Ellsworth Bikes has gone through its share of tough times, including no small amount of consumer backlash against the brand. The company, however, has reorganized, rebuilt their bike line and has just taken a decidedly bold approach to getting back in the game with the launch of its Performance Satisfaction Guarantee in over 50 markets in the United States.
To cut to the chase, if you buy a new, stock 2017 Ellsworth bike and are not satisfied with it, the company will take it back after 30 days. The company clearly knows that there are skeptics out there and their answer is to take the risk out of buying one of their latest bikes. No matter what you think of the brand, that's a pretty ballsy way to tackle the image problem.
To quote from their press release, "Ellsworth’s Performance Satisfaction Guarantee (EPSG) is our pledge to our customers that a new stock 2017 Ellsworth bike will perform better and provide you with a mountain bike ride like no other in the market. We feel so confident in that pledge that you will have more fun, get a new PR, and enjoy the sport of mountain biking that much more, we will take your stock 2017 Ellsworth back after 30 days."
Ellsworth has also partnered with Velofix Direct in over 50 markets and select dealers to give riders "a personalized experience in your next bike purchase.
If you're not familiar with Velofix, it's a mobile-mechanic franchise. In this case, you'd order up the Ellsworth and (assuming you don't have an Ellsworth dealer in your town) a trained Velofix mechanic will build, set up, and tune your new Ellsworth to the company's specific standards and then deliver the bike to your house or office (your choice), making sure that it's dialed in for you. Velofix will then return after 30 days to check in on your new purchase and conduct a minor tune at no extra charge. According to Ellsworth, here's what happens next. "If you find your 2017 Ellsworth isn’t the best bike you have owned
" Velofix will take it back at that time.
Ellsworth is also offering some new financing options, including 0% interest for 12 months on approved credit.
Will riders give Ellsworth another chance? It'll be interesting to see how this all turns out.
In the meantime, we have one of the new Ellsworth models in for testing and when we're done abusing it, we'll give our own verdict on what the brand has delivered with their latest rigs.www.ellsworthbikes.com