Episode One: Made With Love, Devinci Cycles - Video

May 23, 2016
by Freehub Magazine  
Views: 26,184    Faves: 132    Comments: 7

Mountain bikes have come a long way in just a few decades and now a process that was once trial and error is a dialed system, equal parts science and art. Devinci Cycles, based out of Chicoutimi, Quebec, is a company that takes pride in their locally sourced aluminum, in-house fabrication, and rigorous safety standards, all of which culminate in high-quality frames with a well-deserved “Made in Canada” sticker. Take a look at every step of the process, from design to powder coating, in this episode of Made With Love.

Manufacturing—most people don’t think of it as glamorous, but there is an allure to it that inspires and drives creation. The process and production behind modern mountain bikes and their associated products is an art form in itself, one that captivates both bike nerds and bike jocks alike. Made With Love is a series designed to capture the literal nuts and bolts upon which our sport is built: The components and people that bring bikes from the assembly line to trail.

Stay tuned for more episodes of Made With Love throughout the summer.


MENTIONS: @FreehubMag / @devinci



Posted In:
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110 Comments

  • 141 1
 suddenly the cost of my bike doesn't seem so crazy. amazing amount of work/care. +1
  • 23 3
 Hahahhah i think the same.............now i can affort a $10.000 dollars bike with no regrets
  • 9 0
 The alloy Troys are priced pretty damn reasonably considering...
  • 6 0
 @zarorman: No ragrets
  • 2 0
 @jumpzys: ok Scotty p
  • 1 0
 Many industries wouldn't survive if things aren't priced appropriately. www.investopedia.com/stock-analysis/031414/amazon-never-makes-money-no-one-cares-amzn-aapl-wag-azo.aspx
  • 1 0
 I think Devinci's prices are reasonable.
  • 82 3
 Idea: Next new Devinci frame is named "Chainsaw". Maybe?
  • 25 3
 I'm thinking the "Smith"
  • 45 0
 I think it's time to let the "Chainsaw" rest.RIP Stevie.
  • 58 4
 @rideonjon: I think it might be a bad idea to use his death for marketing purposes
  • 3 1
 Jimmy called, he want his bike back.
  • 14 0
 @kleinblake: I think you misunderstood my comment.
  • 17 25
flag kleinblake (May 24, 2016 at 20:43) (Below Threshold)
 @rideonjon: I didn't. But if you name a bike after him it is marketing. Bikes have cool names because of marketing. It would probably sell more because of his name, and to me that's profiting off of his death which is pretty uncool
  • 24 1
 @kleinblake: Holly crap dude,did you read my comment i said let him rest,like don't name a bike after him and let him go.
  • 9 3
 I think it's a great idea as a show of respect to him. I would buy a Wilson because it's a great bike. I have no idea who Wilson is. Is it a real person? I don't know, or care. They should definitely do it. When they retire the Wilson, name the new DH bike the Smith. Some proceeds could go to his mother if that would make the naysayers happy.

He was an awesome and inspirational guy. This would be a great way to let him be remembered. Better than a ghost lap of Fort William anyway, although that in itself is also a good idea.
  • 15 0
 @rideonjon: oh my bad I thought I replied to warhorsey both times, apparently I did it neither. Sorry homie
  • 7 0
 @kleinblake: Hey no worries.
  • 17 5
 One does simply not stop drinking beer at the house party and say to a friend: follow me to the garage, I'll show you my Wilson.
  • 2 0
 @WAKIdesigns: i did that Smile
  • 1 0
 @kleinblake: Not saying that naming the bike after Stevie would be a company's marketing homerun strategy. Stevie was highly revered and loved within the Devinci company, and if I worked for them, I still would bring up the idea, as a way of saluting and honoring not only a Canadian National hero, but an inspiration to guys like me, who grew up racing and one day hoping to be racing alongside our own heroes. I think its obvious that marketing purposes wouldn't be the main goal in doing that.

Of course passing it by his family would be necessary. They would definitely have the final say.

And also, just an idea. Don't mean to get the PB comment section in a steamy pile of internet garbling.
  • 1 1
 @cyclesdevici please do it. Honour Steve.
  • 25 1
 best solid bikes made in the best place in the world with the best warranty. no brainer to me
  • 23 3
 f**k yeah Canadia
  • 9 6
 La prima Canadinha!
  • 16 3
 Quality is always hit and miss. My 20 year old Giant ATX HT is still alive and well no matter how I pound it. Despite the message in the video of safer frames a fellow rider had his 2015 Devinci Atlas chainstay snapped. Devinci is true to their support and warrantied it in less than two weeks. Seeing this video helps connect the reality of the folks who place pride in their craft into making a great ride. Frankly I'm tired to seeing made in China labels and knowing Devinci ALU frames are a true Canadian mfg product gets my support. I'm considering a 2016 Troy or Django!
  • 7 0
 i think i see a spartan in my future
  • 7 2
 @justincs: make it 300 days from now
  • 1 0
 @justincs: LOVE my Spartan!
  • 13 0
 OK, now this is something I can fuck with. A company that makes truly local products, putting hundreds of Canadians to work along the way is a company I like.
  • 9 0
 I think this video is great, I think their bikes are great, I own a Troy and it is great. BUT I always have a hard time with the political 'strain' between Quebec and the rest of Canada. Why can't we all get along?
  • 3 0
 to rule or to be ruled, that is the question
  • 2 0
 @DGWW thats honestly what you think about????? lighten up!
  • 1 0
 @jaycubzz: Easy not to think about it living all the way out in Alberta. But over here it's a different story.
  • 2 0
 Buying a Quebec made bike will unite Canada more than buying a Taiwan made one.
  • 1 0
 It goes way, way back, a lot older than any of us are, (considering you aren't a dinosaur)
  • 9 0
 I think I am in love with these bikes
  • 5 0
 An airborne baby head at Downieville took out my AL Dixon. Devinci sold me a new frame basically at cost. My new one is a later model and ALL my old parts swapped over! Thanks Devinci, now I get to fall in love all over again.
  • 8 0
 Pretty cool. Makes me want to go back to aluminum.
  • 4 0
 I thought Devinci went overseas to Taiwan like everyone else! This is good news to me! Smile I've had my Ollie for almost 10 years now and am looking for a new one. Still keeping the Ollie, cuz its rad and well built... In CANADA!
  • 3 0
 No, just Cannondale. They left my home state of Pennsylvania, will never support their brand! Long live Devinci!
  • 5 0
 I'm blown away by the passion that goes into building there bikes makes me proud to be Canadian and I now see why Steve road for devinci because like him they wanted to be the best because they love what they do
  • 7 0
 This is awesome, definitely need more.
  • 5 0
 Most amazing thing in video for me, auto truing machine for the wheel! I true one wheel from scratch for hours (of cuz I'm not a pro)
  • 1 0
 Yea this machine would be handy
  • 1 0
 @turns-matt: I hope your credit card has a massive limit Wink
  • 6 1
 These will make deciding between a Wilson and Jedi more difficult.
  • 14 2
 Get a Wilson
  • 4 2
 i.ytimg.com/vi/RseLZ9LqQv0/hqdefault.jpg

He's trying to lead you down the path of righteousness, I'm gonna to lead you down the path that ROCKS.
  • 2 1
 Jedi for sure
  • 3 0
 Get both
  • 3 0
 Get a Wilson unless you always plan to ride at night.
  • 3 0
 And no mention of them making the Boris bikes, so the 250 odd bikes a day are not all just mountain bikes, not that it matters. Great company, and a great video.
  • 3 0
 I absolutely love these documentary videos. Thank you Freehub and good job Brandon! Also, this makes me want to buy aluminum instead of carbon bikes.
  • 2 0
 I haven't been following devinci for some time. I always tought they were manufacturing in far east like all the others. Nice to see that at least the aluminium is still made in-house.
  • 1 0
 Absolutely brilliant video! Love how the company involves every team member in the process and gives them credibility. This goes further than anything else. I will always support a company that respects their employees as they will respect the customer.
  • 3 0
 Locally sourced materials and labour. Disabled workers employed for simple tasks. Outstanding! this is extremely rare in this day and age.
  • 2 0
 I concur, it is great to see a company like Devinci helping employ developmentally disabled adults and being a great corporate citizen.
  • 1 0
 having been a professional welder and working in manufacturing/fabrication shops prior to becoming a firefighter this video makes me appreciate these bikes even more than I did. It's one thing to hear about their local sourcing and manufacturing but seeing the factory and the people doing the work is a great thing. Keep kicking ass Devinci team!
  • 4 0
 is it just me or is split pivot the same at treks "ABP"???
  • 2 1
 I believe that they license the design from Dave Weagle, similar to Intense licensing VPP from Santa Cruz. I have seen split pivot rear ends on Trek, Devinci, and Salsa frames.
  • 5 2
 Trek copied, and then wrote fake dates on all their design drawings. The patents department took the money and agreed that they had been developed concurrently.
  • 1 0
 @jaame: not trying to be a dick, but did you SEE that happen? you may be right, you may be wrong but that's a tall statement, no?
  • 1 0
 as soon as the pivot on the troy comes down a little closer to 100% AS i'm buying an aluminum made in canada troy frame. new geo is dialed. Or maybe just get Eagle and rock/run a 36t chainring?!
  • 1 3
 I'd need 42t chainring to ride Sram Eagle cassette...
  • 4 0
 Makes me prouder to say I only ride Devinci!
  • 1 0
 Dear Devinci, please update the Atlas with compatiblity for a angleset or adjustable geometry. Great riding XC/TR machine with super short chainstays and space for 275x2.8 but too steep of an HTA.
  • 1 0
 What, built in Canada sweet! I wonder how many hours total labor, go into each complete bike? Great video, but could have easily been a much longer, in depth build perspective.
  • 1 0
 Great video, love these! Genuinely make me consider a Devinci for my next bike after seeing how much they are doing locally, I didn't know that was such a big part of their effort
  • 3 0
 never ever scene a quality issue from devinci, there bikes are flawless.
  • 5 1
 I will differ with that, seen a few good failures but devinci was on top of it. Sent us the new parts an fixed it the next production. Great service by them, few other companies well I won't get into that how bad they were.
  • 5 0
 a buddy broke his rear triangle after about 6-8 years of riding and Devinci took care of it in no time with no hassles.
  • 2 0
 Funny, as i was getting on the computer i was pondering a carbon or aluminum Devinci .
  • 3 0
 Amazing what people can create.
  • 1 1
 I think that edit was a top notch job done by @FreeHub ! Like Micky"D"'s you only have to have a % of it to be beef to call it a Hamburger.
I love how Devinci's ride and Look. To build them it is a bit of a bitch.
  • 2 0
 I really like these videos about the manufacturing process. Now i appreciate their bikes even more.
  • 1 0
 This video is amazing. I wish the machine shop I work in looked like this. I would have no problem buying a Devinchi in the future.
  • 3 0
 I'm sold
  • 2 0
 this video makes me miss my old Hectik
  • 3 1
 Did he say 29 years? @MikeKazimer was right! It's the year of 29
  • 2 0
 they skipped the hydro forming
  • 2 0
 The tube manufacturer does the hydro forming,Devinci buys the tubes pre-formed.
  • 2 1
 @rideonjon: I was under lie impression Tim tubes were manufactured in Canada, exported to Taiwan for hydroforming, then sent back to Canada for welding.
  • 1 0
 They don't need no stinking gloves... Great insight to what goes on to create a world class bike.
  • 2 0
 My 2015 carbon troy, says hand made in Canada on it. I hope that's true!
  • 1 1
 They manufacture some frames in house, and astro take care of some in Taiwan.
  • 2 0
 Best advertisement for a bike I have seen.
  • 1 0
 They are also on "How it's made." www.youtube.com/watch?v=V8HAsLURWyo
  • 1 0
 Now this! Between Canfield, Yeti and now Devinci, I am unsure of which XC bike to build.
  • 1 0
 Good video, but I can't help but laugh whenever they try to pronounce a French name.
  • 6 6
 Not sure to understand why putting frames into oil and water helps reduce intern stresses !
  • 6 1
 its to do with the rate of cooling the frames after heat treating. You can cool at much greater rates in oil or water and the consistancy of cooling is much better.
  • 6 0
 @mathewnz4936989: It has more to do with the entire frame cooling at the same rate.In open air thinner sections would cool quicker and larger sections would take longer.An oil bath can have the temps brought down at a constant rate ensuring concistency thruout the frame.
  • 2 0
 Very nice video
  • 1 0
 Who makes all their carbon frames?
  • 1 0
 I thought they stopped producing frsmes in house all together. I am going to check my old frame for a made in Canada sticker.
  • 2 0
 @robjames: All alu frames are still made in Canada,
  • 1 0
 I believe the carbon frames are made in Taiwan.
  • 1 0
 @lanka: I believe all their high end alu mtb frames (Troy, Hendrix, Wilson, ...) are made in Canada, but the lower end stuff is made in asia.
  • 1 0
 @AProulx: Could be, I guess the margins are just not big enough to compete on 500$ bikes.
  • 1 0
 Every bike company should have a video like that!
  • 1 0
 True but not all bike companies are created equal. Some are just design houses and outsource the manufacturing while other do the complete process under one roof. This video has put Devinci on my short list for my next bike purchase.
  • 1 0
 So excited for the rest of the series guys!
  • 1 0
 This video was so well made, keep them rolling Devinci.
  • 1 0
 I'd like one in Montreal Canadiens colors, please.
  • 1 0
 Would Molson Canadian do?
  • 1 0
 This is the coolest tech video I've seen. Keep 'em coming Pinkbike!
  • 1 0
 This makes me want to grunt like Tim the Toolman Taylor!
  • 1 0
 That truing machine...boy would that be nice to have in the old garage
  • 1 0
 Why do these people not know the difference between a jig and a fixture?

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