PRESS RELEASE: Sea Otter Europe
The tire brand Continental returns to Sea Otter Europe as the Official Title Partner of the festival. What’s more, it has made the strategic decision to become the Official Sponsor of all editions of Sea Otter held around the world: Sea Otter Classic in the USA, Sea Otter Europe in Girona-Costa Brava, Sea Otter Canada and Sea Otter Australia.
Sea Otter Europe, one of Europe's most important cycling events, is a key focus for the brand. Continental has made this important strategic decision for several reasons: first of all, thanks to the large number of cycling enthusiasts who visit the festival, it is an ideal place to present and promote their products. The event has expanded on a huge scale to become one of the most important cycling festivals in Europe. Continental also highlights a large number of international brands present at the event, giving them the opportunity to interact and forge collaborations.
Other main factors that were key to their decision to continue in Sea Otter Europe were the combination of brand presence in the Expo Zone, the extensive programme of events for all types of cycling, and Demobike test riding, which offers a broad and comprehensive selection like few others. Continental will take advantage of its presence at Sea Otter Europe to present its wide range of products across road and off-road disciplines and offer visitors the opportunity to learn about their features and the benefits they offer for all types of bicycles.
Finally, Continental stresses the importance that Girona and the region has for hosting a festival of these characteristics. Its roads, landscapes, climate, gastronomy, culture, and much more, make it a very special place for a cycling event such as Sea Otter Europe.
In addition, Continental will also return as Title Partner of the Sea Otter Europe cycle tour, the Ciclobrava, a non-competitive event for road cycling enthusiasts with two route options, the short 95-km course with 1,000 meters of elevation gain, and the long 140-km route with 1,700 meters of elevation gain. The fantastic cycle tour passes through some of the most beautiful and spectacular roads in the Girona region. With the start and finish situated at one of the festival entrances, it is a unique opportunity to combine the enjoyment of cycling in Girona, one of the most emblematic regions in the world, with an essential visit to one of the most important cycling festivals on the continent, while, in this case, being able to familiarize yourself with the Continental tire catalogue.
More information available here