the scale - the insiders with a CX Ray build are about 20 grams lighter and do not have to use centerlock rotors.

More people need to try your wheels!
  • + 10
 @canadianenduro: You know a product is good when people not even associated with the brand other than being a customer feel the need to comment. Dustin and the boys are killing it, now if only the rest of the industry could figure it out.
  • + 1
 @dldewar: This Dewar guy always has something to say about something.... Soooo miss our best beer delivery guy in the great white north. Frown
  • + 2
 @ZSchnei: I e had pretty bad luck/bad quality with Arc’teryx unfortunately. I’m literally in the process of sending my Arc Gamma MX hoody back to get fixed because of their cheap manufacturing process. The hem drawcard becomes exposed because they glue the cord housing instead of sewing it. They look second to none in terms of aesthetics but their quality on some items is questionable
  • + 0
 @wellbastardfast: If its Coors, PBR, Miller, or Budweiser its not really beer its basically water, you get full before you feel anything.

Now in the Great White North we have a bunch at 8 % now that is beer, puts hair on you chest, you need it cause it gets pretty fing cold here.
  • + 2
 Just another step towards the next world-wide recession. The corporate debt bubble continues to grow....
  • + 2
 @wellbastardfast: Ready the news lately ? we have plenty of reason to drink early now lol Cheers Mate !
  • + 10
 @racerfacer: my arcteryx coat looks brand new after being worn 5-6 days a week for 2 years...I'm not sure what more you could ask from a brand.
  • + 3
 @racerfacer: They're priced just right for some.
  • - 7
flag onemind123 (Dec 7, 2018 at 16:55) (Below Threshold)
 @canadianenduro: Do you work for wao? The only negative I had about them was a while back one of their guys frequently popped in on every wheel related topic saying check out wao - similar to what you did.

Their product is good enough that it shouldn't need those slimey tactics. As Canadians we shouldn't go there.
  • + 6
 @canadianenduro: Checks out We are one, gets excited its made in Canada, buys wheels, pushes everyone else to buy from an amazing local company, 5 years later We are one sales to big asian company, We are one gets rich and doesn't give two shits about you.. Take care of yourself, everyone else does. Thanks for F'n everyone ENVE!!
  • + 0
 Hey I think I remember you. Your the guy that rides a YETI 150 on green trails?@rollchal:
  • + 4
 Maybe they will get rid of Enve's internal nipple design
  • + 3
 @utley06: let's hope not.

Also unaffiliated with WeAreOne but love their product. Better quality than other carbon rims I've tried and even after a full season of abuse they look great.
  • - 7
flag deiru (Dec 7, 2018 at 18:57) (Below Threshold)
 @canadianenduro: if only they made fat bike wheels!!
  • + 29
 @onemind123: Trevor, my comment was really more about > support those that support you > why buy an Enve or some brand that doesn't really re-invest into the people or the sport.

They've been supporting the Canadian Enduro Series for a few years now. It's a bummer that you find it 'slimey' when a company actually supports grassroots initiatives in their own backyard - WAO helps me keep the series running by providing prizing to the racers - so when I see a multinational that contributes zero to my riding community, for sure I'm gonna fly the flag for those that do.

Look at our series for example, we're pretty much held up by Canadian companies, the last two years we were with MEC, this year with Norco, we have brands like Whistler Performance Lubricants, Kazoom Custom Jerseys, Raceface, WAO - if this article was about lube, jerseys or handlebars, you can bet your poutine I'd be throwing love to Canadian companies that help the industry. It's not slimey, it's recognition for a job well done. Next time one of your buddies complains about his Ford and you chyme in how you're a Chevy guy,
  • + 2
 @racerfacer: not Salomon. The rest I agree with
  • + 1
 *woooshhhhh*

@racerfacer:
  • + 1
 @oldschool43: Beer! It's not just for breakfast anymore.
  • + 1
 @lake-st: Take off!
  • + 1
 @Sedounut: Luckily I was between gulps otherwise I would have too.
  • + 5
 @canadianenduro: sorry bro, but I never said it was slimey the way they support grassroots programs.

My comment was flat out asking you if you work for we are one. Simple. Yes or no.

If no, then it is awesome that you are giving we are one (deserved) props.

If you do work for them, it is a similar annoying tactic that one of their guys used to do on the pinkbike forums. A wheel review about any brand, and he was in there leading off with " check out we are one, they are hand laid..." Almost word for word what you typed. That was the reason I asked that one question - and once again not attacking their support of grassroots programs.

When I called him out about it in one of the threads, Dustin personally took the time to contact me and apologize for the lack of professionalism.
  • + 6
 @oldschool43: 33 gallons? Thats less than a beer a day...
  • + 1
 And 5.2billion should cover ENVY's team concerning wheels for next season...
  • + 2
 @racerfacer: Well that's because they lacked synergies. Now that we know, it's all going to be much better. Can't wait for my taste of the table "steaks".
  • + 3
 @sevensixtwo: It is pretty easy to drink that amount. But that per person amount is every person, including kids and non-beer drinkers. That almost doubles it. All I know, I do my part to keep us number 1. Wink
  • + 3
 @canadianenduro: till you grow enough so Anta sports will buy you, the industry is a vicious cycle.
  • - 2
 @onemind123: no one cares about your holier-than-thou opinion.
  • + 1
 @Ryanrobinson1984:
What year is your hoody?
Mine is 3 years old and going strong. If their quality has taken a dive in recent years then it's good to know.
  • - 1
 @racerfacer: arcteryx: no way, all lightweight non insulated ski shells should start at $400.
  • + 3
 @Ryanrobinson1984: they need to train the 8 year olds to stitch better.
  • + 6
 @racerfacer: also i want to agree it is not true. Rims from Mavic are cheap, good amd light last time I had some were the en721 which i love but last year I got a set of en427 for 25€/hoop and i really can't fault them. Arctery is expensive but have a stupid lifespan and having spend 25years dedicated to mountain sports beside bike I can garantee you that on the long run it is worth it. And while I am not massively fan of Salomon you have to give it to them that they really push the enveloppe in mountain sports with very strong and creative R&D, last exemple is the Shift, a ski binding that is set to revolution the low tech binding market. And believe me when I say I am not a fan of the brand but for such R&D the binding is not even that expensive so you what do you want me to do ?
  • + 3
 @racerfacer: All these brands have a wide range of price tags. ENVE, doesn't - which is cool I guess.
  • + 6
 Patagucci. Pradagonia. Goes well with your new Chenves.
  • + 1
 @Ryanrobinson1984:

They have a lifetime warranty. My Gamma MX Hoodie looks as good as new after 6 years, and I'll probably get another one in smaller size, as I've lost some weight and the L is a bit more baggy on me now.
  • + 2
 @onemind123: i dont work for wao but just had my first ride on their agent wheels. Fantastic wheelset. Each rim is hand signed by the guy who made it. Thats pretty cool in my books. Plus theyre cheaper than most other made in asia rims. Cant recommend them highly enough.
  • + 1
 @ZSchnei: arc teryx make pretty much everything (except maybe sweet and Spyder) look cheap because it costs a bloody fortune.
  • + 6
 @oldschool43 Drink Wisconsibly ????
  • + 2
 @matttauszik: ferrari, no way a car with only 2 doors and too many cylinders should cost that much.
  • + 1
 @racerfacer: take Salomon off that list and I agree. Their running gear anyway...
  • + 1
 @racerfacer: How exactly is Salomon overpriced compared to other ski brands? This should be good.
  • + 3
 @ccolagio: You can't say that Enve wheels are crap. Expensive yes - worth it, debateable but they aren't crap.
  • + 1
 420th upvote. Nice.
  • + 1
 @MoonboyMTB:
Did you get any prizes delivered from Fantasy?
tup
  • + 2
 @canadianenduro: As an owner of two sets--Agent 27.5s with I9 hubs and Agent 29s with Onyx hubs, I can't agree enough! We Are One is doing it right on many levels and we need to vote with our wallets!
  • + 1
 @dldewar: Always need more travel on the smooth trails.
  • + 1
 @chadgmail: Yes I do!!
  • + 1
 @racerfacer: Salomon ? I think they are pretty on par with their competition (at least in snow sports)
  • + 1
 I can never tell Enve from any other brand because their decals are so understated.
  • + 1
 @Dropthedebt: I snapped the rear carbon rim in 3 months ????
  • + 2
 @oldschool43: So you average 4 pints a week? You Americans are heavy drinkers ????
  • + 1
 @canadianenduro: Bought mine! #canadiancarbon
  • + 1
 @knightB27: I'm older now, so I might have one or 2 a day. When I was younger I had a 4 day holiday when I averaged 36 US beers a day, or in old world money, 27 pints a day. My average then was about 48 beers a week. At some point, I got sick of having a headache, so I cut back. Smile
  • + 1
 @ZSchnei:I agree that Arc'teryx makes really nice stuff, but some of their pricing is just insane. Their avy is bag is $1300, but then you have to pay another $300 for the battery. That's some serious nonsense.
  • + 2
 @skycripp: I feel Guilty. I was one of the ones that triggered this thread and I just did the advent calendar contest for the envy wheels.
  • + 1
 @dldewar: If you won them you would just sell them on Pinkbike right? Wink It's just capitalism.
  • + 2
 For a tenth of there retail with free shipping........ after 10 conversations to get them sold@Patsplit:
  • + 115
 Hey PB, would be great to see an article on who owns who in the cycling industry. Maybe some history on it too. Thanks.
  • + 6
 I'd love this as well!
  • + 31
 Or an exposé of who manufactures for who
  • + 10
 A family tree of the mountain bike industry.
  • + 2
 If Pinkbike ever got bought by Fox/Omni/Disney, I think I’d be in real trouble. My only source of real news.
  • + 6
 @sevensixtwo: Yeah, what would we do without @wakidesigns?
  • + 20
 In the real world its called "layers of ownership" and its designed for two reasons. To conceal the fact that only a handful of families owns EVERYTHING. And to avoid anti monopoly laws. Example: XYZ Corporation is owned by shareholders bla-bla-bla. Major shareholder is investment group ABC which is owned by Capital Management firm DEF which is owned by a hedge fund GHI, which is owned by the JKL bank which is owned by.....and it goes on and on until you reach the top and then you find out that Bill Gates IS NOT one if the richest men in the world. He is only a middle class billionair that pays taxes and the trillionairs pay 0% tax. But you wont see these trillionairs on being mentioned by the media they own. Meanwhile its distract and divide as usual.
  • + 5
 Yep, think about the fuss when people found who owned Camelbak and Giro...
  • + 5
 @Boardlife69: Don't forget all the sweet tax evasion and lack of liability it comes with!
  • + 7
 @Boardlife69: yes you're 100% on the money, and ironically you live in Switzerland
  • + 3
 @jfyfe: You rly want industry to crash? Big Grin
  • + 4
 @pigman65: yes I live in Switzerland as do they. And the others come here often enough for business, medical treatment, vacation, tax avoidance, assassination avoidance, you know, your typical oligarch world problems.
  • + 5
 @Boardlife69: Exactly... “If poor people knew how rich rich people are, there’d be riots in the streets.” —Chris Rock
  • + 77
 I always forget that there are companies that own companies that own companies that own more companies. Weird world
  • + 53
 If that makes you feel weird, consider the fact that there are reinsurance companies that sell insurance to insurance companies
  • + 10
 Lots of the "small" bike companies are owned larger companies. They are good at marketing the rider owned crap. Definitely ruins it for me. A good example is santa cruz
  • + 1
 And they are owned by Coke, PepsiCo. Now beer on the other hand, one big beer company bought the other big beer company. So if you order a Corona, which is owned by Miller, which was bought by Budwieser, the profits go to South Africa. Neat, huh? I think a few Canadian beers fall under that umbrella too. It's kinda crazy..
  • + 1
 @oldschool43: alot of them do. Lots owned by inbev. Also alot owned by or have the rights to constellation brands. The global beer market is so confusing. Like in Australia for example most import beer is produced in Australia but they say comes from random towns with no beer Industry in Europe. So amazed they are allowed to straight up lie for marketing and more $
  • + 23
 @oldschool43: thank god now there's a micro brewery in every town, so you can have real beer made with love supporting your neighboors, win/win
  • + 1
 @mnorris122: Okay that one hurt the brain a little
  • + 2
 @oldschool43: Oskar Blues my friend. Troegs brewery in PA. Lots and lots of smaller brewers out there. Also you have your kitchen. Home brews are really really good.
  • + 2
 @fattyheadshok: We do have the "sold in Wisconsin only", New Glarus Brewery. It's a family/employee owned, brewery. They make just about every type of beer. All really good. They aren't really considered small, 165,000 barrels a year and we drink it all!! It's everywhere. I haven't bought or drank a Miller/SAB beer brand in 10+ years.
  • + 3
 @fattyheadshok: dude oskar blues is one of a conglomerate owned by fireman capital , a pvt equity firm. They're massive.
  • + 4
 @makripper: 5000+ microbreweries..near every US town with a heartbeat has one. I lampoon Muricans with the best of, but their beer scene is legit, class micros and shops with massive selection of good stuff. Lets be real, most Canadians literally only get one shop, and LCBO is a bloody joke! #sorrynotsorry
  • + 1
 @motard5:sounds like you have only been to Ontario?
  • - 2
 @makripper: Everywhere...just saying Ontario accounts for nearly 40% of Canadians...who basically get 1 beer shop with surprisingly small selection. They must keep this a secret when mocking Muricans?
  • + 2
 @motard5: umm what? Loads of microbreweries in Canada. Not sure what you are smoking.
  • + 2
 @oldschool43: Budweiser is owned by Inbev - profits go to Belgium. Inbev is biggest beer consortium on the planet - check their list of holdings & you'll find half the beer aisle at your local grocery store is basically an Inbev showroom. Beauty of US beer scene at present, tho, is craft beer movement providing superior brews as counterweight for other half of the aisle so American palates have become educated enough realize just how piss-poor the swill churned out by Miller, Bud, & Co. really is.
  • + 1
 @Veloscente: Sorry, thought it was in South Africa. When I visited Texas 14 years ago, I had a Shiner Bock. That's when the switch to craft style was made. A hearty beer that has flavor. New Glarus is the same. I like bocks. We have 4 micro brews in our town, all are.. not great. Too much sour mash and IPA's for me.
  • + 44
 Tried to buy Enve's once, could only afford the rim tape :p
  • + 35
 I could only afford the holes :/
  • + 14
 @ismasan: something something paying for holes
  • + 25
 WTF is synergy potential?
  • + 10
 Cost optimisation - centralised distribution / marketing / finance etc etc
  • + 64
 Whenever there is a merger or buyout and the word "Synergy" is used - means there will be layoffs.
  • + 30
 Liz: “Cross promotional. Deal mechanics. Revenue streams. Jargon. Synergy.”
Jack: “That’s the best presentation I’ve ever seen. Get started right away.”

-30 Rock
  • + 12
 means different stickers on the same products.
  • + 4
 To elaborate from @steelpolish for those of you not playing corporate games every day, "synergies" during merger/buyout is leadership jargon to say that there are overlapping functions (R&D, sales, product support, etc.) between the two companies that, when merged, can be optimized. Yep, layoffs.
  • + 2
 It's the potential for synergy, obviously.
  • + 3
 Synergy potential means more money for the bankers.
  • + 6
 It's like digging down to leverage your core competency so you can access the key synergistic energy to maximize the team potential in order to optimize product sales, and send it over the wall. Unless of course you're DPADing
  • + 3
 In this case, Synergy is when companies in a holding group provide opportunities for each other, either directly or indirectly through relationships.

What does it really mean for us? Personally I don’t buy bike stuff from companies that aren’t run by people who get off on cycling. As soon as it’s all about business, I’m out.
  • + 7
 @sevensixtwo: Nonsense. It's all business. You can't make good bikes without profit potential.
  • + 2
 @eurojuice: yes. Everyone must make enough money to live and make the activity worthwhile, but non-profits give the lie to the idea that it's only about profits. There is also a difference between a corporation making bikes as a way to make profits (and increase then every quarter) in order to please their customers - the stock holders not the people buying the bikes, and a small group of people making excellent bikes and selling them to their customers (bike riders) in order to make a decent living.
  • + 15
 Oh my Eek China is taking over everything
  • + 14
 a long time ago dewd
  • + 4
 When did they start buying up united states debt, ie. Treasury bonds? The early 90's?
  • + 11
 @makripper: Yeah, and the corporate mucks knowingly made deals with them to share all intellectual property. They figured it was a profitable exchange for basically what amounted to skilled slave labor. Now they're crying foul because the labor is no longer so cheap, and "gasp" they've figured out how to make decent products based upon experience and the sharing of technology. Duh. So many bad decisions by US corporate board members in the name of short term greed. At the same time China was busy buying US treasury bonds because we're the world's reserve currency which means that it's the safest bet. (BTW you cannot be the world's reserve currency holder and not experience a trade deficit. It simply doesn't happen. Thats like macro economics 101.) So the orange tan salon mango Mussolini decides it's a really good idea to start a trade war with a country the holds a lot of your debt. Apparently there's never an adult in the room when he decides these things. Oh yeah he fired them all. What a world we live in.
  • + 1
 @fattyheadshok: is it feasible that Trump could just write the bonds off, and reinvent them ?
  • + 1
 @pigman65: Its not really possible given the maturities of debt securities. China owns about 5.3% of current US debt. Japan owns nearly the same amount at ~5%, but it gets no press because of their positive relationship and Japan's lack of growth is seen as safe. As China's classes continue to elevate, their appetites and demands will only grow. The Tech Industry is still an infant compared to manufacturing, and I predict it'll be much easier for China's tech industry to 'level-up', which is what worries countries like the US. Right or wrong, I don't think the current trade relationship is sustainable, and the next few decades is going to be interesting!
  • + 4
 And every time we buy cheap Chinese carbon wheels or any of countless other knockoffs we support the takeover.
  • + 1
 @DrPete: even the carbon material used to make the 'made in usa' rims and junk is from China. Literally everything you buy has some made in China parts or origins
  • + 1
 @makripper: agree. But at least some of the profit lands stateside, though your point is well made. It’s nearly impossible to buy anything without China profiting somehow.
  • + 1
 @DrPete: creeps me out. The root of this website makes China money.
  • + 14
 Is this a great, great deal? Are we doing even more winning? So much winning.
  • + 6
 Tremendous. These companies are only run by the best people. The best.
  • + 3
 At least they're paying for the IP rather than outright stealing it.
  • + 1
 @Ktron: does anyone think amer will be the king's of ip after this? So much soft goods relied on patents from acerteryx this will hurt the whole outdoor industry for awhile.
  • + 7
 This has more to do with the clothing brands under the Amer Sports umbrella, than it does with the hard goods. The clothing brands have been impressively profitable - not just Arcteryx but Salomon as well. The brands will be better positioned to compete in Asia with this purchase, and with a couple of Olympics coming up around Asia their appetite for global brands will grow. Longer-term who knows. My point is, Anta probably isn't that interested in bike parts.
  • - 4
flag COnovicerider (Dec 7, 2018 at 14:58) (Below Threshold)
 Why would they buy ENVE and Mavic then?
  • + 10
 @COnovicerider: because they’re lumped in the deal by default
  • + 2
 @BCtrailrider: right, they are part of Amer.
  • + 3
 @COnovicerider: the article said they'll probably get spun off.
  • + 2
 Exactly. Cycling in China at the moment is still a very small sport. People are more likely to go running or skiing (considering the 2022 Beijing Winter Olympics), which are also the sports that the government want to push to the people. ANTA was established as a shoes brand, so I guess they are eager to expand their map in clothing, outdoor sports and snow sports.
  • + 1
 @COnovicerider: Mavic makes clothing too; albeit not their main focus.
  • + 9
 Money Laundering through ENVE, Mavic, Arc'teryx, Salomon, Atomic, and Suunto!
  • + 2
 Easy to do so when the state based government is actually a church....or did I get that backwards???
  • + 1
 @BEERandSPOKES: a hcruhc ?
  • + 6
 At the current rate, 25 years from now all companies will be Chinese. With China‘s government pushing into Sports/Automotive/robotics/Healthcare/etc. it’s just a question of time.

Well, I like Chinese (they only get up to your knees).
  • + 2
 Their food is guaranteed to please!
  • + 1
 @DrPete: Thanks, at least one person got the reference ;-)
  • + 6
 All these rants about we should buy local, buy American made, a president enforcing trade tarrifs... keep everything within your shores... is beginning to sound like another major dictatorship in the world... Jonny foreigners are evil, they are stealing our money, our manufacturing

...


...

...

North Korea anyone Wink
  • + 2
 I think the economic nationalism is a separate issue from the party of individual liberty supporting a wannabe autocrat, but yeah—things are bad. When he won I thought our constitution would keep him in check, but it depends heavily on a Congress and judiciary with a spine.
  • + 1
 When only a few people and or countries hold all the wealth, they also hold quite a bit of power. Unfortunately, absolute power corrupts absolutely... I think it is a perfectly natural idea to want to keep wealth from being consolidated by greed.
  • + 6
 ummm how about THE CHINESE government looking to get a manufacturing facility in the ol US of A. Trade wars at their finest.
  • + 1
 Lol i wish..
  • + 1
 that's what I read too
  • + 7
 Arc'teryx to China is pretty sad...
  • + 3
 well, it was already made in China for a while so... won't change much. Who knows, maybe the quality will stay good. It's not like quality brands are missing, if you want to buy something local I'm sure you have an option
  • + 6
 Woah.. How's it all going to be run/managed with the new ownership?!? Cheaper ENVE's?!?
  • + 12
 Same good old enves. Just made in china because, you know, margins.
  • + 2
 No light bicycle rebranded as enve
  • + 1
 @Gregorysmithj1: LB with Enve stickers.....like everybody else.
  • + 5
 With that much dough floating around both Anta and Amer should let a little of it go to a decent graphic designer.
  • + 4
 Trump imposes tariffs on Chinese exports. China buys American companies. Love it.
  • + 5
 Amer is Finnish.
  • + 1
 I wonder how many Enve haters who say there wheels are shit, to expensive and overrated will be entering the competition secretly hoping to win.

m.pinkbike.com/news/win-an-enve-m730-wheelset-pinkbikes-advent-calendar-giveaway2.html
  • + 1
 Final nail in the coffin for these shit brands. I have no mercy for any company right now while bikes and parts are selling like crazy. If your company is bought by China, your company will die. Nobody will want your shit. There are legit brands to buy from instead.
  • + 2
 Pretty wild that Chip Wilson started with a snowboard shop & now is going to own up to 20% of one of the largest sports equipment manufacturers.
  • + 2
 Shameful how the world of finance basically stole his business (Lulu), he admittedly could have done things differently when he lost control of the board, but-a savvy entrepreneur with a love for technical apparel.
  • + 3
 @stikmanglaspell: not sure how the world of finance stole his business. He made the choice to take his company public (and make a ton of money doing so). And with that comes accountability.
  • + 1
 @stikmanglaspell: Yeah, for sure. I thought I read somewhere that he bought back in & is trying to guide the ship again...
I'm sure you know of it but the Paul Frank story is similar but probably worse.
www.vanityfair.com/news/2006/09/paulfrank200609
  • + 1
 Don't worry, a lot of the money spent on Arcteryx and ENVE products will now make its way back to the Vancouver area, as the Execs of the consortium sneak their $$ out of China and into multi million dollar homes there.
  • + 3
 Thanks to this PB I now have a handy, consolidated list of companies to not purchase goods from if this sale goes through.
  • + 2
 I'd love to know the criteria for being on this list.
  • + 2
 The list as far as I research for bike companies.

Privately Owned
Santa Cruz, Juliana, Cervelo, Focus owned by Pon Holdings
Rocky Mountain owned by Procycle Group
Electra, Gary Fisher, Diamant, Villiger, and Bontrager owned by Trek owned by Intrepid Corporation
Specialized owned 51% privately and 49% by Merida Industry (public traded)
Devinci owned by Felix
YT owned by Markus
Yeti owned Chris and Steve
Transition owned by Kyle and Kevin
Intense owned by Jeff
Canyon owned by Roman and TSG Consumer Partners
Orbea owned by Mondragón Cooperative Corporation
Diamondback and Raleigh owned by ??

Publicly Traded (owned by shareholders)
Giant & Liv
Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse, and Sugoi are owned by Dorel Industries
  • + 1
 @Patsplit: Don't forget smaller brands such as Bird and Pole...
  • + 3
 Does anyone know how this will affect how much we pay for Enve and mavic’s products for the consumer?
  • + 27
 Light Bicycle is about to get some new form designs!
  • + 0
 Yes. More. :-/
  • + 1
 my wild guess - they wont be getting cheaper
  • + 0
 I know for a fact that enve's will be under $400 a set starting late 2019 early 2020. I've seen a flip chart cell phone pic bro. I'll PM you the shot. Got a guy on the inside who's mom is one of the laywers involved.
  • + 12
 Trump: More taxes on Asian products!
Asians: I know, let’s just buy the American companies to avoid the product tax...
  • + 1
 Price will be the same, cost to manufacture will be less.
  • + 3
 I doubt the sale itself will have anything to do with product pricing or margins, especially in the short term (e.g. 2019). Longer-term its what Anta/Amer decides to do with their cycling businesses that will determine their products and margins, and I'd argue that will depend more on how the smart folks who run these businesses decide how to sell fancy aftermarket wheel sets and components, than currencies or ownership.
  • + 2
 @SonofBovril: no how that works.
  • + 1
 Investors buy companies like Enve because A) they are betting that mountain biking is going to get more popular and the market will grow as more people around the world take up the sport, and B) Enve has high perceived value and can demand high prices for their product; the new owners then drive down the cost of production while maintaining those high sale prices and rake in the profits rather than passing off any savings to the customer.
  • + 1
 @Patsplit: Investors (amer) wanted to sell off enve and mavic due to unprofitability for the last 6 months.. I even worry anta will decline to take own these loosing brands...With sells declining 10% every year since purchase by amer. I highly doubt based on the horrible logo of this Chinese company that they have the slightest clue about marketing and brand value.
  • + 1
 @Gregorysmithj1: I read someplace that Anta is the third-largest branded sportswear company in the world. Their logo might not float your (or any other Americans) boat but they have to know what they are doing. How they treat the new family of brands remains to be seen but they have some kind of deal or ownership with Descente, and that's doing really well.

The cycling businesses, according to Amer, are 'under strategic review'. Anta is buying Amer but leaving the management structure in place, so if Enve and Mavic are sold-off it will be Amer's doing.
  • + 3
 Must be nice to just be able to buy 20% of a company valued at $5.2 Billion.
  • + 4
 Yeah... you know, that spare $1,040,000,000 is just sitting there, might as well invest it... Eek
  • - 1
 I suppose this is a place for comments about biking, but disappointedly i see more and more nasty comments about politics and nations. I am a Chinese but to be honest, I hate to see any comment about China here on PB because I can guess what the comments would be... 'China = bad, cheap, slavery, thieves....' it seems this has been a mindset of a lot of you guys NO MATTER WHAT China does, but is that really ture? I DON'T think so. As an adult (I suppose you are), you should be able to make your own judgement instead of repeating what CNNs told you, you are not parrots. And what I have seen from some of your comments is nothing but nationalism, racialism, and arrogance, is this the ture spirit of liberty? I suppose not. And for those with this kind of brainlessly anti - China mindset, I am afraid you have nothing different with the North Koreans who are the same aggressive, delusional and the same brainlessly anti-America... what a shame. For those 'China takes everything' guys, what i can tell you is that rare companies with solid cash flow want to take an equity deal. Back to the case, despite no financial figures released in this article for Armer, i wouldn't assume it/its parent company has a positive financial situation. If that is the case, i would say Anta is taking but as well as saving the brands. As an outdoor fan, I would be pleased to see this happen even if the buyer were someone else rather than Anta because what Armer really needs is stronger commercial capabilities and cash which the buyer can provide. And all of these buyer's inputs will only make a future growth of these brands. By the way, I am a m&a professional.
  • + 2
 True, most of the hate could be xenophobia, but it is also derived from a disgust with greedy cyclic capitalism taking over the sport we love. Exploiting the sport for profit, first in the 90's and now seems to be doing it again, only building it up to tear it down.

China currently has one the cheapest and most abundant labor resources in the world. Combined with free trade agreements and weaker environmental regulations, there's no question why almost all manufacturing has moved to China. With almost all manufacturing moving to China, that means there is more wealth in China as well. When wealth grows, it tends to get invested to grow it further. There are many ways to invest like investing where the largest opportunity for growth lies, but one way is to buy the supply chain for a product to further maximize profit (via synergies). This kind of consolidation which moves toward a monopolistic market is not good for the consumer and our sport, it only supports corporate owners/investors whether they be Chinese or American, etc.
  • + 3
 That Anta is so hot right now
  • + 1
 They will have high profit margins if they move manufacturing to China. Also, they will likely avoid the tariffs having company headquarters in US.
  • + 2
 Again, not how tarrifs work.
  • + 1
 @cofo11: I think you are right. They have to have manufacturing headquarters in US to avoid tariffs. However, they may move manufacturing to china to lower production costs.
  • + 1
 @tacklingdummy: it has nothing to do with where headquarters are based. It has to do with where the last step in the manufacturing process, whether that is harvesting raw materials or final assembly, is performed. That is what determines country of origin for tariffs.
  • + 1
 One step closer to ENVE being in Walmart. Oh Wait, they already sell overpriced plastic.
  • + 1
 So much for Mavic moving MTB rim production back to France in 2019. It will just stay in China where it's currently at.
  • + 2
 Says "made in Romania" on mine?
  • + 2
 China will be spying on the America through cycling. Weird world
  • + 1
 When a wheelset cost more than my complete bike, i'm just gonna put my bike down now!
  • + 2
 Wait....who owns Cameltoe and Giro?
  • + 1
 Lol reminds me of Studio C's International Relations... US to China...oh, that's right, you made that too...
  • + 1
 But the Chinese tariffs???? Tariffs, bikes (even though from Tawain ) tariffs, no interbike, tariffs parts, tariffs, death.
  • + 2
 I could be wrong but I'm pretty sure having company headquarters in US will likely avoid tariffs.
  • + 1
 @tacklingdummy: that's not how it works
  • + 2
 Don't you hate it when you don't get enough synergy?
  • + 2
 That’s a lot of money.
  • + 2
 China owns the World!
  • + 1
 Not quite, Enve is too outlandish expensive and Mavic is so last century.
  • + 1
 BBB should buy Enve.... BBBEnve
  • + 1
 We all riding STANS anyway! FTW!
  • + 0
 Looking forward to ENVE becoming a bargain brand.
  • + 0
 Kids building bikes for $1.25 a day!!!
#Communism
  • + 13
 Dude, I think that should be #Capitalism
  • + 2
 @Dropthedebt: almost spat my £5 coffee... today you win the internet Smile
  • + 1
 @Dropthedebt: I'll fix it
Kids being put into concentration camps because of their religion (Xinjiang, right now)
#Communism
  • + 2
 @DGWW:

Let me fix that for you...
Canadian provinces also still allow the exploitation of indigenous lands by businesses and the lucrative extraction of natural resources on these lands, something which indigenous peoples oppose.
#capitalism
  • + 1
 @Dropthedebt: how is that related ? This was a comment about communism. Not a comparison.
  • + 1
 @Dropthedebt: they don't oppose it, most are pro business looking to lift the community from government subsistence.
  • + 1
 @Dropthedebt: The best part about this, is that you are from the UK, and all of the native slaughter and subjugation was initiated by....you guessed it, the brits ! ha ! Those treaties and practices were a direct result of British influence here in the new world. Don't worry we'll continue to clean up that mess for you.
  • + 0
 ENVE - extremely expensive Chinese plastic stuff Big Grin
  • - 1
 enve rims are 100% USA
  • + 7
 @loganskis: for now... available soon: made in China for the same price
  • + 25
 @pakleni your acronym needs work.
  • + 2
 @loganskis: the "manufacturing" is. Not the production of the actual carbon and materials to make them. All the dirty work is done overseas.
  • + 2
 @kittenjuice: You're right. But I guess you can buy cheaply EECP stickers on Alibaba to cover the old logo. They even glow in the dark!
  • + 1
 @ pakleni
eeee, tu si malo zajebo... Smile ENVE is made in USA.... Wink
  • + 1
 @zokinjo: za sada.
  • + 13
 look for that new Designed in USA sticker
  • + 0
 @pakleni: uistinu....fala bogu, ako padne cena...
  • + 1
 @loganskis: and 100% garbage
  • + 7
 ExpeNsiVE
  • + 1
 Light Bicycle will be doing the manufacturing but charging the same Enve prices. Dentists don't care though.
  • + 1
 ANTA is into everything!
  • + 0
 Expect to have even more fun trying to get a MAVIC spoke!!!
  • - 1
 Whatever, ebikes are going to ruin mountain biking soon anyway. This was a good execuse for more WeAreOne spam.
  • + 2
 Because the solution is to complain when the discussion shifts to companies that are doing it right.
  • - 1
 What a gut punch... I have a heard time believe these brands will have the ability to stay innovative and elite..bummer.
  • + 1
 people buy enve stuff?
  • - 3
 Commie Chinese theives...no thanks
  • + 4
 Stop. Chinese are just people. Not thieves. Maybe communist, but no worse than our gov.
  • + 10
 The correct spelling is "thieves"... Wink
  • + 6
 @sevensixtwo: Oh I assure you, they are a great deal worse than your government
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