IFHT Films (Matt Dennison & Jason Lucas) teamed up with Micayla Gatto to take on some of the bro culture within the bike industry. Their side-splitting take on Kendrick Lamar's 'Humble' (NSFW language) was a massive crowd favourite and took home top honours at this year's Dirt Diaries.
The judges have had their say and the official winner has been selected, but we want to know how the Pinkbike audience sees it. Who do you feel had the winning Dirt Diary?
The Micayla/IFHT was pretty cool and obviously they put a lot of effort into it but it had so little riding. The runner up had some awesome riding and humor; but my favorite was the ending shot of Zander Geddes video.
at the premiere she stated the movie was about what it is like to be a female biker. While the whole video shows how rad women can be and how they aren't just something nice to look at as implied that bro thinks when bro zooms in on her bum, i felt the photo shoot fork scene detracted from that. It showed the aspect that women or pro women are often used to promote products (marzocchi or maxxis girls), but I feel that many people are just going to see that as a sexy scene of the film and it will take away from the films intent to show women as being equally rad bikers. Especially when paired with that there wasn't much showing Gattos or in general women's rad riding skills in comparison to riding in the other videos.
@t3rry: I think half the MTB community is too young to know or remember the Marzocchi girls. I thought she nailed the parody of that. I'm sure the joke will go above the heads of many, but funny none the less!
@mtnrush666: but what did you take from it? The purpose is that women are expected to sell products with sex, but her lyrics clearly state she doesn't want to be doing that and would rather be out shredding. At the screening it was difficult to even make out the lyrics, so all of a sudden we cut from women being rad, to old school sleazy marzocchi bomber girl scene. Once I got home and relistened to the lyrics it made sense stating she doesn't want to be used to sell items based on sex sells.. but I still think the message of that particular scene is going to fly over a lot of people's heads.
@t3rry: So you got the point, you understood how this scene was making sense but you still decided that it was unintentionally ironic ? So you basically think women are not allowed to make fun of the way bike industry used to treat them ? Niiice
@zede. I think it's fine for her to do so. It's awesome that some of us can see the parody. In the end it's about reclaiming and taking the power out of something that was once hurtful to female riders. But there's a lot of people who won't get it and it will inadvertantly send the opposite message to the boneheads of the world. Go read the YouTube comments. There's a time and place for everything, and I just wonder whether this was the right choice in comparison to some other things she could have done to maximize showcasing women as equals in the biking world.
@t3rry: Seemed pretty clear to me that it was a shot at the whole Marzocchi objectification era. Maybe for those that don't know it'll be a history lesson of sorts.
@t3rry: so people should stop doing ironic/parodic videos? There will always be idiots who read "the onion" and see it as real news. Showing women skills was done hundred times, i mean, we see at every race how fast are the top women, Casey brown shows her awesome riding style in "not2bad"; so why wouldn't you a bit of change and watch a parody ? who cares about idiots that don't get second degree?
Like I said place and time. If it were an NSMB drop awesome. Dropping at cworx where we couldn't even hear the lyrics left a poor first impression. In all reality neither of our opinions matter and all power to Gatto. If our conversation here has given some people some food for thought regarding women's portrayal in sport, then that's awesome. Thanks.
I can't wrap my head around the decision. I thought this was a mountain bike video contest and it seems to me that Micayla and IFHTs film is not a mountain bike video.
My initial reaction was "it's a music video". It was entertaining, had a good message and the lyrics were smart but the video was more a remake rather than a remix of Kendricks 'humble' also there was hardly any riding in it. Again, it's a good youtube video not a mountain bike video.
Can someone please enlighten on the guidelines and criteria of the dirt diaries contest? I thought Micaylas film was good but not the winner.
I totally agree with you. I loved what Micayla put together. It was fun, acting and production was spot on. I am also huge fan of IFHT films and I always look forward seeing their work.
However, the first rule of this contest says: "TEAMS MUST BE MAXIMUM 6 PEOPLE including other riders, film crew and editors." To me, they broke the rules and should not be eligible to win. Unfortunately this seams to happen almost every year and feel bad for the teams who are trying stick to the rules. Their plan, story and filming could rapidly change if you had an option to add more riders, film makers, or editors in it.
If you race and brake the rules, you get disqualified. Same with any other photo or video contest you submit to- you are late with your submission or don't follow the rules - your work might be shown but I would not be eligible to win. It's simple as that. I really hope that the organizers either cancel the rules or stick by them in the future.
Props to all teams - this year entries were incredible!
It's like everything in the action sports world, if an attractive girl does it, then it doesn't even need to be related to the sport and internet goes craaaaaazzzzzzzyyyyyy.
@Justa25: but yours was instructional and educational. I walked away learning more about the trailbuilders' habitat and how sensitive they are to nature
I can't remember all the criteria, but the videos are judged based on quality of filming, originality, the underlying theme/message of the story, and technical details (music, editing, etc). The underlying theme plays a huge role in the judging, and a big contribution to Micayla's win is that she wrote a whole rap herself.
@pbfan08: in this case, because the message was directly on point, and denying the rampant sexism that occurs in the industry further validates that point.
I'm 100% behind Micayla's video and have nothing negative to say about it, but I just watched the rest of these and Dylan Forbes' was really incredible. The riding, filming, production quality, plot etc. couldn't have been better, genuinely funny, AND if anything, the Three Amigos line made it the obvious winner (how has no one called this out or even questioned "son of a motherless goat" yet?)
..although Micayla's was rad and I'm not complaining.
@knapton2 I had no idea trailbuilders laid eggs and died afterwards! Who would've thought?! No wonder they're a sensitive bunch when people tear up their trails :p
what is that crap that won its like a Benny Hill movie . oh yeah Kendrick is gonna call you as well and sue you for use of his tune lol thought I was watching a movie about mtn bikers oh well
There is not a more gratifying feeling than when you finally determine someone's biological gender after trudging through a thick layer of lint and bush for 20 minutes. I feel ya!
Footage was rad, I just have a hard time with pop culture adaptations. The lyrics (mtb ZING!) are always clunky and forced. Sick riding though, those women can really giver.
Can we all agree that the SAFTB trend has become lame and uncreative not to mention that it's already pretty sexist. Yeah I get it, go shred with your buds, pound some beers and get rowdy. I don't think anyone is against that but it's not so cool if it's exclusionary. My wife is a bigger ass kicker than a lot of dudes i know but its BS to say that Saturdays aren't for her too. I just can't buy in if she can't too so props to IFHT for the vid.
Maybe it's time we redefine what Saturday's are for and I can't think of a better place to start than pinkbike. I know there are some clever folks on here, anyone care to take a shot at a new and improved SAFT(xx)???
And before you fire off an angry response consider that you're defending tools like these guys: instagram.com/p/BXyCl_Pl1f7 im not sure you could be more uncreative or uninteresting. And saying "send it" for a beer? GTFOOH! We're better than that #makeSENDITgreatagain
@jaurl: annnnnnnd here comes the point and it's getting closer and oh man any second now it's gonna be here and oh geez it's HERE and there it goes and it's gone and well ahhhh shit..... Better luck next time dude
If I ever do get married, I'm putting SAFTB in my unwritten contract, with B meaning bike. And whether that's shredding with girls, guys or space aliens doesn't matter...
@Deanosuar: Your wife told me you're spending too much time on Pinkbike. She thinks you should be on tumblr reading about feminism since bikes aren't important
Surprised KC's was second. Was sort of a (much) worse version of Sponsel's vid from a few years ago. Not sure when people will realize how skidding down loamy mountains on a modern DH bike doesn't take a whole bunch of skill. But hey, he's the master of illusion...
Have you ever hit a line like that? It's terrifying, so steep that you cant even climb your line without proper gear, the ground is like concrete when things get tight(not bro brah roost dirt), you're grabbing your brakes as hard as you can, and are in do or die mode the whole time. Those lines that Mason and KC hit blew my mind, so much commitment required to get through some of those tight chutes. Respect to them for sending so hard.
Eye roll. Cool. Its steep and committing for sure, but on a modern DH bike it isn't as crazy as you think. ANY legit rider would have very little problem riding something like that. Reminds me of going down a steep chute on my sled too. Yeah, you can't stop and its super unnerving but its not hard. At all.
'Sisters are doin it for themselves ♪, ♫'....................Yawn.........Cringe. Well edited video, unfortunately a theme that has been flogged to death in recent years by countless 'feminist' parodies.
@lacykemp: The type of person this video is made for? Someone who has admired the skills and attitudes of many female pro mountain bikers for years. People such as Missy Giove, Anne Caroline Chausson and Rachel Atherton exude incredible skill, determination and attitude, all of who do not rely on using tired, divisive means to do so. No matter whether the video is suppose to be humorous or not, it still portrays an intended message of separatism that does not broadly exist as depicted in the video. It is not productive to address entire collective groups and value them as a single entity in any walk of sport or life in general. The mountain biking scene should be enjoyed and valued in its entirety not as two separate scenes differentiated by gender. The execution is school yard, inaccurate and inappropriate for an entrance to a sporting video competition that unfortunately completely failed to showcase the exceptional skills of today's female riders. Yourself and others will probably say "chill out its just a joke", but this video reflects a growing issue of group collectivist mentality over a realistic individual value system that focuses on the merits and faults of the individual. A mentality that is far from harmless. Lets keep mountain biking about the joy of riding and lets leave the gender issues alone next time maybe?
The nine comments that you say are missing can be viewed by hitting "below threshold comments are hidden" down below. They weren't erased, readers downvoted them.
Telling someone to do something you are not doing is hypocritical but not ironic.
My initial reaction was "it's a music video". It was entertaining, had a good message and the lyrics were smart but the video was more a remake rather than a remix of Kendricks 'humble' also there was hardly any riding in it. Again, it's a good youtube video not a mountain bike video.
Can someone please enlighten on the guidelines and criteria of the dirt diaries contest? I thought Micaylas film was good but not the winner.
However, the first rule of this contest says: "TEAMS MUST BE MAXIMUM 6 PEOPLE including other riders, film crew and
editors." To me, they broke the rules and should not be eligible to win. Unfortunately this seams to happen almost every year and feel bad for the teams who are trying stick to the rules. Their plan, story and filming could rapidly change if you had an option to add more riders, film makers, or editors in it.
If you race and brake the rules, you get disqualified. Same with any other photo or video contest you submit to- you are late with your submission or don't follow the rules - your work might be shown but I would not be eligible to win. It's simple as that. I really hope that the organizers either cancel the rules or stick by them in the future.
Props to all teams - this year entries were incredible!
..although Micayla's was rad and I'm not complaining.
www.pinkbike.com/photo/15057677
Maybe it's time we redefine what Saturday's are for and I can't think of a better place to start than pinkbike. I know there are some clever folks on here, anyone care to take a shot at a new and improved SAFT(xx)???
And before you fire off an angry response consider that you're defending tools like these guys: instagram.com/p/BXyCl_Pl1f7
im not sure you could be more uncreative or uninteresting. And saying "send it" for a beer? GTFOOH! We're better than that #makeSENDITgreatagain
Kung Fu Mi-kenny?
Queen Mikunta?
HUGE ROBBERY
here have a high five and a cookie
So, what was your point?
I do believe that IFHT entered WITH Micayla Gatto.