Diamondback Welcomes Mike Hopkins to the 2015 Team

Feb 12, 2015
by Diamondback Bikes  


In an off-season packed with team swapping and free agent rumors, at Diamondback, we are thrilled with our latest addition to the team. Hailing from the Great White North, Mike Hopkins brings a whole lot of awesome -and a few entertaining quirks- to our team of super talented riders. Joining the current crew of Carson Storch, Eric Porter, and Simon Lawton, Hopkins is sure to up the ante when it comes to getting creative on the bike.

We sat down with Mike to chat about his move to Diamondback, his plans for 2015 and discovered just how Canadian he really is.

Diamondback welcomes Mike Hopkins to their 2015 roster

DB: What was behind the decision to move to Diamondback over other brands?

Mike: In short, the main factor that really separated Diamondback from everyone else was their drive to build a program that revolved around creative flexibility and telling captivating stories. Put it this way, when our first conversation hit the point of, "Let's get lost in the woods and come out with a hell of a story to tell," I was all ears. It's not everyday you get to sit down with a company and layout a dream program that allows the outlandish ideas in your head to become a reality. I don't care who you are, when an opportunity such as this presents itself, you take it and make things happen.

DB: How does the bike feel so far? What do you like about it?

Mike: Shooting this release video was actually my first day on the Mission Pro, and let's just say it didn't take long to shake off the winter riding rust. To give you an idea of how well the bike and I gelled, we'll go to my first day aboard: I hadn't ridden in over 2 months, we're on trails I've never seen, on a bike I am unfamiliar with, and yet, after only two laps I felt like I had been reunited with an old friend. Hitting triples, bombing through root and rock, railing corners... comfortable doesn't begin to explain it. Like meeting your dream girl for the first time, this bike made one serious first impression. You might say I'm pretty stoked!

Diamondback welcomes Mike Hopkins to their 2015 roster

DB: What are your goals for 2015 on your bike and with the brand?


Mike: As for DB and myself, our goal this year is to work on projects that will not only have appeal within the bike industry, but in broader audiences as well. I worked hard in the offseason in putting together trips, projects, and assignments that will hopefully attract attention/audiences of industries outside MTB, while still making waves within the bike world. A few years ago I picked up a camera and a pen, and I've been hooked ever since. This season I'll be working hard both on both sides of the camera to become more multifaceted. I found that I could use my "off the bike" strengths to re-enforce my life as an athlete, while at the same time, open the door to new opportunities.

DB: On a scale of 1-10 where do you rank your Canadianess?

Mike: Us Canadians are pretty modest... like maybe a 5 eh.

Diamondback welcomes Mike Hopkins to their 2015 roster

DB: How important is maple syrup to your diet?

Mike: Every athlete has a different dietary approach, but I've found the route to success lies within a balanced intake of: Maple syrup to balance blood sugar, bacon as a vital source of energy reserve, and poutine for no other reason than it's delicious.

DB: Will Canada ever get over Celine Dion?

Mike: She's a national treasure... so no.

DB: Why aren't you a hockey player? How did you get stuck with bikes?

Mike: To be clear, every Canadian is born a hockey player; it's just a matter of whether we choose to play.

DB: Does being somewhat ginger make you a better rider?

Mike: Fringe Ginge for the win (in a race without number plates, of course).

DB: Why don't you ever race?

Mike: Because I have been cursed by the number plate. Anytime you put one on my bike, expect to drag me out of the dirt.

Diamondback welcomes Mike Hopkins to their 2015 roster
DB: Describe your ideal bike adventure?

Mike: I am going to avoid this question mainly because it would without a doubt turn into a lengthy novel involving living bridges, icefalls in the Himalayas, yaks, Russian helicopters, the Auyantepui Mountains... it'd get a little outrageous.

DB: Any words of wisdom for the kids out there?

Mike: Be creative, do things for you, and don't eat yellow snow.

Diamondback welcomes Mike Hopkins to their 2015 roster

We’re looking forward to a fun and adventurous season with Mike! Stay tuned for more projects as Mike chases summer around the globe! You can follow his adventures on Instagram at @mikejhopkins

Photos: Paris Gore
Video: Jasper Wesselman
Producer: From the Chairlift Marketing/Lacy Kemp


MENTIONS: @diamondbackbikes, @hopkins, @jasperwesselman, @parisgore




45 Comments

  • 45 2
 It seem like Diamondback has been stepping it up the last couple years. They have a good factory team and their bikes are looking good. It's taken me a while to stop linking sketchy department store bikes with their real bikes
  • 20 0
 Gimmie a C eh, Gimme an N eh, Gimmie a D eh, what does that spell? Canada!
  • 42 1
 cehnehdeh
  • 9 0
 I'm going to spell it that way from here on out just to tick off all my cehnehdiehn friends.
  • 6 2
 I feel like they overplayed the Canada card a little, but it is fun. I make fun of my wife for it all the time.
  • 1 8
flag MX298 (Feb 12, 2015 at 15:34) (Below Threshold)
 Not every Canadian can skate!
  • 8 0
 No where near as hard as Commencal played the Merica' card.
  • 1 0
 @LindLTaylor, it'll prob work, but I laughed!
  • 6 3
 Gimme a Me, gimme a Ri, gimme a Ca. What does that spell? MERICA!!!!!! EH!
  • 4 0
 ermahgerd cenehdeh
  • 18 3
 "Dude?"
"Haven't you heard?"
"Freeride's dead"
  • 3 0
 "Random nutcase following me around all day..."
  • 14 1
 I'm not saying this is the case here, but just once I'd like to see an athlete say "I signed a contract to ride for XYZ because they paid me the most money!"
  • 10 1
 I would be somewhat surprised though for a lot of these guys moving around if they had many options. Not to say guys like hopkins are bad and nobody wants them but when a company like norco lets go and signs up a full factory DH team did he move for MORE money or just to even be making any money at all. Dh racers I can see having those options, like gwin and danny and blenkinsop but I can't see it being as competitive in Mikes market area. Its almost like companies just hire those guys when they have extra money and need media produced.
  • 13 0
 The moment he saw Kelly survived his Rampage crashes. He knew he has to ride for them.
  • 11 0
 I know I'm a total sucker given that this improves my opinion of Diamondback, but it does. Although Hopkins could probably make riding an office chair down a chair look good.
  • 4 0
 *trail
  • 8 0
 and the winner of the shortest answer contest: Mike Hopkins!
  • 6 0
 Let's not forget the Sam Hill interviews
  • 13 0
 Sam Hill interviews are like Will Farrel in Taledega Nights.... "the car, it handled good"
  • 8 0
 I like this guy!
  • 4 1
 I've got to ask, what was the reasoning behind the geometry of the new mission? It seems everyone these days is going longer reach, short chainstays. Confuses me that you guys bucked that trend.
  • 2 0
 Right. More and more consumers are buying "site unseen", without ever getting a chance to ride a bike. They go online, the scope out the geometry of their favorite bike, and the Diamondback Mission Pro looks radically different than everything else out there, and not in a good way. That being said, Diamondback has to have something up their sleeve, because the Mason hardtail has relatively short chainstays and is plenty long in reach. Is the Mission just designed for riders who prefer a smaller cockpit, similar to Pivot?
  • 3 0
 I wouldn't be surprised. The geometry is pretty consistent with most of what they've done in the past. My sortie is short in reach and just a few mm longer in the back, i've come to love the geometry. Thing absolutely wrecks when you ride off the back, but the stock component spec was a bit limiting.
  • 3 1
 The mission has always had a long wheelbase and without slacker angles or longer triangles. It made the 2010 models pretty stable at speed compared to other bikes at the same time, but it has since become more of a mystery. Also they need to stop spec-ing fox 32 on the front of the cheap model. It would be better to switch to a cheaper brand with a fat fork. An epicon or Auron would work better than that stupid flexy 32.
  • 9 0
 Do you ever feel like we're helping the marketing and product development departments without being paid for it?
  • 5 0
 If that was the case we'd see companies make changes sooner
  • 5 0
 That dude looked like he was ripping pretty hard on "old-school" geometry. I wonder how many people out there actually try before they buy? Based on what I see at my LBS, not too many, unless you count the parking lot.
  • 2 10
flag zepper (Feb 12, 2015 at 12:42) (Below Threshold)
 2015 Diamondback....coming to a Walmart near you.
  • 2 0
 had a diamondback scapegoat.. other than it cracking at the rocker on the downtube, it was the sickest most fun bike to ride. Geometry is spot on for a freeride bike.
  • 4 0
 Zepper....do you even know what you are talking about?
  • 7 0
 Flannels for days!
  • 9 0
 3 shirts and a jacket. LOL
  • 6 0
 I loved his answer about being a hockey player haha
  • 1 0
 Mike's one of my fav all time riders, sorry to see him leave Norco though. As well as being a beast on a foot-cycle he also is a very articulate and talented writer, check out his latest article in Spoke magazine. Pedal on Mike yeeeeiiiiw!
  • 2 0
 I love how every time a pro gets a new sponsor they say their new bike is the best bike ever meanwhile they said that about their previous sponsor haha
  • 3 0
 By the way, he has raced, he won the BC Enduro Rossland Pro Division by 5 seconds. He's fast on a bike, and got steez bro,
  • 1 0
 "DB: Does being somewhat ginger make you a better rider?

Mike: Fringe Ginge for the win (in a race without number plates, of course)."

Just a little dig at Aaron Gwin maybe?
  • 3 0
 Sick trails....where is that?:>
  • 2 0
 Port Angeles freekn RULEZ!!!!! no mistaking the white knuckles chute.
  • 3 0
 Fast as f_ck eh! Sorry.
  • 1 0
 dry hill? haha almost canadian
  • 1 0
 yep.
  • 1 0
 Trackname PLEASE!!!

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