When Eliot Jackson launched
the Grow Cycling Foundation to promote diversity and equality in cycling last month, the reaction here was overwhelmingly supportive. Equity in education, access, and opportunity do not inherently exist for all, and it will take hard work and commitment to make sure the sport and experiences we love are accessible to everyone.
A month later we wanted to share an update.
First off, thank you for the support. The cycling community’s donations have topped $15K already, not including any of the corporate donations. Every little bit helps—please consider donating
One of Grow Cycling’s first projects is building a world class pumptrack in a historically diverse neighbourhood of Los Angeles. The foundation has made a lot of progress on the pumptrack logistics, and an announcement about its location will be coming very soon.
Some things are bigger than an individual or a company, so Pinkbike and the other founding partners Santa Cruz
, and Yeti Cycles
, have set a goal of helping raise $500K for the foundation to do its work. The group will be doing a combination of cash donations, fundraising, and other efforts to achieve that goal, so that one day, no matter what race, background, or sexual orientation, everyone can feel like they belong in the cycling world.
Since the foundation was announced there has been an outpouring of support from the industry. Brands like Shimano
, Pivot Cycles
, Fat Tire
, Giant Bicycles
, BeGood Foundation
, SAXX Underwear
, Hydro Flask
, Blackheart Bike Co
, Blister Review
, and more have come on board. Each brand has contributed things like money, products, and time in the form of donation matches, video and production support, future event assistance, and more. Outside the industry Grow Cycling was recently accepted to Benevity
which gives them access to 100% matching programs for companies like Nike, Coca-Cola, Google, Apple, and about 250 of the Fortune 1000 companies. Thanks to everyone coming together to support this. We appreciate it!
The first fundraiser will be a very special bike from Yeti and Fox, so stay tuned for that tomorrow. Update: here's the giveaway. USA residents only with some restrictionsHow can you help?
If you'd like to support Grow Cycling Foundation, please consider donating
. The foundation is organized as a nonprofit corporation and is a 501c3 public foundation partner. All donations are tax deductible.Founding Partners’ statements
Grow Cycling FAQIs Grow Cycling just to help build inclusion for people of color or will you help other marginalized groups as well?Historically, people of color have been largely underserved in the outdoor industry, so we are starting there with the understanding that the same systems of power that exclude people of color, exclude other marginalized groups as well. Our ultimate goal is for the world of cycling to be representative of the world around us, full of all genders, colors, and backgrounds.How much of my donation goes to Grow Cycling initiatives?We aren’t taking salaries or any wages to do this. Currently, everyone working at Grow Cycling Foundation is a volunteer. Aside from platform hosting fees and administrative costs, 100% of your donations go directly to Grow Cycling initiatives and are tax-deductible.
Our dream is that Grow Cycling grows large enough to have global reach which may, in the future, require full-time, salaried staff. If this happens we commit to being fully transparent with our donors and community about where their donations are going.If I can’t donate, how can I help?• Spread the word to your cycling friends and communities - tweet, repost, share or pin
• Tell your employer about us and ask them to share the story and get involved
• Commit to spending time educating yourself on inequalities of access to your sport or industry
• Show empathy daily and be intentional about inviting new people into your cycling circles
• Be empowered to speak up when you notice homogeneity in your companies or social circles. Ask why that might be and how you can open the doors to different groups of people
Learn more at growcyclingfoundation.org
A note on the comments section
Pinkbike's new community guidelines aren't quite ready for prime time. So in in the meantime this is the tl;dr: don’t be racist, sexist, homophobic, or otherwise bigoted. Don’t deadname or misgender trans people. Don’t mischaracterize or discuss in bad faith. Do be constructive and welcoming. Do try to see things from others’ perspective.
We value freedom of speech in society, and we will always remain a place that encourages unvarnished, critical discussion, but Pinkbike is not a government and we will moderate this community as necessary.