CST Sandd Bafang Rebrand as CST PostNL Bafang and Sign Mariske Strauss

Jan 19, 2020
by James Smurthwaite  
Anne Tauber lead the race out the gate with Jolanda not far behind. She had a mishap on a technical climb and couldn t recover.

Bart Brentjen's CST Sandd Bafang team has rebranded as CST PostNL Bafang and announced the signing of two new riders.

This offseason saw the merger of Sandd (Sort and Deliver) and PostNL so the team has changed its Dutch postal sponsor name, although the relationship remains similar to before. The team was presented at the PostNL headquarters on Friday and displayed its new logo and riding kit.


Also announced was the signing of Mariske Strauss. Strauss makes the move over from Silverback and is a 3 time South African XC champion. She achieved her best-ever World Cup result last year with a 13th in Vallnord and finished the season in 30th place in the overall.

The team will now be made up of 7 riders: Yana Belomoina (Ukraine), Anne Tauber (Netherlands), Mariske Strauss (South AFrica), Sebastian Fini Carstensen (Denmark), Martins Blums (Latvia), David Nordemann (Netherlands) and Kjell van den Boogert (Netherlands, eMTB).

bigquotesWe’re proud to welcome PostNL to our team! Since 2016 we’ve built a strong partnership with postal network Sandd and their postmen and women.

We look forward to continuing this partnership with PostNL. PostNL and the team share a strong connection with the bike – we both use it to reach our goals. For me as a Dutchman, PostNL has stood for solid, dependable values ever since I was a child. The team is proud to represent PostNL, especially in this Olympic year. Our Dutch rider Anne Tauber and Ukrainian rider Yana Belomoina have both qualified for the Tokyo 2020 Olympics. And our other riders are still in with a chance to qualify in the races between now and 27 May. Over the next few months, we’ll be focusing 100% on getting our riders to the starting line for the Olympics. PostNL’s confidence and enthusiasm will be giving us plenty of positive energy to help us reach our goals.
Bart Brentjens

bigquotesWe’re delighted to support this special MTB team, led by the winner of the very first Olympic Gold in this fast-growing sport. This sponsorship is a great fit with PostNL, as the bike is a key means of transport in our business in the Netherlands. Our postal deliverers have used bicycles since the beginning of the 20th century to deliver mail, and more recently also parcels. Thanks to the rapid development of the e-bike and the e-cargo bike, this is now an even more important delivery model, while helping our business to become even more sustainable.Resi Becker, Director of Mail in the Netherlands


Press Release: CST PostNL Bafang

Following the merger of the Dutch postal networks of PostNL and Sandd, PostNL has taken over the sponsorship of the international mountain bike team. PostNL is the new name sponsor for the UCI Mountainbike Elite Trade Team, founded and managed by Bart Brentjens since 2008.

The official team name for 2020: CST PostNL Bafang Mountainbike Racing Team

This morning PostNL and Bart Brentjens launched their partnership at PostNL’s headquarters in The Hague, the Netherlands. Together with Dutch team riders Anne Tauber, David Nordemann and Kjell van den Boogert (E-MTB), they presented the official 2020 team logo and team outfit (see photo attached).




19 Comments

  • 32 1
 Google asked if I wanted the title translated.
  • 1 0
 google didn't ask me ... but I need one also
  • 16 0
 The title hurt my brain
  • 11 0
 Reads headline. Goes straight to comments.
  • 7 0
 Saw the headline and thought my vision had gone acid for a moment... Bart is a cool guy. His commentary with Rob Warner for the XC races is top rate.
  • 3 0
 I raced against him in the 1st Dutch MTB race (must've been 1986 or 1987). He totally smoked me
  • 5 0
 Did you smoke out your spellcheck putting that one up?
  • 4 0
 aoandpxha rebrand as ieorjsoapjqbf and sign a bicycle rider
  • 4 1
 Bafang rebands Van den Driessche as AGONRABDNANEB (American Girl on Regular American Bike Definitely Not an Electric Bike)
  • 3 0
 Thank God they hired a professional branding expert. That PreNL branding was confusing AF.
  • 2 0
 Just new the comments section was going to be like this the comments section new like this was section vanz blanc de la la
  • 2 0
 They were just sandd bafanging on this change.
  • 1 2
 I was always confused by the brand "American Eagle" when there is not one American involved and they are not made in the US.

Maybe they are "Designed" in America like every other brand. lol
  • 2 0
 I'm glad they rebranded, definitely made it less confusing...
  • 3 0
 Bob Loblaw's Law Blog
  • 2 0
 Big move for one of our local girls Smile
  • 3 1
 China eagle
  • 2 0
 Headline of the year
  • 1 0
 Best news all day.

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